Day 2, 5 July at 11:15 – 12:00 with Tom Bailey, Regional Vice President Sales - UK, NE & MEA Marin Software and Maria Hernandez, EMEA Traffic Manager, Euroflorist
Getting On Board with the Growth Hacking MindsetPerformanceIN
This document discusses growth hacking strategies and techniques. It defines growth hacking as using creativity and data analysis to increase business growth through low-cost marketing experiments. Several growth hacking tactics are presented, such as targeting ads in low-cost international markets, using pop-ups and custom offers to increase activation and conversion rates, creating viral content on platforms like LinkedIn and SlideShare, and testing different pricing and bundle options to maximize revenue. The document emphasizes testing many small changes simultaneously rather than sequentially and that growth hacking is an ongoing process without single solutions.
The document discusses problems with traditional lead generation models, including poor quality lead data, lack of unified measurement across channels, and inability to track ROI beyond conversions. It then outlines a new lead generation model proposed by Convertr Media that involves three stages: 1) real-time validation of lead data quality, 2) unification of goals and measurement metrics across channels, and 3) closed-loop tracking of ROI by following leads through the sales process. The model is claimed to increase lead quality by 62% and save €2M in costs through invalid lead detection based on a case study with Fiat Chrysler Automobiles UK.
Setting the Scene for Better Data Driven MarketingPerformanceIN
This document discusses data-driven marketing. It begins by explaining how marketing has evolved from mass marketing to more personalized and customized approaches using data. It then discusses why now is the time for data-driven marketing due to factors like consumers expecting consistent experiences across channels. The document outlines some challenges of data-driven marketing like data silos, expanding definitions of personal information, and lack of trust. It concludes by providing recommendations for stepping up data-driven marketing, such as understanding data opportunities and gaps, committing to data quality, and leveraging technologies.
Affiliate Marketing in a post-everything WorldPerformanceIN
This document discusses the current state and future of affiliate marketing. It notes that affiliate marketing is still largely a manual process but is becoming more programmatic. While technology and automation are growing, human relationships remain important. The future may see a more integrated affiliate program across channels with tools like a single affiliate manager interface. Affiliates and advertisers could benefit through opportunities like advertisers bidding on unsold affiliate inventory. The challenges of new technologies like ad blocking and multiple devices are also discussed. Overall, the affiliate marketing channel continues to embrace change and new technologies while maintaining the importance of relationships.
Affiliate LTV and Other Ways to Effective Publisher Recruitment in EuropePerformanceIN
This document discusses optimizing affiliate recruitment efforts in Europe by understanding affiliate lifetime value (LTV). It begins by reviewing the European online retail landscape and fragmentation across countries and currencies. Calculating affiliate LTV is presented as key, including metrics like revenue, orders, or customers. Matching affiliates to profiles based on country, business type, and LTV is described as important. The document recommends using LTV data to focus recruitment, remove unproductive affiliates, and employ both passive and active techniques. Overall, understanding and leveraging affiliate LTV is posited as critical for increasing affiliate program ROI and performance.
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"PerformanceIN
1) Gavin Wilson and Owen Hewitson discuss using customer relationship management (CRM) data and customer lifetime value (CLV) modeling to personalize marketing campaigns at scale through programmatic advertising.
2) They describe how retailers can segment customers into groups based on recency, frequency, and monetary value to target personalized ads and messages to increase customer loyalty and lifetime spending.
3) Sociomantic partners with retailers like Tesco to match these CRM segments to audiences online using programmatic display advertising in order to drive customer retention and incremental sales.
The document discusses the future of programmable marketing and how marketers can differentiate themselves. It notes that most agencies and advertisers have adopted programmatic advertising. It then suggests that marketers take control of their own data and add proprietary intelligence to algorithms to differentiate themselves. The document provides an example of how understanding customer behavior over time through a sales funnel can help optimize targeting strategies and campaigns. It advocates combining data science with programmatic advertising to generate new insights that improve performance and reduce costs. In closing, it questions how readers will program their own artificial intelligence as the world increasingly relies on advanced technologies.
Capture - Day 1 - 10:15 - "Existential Threats and the “Standards” Imperative"PerformanceIN
Performance marketing is characterised by its breadth, variety, innovation and adaptability. This has created a landscape where models, methods and technologies shift and evolve within a space that often poses challenges for defining and maintaining consistent standards.
Even though performance is now mature, there is an argument that more should be done to address the greater levels of scrutiny coming from issues like privacy as a result of our marketing getting 'smarter' and more informed.
Few can deny the opportunity to innovate and grow. The bigger question, to be asked by representatives from Optimise and IAB UK, is whether performance can evolve whilst ensuring transparency, standards and consumer confidence are upheld.
Getting On Board with the Growth Hacking MindsetPerformanceIN
This document discusses growth hacking strategies and techniques. It defines growth hacking as using creativity and data analysis to increase business growth through low-cost marketing experiments. Several growth hacking tactics are presented, such as targeting ads in low-cost international markets, using pop-ups and custom offers to increase activation and conversion rates, creating viral content on platforms like LinkedIn and SlideShare, and testing different pricing and bundle options to maximize revenue. The document emphasizes testing many small changes simultaneously rather than sequentially and that growth hacking is an ongoing process without single solutions.
The document discusses problems with traditional lead generation models, including poor quality lead data, lack of unified measurement across channels, and inability to track ROI beyond conversions. It then outlines a new lead generation model proposed by Convertr Media that involves three stages: 1) real-time validation of lead data quality, 2) unification of goals and measurement metrics across channels, and 3) closed-loop tracking of ROI by following leads through the sales process. The model is claimed to increase lead quality by 62% and save €2M in costs through invalid lead detection based on a case study with Fiat Chrysler Automobiles UK.
Setting the Scene for Better Data Driven MarketingPerformanceIN
This document discusses data-driven marketing. It begins by explaining how marketing has evolved from mass marketing to more personalized and customized approaches using data. It then discusses why now is the time for data-driven marketing due to factors like consumers expecting consistent experiences across channels. The document outlines some challenges of data-driven marketing like data silos, expanding definitions of personal information, and lack of trust. It concludes by providing recommendations for stepping up data-driven marketing, such as understanding data opportunities and gaps, committing to data quality, and leveraging technologies.
Affiliate Marketing in a post-everything WorldPerformanceIN
This document discusses the current state and future of affiliate marketing. It notes that affiliate marketing is still largely a manual process but is becoming more programmatic. While technology and automation are growing, human relationships remain important. The future may see a more integrated affiliate program across channels with tools like a single affiliate manager interface. Affiliates and advertisers could benefit through opportunities like advertisers bidding on unsold affiliate inventory. The challenges of new technologies like ad blocking and multiple devices are also discussed. Overall, the affiliate marketing channel continues to embrace change and new technologies while maintaining the importance of relationships.
