What’s Your Cost Per Impression (Really) Telling You?Ensighten
John Wyllie
What’s Your Cost Per Impression (Really) Telling You?
By Raymond Sandy Kartopawiro
Sr. Marketing Intelligence Consultant, Internet Advantage
Digiday Publishing Summit Europe, Ella Dolphin, The Stylist GroupDigiday
This document discusses Stylist, a UK-based women's lifestyle media brand. It notes that Stylist has grown significantly over 11 years to become the fastest growing women's lifestyle digital business in the UK. It aims to double its UK monthly unique visitors to 5 million by 2020. The document outlines Stylist's capabilities in brand identity, content creation, and commercial teams. It also discusses some of the challenges of Stylist's business model, which relies heavily on revenue from branded content solutions.
The document discusses the importance of digital marketing and optimizing a business's online presence. It notes that 93% of website traffic comes from search engines, so businesses must focus on search engine optimization. It also states that incorporating digital strategies is now essential, as competitors who do not adopt digital marketing will fall behind. The document promotes digital marketing services from Xirainfotech to help businesses establish an online brand and improve outreach through platforms like websites, social media, and web analytics.
SearchLeeds 2019 - Hannah Perry - Multi-million pound keywordSearchLeeds
How do you gain control and optimise a keyword that drives over 60% of your revenue? Hannah discusses how segmentation and automation allowed MAG to grow their market share and increase profitability through optimising just one keyword.
This document discusses how social selling can help businesses engage customers in today's digital world. It recommends that businesses use social selling to build their brand by sharing relevant content, familiarize themselves with potential customers by identifying mutual connections on social networks, and optimize outreach efforts to prospects for faster relationship building and sales. Social selling techniques can help salespeople show up better prepared for presentations, conduct more online research before purchasing, and achieve 66% higher sales quotas compared to traditional sales methods alone.
Getting On Board with the Growth Hacking MindsetPerformanceIN
This document discusses growth hacking strategies and techniques. It defines growth hacking as using creativity and data analysis to increase business growth through low-cost marketing experiments. Several growth hacking tactics are presented, such as targeting ads in low-cost international markets, using pop-ups and custom offers to increase activation and conversion rates, creating viral content on platforms like LinkedIn and SlideShare, and testing different pricing and bundle options to maximize revenue. The document emphasizes testing many small changes simultaneously rather than sequentially and that growth hacking is an ongoing process without single solutions.
What’s Your Cost Per Impression (Really) Telling You?Ensighten
John Wyllie
What’s Your Cost Per Impression (Really) Telling You?
By Raymond Sandy Kartopawiro
Sr. Marketing Intelligence Consultant, Internet Advantage
Digiday Publishing Summit Europe, Ella Dolphin, The Stylist GroupDigiday
This document discusses Stylist, a UK-based women's lifestyle media brand. It notes that Stylist has grown significantly over 11 years to become the fastest growing women's lifestyle digital business in the UK. It aims to double its UK monthly unique visitors to 5 million by 2020. The document outlines Stylist's capabilities in brand identity, content creation, and commercial teams. It also discusses some of the challenges of Stylist's business model, which relies heavily on revenue from branded content solutions.
The document discusses the importance of digital marketing and optimizing a business's online presence. It notes that 93% of website traffic comes from search engines, so businesses must focus on search engine optimization. It also states that incorporating digital strategies is now essential, as competitors who do not adopt digital marketing will fall behind. The document promotes digital marketing services from Xirainfotech to help businesses establish an online brand and improve outreach through platforms like websites, social media, and web analytics.
SearchLeeds 2019 - Hannah Perry - Multi-million pound keywordSearchLeeds
How do you gain control and optimise a keyword that drives over 60% of your revenue? Hannah discusses how segmentation and automation allowed MAG to grow their market share and increase profitability through optimising just one keyword.
This document discusses how social selling can help businesses engage customers in today's digital world. It recommends that businesses use social selling to build their brand by sharing relevant content, familiarize themselves with potential customers by identifying mutual connections on social networks, and optimize outreach efforts to prospects for faster relationship building and sales. Social selling techniques can help salespeople show up better prepared for presentations, conduct more online research before purchasing, and achieve 66% higher sales quotas compared to traditional sales methods alone.
