This document provides an overview of email marketing best practices. It discusses the current email marketing landscape, the business benefits of email marketing like low cost and detailed reporting. It covers how to create an email marketing plan by growing an email list, segmenting audiences, and testing content. It also discusses email design, deliverability, legal requirements, and offers resources for further learning. The key takeaways are that email marketing can provide good ROI, integration with other channels is important, and testing is key to improving campaigns over time.
The document provides an overview of email marketing and its benefits for businesses. It discusses how email marketing can be used to communicate, sell products, re-engage customers, and conduct research. It also outlines best practices for email design, content, growing email lists, testing campaigns, and legal requirements. The document encourages attendees to take advantage of a free trial offer and contact the company with any other questions.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Marketing for Independent Insurance Agents on a Shoestring BudgetThree Deep Marketing
This presentation is for independent insurance agents. Jeff Sauer presented at the Trust in Marketing Seminar in Minneapolis, MN on 3/20/2012. This presentation showcases marketing activities done by large organizations and how to achieve a similar effect on a shoestring budget.
The document discusses authority building (gaining endorsements and mentions from influential sources) versus link building and their impact on search engine rankings. It provides a case study of how gaining shares and mentions from influencers significantly increased traffic to a website. The document also discusses various factors related to authoritative links that can impact rankings, such as quantity, quality, diversity, and relevance of links; and examines the correlations between these factors and search performance.
This document provides an introduction to search engine optimization (SEO) through a presentation given by Dan Taylor, an SEO expert with 7 years of experience. The presentation covers the basics of SEO, including defining what SEO is, discussing the value of SEO for businesses, and outlining the key components of an SEO strategy, such as keyword research, on-page optimization, and link building. The goal is to help attendees understand how to improve a website's visibility and ranking in search engines through organic or unpaid search results.
Learn proven strategies to get more prospects into your sales funnel. We'll show you multiple ways to grow your email list and your sales lead funnel. You’ll leave this webinar with tips to help you easily generate twice as many leads at half the cost.
Topics Covered:
• The 'Agora Model' - A proven 'Client Acquisition Process' to generate more leads
• How to use LinkedIn to generate leads
• How to use a bait piece to attract new leads
• The top reasons why prospects subscribe to email
• The characteristics of a successful offer
Presenter: Bob Bly
The document provides an overview of email marketing and how to grow a business using email. It covers topics such as setting objectives, design tips, growing an email list, deliverability, and legal requirements. Some key points include using email to increase customer retention, acquisition, and brand awareness. Tips include segmenting lists, testing subject lines and content, and offering incentives to sign up for emails. The document emphasizes the importance of deliverability, legal compliance, and having an email strategy to achieve business goals.
To watch the webinar that goes along with these slides go to http://email-marketing.pinpointe.com/27-email-design-and-content-tips-eryn-branham
A successful email campaign incorporates a variety of elements that work together – from layout and design to content and call to action(s).
This slide deck provides plenty of tips and examples on creating stunning email campaigns that get read and clicked.
What you can expect to see:
Recent Trends – Includes lots of examples
Content Tips – Message, text length, hierarchy, and identity
Design Tips – Layout, branding, colors, images, and fonts
Before and Afters or email campaigns
The document provides an overview of email marketing and its benefits for businesses. It discusses how email marketing can be used to communicate, sell products, re-engage customers, and conduct research. It also outlines best practices for email design, content, growing email lists, testing campaigns, and legal requirements. The document encourages attendees to take advantage of a free trial offer and contact the company with any other questions.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Marketing for Independent Insurance Agents on a Shoestring BudgetThree Deep Marketing
This presentation is for independent insurance agents. Jeff Sauer presented at the Trust in Marketing Seminar in Minneapolis, MN on 3/20/2012. This presentation showcases marketing activities done by large organizations and how to achieve a similar effect on a shoestring budget.
The document discusses authority building (gaining endorsements and mentions from influential sources) versus link building and their impact on search engine rankings. It provides a case study of how gaining shares and mentions from influencers significantly increased traffic to a website. The document also discusses various factors related to authoritative links that can impact rankings, such as quantity, quality, diversity, and relevance of links; and examines the correlations between these factors and search performance.