Affiliate LTV and Other Ways to Effective Publisher Recruitment in EuropePerformanceIN
This document discusses optimizing affiliate recruitment efforts in Europe by understanding affiliate lifetime value (LTV). It begins by reviewing the European online retail landscape and fragmentation across countries and currencies. Calculating affiliate LTV is presented as key, including metrics like revenue, orders, or customers. Matching affiliates to profiles based on country, business type, and LTV is described as important. The document recommends using LTV data to focus recruitment, remove unproductive affiliates, and employ both passive and active techniques. Overall, understanding and leveraging affiliate LTV is posited as critical for increasing affiliate program ROI and performance.
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"PerformanceIN
1) Gavin Wilson and Owen Hewitson discuss using customer relationship management (CRM) data and customer lifetime value (CLV) modeling to personalize marketing campaigns at scale through programmatic advertising.
2) They describe how retailers can segment customers into groups based on recency, frequency, and monetary value to target personalized ads and messages to increase customer loyalty and lifetime spending.
3) Sociomantic partners with retailers like Tesco to match these CRM segments to audiences online using programmatic display advertising in order to drive customer retention and incremental sales.
The document discusses the future of programmable marketing and how marketers can differentiate themselves. It notes that most agencies and advertisers have adopted programmatic advertising. It then suggests that marketers take control of their own data and add proprietary intelligence to algorithms to differentiate themselves. The document provides an example of how understanding customer behavior over time through a sales funnel can help optimize targeting strategies and campaigns. It advocates combining data science with programmatic advertising to generate new insights that improve performance and reduce costs. In closing, it questions how readers will program their own artificial intelligence as the world increasingly relies on advanced technologies.
Capture - Day 1 - 10:15 - "Existential Threats and the “Standards” Imperative"PerformanceIN
Performance marketing is characterised by its breadth, variety, innovation and adaptability. This has created a landscape where models, methods and technologies shift and evolve within a space that often poses challenges for defining and maintaining consistent standards.
Even though performance is now mature, there is an argument that more should be done to address the greater levels of scrutiny coming from issues like privacy as a result of our marketing getting 'smarter' and more informed.
Few can deny the opportunity to innovate and grow. The bigger question, to be asked by representatives from Optimise and IAB UK, is whether performance can evolve whilst ensuring transparency, standards and consumer confidence are upheld.
The Merging of Titans: Managing the Display and Paid Search ConvergencePerformanceIN
This document discusses the convergence of display and paid search advertising. It notes that marketing budgets are no longer always separated for these channels, and the same teams are increasingly managing both. It highlights ways the convergence is visible like bidding systems carrying over to display from search, retargeting beginning in display and moving to search, and search engines enhancing their visual presence with display solutions. The convergence is happening due to advertiser education in online channels, new technology allowing improved tracking across channels, and channels both being used for performance goals. It warns against siloed approaches and notes the future may include more omnichannel strategies and growth of native ads.
The Lowdown on Re-engaging Dormant Affiliates PerformanceIN
This document provides tips on re-engaging dormant affiliates using a GRITS (Great Resources, Incentives, Tools, Support) approach. It recommends using approval emails, educational content, visual assets, activation incentives, performance incentives, contests, plugins, widgets, product information, bestseller lists, keywords, API access, mobile tools, segmentation, examples for motivation, tailored suggestions, surveys, and follow-ups to impress, excite, educate, empower, equip, motivate, and back up affiliates. The goal is to activate affiliates through this comprehensive approach while staying determined.
Create - Day 2 - 15:30 - "Has There Been a Misunderstanding? Defining Content...PerformanceIN
The word 'content' is usually associated with publishers whose business model revolves around the articles they produce. However, analysis has shown that incentive publishers are also engaging users through very similar methods.
Model categorisation leads people to believe that any sales generated by voucher sites, for example, were due to the discounting model of the site and not content. Advertisers request more ‘content’ publishers but overlook content from other publisher models.
This session will cover the importance and breadth of content and how attribution modelling and the resulting recognition may be overlooked.
Expect plenty of debate from the floor as the perceived meaning of content is brought into question.
This document discusses how publishers can sell advertising space directly to advertisers at their rate card prices instead of going through ad networks that take a share of revenue. It argues that doing direct deals allows publishers to capture more of the advertising money instead of losing a portion to intermediaries. While uncommon now, the document says direct selling is an option for publishers that have strong brands and audiences to gain more control over their business.
Digiday Publishing Summit Europe, Ella Dolphin, The Stylist GroupDigiday
This document discusses Stylist, a UK-based women's lifestyle media brand. It notes that Stylist has grown significantly over 11 years to become the fastest growing women's lifestyle digital business in the UK. It aims to double its UK monthly unique visitors to 5 million by 2020. The document outlines Stylist's capabilities in brand identity, content creation, and commercial teams. It also discusses some of the challenges of Stylist's business model, which relies heavily on revenue from branded content solutions.
This document discusses digital selling and CRM systems. It provides tips on using mobile apps for salespeople like LinkedIn, HubSpot and CRM systems. It also discusses the importance of developing a winning attitude and being a peak performer through skills and the right attitude. Choosing the right CRM system is important for lead management, profiles, email marketing and integrating with other tools like accounting packages.
Sarah Probert & Viven McKechnie, pt78 : The First 5 Steps to Creating a Marke...DMX Dublin
The document discusses creating a culture of marketing effectiveness. It emphasizes measuring effectiveness through achieving business outcomes and return on investment, rather than just efficiency. It provides examples of key performance indicators and metrics to track at different levels from commercial objectives down to marketing metrics. It also addresses common barriers to adopting effectiveness practices and the need to improve skills and close gaps in prioritizing effectiveness measurement.
This document discusses insights from subscription data analyzed by Piano.io. It finds that while most site visitors are "one-offs" who don't return, the "direct and dedicated" 12% who do return account for 55% of page views and are most likely to subscribe. It also notes that the home page, repeat visits, newsletters and trials are important for driving subscriptions, and that it often takes multiple offers for users to subscribe rather than just one exposure. Cancellations are front-loaded in the first months, and engagement after subscribing impacts churn.
Capture - Day 1 - 12:30 "What is the Future of Programmatic?" with Ve Interac...PerformanceIN
What’s the future of programmatic? Welcome to an interactive session with a twist, as four leading experts in video, private marketplaces, data and mobile argue that their specialism is the answer to exactly that.
Expect thoughts and theories to be supported by case studies and in-depth research as the individuals look to get their voices heard in a ‘balloon debate’ format - a first for the PMI conference.
