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5
Usemobiledevicestotargetpotential
customerswithyourbrandingmessages,
exclusiveoffers,andlinkstoyourwebsite.
IfyouwouldliketochatwithaDigital
MarkengConsultantaboutadding
Geofencingtoyourlocalmarkengstrategy:
ccallLynneat780-758-5800ext.706or
emailatlynne@smartwsimarkeng.com
LynneMotkoskiTHEAUTHOR
LynnewearsmanyhatsatSmartWSIMarkeng.SheisCEO,Principal,and
DigitalMarkengConsultant.Assuch,sheconsultswithownersandmarket-
ingmanagersofsmallandmediumbusinesses(SMBs)intheEdmontonarea.
Shestrivestocreateaposiveexperienceforeachclientbylisteningto
concernsanddiscussinghowbestpraccesandcurrentdigitaltrendscan
helpgrowyourlocalbusiness.
LynnehasaMasterofArtsinCommunicaonandTechnologyfromthe
UniversityofAlberta.Asacommunicaonsandtechnologyspecialist,Lynne
understandshowtousesocialmediaeffecvelyindigitalmarkeng
programs.Shecon nuestoobtainindustry-relevantcerficaons(suchas
HubSpotandGoogleAdWords)tokeepupwiththefast-pacedworldof
onlinemarkeng.
Tosystemazeandhelpyourlocalbusinessgrow,Lynnestrategizesand
overseesdigitalmarkengaconplansthatinvolveonlineadversing,
blbloggingandsocialmedia,reputaonmanagement,andmobile-friendly
websitedesignsincludinge-commercewebsites.Shecreatesdigital
markengstrategiesthataimtogeneratemeasurableandtransparentresults
andposivereturnsonyourmarkenginvestment(ROI).

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