This document provides an introduction to search engine optimization (SEO) through a presentation given by Dan Taylor, an SEO expert with 7 years of experience. The presentation covers the basics of SEO, including defining what SEO is, discussing the value of SEO for businesses, and outlining the key components of an SEO strategy, such as keyword research, on-page optimization, and link building. The goal is to help attendees understand how to improve a website's visibility and ranking in search engines through organic or unpaid search results.
Learn proven strategies to get more prospects into your sales funnel. We'll show you multiple ways to grow your email list and your sales lead funnel. You’ll leave this webinar with tips to help you easily generate twice as many leads at half the cost.
Topics Covered:
• The 'Agora Model' - A proven 'Client Acquisition Process' to generate more leads
• How to use LinkedIn to generate leads
• How to use a bait piece to attract new leads
• The top reasons why prospects subscribe to email
• The characteristics of a successful offer
Presenter: Bob Bly
The document provides an overview of email marketing and how to grow a business using email. It covers topics such as setting objectives, design tips, growing an email list, deliverability, and legal requirements. Some key points include using email to increase customer retention, acquisition, and brand awareness. Tips include segmenting lists, testing subject lines and content, and offering incentives to sign up for emails. The document emphasizes the importance of deliverability, legal compliance, and having an email strategy to achieve business goals.
To watch the webinar that goes along with these slides go to http://email-marketing.pinpointe.com/27-email-design-and-content-tips-eryn-branham
A successful email campaign incorporates a variety of elements that work together – from layout and design to content and call to action(s).
This slide deck provides plenty of tips and examples on creating stunning email campaigns that get read and clicked.
What you can expect to see:
Recent Trends – Includes lots of examples
Content Tips – Message, text length, hierarchy, and identity
Design Tips – Layout, branding, colors, images, and fonts
Before and Afters or email campaigns
Proposal On Ppc,Google Map & Organic RankingSam(aresh) Bisoi
The document provides information about local search optimization services offered by Samaresh Web Solutions. It discusses optimizing listings on Google Maps, Google AdWords advertising, and organic search engine optimization. The company's methodology is explained for setting up pay-per-click campaigns, claiming business listings on Google Places, Yahoo Local, and Bing Local, and optimizing listings to achieve top rankings. Various package options and pricing models for local search optimization are also presented.
The document discusses the importance of technology, especially email and websites, for nonprofit fundraising and engagement. It provides tips on growing email lists, segmenting lists, email design, landing pages, and using social media and video to engage supporters online. The key message is that nonprofits should use an integrated online and offline strategy to build relationships and raise funds.
The Rapleaf Personalization API allows companies to access Rapleaf's extensive consumer data to personalize customer interactions. The API provides demographic, interest, and lifestyle data that can be used to better segment audiences, create relevant messaging, and boost loyalty. Customers who use the API have seen significant lifts in email engagement and website activity. The document describes the types of consumer data available through the API, as well as pricing options for accessing the data.
Entry-level presentation as part of a range of CPD seminars for Northern Irish solicitors, aimed at providing the delegates with a baseline understanding of good online practices and digital marketing.
Email Strategies That Work Dunham+Company Nrb 2010Dunham+Company
This document provides strategies for effective email marketing. It discusses best practices for from lines, subject lines, preheaders, button copy, and integrating multiple channels. It also covers when to send emails, the value of integration, writing guidelines for web copy, testing and changing content, optimizing landing pages, and using email with social media. The goal is to provide relevance to recipients by sending the right message to the right person at the right time through testing and optimization.
Multilingual & Multinational Link Building with Multilingual Content MarketingBenj Arriola
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
This document provides best practices for designing effective email newsletters based on benchmark email marketing data from 2006. Key recommendations include using company branding in the subject line and logo placement, including both text and image links to boost click rates, and testing designs in various previews before sending. For content, the document advises focusing on helpful tips, answering specific questions from readers, and keeping articles short with an emphasis on reader benefits.