After each speaker has had their say, the audience will get the chance to test the panel on their ideas before collectively voting on which trend deserves the mantle of ‘future of programmatic’.
Hosted by Bill Swanson, VP, EMEA, PubMatic
Email is the most mature digital marketing channel there is, and with its unbeatable ROI it’s no wonder email has been able to stand the test of time. As CRM continues to evolve, there is more opportunity to launch new channels that intelligently complement your email strategies. Join expert speakers from Tinuiti, Klaviyo, Movable Ink plus mutual client Sand Cloud to learn how to advance your 2021 strategy with proven tactics to achieve your unique business goals. We’ll dive into how Sand Cloud stayed ahead of the competition in 2020 by introducing SMS, overlays, and predictive analytics into their marketing mix.
Sundance Marketing is a leading choice for Digital Marketing in Rochester NY. It specializes in traditional advertising, branding, Internet marketing to help promote businesses effectively.
E-commerce Berlin Expo 2017 - Six must-do tactics retailers need to build a s...E-Commerce Berlin EXPO
Luca Senatore Director of Strategy Genie Goals
An action-packed, fast-paced session describing the exact strategies we use in digital marketing to drive millions of £ in revenue monthly to retailers in sectors like fashion, luxury, home, furniture, beverages and anything in between. Luca heads up the team at Genie Goals, a Google award-winning Premier Partner working with global household brands like Calvin Klein, Polarn O. Pyret, Naked Wines, Amara Living, Shinola Detroit and many more. The session will cover both growth and optimisation tactics that are proven to improve performance, often exponentially. Luca will provide actionable points and real case studies together with an inspiring and energising core-message.
Paytime is a new platform that aims to provide a new way for readers to pay for quality journalism and a new standard for digital advertising. It seeks to test its model with readers pre-registering and inviting advertisers to learn about the platform. The goal is to launch an initial campaign and generate a new revenue stream for publishers within 10 weeks. Paytime believes its solution can deliver 10x more revenue for publishers compared to traditional advertising models by providing full-screen, full-length ads to readers in exchange for access to content. It aims to begin testing its concept with premium publishers and trade associations before seeking pre-series A funding in 2018 to implement the platform more widely.
Migrating your e-store in 2017 - SuperSize DigitalSavage Marketing
This document discusses how to properly migrate an e-commerce store's SEO rankings when redesigning a website. It notes that if SEO is not migrated properly, rankings will fall, organic traffic will drop, and sales will decrease. It provides tips for migrating SEO rankings, including performing an audit of current rankings, determining ranking factors, building those factors into the new site, and resubmitting pages for reindexing. The overall message is that a website redesign requires careful SEO migration to maintain traffic and sales.
This document discusses using data-driven marketing to create contextual engagement and valuable consumer experiences. It summarizes research from a survey of over 350 brands and agencies. Key findings include that the top strategic focus areas for digital marketing managers are digital audience strategy and real-time data and insights. The survey also found that most influential digital marketing channels in 2017 will be social media, mobile, and data-driven marketing. It then discusses how data management platforms can help integrate customer data from various sources to build audience profiles for targeted advertising across channels.
If data is the new media, as some say, then lets see how some publishers are learning to monetize it as creatively as they have their editorial. Several publishers present and then compare different ways of leveraging their unique relationships with audience. From lead gen to ad targeting, audience intelligence to connecting the dots from ad impression to sales lifts, publishers share their new adventures in productizing data.
This document discusses several fast growing and contracting revenue streams for businesses. It identifies that digital marketing, programmatic advertising, data-driven products, video, private marketplaces, and events are growing revenue sources. In contrast, print media, traditional agency models, direct display advertising, and subscription revenue are contracting. The document also notes that while Google and Facebook provide significant inventory and opportunities, they also present challenges to traditional publishers. Finally, it discusses that some common buzzwords like "influencer marketing" and "branded content" are overused but not entirely over-hyped, while terms like "fake news" and "OTT" may be exaggerated.
iMedia Brand - Connecting the Dots Between Online Media and Offline PurchasesAdometry by Google
This document discusses connecting online media to offline purchases. It provides an example of a large specialty retailer that was able to attribute 12% of offline point-of-sale revenue, representing $63 million in sales, to online media after integrating offline transaction data. The analysis found that two-thirds of attributed conversions were from multi-touch journeys and one-in-five were multi-channel. It recommends testing budget shifts and expanding digital programs like display based on the performance insights gained from connecting online and offline data.
LSA18: Featured Speaker - Raj Sabhlok, President, ZohoLocalogy
Small businesses across several countries now operate primarily in the cloud and use an average of 4-6 mobile apps to manage various business functions like marketing, customer support, financial management, and more. While individual apps can support certain processes, businesses need apps that work well together through integration to truly support their end-to-end operations and underlying business processes which often involve multiple steps and apps. Zoho One is positioned as an integrated app solution to meet these business needs.
A Best Practice Guide to Channel Partner Social Media Enablement Utilising th...DigitalMarketingShow
Presentation by Olivier Choron, CEO, purechannelapps, and Angela Leech, Channel Marketing Program Manager EMEA, Adobe Systems, delivered at the Digital Marketing Show 2014.
The document provides resources for companies to improve their onboarding process for new hires. It includes templates and guides for pre-boarding, the first day experience, essentials for the first month, and tools for the first quarter. The onboarding toolkit contains samples for welcome emails, orientation agendas, intranet content, check-in questions, and surveys to help new employees successfully transition into their new roles and feel engaged and supported in their first months on the job. The goal is to provide everything needed to create a powerful onboarding experience and make a great first impression that reduces turnover.
The Merging of Titans: Managing the Display and Paid Search ConvergencePerformanceIN
This document discusses the convergence of display and paid search advertising. It notes that marketing budgets are no longer always separated for these channels, and the same teams are increasingly managing both. It highlights ways the convergence is visible like bidding systems carrying over to display from search, retargeting beginning in display and moving to search, and search engines enhancing their visual presence with display solutions. The convergence is happening due to advertiser education in online channels, new technology allowing improved tracking across channels, and channels both being used for performance goals. It warns against siloed approaches and notes the future may include more omnichannel strategies and growth of native ads.
The Lowdown on Re-engaging Dormant Affiliates PerformanceIN
This document provides tips on re-engaging dormant affiliates using a GRITS (Great Resources, Incentives, Tools, Support) approach. It recommends using approval emails, educational content, visual assets, activation incentives, performance incentives, contests, plugins, widgets, product information, bestseller lists, keywords, API access, mobile tools, segmentation, examples for motivation, tailored suggestions, surveys, and follow-ups to impress, excite, educate, empower, equip, motivate, and back up affiliates. The goal is to activate affiliates through this comprehensive approach while staying determined.