Getting On Board with the Growth Hacking MindsetPerformanceIN
This document discusses growth hacking strategies and techniques. It defines growth hacking as using creativity and data analysis to increase business growth through low-cost marketing experiments. Several growth hacking tactics are presented, such as targeting ads in low-cost international markets, using pop-ups and custom offers to increase activation and conversion rates, creating viral content on platforms like LinkedIn and SlideShare, and testing different pricing and bundle options to maximize revenue. The document emphasizes testing many small changes simultaneously rather than sequentially and that growth hacking is an ongoing process without single solutions.
Graeleigh Creative offers marketing and advertising services to help businesses create an online presence through social media networking and build successful marketing strategies. Outsourcing marketing needs to Graeleigh Creative saves clients time and money while increasing their customer base and revenue. Graeleigh Creative listens to client needs to develop customized marketing plans and build ongoing interactive relationships rather than one-way campaigns.
Digital marketing; is an effective technique to promote your product or services. SigmaSolve offers internet marketing with SEO, SMO, & PPC services.
The document discusses evolving trends in marketing technology and how marketers can tackle the challenges of an increasingly complex marketing landscape. It notes that customer journeys are unpredictable, marketing channels have multiplied, and the "martech stack" has become more complex. The document then provides tips for marketers, including: using different tools for different marketing purposes and customer stages; utilizing existing tools; automating programs with technology; and continuing to innovate.
How Transparency Drives Growth in the World of Always-On MarketingMartech Alliance
This document discusses how Datorama helps Ticketmaster unify their marketing data and gain transparency, speed, and growth. It highlights challenges like wasted money, lack of speed, and limited growth. Datorama connects Ticketmaster's disparate data sources, provides insights with AI, and creates dashboards to make growth actionable. This allows Ticketmaster to connect performance to sales impact, provide rapid reporting, and gain cross-client visibility to manage business growth. With Datorama, Ticketmaster experienced 30% yearly revenue growth, doubled their monthly campaigns, and saved over 120 hours of work per month. Datorama is critical to Ticketmaster's marketing success and business growth.
Digiday Programmatic Media Summit Fall 2019 | MeredithDigiday
The document summarizes the unintended consequences that have resulted from advances in programmatic advertising and the push for transparency. Each new technology or change aims to fix issues from previous changes, but ends up creating new unintended consequences. This has led to decreased transparency, increased fraud, poor user experiences, lower CPMs, and other problems. The document recommends that the industry work together to thoughtfully implement changes, understand all impacts, and establish common standards to help address unintended consequences going forward.
Marco Ryan, Chief Digital Officer of Thomas Cook, shares the groups ruthless focus on Customer Insight, programmatic marketing, Big Data, Content and Innovation to help drive their digital transformation and delight their customers
This document discusses the approach of a digital marketing agency. The agency focuses on strategy before tactics, collaborating with other departments, and ensuring marketing investments align with business goals. Key aspects include developing strategies and campaigns based on analysis of data and metrics, launching campaigns across the buyer journey, and treating marketing as connected to business performance metrics. The agency aims to acquire customers and then increase their lifetime value through loyalty and automation programs.
We at http://www.strandvision-digital-signage.com continue to ensure that the people that make use of our services can get the best possible digital signage. We have always had a loyal base of customers, most of whom are recurring. This only shows a lot about the service that we provide to the people.
CMOco provides marketing services and solutions for businesses that cannot afford a full-time chief marketing officer. They offer strategic marketing, brand development, digital marketing, social media, advertising campaigns, websites, creative services, and more for a flat monthly fee. CMOco consists of experienced marketing professionals who will assess a client's business, develop initiatives to drive growth, and handle marketing tasks across multiple platforms. By outsourcing to CMOco, companies can access senior-level marketing expertise without the high cost and risk of hiring an executive full-time.