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
This document discusses the history and evolution of search engine optimization (SEO) from 1991 to the present. It describes how SEO techniques have changed over time from early keyword stuffing approaches to a modern focus on quality content, user experience signals like dwell time, and structured data. The document also provides an overview of the top factors that search engines like Google consider in ranking websites, including on-page elements, backlinks, and user interaction metrics. Finally, it introduces several tools that can be used to audit a website's SEO performance and benchmark it against competitors.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
85-90% of online traffic begins with search engines, so search engine optimization is crucial. SEO involves improving website structure, content, and inbound links to rank higher in search results. The top positions receive the majority of organic search traffic, so optimizing to target profitable keywords and gain relevant links is important for businesses to be found online.
The Three Legged Stool: Social Media, SEO, and Your WebsiteinterlinkONE
The document discusses how social media, SEO, and websites work together as the "three-legged stool" of online marketing. It provides examples of companies that have successfully used social media to generate leads and sales. It also offers best practices for using social media, optimizing websites for lead generation, and developing an SEO strategy centered around creating useful content. The presentation emphasizes developing an integrated marketing strategy and executing tactics consistently to drive inquiries and engage customers.
You've Built A Website, Now Lets Build A RelationshipJohn Applegate
The document discusses how non-profits can use the internet and technology to build relationships with donors and further their mission. It provides tips on establishing an informative website, collecting email addresses, offering online giving and content, using email campaigns and social media, and storing donor information in a database to segment and personalize communications. The key is integrating online and offline activities to expand fundraising through stronger donor relationships.
The document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of on-page optimization elements like title tags, meta descriptions, images and body content. It also covers off-page optimization tactics like building high-quality links from relevant sites. Additionally, the document outlines tools for keyword research, site audits and technical SEO checks. The goal is to help websites improve their visibility and rankings on search engines through both on-page and off-page optimization strategies.
The document provides an overview of LinkedIn and how to get started using it. It discusses what LinkedIn is, who uses it, and its key features. The agenda includes setting up a profile, connecting with colleagues, finding jobs, and sharing content. Common questions are addressed, such as who to connect with and how to set up the privacy settings. Power user secrets are also shared, such as ways to increase visibility and enhance search engine results.
The document discusses how faith-based organizations and churches can leverage online technologies like websites and email to further their missions with little to no cost. It provides examples of low-cost or free tools and applications that allow small non-profits to better communicate with and engage constituents. The presentation emphasizes using an integrated online and offline strategy to build relationships and encourage ongoing support through various engagement opportunities including information access, events, volunteering, donations and more.
This document discusses search engine optimization and the development of search systems. It notes that computer science has directed search system development with a focus on results relevance, while neglecting user experience. The intent is to inspire deeper engagement in designing search experiences that do more than just sell products. It also discusses challenges like the volume of online information, differences in language and perception, and the limitations of current search systems.
This document discusses how email marketing can be used to grow a business. It recommends collecting visitor information like name and email to stay in contact after they leave the site. Effective opt-in offers mentioned include free online courses delivered via email, free eBooks, and downloadable articles or other digital materials that provide value in exchange for contact information. The key is understanding the target audience and offering compelling, relevant content to encourage people to opt into the email list.
Looks at recent developments in ebooks and digital publishing, including Apple's iPad, and the impact of digitisation on authors. Examines changing role of the publisher, digital contracts, ebook self-publishing options, how writing might change. Finally, there's a crash course in internet marketing, an essential skill for writers.
Presentation to the New Zealand Society of Authors, 15 May 2010
By Martin Taylor, Director, Digital Publishing Forum
The document provides an overview of an email marketing masterclass. It discusses industry statistics, the business benefits of email marketing, objectives, growing email lists, creative campaign types, deliverability, legal requirements, and a 10-point plan for email marketing success. Attendees are guided through exercises on structuring emails, designing for mobile, and creating an email marketing plan. The presentation emphasizes growing an engaged subscriber list and providing value to recipients over spamming or buying lists.