Create - Day 2 - 15:30 - "Has There Been a Misunderstanding? Defining Content...PerformanceIN
The word 'content' is usually associated with publishers whose business model revolves around the articles they produce. However, analysis has shown that incentive publishers are also engaging users through very similar methods.
Model categorisation leads people to believe that any sales generated by voucher sites, for example, were due to the discounting model of the site and not content. Advertisers request more ‘content’ publishers but overlook content from other publisher models.
This session will cover the importance and breadth of content and how attribution modelling and the resulting recognition may be overlooked.
Expect plenty of debate from the floor as the perceived meaning of content is brought into question.
This document discusses how publishers can sell advertising space directly to advertisers at their rate card prices instead of going through ad networks that take a share of revenue. It argues that doing direct deals allows publishers to capture more of the advertising money instead of losing a portion to intermediaries. While uncommon now, the document says direct selling is an option for publishers that have strong brands and audiences to gain more control over their business.
Digiday Publishing Summit Europe, Ella Dolphin, The Stylist GroupDigiday
This document discusses Stylist, a UK-based women's lifestyle media brand. It notes that Stylist has grown significantly over 11 years to become the fastest growing women's lifestyle digital business in the UK. It aims to double its UK monthly unique visitors to 5 million by 2020. The document outlines Stylist's capabilities in brand identity, content creation, and commercial teams. It also discusses some of the challenges of Stylist's business model, which relies heavily on revenue from branded content solutions.
This document discusses digital selling and CRM systems. It provides tips on using mobile apps for salespeople like LinkedIn, HubSpot and CRM systems. It also discusses the importance of developing a winning attitude and being a peak performer through skills and the right attitude. Choosing the right CRM system is important for lead management, profiles, email marketing and integrating with other tools like accounting packages.
Sarah Probert & Viven McKechnie, pt78 : The First 5 Steps to Creating a Marke...DMX Dublin
The document discusses creating a culture of marketing effectiveness. It emphasizes measuring effectiveness through achieving business outcomes and return on investment, rather than just efficiency. It provides examples of key performance indicators and metrics to track at different levels from commercial objectives down to marketing metrics. It also addresses common barriers to adopting effectiveness practices and the need to improve skills and close gaps in prioritizing effectiveness measurement.
This document discusses insights from subscription data analyzed by Piano.io. It finds that while most site visitors are "one-offs" who don't return, the "direct and dedicated" 12% who do return account for 55% of page views and are most likely to subscribe. It also notes that the home page, repeat visits, newsletters and trials are important for driving subscriptions, and that it often takes multiple offers for users to subscribe rather than just one exposure. Cancellations are front-loaded in the first months, and engagement after subscribing impacts churn.
Capture - Day 1 - 12:30 "What is the Future of Programmatic?" with Ve Interac...PerformanceIN
What’s the future of programmatic? Welcome to an interactive session with a twist, as four leading experts in video, private marketplaces, data and mobile argue that their specialism is the answer to exactly that.
Expect thoughts and theories to be supported by case studies and in-depth research as the individuals look to get their voices heard in a ‘balloon debate’ format - a first for the PMI conference.
After each speaker has had their say, the audience will get the chance to test the panel on their ideas before collectively voting on which trend deserves the mantle of ‘future of programmatic’.
Hosted by Bill Swanson, VP, EMEA, PubMatic
Email is the most mature digital marketing channel there is, and with its unbeatable ROI it’s no wonder email has been able to stand the test of time. As CRM continues to evolve, there is more opportunity to launch new channels that intelligently complement your email strategies. Join expert speakers from Tinuiti, Klaviyo, Movable Ink plus mutual client Sand Cloud to learn how to advance your 2021 strategy with proven tactics to achieve your unique business goals. We’ll dive into how Sand Cloud stayed ahead of the competition in 2020 by introducing SMS, overlays, and predictive analytics into their marketing mix.
Sundance Marketing is a leading choice for Digital Marketing in Rochester NY. It specializes in traditional advertising, branding, Internet marketing to help promote businesses effectively.
E-commerce Berlin Expo 2017 - Six must-do tactics retailers need to build a s...E-Commerce Berlin EXPO
Luca Senatore Director of Strategy Genie Goals
An action-packed, fast-paced session describing the exact strategies we use in digital marketing to drive millions of £ in revenue monthly to retailers in sectors like fashion, luxury, home, furniture, beverages and anything in between. Luca heads up the team at Genie Goals, a Google award-winning Premier Partner working with global household brands like Calvin Klein, Polarn O. Pyret, Naked Wines, Amara Living, Shinola Detroit and many more. The session will cover both growth and optimisation tactics that are proven to improve performance, often exponentially. Luca will provide actionable points and real case studies together with an inspiring and energising core-message.
Paytime is a new platform that aims to provide a new way for readers to pay for quality journalism and a new standard for digital advertising. It seeks to test its model with readers pre-registering and inviting advertisers to learn about the platform. The goal is to launch an initial campaign and generate a new revenue stream for publishers within 10 weeks. Paytime believes its solution can deliver 10x more revenue for publishers compared to traditional advertising models by providing full-screen, full-length ads to readers in exchange for access to content. It aims to begin testing its concept with premium publishers and trade associations before seeking pre-series A funding in 2018 to implement the platform more widely.
Migrating your e-store in 2017 - SuperSize DigitalSavage Marketing
This document discusses how to properly migrate an e-commerce store's SEO rankings when redesigning a website. It notes that if SEO is not migrated properly, rankings will fall, organic traffic will drop, and sales will decrease. It provides tips for migrating SEO rankings, including performing an audit of current rankings, determining ranking factors, building those factors into the new site, and resubmitting pages for reindexing. The overall message is that a website redesign requires careful SEO migration to maintain traffic and sales.
This document discusses using data-driven marketing to create contextual engagement and valuable consumer experiences. It summarizes research from a survey of over 350 brands and agencies. Key findings include that the top strategic focus areas for digital marketing managers are digital audience strategy and real-time data and insights. The survey also found that most influential digital marketing channels in 2017 will be social media, mobile, and data-driven marketing. It then discusses how data management platforms can help integrate customer data from various sources to build audience profiles for targeted advertising across channels.
If data is the new media, as some say, then lets see how some publishers are learning to monetize it as creatively as they have their editorial. Several publishers present and then compare different ways of leveraging their unique relationships with audience. From lead gen to ad targeting, audience intelligence to connecting the dots from ad impression to sales lifts, publishers share their new adventures in productizing data.