The document discusses three major data challenges facing media companies: transparency around spend, revenues, clients and ROI; speed in optimizing, reporting on and testing media; and enabling growth across direct, indirect and new business models. It introduces Datorama as a solution to unify data across partners, platforms and advertisers to help companies achieve better business outcomes, make better decisions and shift time from data preparation to analysis. Datorama is said to have helped one customer resonate analytics time by 37.5% and drive 10% revenue growth.
The Head of Performance's Toolkit for 2016PerformanceIN
Day 2, 5 July at 11:15 – 12:00 with Tom Bailey, Regional Vice President Sales - UK, NE & MEA Marin Software and Maria Hernandez, EMEA Traffic Manager, Euroflorist
S-wifi provides Wi-Fi marketing solutions to help brands with advertising and increasing awareness through digital means. Their offerings include different types of interactive banners, videos, games, surveys and lucky draws that can be targeted locally on mobile devices to attract and engage customers. Some of their case studies demonstrate the use of banners, sliders, scratch cards, surveys, mini-games and interactive videos for brands to connect with customers online.
Most brands struggle to work effectively with startups due to a lack of clarity and defined processes. Surveys of brands and startups found the biggest barriers to be a lack of speed within brands, complicated procurement processes, and extended payment terms for brands, while startups struggle with understanding brand needs and scaling solutions. Both agree that establishing clear objectives, common goals and metrics, as well as well-defined processes and timelines would improve outcomes. Startups are advised to focus on their core strengths and understanding brand objectives, while brands should embrace risk and define roles to avoid duplication when working with startups.
This document discusses the opportunity for businesses in online communities. It notes that over 90% of B2B buyers now start their buying process online by researching companies. Most business buyers believe companies should have a social media presence and interact online, not just present information. The document provides tips for businesses to create an online marketing strategy, participate in online communities, and advertise online to engage with potential customers as technology changes how information flows. It emphasizes setting a clear online strategy integrated with an overall business plan.
Detecting eCommerce Fraud with Neo4j and LinkuriousLinkurious
Last year, the global eCommerce market represented $1.9 trillions. As the market expands worldwide, the opportunity for fraud keeps growing with fraudsters constantly refining their tactics to outsmart anti-fraud frameworks. From chargeback fraud to re-shipping scam or identity fraud, numerous types of fraud can impact your organization. While collecting data is essential to enable real-time risk assessment, many organizations don’t have the necessary tools to find the insights needed to block fraud attempts.
Neo4j and Linkurious offer a solution to tackle the eCommerce fraud challenge. Their combined technologies provide a 360° overview of organization’s data and allow real-time analysis and detection of eCommerce fraud patterns and activities.
Delivered at the 2018 Code Camp Conference on Marketing Trends for 2018, this is the presentation delivered on untapped marketing verticals e-commerce brands will need to execute to stay ahead of competition
As the MarTech space gets more and more crowded we often find we don’t use our existing tools to their full potential. We end up with products that don’t always live up to all the hype we were promised. Find out how to enhance the tools you already have without having to replace them. See how two of Australia’s biggest corporates utilised a Customer Data Platform (CDP) to access data that’s always seemed too far out of reach and supercharged the tools they already had.
This document describes the services provided by Across.Digital, a digital marketing agency. It offers 6 core services: pay per click advertising, social media and content marketing, email marketing, web design and development, sales funnels and landing pages optimization, and assessment and strategies. It provides examples of work for clients in various industries including real estate, tourism, manufacturing, pharmaceuticals, banking, and more. The agency aims to help clients generate leads, nurture prospects, improve sales processes, and achieve marketing and business goals through digital strategies and automation.
CMOco provides outsourced chief marketing officer (CMO) services to companies that cannot afford a full-time CMO. They offer a full range of marketing solutions, including strategic planning, branding, digital marketing, social media, and creative services for one flat monthly fee. Clients gain access to a team of experienced marketers who will quickly assess the business and develop initiatives to drive growth. By outsourcing with CMOco, companies can have a senior-level marketing leader without the high cost and risk of hiring a full-time CMO.
