Growth Hacking Workshop for Hyper Island
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Core concepts in this presentation: + Dispelling the growth myth + The difference between a single hack and a growth machine + Perks of dominating a small market + Perks of tribal segmentation + AARRR a framework for growth + A routine for building a growth machine + Stages of growth
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Growth Hacking Workshop for Hyper Island
- 1. Growth hacking Elia Mörling for Hyper Island 23/10
- 2. the growth hacking deck
- 3. #HYPERGROWTH workshop with hyper island students
- 4. #HYPERGROWTH workshop with hyper island students
- 5. #HYPERGROWTH workshop with hyper island students
- 7. build it & they will come source: http://www.terminally-incoherent.com/blog/2013/11/04/what-happens-to-nuclear- power-plants-during-a-zombie-apocalypse/
- 8. HOW COULD THEY BEAT US TO IT IN 6 MONTHS? source: http://dealbreaker.com/2012/01/bonus-watch-12-goldman-sachs-morgan-stanley/
- 9. in the absence of big budgets, startups learned how to hack the system to build their companies. MICAH BALDWIN, founder of graphicly and mentor at techstars and 500 startups
- 10. runway burn rate
- 11. validated learning source: http://www.allbusinessideas.net/what-is-risk-management/
- 12. ”when in doubt, run experiments - in a specific market - to harvest data” erik starck founder of startup studio , hackernytt, the frank family
- 14. THE GROWTH MYTH
- 15. THE TRUTH Press Wearing off of novelty Trough of sorrow Profitable &! sustainable Wiggles of! false hope Promised! land source: http://www.avc.com/a_vc/2012/03/the-startup-curve.html
- 16. keys to success?
- 17. profitable ! repeatable! scalable! doable
- 18. almost every failed startup has a product. what failed startups don’t have are enough customers Gabriel WEINBERG justin mares
- 19. 2. segmentation
- 20. ”Segment or die” Mikael Uusitalo Founder of centipede solutions
- 21. TRIBAL SEGMENTATION Data: eCairn
- 22. TRIBAL PERKS SOCCER TRIBE SYMBOLS INFLUENCERS VALUES! STORIES BELIEFS LANGUAGE PLACES EXPERIENCES
- 23. ”start small and monopolize” PETER THIEL
- 24. tesla motors
- 25. volumental
- 26. 3. A framework for growth
- 27. CUSTOMER JOURNEY HEAR ABOUT SIGN UP COME BACK SHARE BUY
- 28. CUSTOMER STATE HEAR ABOUT aware SIGN UP trust COME BACK satisfied SHARE passionate BUY convinced
- 29. ACQUISITION ACTIVATION RETENTION REFERRAL REVENUE AARRR
- 30. ACTIVATION RETENTION REFERRAL REVENUE ACQUISITION X X X TRADITIONAL
- 31. ACQUISITION # visitors ACTIVATION # signups RETENTION # returning REFERRAL # referred REVENUE # $$$ KPI
- 32. 4. VIRAL LOOP 2. MVP 3. CONVERSION 1. SEGMENT 3. FUNNEL 3. CHANNELS
- 33. 4. the growth hacking routine
- 34. ”understand your business model, many streams make a river, and stay in constant beta” Thomas Björk Program Manager, Digital Data Strategist at Hyper Island
- 35. 1. HOW DID WE PERFORM? ACQUISITION 100 visitors (+10) ACTIVATION 10 signups (-5) RETENTION 200 returning (+20) REFERRAL 5 referred (-5) REVENUE $1000 (+100)
- 36. ACQUISITION 100 visitors (+10) ACTIVATION 10 signups (-5) RETENTION 200 returning (+20) REFERRAL 5 referred (-5) REVENUE $1000 (+100) facebook ads 2. WHY prod e-mails
- 37. 3. EXPERIMENTS TO KEEP ACQUISITION 100 visitors (+10) ACTIVATION 10 signups (-5) RETENTION 200 returning (+20) REFERRAL 5 referred (-5) REVENUE $1000 (+100)
- 38. ACQUISITION 100 visitors (+10) ACTIVATION 10 signups (-5) RETENTION 200 returning (+20) REFERRAL 5 referred (-5) REVENUE $1000 (+100) 4. SELECT FOCUS
- 39. 4. EXPERIMENTS TO RUN ACQUISITION 100 visitors (+10) ACTIVATION 10 signups (-5) RETENTION 200 returning (+20) REFERRAL 5 referred (-5) REVENUE $1000 (+100) leaderboard
- 40. 5. stages of growth
- 41. ”You don’t need a growth hacker if the product is crap. if it’s great users will want to recommend it.” Nicolas Fogelholm Co-Founder Tulos Helsinki Oy
- 44. TRACTION
- 45. GROWTH
- 46. HYPER GROWTH
- 47. LEARNING Hyper Growth growth Traction LEARN Product market fit LEARN Discovery LEARN double down full throttle
- 48. CLARITY CLARITY
- 49. MINIMUM VIABLE BUSINESS LTV>CPA
- 50. MOVING THE NEEDLE Hyper Growth growth Traction Product market fit Discovery
- 51. WHEN TO THROTTLE Hyper Growth growth Traction Product market fit Discovery X
- 52. STARTING SMALL Hyper Growth growth Traction Product market fit Discovery
- 53. GROWTH MACHINE Hyper Growth growth Traction Product market fit Discovery
- 54. THE SHORT-CUT TRAP Hyper Growth growth Traction Product market fit Discovery X X
- 55. ”forget long term relations, you will mostly experience failures, but it’s worth it when you succeed in the end” JESPER åström superdrive, For Sure, APPLR, Hyper Island
- 56. Tribaling.com