This document discusses several fast growing and contracting revenue streams for businesses. It identifies that digital marketing, programmatic advertising, data-driven products, video, private marketplaces, and events are growing revenue sources. In contrast, print media, traditional agency models, direct display advertising, and subscription revenue are contracting. The document also notes that while Google and Facebook provide significant inventory and opportunities, they also present challenges to traditional publishers. Finally, it discusses that some common buzzwords like "influencer marketing" and "branded content" are overused but not entirely over-hyped, while terms like "fake news" and "OTT" may be exaggerated.
iMedia Brand - Connecting the Dots Between Online Media and Offline PurchasesAdometry by Google
This document discusses connecting online media to offline purchases. It provides an example of a large specialty retailer that was able to attribute 12% of offline point-of-sale revenue, representing $63 million in sales, to online media after integrating offline transaction data. The analysis found that two-thirds of attributed conversions were from multi-touch journeys and one-in-five were multi-channel. It recommends testing budget shifts and expanding digital programs like display based on the performance insights gained from connecting online and offline data.
LSA18: Featured Speaker - Raj Sabhlok, President, ZohoLocalogy
Small businesses across several countries now operate primarily in the cloud and use an average of 4-6 mobile apps to manage various business functions like marketing, customer support, financial management, and more. While individual apps can support certain processes, businesses need apps that work well together through integration to truly support their end-to-end operations and underlying business processes which often involve multiple steps and apps. Zoho One is positioned as an integrated app solution to meet these business needs.
A Best Practice Guide to Channel Partner Social Media Enablement Utilising th...DigitalMarketingShow
Presentation by Olivier Choron, CEO, purechannelapps, and Angela Leech, Channel Marketing Program Manager EMEA, Adobe Systems, delivered at the Digital Marketing Show 2014.
The document provides resources for companies to improve their onboarding process for new hires. It includes templates and guides for pre-boarding, the first day experience, essentials for the first month, and tools for the first quarter. The onboarding toolkit contains samples for welcome emails, orientation agendas, intranet content, check-in questions, and surveys to help new employees successfully transition into their new roles and feel engaged and supported in their first months on the job. The goal is to provide everything needed to create a powerful onboarding experience and make a great first impression that reduces turnover.
Using Influencers to Supercharge your Business_Ambrose CookePerformanceIN
Influencer marketing has often been seen as a tool used solely for brand advertising, but it can, in the right hands and with the right approach, drive highly measurable results.
Tim Armoo of influencer marketing network Fanbytes will be taking PMI's audience on a journey through how big companies including GoPro and Disney are using the likes of Ronaldinho in a direct-response manner, similar to aspects of lead generation and biddable media.
The session will also impart wisdom on incentivising this emerging publisher segment without resorting to cash rewards, along with tips for crafting a successful influencer marketing effort.
How to Embrace 2014's All-new Marketing Channels - Dan Cohen, Tradedoubler & ...PerformanceIN
As the Performance Industry matures, we see the number of new channels to reach consumers grow – but how do we take advantage of it? The session will explore some of the new channels in 2014 as well as how a new entrant can get their voice heard within networks, agencies and direct client relationships. The session will focus on Tradedoubler’s findings from their UK network as well as hearing from LUX FIX, a new entrant in 2014 and resident of The Zoo Project – Tradedoubler’s incubator that helps publishers enter the Performance Market.
BESI Marketing Solutions is a digital and internet marketing firm offering SMS, email, voice, and social media marketing solutions. It was founded in 2010 and currently has 16 employees. It offers products and custom solutions for lead generation, SMS marketing, email marketing, SEO/SEM, and more. BESI prides itself on its high client retention rate and focuses on continuous improvement based on client feedback.
How to Kick-Start an Existing Affiliate Programme - Anna Checa, Affiliate Mar...PerformanceIN
The document discusses best practices for kick-starting an existing affiliate programme, including getting to know the programme's objectives and competitors, analyzing metrics like conversion rates and unsubscriptions, motivating affiliates through incentives, and continually improving through testing new ideas. Key points are focusing on personalization, balancing top, mid, and long-tail affiliates, and building relationships through communication and listening to feedback. The overall aim is to increase brand awareness, drive more revenue and sales through the affiliate channel.
Do Algorithms Dream of Electric People? Daryll ScottPerformanceIN
The next wave of marketers were born into technology. They can roll-out practical, optimised campaigns whilst Snapchatting and catching Pokémon.
But how many of the creative, emotionally engaging, tried-and-tested ‘Mad Men’ principles of interruption marketing are they aware of? Do they know how to play with language and use psychological nudges to provoke action?
This talk provides practical takeaways for marketers interested in Neuromarketing, ensuring the next generation never loses sight of the fact that at the ‘customer end’ of all this fantastic technology, is a human being.
Create - Day 1 - 17:00 - "Affiliates Are the Lifeblood of the Industry - Why ...PerformanceIN
With the 2015 IAB Online Performance Marketing study reporting an increase in reliance on reward-based activity, a decline in the share of revenue from content affiliates and no increase in the number of active affiliates, it seems the UK has a number of publisher-related challenges at its doorstep.
Networks and agencies are talking big about the growth and reach of the long tail but stats are questioning not only the validity of these claims but also whether the long tail of publishers will ever succeed.
In what is expected to be a controversial yet thought-provoking session, Helen Southgate will give insight into clients that have managed to succeed and grow through the long tail whilst exploring a range of relevant strategies, tools, payment and recruitment techniques to help attendees do the same.
With an eye on the future, Helen will also aim to provide an honest assessment of whether affiliate marketing can evolve and progress on its way to building a future in the long tail.
A key trend for many delegates is on international expansion, but where do you begin?
Planning a roll-out strategy for your country expansion, timelining and prioritising country launches and understanding the part channels like search play are crucial to success.
Designed with retailers, publishers and agencies in mind, questions from the floor on all aspects of expanding internationally will be welcomed, plus you’ll hear the big mistakes and lessons learnt from our topic-qualified panelists.
Create - Day 2 - 10:00 - "Deconstructing the Most Successful PPC Strategies f...PerformanceIN
This session promises conclusive answers to those paid search woes plaguing global retailers.
Genie Goals' strategy director Luca Senatore will be on hand to explain how you can expand profitably and drive generic non-branded traffic to your website, all while maintaining positive ROI.
Join Luca for a how-to on creating the most successful account structure to cater for advanced optimisation strategies, and everything in between.
Capture - Day 1 - KEYNOTE - "The Rise of the Humans: How to Outsmart the Digi...PerformanceIN
The rapid growth of connected devices has brought huge advantages for people across the globe. However, it seems the same technology has also disconnected us from reality.