Digital marketing solution providers driving the future of marketingMerry D'souza
As digital marketing is fairly an emerging and digital marketing agencies aim to improve the “Digital Marketing Solution providers Driving the Future of Marketing!"As the business landscape is drastically changing, the companies are scrambling to exploit new opportunities.
Don Talend Customer Insight-focused Portfolio Don Talend
Customer insight-focused portfolio: customer case studies and pitched and placed trade magazine technology feature articles, by Don Talend, brand storytelling, content strategy and demand generation expert.
Are you Looking Best Institute for Digital Marketing Course with Practical training in Rohini Delhi?
Wait for a minute check the course detail and dial no on your phone screen because we have the best experienced trainers for Digital Marketing Course .
For more information about Digital Marketing Course In Delhi visit @ www.digitalmarketingprofs.in
Follow Us @:- https://www.facebook.com/digitalmarketingprofsdelhi/
https://twitter.com/digitalprofs1
https://www.linkedin.com/in/digital-marketing-profs-b949a1123/
https://www.slideshare.net/DigitalMarketingProfs
Graeleigh Creative offers marketing and advertising services to help businesses create an online presence through social media networking and build successful marketing strategies. Outsourcing marketing needs to Graeleigh Creative saves clients time and money while increasing their customer base and revenue. Graeleigh Creative listens to client needs to develop customized marketing plans and build ongoing interactive relationships rather than one-way campaigns.
Digital marketing; is an effective technique to promote your product or services. SigmaSolve offers internet marketing with SEO, SMO, & PPC services.
The document discusses evolving trends in marketing technology and how marketers can tackle the challenges of an increasingly complex marketing landscape. It notes that customer journeys are unpredictable, marketing channels have multiplied, and the "martech stack" has become more complex. The document then provides tips for marketers, including: using different tools for different marketing purposes and customer stages; utilizing existing tools; automating programs with technology; and continuing to innovate.
How Transparency Drives Growth in the World of Always-On MarketingMartech Alliance
This document discusses how Datorama helps Ticketmaster unify their marketing data and gain transparency, speed, and growth. It highlights challenges like wasted money, lack of speed, and limited growth. Datorama connects Ticketmaster's disparate data sources, provides insights with AI, and creates dashboards to make growth actionable. This allows Ticketmaster to connect performance to sales impact, provide rapid reporting, and gain cross-client visibility to manage business growth. With Datorama, Ticketmaster experienced 30% yearly revenue growth, doubled their monthly campaigns, and saved over 120 hours of work per month. Datorama is critical to Ticketmaster's marketing success and business growth.
Digiday Programmatic Media Summit Fall 2019 | MeredithDigiday
The document summarizes the unintended consequences that have resulted from advances in programmatic advertising and the push for transparency. Each new technology or change aims to fix issues from previous changes, but ends up creating new unintended consequences. This has led to decreased transparency, increased fraud, poor user experiences, lower CPMs, and other problems. The document recommends that the industry work together to thoughtfully implement changes, understand all impacts, and establish common standards to help address unintended consequences going forward.
Marco Ryan, Chief Digital Officer of Thomas Cook, shares the groups ruthless focus on Customer Insight, programmatic marketing, Big Data, Content and Innovation to help drive their digital transformation and delight their customers
This document discusses the approach of a digital marketing agency. The agency focuses on strategy before tactics, collaborating with other departments, and ensuring marketing investments align with business goals. Key aspects include developing strategies and campaigns based on analysis of data and metrics, launching campaigns across the buyer journey, and treating marketing as connected to business performance metrics. The agency aims to acquire customers and then increase their lifetime value through loyalty and automation programs.
We at http://www.strandvision-digital-signage.com continue to ensure that the people that make use of our services can get the best possible digital signage. We have always had a loyal base of customers, most of whom are recurring. This only shows a lot about the service that we provide to the people.
CMOco provides marketing services and solutions for businesses that cannot afford a full-time chief marketing officer. They offer strategic marketing, brand development, digital marketing, social media, advertising campaigns, websites, creative services, and more for a flat monthly fee. CMOco consists of experienced marketing professionals who will assess a client's business, develop initiatives to drive growth, and handle marketing tasks across multiple platforms. By outsourcing to CMOco, companies can access senior-level marketing expertise without the high cost and risk of hiring an executive full-time.