Grow Your Business with Email Marketing SUFFOLK CHAMBER 03May12little green plane
This document provides information on how to grow a business using email marketing. It discusses why email marketing is effective due to its low cost and ability to track return on investment. It also covers how to build an email list, create compelling content, ensure deliverability, consider legal requirements, and measure success. Key aspects include developing a privacy policy, testing different email elements, and using tools from the Little Green Plane email service to design, send, and analyze email campaigns. The document aims to educate on best practices for utilizing email marketing successfully.
Proposal On Ppc,Google Map & Organic RankingSam(aresh) Bisoi
The document provides information about local search optimization services offered by Samaresh Web Solutions. It discusses optimizing listings on Google Maps, Google AdWords advertising, and organic search engine optimization. The company's methodology is explained for setting up pay-per-click campaigns, claiming business listings on Google Places, Yahoo Local, and Bing Local, and optimizing listings to achieve top rankings. Various package options and pricing models for local search optimization are also presented.
The document discusses the importance of technology, especially email and websites, for nonprofit fundraising and engagement. It provides tips on growing email lists, segmenting lists, email design, landing pages, and using social media and video to engage supporters online. The key message is that nonprofits should use an integrated online and offline strategy to build relationships and raise funds.
The Rapleaf Personalization API allows companies to access Rapleaf's extensive consumer data to personalize customer interactions. The API provides demographic, interest, and lifestyle data that can be used to better segment audiences, create relevant messaging, and boost loyalty. Customers who use the API have seen significant lifts in email engagement and website activity. The document describes the types of consumer data available through the API, as well as pricing options for accessing the data.
Entry-level presentation as part of a range of CPD seminars for Northern Irish solicitors, aimed at providing the delegates with a baseline understanding of good online practices and digital marketing.
Email Strategies That Work Dunham+Company Nrb 2010Dunham+Company
This document provides strategies for effective email marketing. It discusses best practices for from lines, subject lines, preheaders, button copy, and integrating multiple channels. It also covers when to send emails, the value of integration, writing guidelines for web copy, testing and changing content, optimizing landing pages, and using email with social media. The goal is to provide relevance to recipients by sending the right message to the right person at the right time through testing and optimization.
Multilingual & Multinational Link Building with Multilingual Content MarketingBenj Arriola
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
This document provides best practices for designing effective email newsletters based on benchmark email marketing data from 2006. Key recommendations include using company branding in the subject line and logo placement, including both text and image links to boost click rates, and testing designs in various previews before sending. For content, the document advises focusing on helpful tips, answering specific questions from readers, and keeping articles short with an emphasis on reader benefits.
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
This document discusses the history and evolution of search engine optimization (SEO) from 1991 to the present. It describes how SEO techniques have changed over time from early keyword stuffing approaches to a modern focus on quality content, user experience signals like dwell time, and structured data. The document also provides an overview of the top factors that search engines like Google consider in ranking websites, including on-page elements, backlinks, and user interaction metrics. Finally, it introduces several tools that can be used to audit a website's SEO performance and benchmark it against competitors.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
85-90% of online traffic begins with search engines, so search engine optimization is crucial. SEO involves improving website structure, content, and inbound links to rank higher in search results. The top positions receive the majority of organic search traffic, so optimizing to target profitable keywords and gain relevant links is important for businesses to be found online.
The Three Legged Stool: Social Media, SEO, and Your WebsiteinterlinkONE
The document discusses how social media, SEO, and websites work together as the "three-legged stool" of online marketing. It provides examples of companies that have successfully used social media to generate leads and sales. It also offers best practices for using social media, optimizing websites for lead generation, and developing an SEO strategy centered around creating useful content. The presentation emphasizes developing an integrated marketing strategy and executing tactics consistently to drive inquiries and engage customers.
You've Built A Website, Now Lets Build A RelationshipJohn Applegate
The document discusses how non-profits can use the internet and technology to build relationships with donors and further their mission. It provides tips on establishing an informative website, collecting email addresses, offering online giving and content, using email campaigns and social media, and storing donor information in a database to segment and personalize communications. The key is integrating online and offline activities to expand fundraising through stronger donor relationships.