We are drowning in a digital deluge where information and devices vie for our attention to the point where they are beginning to remove us from the real world. Business leaders, meanwhile, worry about missing the next big tech trend and fail to realise the true potential of the data in front of them.
On hand to shed light on life in a connected world, Dave Coplin, Microsoft’s chief envisioning officer, will explore how the rapidly rising volume of information is affecting all aspects of our lives as individuals, as consumers and customers, as workers, and in business.
In a must-see for all PMI: London attendees, Dave will look at the problems we face at present, the mistakes and assumptions we make and how we should be using technology to reimagine how we live, work and do business.
SAAL C - 10:15 - How to Get Retargeting Right in 2015 with Shane Murphy, AdrollPerformanceIN
2015 is a massive year for retargeting. As 64% of marketers look to increase their budgets in this area, the pressure will be on investors and tech providers to ‘get it right’ on a number of fronts.
Here to lay down lessons on attribution, mobile and the involvement of social media, AdRoll’s Shane Murphy will bring together a wealth of insight from his own company to explain what needs to be done to ensure retargeting’s momentum is sustained.
Certain perceptions of the method will also be addressed, as Murphy explains why retargeting is so much more than its ‘bottom-of-the-funnel’ status would hint.
Opening Your Data for the Next Generation of Searchers_Pete CampbellPerformanceIN
A pivitol switch in technical SEO over the next few years will see the emphasis shift from making recommendations on website performance and onto the strategy for open data. If APIs and artificial intelligence are coming across as foreign language, chances are you may be missing out on some vital sources of traffic.
Geared to that very audience, search expert and Kaizen MD Pete Campbell will explain how brands and publishers can use their in-house data to secure organic visibility across a wide range of apps, platforms and devices.
Pete's teachings will extend to pointers for being visible on Siri and Google's 'answers', with both being touted for a larger role in helping users find what they're after.
Lessons in Link-Building and Good SEO - Christoph Cemper, Link Research ToolsPerformanceIN
Just one Google penalty is enough to destroy years of progress in building a website and making sure it stays in line with the search engine’s rather unforgiving algorithm. Negative SEO is not something agencies, affiliates or any website manager can afford to entertain, but help is on the way.
Join Link Research Tools’ CEO Christoph C. Cemper for an all-encompassing lesson on the art of intelligent site building. His presentation will delve deep into SEO-boosting tactics while exposing some of the dos and don’ts of search optimisation. Those pencils will have to be sharpened as Christoph displays the key learnings from 1000s of recovered websites, garnered over ten years of successful link-building.
How Email is Revolutionising Performance Marketing - Mark Ash, TeradataPerformanceIN
Email has long been accepted as one of the most powerful and cost effective digital channels available. However, the emergence of disruptive technologies and programmatic buying as well as the increased drive towards an omni-channel marketing strategy has massively enhanced the role that email plays in the marketing ecosystem.
Mark Ash discusses why email is the key to a data-driven marketing strategy that is revolutionising performance marketing.
Segmenting Users with Content and Behavioural Sequencing - Andy Miller, Blueg...PerformanceIN
No consumer is identical in the way they interact with a website, but some share traits that are perfect for behavioural sequencing where you can analyse and segment users depending on how they use your site.
This introductory-level talk will help you understand the influence content has on your site ranking and how users exposed to the content compare to those that have not come into contact with it.
You will learn how to use Google Analytics to pull behavioural sequencing data from your site to better influence the user journey.
SAAL A - 14:45 - The Route to Success for Small, Innovative Businesses with D...PerformanceIN
How can small businesses compete in the same arena as their industry leaders before they become integrated?
Well, the Googles, Facebooks and Amazons aren’t champions on every playing field, and it comes as little surprise to see companies like Wayblazer, Beluga and EVI doing better than the heavyweights within certain markets.
With reference to case studies in advertising, travel, cloud computing and more, zanox AG’s Dr Ralf Belusa will look at the influence of agile working in small enterprises as he outlines five strategies aimed at maximising business traction, and giving the giants something to worry about.
Getting Social Publishers to Work for You_Chris Brown & Laura MiddletonPerformanceIN
Extending a publisher base is a key component in any successful affiliate programme, but the big questions after two decades of performance marketing centre around where the new publisher types are and how we work with them. Outside of retargeting and tech partners, another emerging affiliate is the social publisher.
A session hosted by Chris Brown of Clockwork Affiliates will delve into how social publishers work via the affiliate channel, the ways in which their traffic is generated, along with practical ideas and examples of how to build this method of promotion into your channel and brand strategy.
Chris will be joined by Laura Middleton of social publisher The Office Rocks - on hand to answer queries about working with people like herself - as the pair unveil the power of reaching audiences on platforms like Facebook, while providing another way for affiliates themselves to diversify their businesses.
The 'Email is Dead? Long Live E-mail!' Session by Dominic Edmunds, Founder of SaleCycle, which was presented at Performance Marketing Insights NYC on March 12, 2013.
Flipping Facebook & Content Discovery Traffic to CPA_Guillaume RigalPerformanceIN
The tightly targeted nature of Facebook advertising and content discovery - present on sites like Instagram - has opened up a significant opportunity to use the platforms for converting traffic on a CPA or CPI.
Join Guillaume Rigal, CMO of Effinity, as he uncovers some of the strategies being employed by publishers and lays out ways that you can get in on the action.
Digital Strategies for International Markets | Kevin Moran | IMS MarketingEnterprise Ireland
This document discusses the importance of putting digital marketing at the center of an international business strategy. It provides 6 strategic considerations for digital marketing before building a website: 1) defining business goals, 2) targeting markets, 3) sharpening value propositions for different markets, 4) researching the digital landscape, 5) creating a digital marketing plan, and 6) aligning business processes. The document outlines survey findings on companies' digital investments and provides examples of successful client digital strategies that followed these fundamentals.
Digital Strategies for International Markets | Kevin Moran | IMS MarketingEoin O Siochru
This document discusses the importance of putting digital marketing at the center of an international business strategy. It provides 6 strategic considerations for digital marketing before building a website: 1) defining business goals, 2) targeting markets, 3) sharpening value propositions for different markets, 4) researching the digital landscape, 5) creating a digital marketing plan, and 6) aligning business processes. The document outlines survey findings on companies' digital investments and provides examples of successful client digital strategies that followed these fundamentals.