The document discusses three major data challenges facing media companies: transparency around spend, revenues, clients and ROI; speed in optimizing, reporting on and testing media; and enabling growth across direct, indirect and new business models. It introduces Datorama as a solution to unify data across partners, platforms and advertisers to help companies achieve better business outcomes, make better decisions and shift time from data preparation to analysis. Datorama is said to have helped one customer resonate analytics time by 37.5% and drive 10% revenue growth.
The Head of Performance's Toolkit for 2016PerformanceIN
Day 2, 5 July at 11:15 – 12:00 with Tom Bailey, Regional Vice President Sales - UK, NE & MEA Marin Software and Maria Hernandez, EMEA Traffic Manager, Euroflorist
S-wifi provides Wi-Fi marketing solutions to help brands with advertising and increasing awareness through digital means. Their offerings include different types of interactive banners, videos, games, surveys and lucky draws that can be targeted locally on mobile devices to attract and engage customers. Some of their case studies demonstrate the use of banners, sliders, scratch cards, surveys, mini-games and interactive videos for brands to connect with customers online.
Most brands struggle to work effectively with startups due to a lack of clarity and defined processes. Surveys of brands and startups found the biggest barriers to be a lack of speed within brands, complicated procurement processes, and extended payment terms for brands, while startups struggle with understanding brand needs and scaling solutions. Both agree that establishing clear objectives, common goals and metrics, as well as well-defined processes and timelines would improve outcomes. Startups are advised to focus on their core strengths and understanding brand objectives, while brands should embrace risk and define roles to avoid duplication when working with startups.
This document discusses the opportunity for businesses in online communities. It notes that over 90% of B2B buyers now start their buying process online by researching companies. Most business buyers believe companies should have a social media presence and interact online, not just present information. The document provides tips for businesses to create an online marketing strategy, participate in online communities, and advertise online to engage with potential customers as technology changes how information flows. It emphasizes setting a clear online strategy integrated with an overall business plan.
Detecting eCommerce Fraud with Neo4j and LinkuriousLinkurious
Last year, the global eCommerce market represented $1.9 trillions. As the market expands worldwide, the opportunity for fraud keeps growing with fraudsters constantly refining their tactics to outsmart anti-fraud frameworks. From chargeback fraud to re-shipping scam or identity fraud, numerous types of fraud can impact your organization. While collecting data is essential to enable real-time risk assessment, many organizations don’t have the necessary tools to find the insights needed to block fraud attempts.
Neo4j and Linkurious offer a solution to tackle the eCommerce fraud challenge. Their combined technologies provide a 360° overview of organization’s data and allow real-time analysis and detection of eCommerce fraud patterns and activities.
Delivered at the 2018 Code Camp Conference on Marketing Trends for 2018, this is the presentation delivered on untapped marketing verticals e-commerce brands will need to execute to stay ahead of competition
As the MarTech space gets more and more crowded we often find we don’t use our existing tools to their full potential. We end up with products that don’t always live up to all the hype we were promised. Find out how to enhance the tools you already have without having to replace them. See how two of Australia’s biggest corporates utilised a Customer Data Platform (CDP) to access data that’s always seemed too far out of reach and supercharged the tools they already had.
This document describes the services provided by Across.Digital, a digital marketing agency. It offers 6 core services: pay per click advertising, social media and content marketing, email marketing, web design and development, sales funnels and landing pages optimization, and assessment and strategies. It provides examples of work for clients in various industries including real estate, tourism, manufacturing, pharmaceuticals, banking, and more. The agency aims to help clients generate leads, nurture prospects, improve sales processes, and achieve marketing and business goals through digital strategies and automation.
CMOco provides outsourced chief marketing officer (CMO) services to companies that cannot afford a full-time CMO. They offer a full range of marketing solutions, including strategic planning, branding, digital marketing, social media, and creative services for one flat monthly fee. Clients gain access to a team of experienced marketers who will quickly assess the business and develop initiatives to drive growth. By outsourcing with CMOco, companies can have a senior-level marketing leader without the high cost and risk of hiring a full-time CMO.