The document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of on-page optimization elements like title tags, meta descriptions, images and body content. It also covers off-page optimization tactics like building high-quality links from relevant sites. Additionally, the document outlines tools for keyword research, site audits and technical SEO checks. The goal is to help websites improve their visibility and rankings on search engines through both on-page and off-page optimization strategies.
The document provides an overview of LinkedIn and how to get started using it. It discusses what LinkedIn is, who uses it, and its key features. The agenda includes setting up a profile, connecting with colleagues, finding jobs, and sharing content. Common questions are addressed, such as who to connect with and how to set up the privacy settings. Power user secrets are also shared, such as ways to increase visibility and enhance search engine results.
The document discusses how faith-based organizations and churches can leverage online technologies like websites and email to further their missions with little to no cost. It provides examples of low-cost or free tools and applications that allow small non-profits to better communicate with and engage constituents. The presentation emphasizes using an integrated online and offline strategy to build relationships and encourage ongoing support through various engagement opportunities including information access, events, volunteering, donations and more.
This document discusses search engine optimization and the development of search systems. It notes that computer science has directed search system development with a focus on results relevance, while neglecting user experience. The intent is to inspire deeper engagement in designing search experiences that do more than just sell products. It also discusses challenges like the volume of online information, differences in language and perception, and the limitations of current search systems.
This document discusses how email marketing can be used to grow a business. It recommends collecting visitor information like name and email to stay in contact after they leave the site. Effective opt-in offers mentioned include free online courses delivered via email, free eBooks, and downloadable articles or other digital materials that provide value in exchange for contact information. The key is understanding the target audience and offering compelling, relevant content to encourage people to opt into the email list.
Looks at recent developments in ebooks and digital publishing, including Apple's iPad, and the impact of digitisation on authors. Examines changing role of the publisher, digital contracts, ebook self-publishing options, how writing might change. Finally, there's a crash course in internet marketing, an essential skill for writers.
Presentation to the New Zealand Society of Authors, 15 May 2010
By Martin Taylor, Director, Digital Publishing Forum
The document provides an overview of an email marketing masterclass. It discusses industry statistics, the business benefits of email marketing, objectives, growing email lists, creative campaign types, deliverability, legal requirements, and a 10-point plan for email marketing success. Attendees are guided through exercises on structuring emails, designing for mobile, and creating an email marketing plan. The presentation emphasizes growing an engaged subscriber list and providing value to recipients over spamming or buying lists.
Grow Your Business with Email Marketing SUFFOLK CHAMBER 03May12little green plane
This document provides information on how to grow a business using email marketing. It discusses why email marketing is effective due to its low cost and ability to track return on investment. It also covers how to build an email list, create compelling content, ensure deliverability, consider legal requirements, and measure success. Key aspects include developing a privacy policy, testing different email elements, and using tools from the Little Green Plane email service to design, send, and analyze email campaigns. The document aims to educate on best practices for utilizing email marketing successfully.
little green plane's ten email marketing commandments provide you with the best practice tips and techniques to take your email marketing higher. The best of British email marketing. www.littlegreenplane.com
This document summarizes an educational session on maximizing email campaigns. It introduces the presenters, Lee Raney and Brad Davies, and provides information about their backgrounds and qualifications. The bulk of the document outlines effective email strategy and best practices for emails, landing pages, and A/B testing. It emphasizes the importance of relevant content, call-to-action buttons, and testing emails to improve results. Examples are provided of successful email campaigns for non-profits.
Transforming your email marketing - 2014Sign-Up.to
Understand the 6 key competencies of email marketing, assess your current strengths and weaknesses and get practical tips and insights to improve your results.
How to Get the Most Out of Your Email CampaignSparkPost
Email marketing continues to be the foundation of the digital marketing toolkit, yet marketers could still use the medium more effectively. In fact, 96% of campaigns evaluated failed Forrester’s email user experience best practices review.*
If you are sending more and more emails, but are not seeing corresponding increases in engagement and revenue, you could be losing out on a golden opportunity to benefit from email marketing’s high success rates.