Putting digital marketing at the centre of your international business strategyEoin O Siochru
This document discusses putting digital marketing at the center of an international business strategy. It outlines 6 strategic digital building blocks to consider before building a website: 1) how digital supports business goals, 2) defining the target market, 3) sharpening the value proposition, 4) doing digital research, 5) having a plan to promote the business online, and 6) ensuring business processes are aligned. It then provides examples of digital marketing success stories when these fundamentals are followed, such as using videos to communicate technical products or localizing online campaigns in multi-lingual markets. The key takeaways are to have a clear goal for the website, research the target markets, sharpen the value proposition for those markets, invest in a digital
Putting digital marketing at the centre of your international business strate...Enterprise Ireland
This document discusses putting digital marketing at the center of an international business strategy. It outlines 6 strategic digital building blocks to consider before building a website: 1) how digital supports business goals, 2) defining the target market, 3) sharpening the value proposition, 4) doing digital research, 5) having a plan to promote the business online, and 6) ensuring business processes are aligned. It then provides examples of digital marketing success stories when these fundamentals are followed, such as using videos to communicate technical products, targeted local campaigns, and implementing a CRM system. The key takeaways are to have a clear goal for the website, research target markets, understand what it takes to succeed in those markets, research the digital
Putting Digital Marketing at the Centre of your International Business Strate...Enterprise Ireland
This document discusses the importance of developing a strategic digital marketing plan before building an international website. It recommends:
1) Having a clear goal for the website to focus its design and marketing.
2) Defining target markets by researching specific countries and understanding local competition instead of a uniform global approach.
3) Sharpening your value proposition by understanding local market conditions and how you are better than local competitors.
4) Researching the local digital landscape, including search behavior, competitors, and social media, before investing in campaigns.
5) Creating a digital marketing plan with objectives, tools, promotions calendar, and metrics to support long-term online success.
6) Ensuring business processes are aligned across
Putting Digital Marketing at the Centre of your International Business Strat...Enterprise Ireland
This document discusses the importance of putting digital marketing at the center of an international business strategy. It outlines 7 strategic digital building blocks that should be considered before building a website: 1) defining business goals for digital, 2) understanding the sales and customer buying process, 3) defining the target market, 4) sharpening the value proposition, 5) doing digital research, 6) having a plan to promote the business online, and 7) ensuring business processes are aligned. It then provides examples of successful client strategies that followed these fundamentals.
Almost all SMBs in Europe use social media, with LinkedIn being the top platform. SMBs are experiencing widespread year-on-year growth and see social media as key to meeting business challenges. SMBs report that social media and lead generation are major contributors to growing customer numbers and revenue. They are looking for clear, helpful content on financial products and services to build confidence in financial brands.
Coshared is a collaborative marketing platform that allows small and medium-sized businesses to promote each other's products and services through shared posts on Facebook. By matching related businesses, Coshared helps smaller companies overcome limitations like small advertising budgets and reach wider audiences through their partners' social networks. The platform operates on a freemium model and aims to help the millions of small businesses that struggle each year with promotion and marketing due to lack of resources and visibility among larger competitors.
Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time
Three conferences will take place in 2018-2019 with the shared mission of empowering the European digital ecosystem by connecting capital with entrepreneurs, connecting European digital champions and challengers, and connecting Israel's startups with large corporates and investors. The conferences will be held in London, Berlin, and Tel Aviv on the specified dates.
Healthcare, Science & Education - Presentation by Friedrich Schwandt, Founder & CEO of Statista at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Journey2018: International expansion (an agile approach) Yieldify
Forrester predicts that cross-border e-commerce will make up 20% of all e-commerce transactions by 2022 and top sales of $627 billion - but getting started on that lucrative journey can seem intimidating. This talk examines how Marks and Spencer has adopted an agile approach to allow it to quickly and effectively scale e-commerce globally.
Originally presented by Hannya Boulos of M&S at Journey2018, organised by Yieldify
This document discusses social media marketing and an agency that provides related services. It highlights how social networks have over 6 billion users and are a key platform for modern interactive marketing. The agency focuses exclusively on driving social media results for both large brands and small businesses. Their services include planning and strategy, community management, and social media promotions to grow audiences and drive cross-channel results. They have experience working with various pages and clients across different languages and platforms.
How to Find, Recruit and Work with European AffiliatesAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Find out how you can sell your products / services in Europe by leveraging the affiliate channel. See regional approaches and best strategies to target local affiliates.
This document provides information about a company called Bigger Picture that helps businesses expand internationally through tailored solutions combining business analysis, marketing, technology, and an international expert network. They deliver customized blueprints to help companies grow globally. Their services include international expansion support, digital marketing, working with technology and marketing experts, and connecting clients to a vast international network of partners and local experts. The document introduces the founder and CEO, Claudio Piovesana, and another executive, Stefan Surzycki, and provides information about their backgrounds and experiences.
Presentación de Irfan Kamal SVP and Global Head of Data, Analytics and Products IAB México
This document discusses how to build a passion brand through customer advocacy. It summarizes a global brand advocacy study of 7 million data points. The key findings are that emotional benefits, rather than rational features or deals, are the strongest drivers of advocacy. Advocacy is also higher in markets like Brazil and China than in the US. The document recommends that brands identify advocacy drivers by customer segment, create separate advocacy programs tailored to each segment's values, and track advocacy metrics over time.
Facts & Stats About the Multilingual Webdanrajkumar
This document discusses strategies for developing a successful global web presence. It provides statistics on internet usage worldwide and recommends translating web content into multiple languages to reach a larger international audience. Specific strategies are outlined, including localizing a website, creating an international social media strategy, and testing web translations. Case studies are presented showing how companies increased their online revenue by hundreds of percent by translating their websites and digital marketing. The document also describes technologies offered by Web-Translations that can help manage multilingual content, such as language asset management systems, email translation, and live translation services.
Similar to The Head of Performance's Toolkit for 2016 (20)
Tribe is a platform that allows brands to source user-generated content from everyday influencers to use in their marketing campaigns. It has two types of campaigns - influencer campaigns where influencers submit content based on a brand's brief, and content campaigns where the brand directly engages influencers to generate content. Tribe uses algorithms and monitoring to ensure the integrity and safety of the influencer content used by brands on the platform. It has helped brands in industries like travel, food, and health achieve marketing goals like increased sales and engagement.
How to Drive Sales Through Influencer MarketingPerformanceIN
Influencer marketing has already proven itself as a successful channel for brand awareness and brands are clamouring to access influencers' trusted, authentic audiences. But for most brands the ultimate goal is to drive sales. Whether you're looking to work with Instagrammers and vloggers to amplify an existing e-commerce campaign or seeking features to support key points in your sales calendar, Mumsnet's Head of Influencer Marketing will be sharing their tried and tested formula to ensure ROI and successfully drive sales via influencer marketing.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Get Rid of Short-Term Thinking, Leverage Influencers, And Position Your Brand...PerformanceIN
Influencer Marketing is a strategy of principles rather than tactics, and when properly employed yields incredible ROI. These principles are simple yet critical for long-term success:
1: Weave influencer marketing into your overall brand strategy 2: Determine your metrics and mark your milestones 3: Know who you are leveraging and what you can expect 4: Relationships are Aladdin's Lamp 5: Strive for a solid value exchange.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Executing a Data-Driven Approach to Influencer MarketingPerformanceIN
Like every other marketing channel, Influencer Marketing strategy should be driven by data and ROI metrics, however, we find that this is often not the case. As the influencer marketing space has matured, data has become available to marketers and there are tools and expertise available to develop data-driven strategies and insights both before engaging an influencer and to measure the success of campaigns.