Digital marketing solution providers driving the future of marketingMerry D'souza
As digital marketing is fairly an emerging and digital marketing agencies aim to improve the “Digital Marketing Solution providers Driving the Future of Marketing!"As the business landscape is drastically changing, the companies are scrambling to exploit new opportunities.
Don Talend Customer Insight-focused Portfolio Don Talend
Customer insight-focused portfolio: customer case studies and pitched and placed trade magazine technology feature articles, by Don Talend, brand storytelling, content strategy and demand generation expert.
Are you Looking Best Institute for Digital Marketing Course with Practical training in Rohini Delhi?
Wait for a minute check the course detail and dial no on your phone screen because we have the best experienced trainers for Digital Marketing Course .
For more information about Digital Marketing Course In Delhi visit @ www.digitalmarketingprofs.in
Follow Us @:- https://www.facebook.com/digitalmarketingprofsdelhi/
https://twitter.com/digitalprofs1
https://www.linkedin.com/in/digital-marketing-profs-b949a1123/
https://www.slideshare.net/DigitalMarketingProfs
Leon Rossouw is a freelance digital marketer offering strategic skills, creative content capabilities, and IT technical expertise. The presentation provides an overview of Leon's skills and experience in digital marketing and how those skills could benefit agencies and their clients. Specifically, Leon highlights how their combination of strategic, creative, and technical skills could help agencies attract large clients, improve search engine optimization, and generate new business leads. Leon also discusses how their skills and services could help meet clients' needs through content creation, AI automation, and reliable digital marketing support.
Leon Rossouw is a freelance digital marketer offering strategic skills, creative content capabilities, and IT technical expertise. The presentation provides an overview of Leon's skills and experience in digital marketing and how those skills could benefit agencies and their clients. Specifically, Leon highlights how their combination of strategic, creative, and technical skills could help agencies attract large clients, improve search engine optimization, and generate new business leads. Leon also discusses how their skills and services could help meet clients' needs through content creation, AI automation, and reliable digital marketing support.
This document provides an overview and analysis of digital marketing salaries and trends in 2014-2015. It discusses the evolution of marketing departments in response to new digital technologies and platforms. Key points include:
- Marketing departments face challenges in finding the right talent for digital initiatives like SEO, content marketing, and social media.
- Positions in demand include executives, creative services, digital/interactive roles, content creation/social media, and operations roles.
- Salary ranges are provided for many digital marketing roles at entry, mid, and senior levels.
TEKsystems provides digital and creative services to support clients' strategic marketing initiatives. They supply skilled resources in areas like design, development, and project management. As marketing budgets have increased and the lines between technology and marketing have blurred, there is a growing need for professionals with both technical and creative skills. TEKsystems helps address this need by accessing a large pool of talented professionals and deploying them to clients through staff augmentation, project-based work, or outsourcing solutions.
TEKsystems provides digital and creative services to support clients' strategic marketing initiatives. They supply skilled resources in areas like design, development, and project management. As a division of the global IT staffing firm TEKsystems, they offer specialized expertise while also having the scale and resources of a large partner. They help clients achieve their goals through staff augmentation, project-based work, or fully outsourced solutions.
This document discusses search marketing and provides strategies for optimizing organic and paid search. It defines search engine optimization (SEO) as obtaining unpaid traffic from organic search results by optimizing websites to send signals to search engines. Paid search (PPC) is defined as obtaining paid traffic by bidding on search engine ad placements. The author argues search marketing serves three purposes: 1) Protecting brands by occupying search rankings, 2) Obtaining new customers, and 3) Harvesting repeat customers through organic search. Overall search marketing is presented as a key digital marketing technique for obtaining website traffic.