Attend this Webinar to learn:
• Current consumer attitudes toward email marketing
• How marketers can respond to end user needs
• Where existing email programs fall short
• How to increase engagement and ROI
*Source: The Best And Worse Of Email Marketing, Forrester Research, Inc., June 20, 2014
Featuring guest speaker Shar VanBoskirk of Forrester Research and Jose Santa Ana of Message Systems
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
The document provides an overview of how to get email marketing off the ground. It discusses delivering email at scale, the benefits of marketing email over other channels in terms of ROI, and key concepts to understand like deliverability before sending campaigns. Metrics for measuring campaign performance are also reviewed like open and click rates. Finally, tips are provided for growing email lists and campaigns over time through reliability, scalability and APIs.
1. Have a game plan by defining your audience, determining your message and goals, and creating a schedule.
2. Build your email list by providing an opt-in and emphasizing value.
3. Get creative with simple, branded designs focused on content. Consider mobile viewing.
4. Test and adapt your emails by measuring successes, failures and ROI to improve performance.
5. Press send by using an email marketing service for distribution, list management and analytics.
The document discusses how marketing is being redefined by new digital channels, requiring companies to integrate traditional and interactive media to effectively communicate with customers across multiple touchpoints, and highlights the importance of data-driven personalized messaging and social media engagement to drive better results and outcomes.
How to Win Friends and Influence Google: A B2B Guide on Search & SocialAstek Consulting
Learn how to optimize social media for not only your B2B business, but also for Google. Presented by Rachel Yeomans of Astek and Sean McGinnis of 312 Digital.
The document discusses common mistakes businesses make with internet marketing and provides tips on how to effectively implement strategies like search engine optimization, social media marketing, pay-per-click advertising, email marketing, and website design. It also outlines Growthink's approach to creating customized internet marketing action plans and implementing integrated campaigns for clients. The presentation encourages attendees to contact Growthink to learn more about their services.
All businesses should be taking advantage of the internet for marketing their brand, generating leads, nurturing their existing customers, and reducing expense. Find out what major components are important for an overall internet marketing strategy.
The slide deck from Komal's presentation at TFM 2016, 28th September 2016. Discover what customers really want from email and how you can shape your email marketing to benefit all parties.
The document outlines 5 keys to effective email marketing:
1. Have a game plan - Define your audience, message, goals, frequency and schedule.
2. Build your list - Get subscriber permission and make signups easy. Maintain list hygiene.
3. Get creative - Keep design simple yet pleasant. Focus on effective branding and content. Consider mobile.
4. Test and adapt - Test across email clients and measure successes/failures like bounce rates.
5. Press send - Use an email marketing service rather than a standard email account for distribution and analytics.
The document discusses email marketing and newsletters, providing tips on how to create effective email campaigns to engage subscribers. It highlights the benefits of using a platform like MailChimp and how to optimize email content, subject lines, and segmentation to improve open and click-through rates. Advice includes keeping content brief, visual, and relevant while measuring success through analytics to continually improve email marketing strategy.
Email Marketing For Non Profits Converge South 2011Rob Ainbinder
This document provides an overview of email marketing for non-profits. It discusses the history and growth of email usage. It also covers maintaining a good email reputation, integrating email with other marketing efforts, and using email for fundraising, event updates, and volunteer/sponsor recruitment. The document provides tips on growing email lists and writing effective subject lines. It also summarizes three popular email service providers - Campaign Monitor, iContact, and ExactTarget - and when each may be best suited for an organization.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
Similar to Grow your Business with Email Marketing Norwich (20)
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Covey says most people look for quick fixes. They see a big success and want to know how he did it, believing (and hoping) they can do the same following a quick bullet list.
But real change, the author says, comes not from the outside in, but from the inside out. And the most fundamental way of changing yourself is through a paradigm shift.
That paradigm shift is a new way of looking at the world. The 7 Habits of Highly Effective People presents an approach to effectiveness based on character and principles.
