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Growth Hacking for Startups 2017 (OMX Austria)
This document outlines 10 chapters on growth hacking. It discusses that growth hacking focuses on scalable growth through a startup mentality of being user-focused, data-driven, agile, and ruthlessly prioritizing what drives growth. Some key aspects covered include identifying the "aha moment" that drives loyalty, understanding growth drivers, and examples from companies like using invites and notifications to drive word-of-mouth growth. The overall document provides an introduction to growth hacking principles and frameworks.
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Growth Hacking for Startups 2017 (OMX Austria)
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- 2. CMO, Advisor, AngelInvestor SEO & GROWTH Foto: Karl Kratz
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- 5. Venture Capital isfinancing a bet on Critical Mass and Network Effects.
- 7. CHAPTER ONE ORIGIN &DEFINITION
- 8. „A person whosetrue north is growth.” “Everything they do is scrutinized by its potential impact on scalable growth.” Sean Ellis Source: http://www.startup-marketing.com/where-are-all-the-growth-hackers/
- 9. “Whenever you hearanyone talk about ‘growth hacks’ , just mentally translate it in your mind into ‘bullshit’.” Paul Graham
- 10. CHAPTER TWO NO SILVERBULLETS
- 11. „There are nosilver bullets…“
- 12. 1,01365 = 37,8x BabySteps – Lead Bullets
- 13. CHAPTER THREE THE GROWTHHACKING MINDSET
- 14. • User &Product Focus • Analytical & Data-Driven • Testing Mentality • Agility & Speed • High Degree of Freedom • Ruthless Prioritization
- 16. What‘s the fastestgrowing structure on Earth? „
- 21. • User &Product Focus • Analytical & Data-Driven • Testing Mentality • Agility & Speed • High Degree of Freedom • Ruthless Prioritization = STARTUP MENTALITY
- 22. Growth Hacking (usually)doesn‘t work in
- 23. CHAPTER FOUR GROWTH HACKINGvs. MARKETING
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- 25. CHAPTER FIVE FIND YOURTRUE NORTH METRIC
- 26. Input Process Output REALGROWTH HAPPENS HERE!
- 28. • Vanity Metrics •Visits/Sessions • Clicks • App Installs • Growth Metrics • Sign-Up Conversion • Retention • Time Spent in App • Monthly Active Users (MAU) • Average Revenue per User (ARPU)
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- 35. CHAPTER EIGHT IDENTIFY THE„AHA MOMENT“
- 36. • Key Interactionsthat create value for the user • Core Action that creates Loyalty and Retention • Data Point that seperates Power-Users from Churning Users • Recurring Patterns • Network Density (x connections in x days) • Active Contribution (x pieces added) • Frequency (Returning within timespan x)
- 37. • Twitter: Following30 people • Facebook: Adding 7 friends in 10 days • Zynga: Day 1 retention • Dropbox: 1 file upload • Pinterest: 1st pin • YouTube: 1st video upload • Slack: 2,000 Messages • Zalando: MyFeed curation
- 40. CHAPTER NINE YOU CAN‘TGAIN, IF YOU CAN‘T RETAIN…
- 42. CHAPTER TEN A FEWEXAMPLES
- 43. HACKING WORD OFMOUTH https://medium.com/airbnb-engineering/hacking-word-of-mouth-making-referrals-work-for-airbnb-46468e7790a6
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- 60. CMO, Advisor, AngelInvestor SEO & GROWTH Foto: Karl Kratz THE END