Jumpstart Your Digital Signage ContentDavid Little
The document discusses using sticky content on digital signage to better engage audiences. Sticky content refers to content that keeps people's attention and makes them want to return. The document provides examples of sticky content for digital signage in different settings like retail stores, corporate offices, and transportation hubs. It also lists several communication goals that can be achieved through strategic digital signage content, such as increasing sales, improving safety, strengthening branding, and more.
The document is a confidential guide from an investment bank, ComCap, about their presence and clients at the dmexco conference. It provides an overview of ComCap's areas of focus, including digitally native brands, analytics, retail technologies and others. It also profiles several companies attending dmexco across categories like agencies, CRM/databases, e-businesses and their capabilities.
Conversant seven myths that senior marketers need to stop believingJim Nichols
Seven of the biggest digital myths that hold brands back from generating stronger ROI. Entertaining and easy to read, with concrete advice on the right way to approach new digital challenges.
The document discusses marketing automation and how it can be underutilized. It describes marketing automation as a tool that can efficiently scale and automate digital marketing efforts. However, it notes that 50% of those surveyed either lacked marketing automation capabilities or had them but did not use them. It then discusses some of the challenges that can prevent effective use of marketing automation, such as tools not being intuitive, only utilizing a small portion of capabilities, and tools not being customized for specific industries like asset management. The document promotes the marketing automation services of StoneShot and how they aim to address these challenges through strategic collaboration, customization, and providing industry-specific templates.
Pantoo is a Boston-based digital marketing agency comprised of designers, developers, writers and marketing specialists. They help businesses build authentic online identities through unique strategies and designs. Their services include web development, digital advertising, social media marketing, and web optimization. Case studies highlight projects for companies like Amptek Electronics and Aeroflot Airlines that improved metrics like pageviews, sessions, and engagement. They also redesigned the website for The Armenian Mirror-Spectator newspaper to generate more revenue and optimize publishing and search engine performance.
Techlene provides custom software development services and solutions to simplify working and maximize productivity for all objectives. Our team comprises enthusiastic IT professionals with experience of 20+ years, continuously working to help society with the optimal use of IT for life and work. Techlene drives digital transformation for businesses by analyzing challenges and measuring professional competence. Whether start-ups or established entERPrises, we serve across varied industries to assist in stupendous growth.
Marketing has more software available to it today than any other business function in the history of computing. For marketers, this is a two-edged sword: an incredible array of capabilities — but a dizzying set of choices. In this session, we'll cover the marketing technology landscape, its underlying structure, and how to acquire a framework for managing your own cohesive marketing technology strategy.
This presentation was given by Scott Brinker, ion interactive's Founder & CTO, at NEDMA's 2014 Marketing Technology Summit.
Mpumelelo Madonsela is a Performance Marketing Specialist at Atmosphere Orange with over 8 years of experience in digital marketing and market research. He holds a BCom in Marketing Management from Midrand Graduate Institute and a BCom Honors in Marketing Management from the University of the Witwatersrand. Prior to his current role, he worked as a Research Intern at AnsweredInsight conducting market research and data analysis. He is proficient in programs like Google AdWords, Facebook Ads Manager, and MediaMath.
Intelligencia Limited is a Hong Kong-based software consulting company focused on the needs of the airline, casino, hospitality, healthcare, retail, social gaming, sports betting and enteraintment industries. Intelligencia has implemented BI, CI, DI, Data Lake, EDW, campaign management, data visualization, and predictive analytics solutions for some of the biggest companies in Asia.
Our clients include The Venetian Macao, Galaxy Macau, Macau Slot, Genting Hong Kong, Star Cruises, Tatts, and Resorts World Casino New York.
Our growing Asian-based staff includes highly skilled SAS programmers and analytics architects, as well as Qlik, HDS, Hadoop, Pentaho, TIBCO, and R consultants. Our rates are some of the most competitive in the industry.
Our software partners include HDS, Pentaho, SAS, Qlik, Tableau, R, Hadoop, and CDI. We are constantly testing the limits of our technology partner’s software, as well as finding new ways to integrate legacy systems into the new breed of real-time, data lakes, and real-time streaming analytical tools.
Similar to Grow Brand Awareness with Mobile App Geofencing Ads (20)
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.