The first three habits indeed deal with yourself because it all starts with you. The first three habits move you from dependence from the world to the independence of making your own world.
Habits 4, 5 and 6 are about people and relationships. The will move you from independence to interdependence. Such, cooperating to achieve more than you could have by yourself.
The last habit, habit number 7, focuses on continuous growth and improvement.
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
7. What we’re going to cover today
• The current landscape • Creative campaigns
• The business benefits • Deliverability
• Setting a plan • Testing
• Growing your list • The legals
• Structure, design & content • The 10 email commandments
• The pitfalls of Outlook • Questions
9. Industry stats
Email
480 million
Facebook & Twitter
250 million
ROI
£42.08 for New accounts 480m email
every £1 2010 users
10. Best practice
What it can be used for: What it shouldn’t be used for:
• Communication • Bulk mailing
• Sales • One-way communication
• Re-engagement • Scattergunning
• Cross selling • Sending irrelevant, untargeted
information
• Research
13. 1. Cost comparison
¼ page advert Press release Event SEO & PPC Email
in Business in (room hire & marketing
East Anglia refreshments)
£450 £250-£450 £200 From £200 a £45 a year*
month
No stats No stats Stats Stats Stats
*Based on little green plane’s PAYG scheme with free template sending up to 200 emails a month
15. 3. Integration
CASE STUDY
Legal firm in Norwich
Objective:
Increase enquiries to its employment
law service by 15% in 12 months
Tactics:
• Creation of an employment
services guide
• Free event
• Press release
• Email marketing
16. Integration continued
CASE STUDY
Increase enquiries to its employment
law service by 15% in 12 months
‘Book now’ ‘Thanks for
Press email for attending’ e-
release, free event shot with
launch of Event takes links to
E-shot place slides and
the guide
asking for Press 10% offer
input into release to ‘One week
the guide E-shot with publicise to go’ email Post event
‘what would link to new event using press ‘Sorry we
you like to guide as stats on release with missed you’
see?’ PDF on popularity of photo e-shot with
website - the slides and
tracking hits downloaded 10% offer
guide
18. Aspects of your plan
How regular are you Who will be
planning to send responsible for
your email your e-shots?
campaigns?
What tone will
Can you segment you use?
your audience?
What content/ How will you
incentives will you grow your
offer in your database?
emails?
19. Understanding your audiences
• Content – What are they interested in
• Tone – What tone to use for your communication
• Creative - How can they be influenced by creative
• Incentives - What incentives to try
• Purchase – Where are they in the buying cycle
Persona task…
20. Personas - John
Personal:
• Aged 45, married 20 years to Emily
• Enjoys golf and camping
• Risk adverse, logical thinker
Work:
• Role: HR Director in engineering firm
• Vast understanding of industry
• Involved in strategic decisions and employment law policies
Issues:
• Dealing with changing regulations to agency workers
• Ensuring his firm keeps up with changes
• Meeting KPIs
Key Messages:
• Needs as-it-happens info on new Agency Workers regs
• Need top line information only (but access to detail)
• Accreditations and quality standard mean a lot
21. Personas - Louise
Personal:
• Aged 24, single
• Heavy web and user
• Bright, bubbly individual who participates in everything
Career:
• Newly qualified lawyer looking for employment
• Has applied to the graduate scheme of our law firm
Issues:
• Wants more information about law firm
• Looking to network with relevant partners
Key Messages:
• Messaging can be more laid back / informal
• Thriving and innovative
22. Growing your list
• Data is king • Publicise on email signature
• Organic rather than bought • Business cards
• Use Forward to Friend
• Issue an opt-in to existing list
• Networking – LinkedIn – request
• Incentive – perceived value
• Speaker events – form
• Keep sign-up simple
• Social media (Facebook tab,
• Sign up form on website – home Twitter automated DM)
page, checkbox on contact us,
pop up • QR codes – presentations and
events
28. The structure
• From: relationship entity
• To: only one recipient
• Subject: direct and below 49
characters
• Address the reader
• Above the fold: call to action
• 3 snippets max – links back to
site
• Send to a Friend
• Social media integration
• Unsubscribe function
29. Design & content basics
• Subject lines – 49 characters (10 to be really good)
• Keep it short – max three snippets
• Clear call to action
• Consistent structure and prioritise content
• 600 pixels wide
• Follow corporate guidelines
• Equal image to text ratio
32. Designing for mobile
• Chunkier call to action buttons
• Just include the essentials
• Single column- smartphone screens are 300 – 400px wide
• Keep images small to minimise download time
• Social media sharing
35. Why Microsoft Outlook should be outlawed
The benefits of using a professional service over
Outlook
36. Avoiding Outlook
• Less reporting
• No testing before send
• Going into the spam folder
• Problems with larger volumes
• Risk of being blacklisted
• No method of managing unsubscribes
• No corporate branding
• Duplications
38. RAF Museum
Brief:
• Re-engage users
• User-friendly system
• Increased deliverability, open
rates and click-through results
Strategy: Starter Pack
Results
• 2,000 click throughs
• 26 immediate donations
• 40% open rate (avg 20%)
• Re-ignited enthusiasm from
disengaged users (80 emails)
• Knock-on effect with the pick up
of museum visitors
• People still using and sharing
the email three weeks later
43. 1. ISP
Deliverability spam filter
4 levels of spam filtering 2. Company
spam filter
3. Email client
spam filter
4. Human
spam filter
44. Deliverability tips
• Good content and data
• Use pre-send spam tests provided by your ESP – Spam Assassin
• Use pre-send screenshot tests
• Send preview emails & set up test list
• Remove hard bounces
• Add an unsubscribe mechanism
• Review delivery stats
45. Spam – things to avoid
• Phrases like "Click here!" or "Once in a lifetime opportunity!“
• Repeats
• Exclamation marks!!!!!!
• USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL
• Colouring fonts bright red, or green
• Sloppy HTML coding
• One big image, with little or no text
• Using a noreply@ email address
47. Things you can test
• Demographics (age, sex, location)
• Time (hour, day, month, seasons,
holidays)
• Personalisation
• Subject line (questions, facts,
commands)
• Design (length, layout, call to action
location)
• Offer (type, time frame, % off versus
cash)
• From names and address (sex,
seniority, info@ versus real person)
49. The legals
Data Protection Act 1998
(Privacy and Electronic Communications Regulations)
• Any commercial motives must not be hidden
• You must provide a valid unsubscribe mechanism
• You must list your company details on your emails
• You must not use competitions to gather email lists unless
participants have also said they are happy to receive updates
• If you are collecting data you must explain how you will handle it
AND provide user access, ideally in a Privacy Policy
50. The legals – forward to a friend
• Forward on to relevant/interested parties only
• You will be liable if people who haven’t opt-in
complain
• You cannot ask for other people's email
addresses due to the Data Protection Act (and
little green plane will not give you data on this
feature)
FULL GUIDE FOR MARKETERS
52. 10 email marketing commandments
• Thou shalt use an opt-in
• Thou shalt cultivate an organic data list
• Thou shalt use email marketing to listen as well as talk
• Thou shalt tie into other marketing initiatives
• Thou shalt test and evaluate
• Thou shalt not spam
• Thou shalt keep it short
• Thou shalt be regular
• Thou shalt cleanse your data
• Thou shalt give value to your subscribers
53. Actions from today
TRY IT OUT WITH CHRISTMAS
• Christmas opening hours
• Christmas/December sales offers or incentives
• Festive greeting
54. Actions from today
TRY IT OUT WITH CHRISTMAS
• £295
• 2,500 emails
• Pick a Christmas template
• Supply logo, list, copy
• We’ll send it and provide a report
• (£100 charity)
55. Actions from today
OR… TRY IT FOR FREE WITH
OUR SPECIAL SEMINAR OFFER
• 2,500 free emails
• Pick a template
• Create
• Upload your list
• Spam testing
• Report
• Email stuart.bonsall@littlegreenplane.com