Danielle will lay out the benefits of a data-driven approach to influencer marketing, provide a framework for structuring a campaign and selecting the right influencers based on their audience and provide tips on optimizing campaigns.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Brand Accountability: Tapping into the Conscious ConsumerPerformanceIN
Brand accountability, diversity, social awareness and responsibility are no longer trends, they are minimum requirements for brands. According to a report by Fuse, 85% of Gen Z believe companies have an obligation to help solve social problems. So, how do you show audiences you’re a brand with a conscience? We’ll take a look at recent influencer campaigns by La Mer and River Island to learn how they’ve tapped into hyper-engaged audiences from a variety of backgrounds, ethnicities, and values, whilst inviting the consumer to be part of the movement.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Adidas' Blueprint for the Future of Affiliate MarketingPerformanceIN
Adidas will host a joint session with Partnerize in which they will take the audience through their affiliate strategy, focusing on why and how they decided to incorporate offline vouchers and offers into their traditional affiliate programme. The session will also look at how adidas have created their blueprint to help shape and create a competitive advantage via an innovative and holistic approach to affiliate marketing and partnerships.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Influencer marketing is here to stay, entire industries are getting transformed and companies are built from scratch on social media alone. However, as companies invest more they expect more, including assurances that impressions and engagements are real. The follower count is frequently used to calculate rewards, but this is a crude metric to assess the output of an Instagram influencer campaign. Solberg Audunsson, CEO of Takumi, breaks down what is behind the follower count, how to think about and tackle fraud and what tools are available to advertisers today to reduce waste at various points in the pipeline.
****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Solving the $500 Million Influencer Fraud ProblemPerformanceIN
The rush to cash in on the promise of influencer marketing created a mounting problem of fraudulent activities and fake followers by so-called influencers. It now needs the industry's full focus to be solved. InfluencerDB CEO Robert Levenhagen speaks about how we got to this challenging situation and how the industry - and especially brands - can address the issue when working with influencers.
***
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
****
Scale, Adapt and Scale Again - Growth Hacking Your Performance CampaignPerformanceIN
1) The company's mission is to build the world's most effective customer generation platform through smarter customer generation.
2) They have four core strengths - return on investment through a pay per lead model, large scale of 660,000 leads per month in 120 countries, marketing expertise with 250 staff, and a data driven approach using client feedback and algorithms.
3) As teams grow in size, complexity can decrease output due to relational loss, increased coordination costs from more connections that need to be made, and lower motivation from feeling like part of a crowd. Rapid testing, adapting processes, and providing tools to improve processes are keys to continuing to scale effectively.
Influencer Marketing Without the Proper Checks & Transparency will Not Work.PerformanceIN
Hear from Alex Frolov the CEO of HypeAuditor as he takes you all on a journey of how AI can be used to audit Instagram influencers.
For influencer marketing to work it has to be transparent, authentic and compliant. Join this session to learn from examples how HypeAuditor audits Instagram influencers in a quick, easy & efficient way.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Build an Organic Influencer Marketing ProgrammePerformanceIN
Influencer Marketing is most often talked about in the context of paying influencers to promote a brand or product, usually on Instagram. But influencers come in a variety of shapes and sizes and brands can work with influencers in wide variety of ways beyond paid promotion. In his talk, Alistair will be foucsing on how to build an organic influencer programme from objective-setting, through to influencer identification, outreach and evaluation and how to employ elements of content marketing and employee advocacy in your strategy
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Build a World-Class High-Performance CulturePerformanceIN
This document discusses how to build a high-performance culture. It defines culture as a company's operating system that guides how employees make decisions. It outlines five qualities of a great culture: vision, values, goals, consistency, and clarity. It emphasizes treating employees with respect and honesty, clearly communicating expectations, providing feedback, and investing in high-potential employees who share the company's values. Hiring the right people, establishing consistent processes, and creating a culture of accountability and growth are presented as keys to developing a high-performance culture.
CRO is Dead: Mapping the future with Customer Journey OptimisationPerformanceIN
This document discusses how conversion rate optimization (CRO) is being replaced by customer journey optimization (CJO). It provides a 5-step plan to implement CJO, which includes mapping customer journeys, scoring interactions, identifying key "moments of truth", and optimizing those moments. An example of optimizing a customer's journey on an e-commerce site is shown. The key takeaways are that better customer journeys will lead to more conversions, and the 5-step plan can help companies map and prioritize touchpoints to improve journeys.
Whether you’re a publisher or advertiser, the right context makes all the difference to how users interact with your messages.
Discover the effect context has on our brain, consumer behaviour and conversion rates. We’ll present fresh evidence from the fields of neuroscience, behavioural psychology and linguistics.
Learn how you can create environments to enable context to work in your favour, and increase engagement.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
14 Landing Page Tips to Action Today to Make More MoneyPerformanceIN
The Landing Page Guys run through unique conversion tips that you can implement to increase success on your conversion funnels. They will breakdown the most crucial elements of a landing page and most importantly show you some actionable takeaways to improve your conversions. Having built over 3000+ landing pages they know what converts and will be sharing their inside secrets and tips with you live on stage.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Brands with Pride - Influencer MarketingPerformanceIN
Pulsar will show which brands are sharing their love this year. A data visualisation of brands launching #PRIDE products this summer, with Glossybox and boohoo. Find out how to launch your campaign with social influence.
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
AI - It's Not All Hype - Google ShoppingPerformanceIN
Artificial intelligence technologies like machine learning, deep learning, virtual assistants, and conversational interfaces are surrounded by a lot of hype. The Gartner Hype Cycle is used to evaluate emerging technologies on a curve from inflated expectations to maturity. Real-world examples of AI include uses in marketing like Google ads, ecommerce like product recommendations, and logistics optimization. The future of AI will be shaped by factors like data availability and privacy concerns as well as each country's policies around developing and applying new AI technologies.
These slides are taken from the Performance Marketing Awards webinar held on 07.12.16, covering key dates and deadlines, entry tips, common mistakes to avoid, the new categories are explained in more detail as well as changes to entry processes for awards such as Industry Choice of Partner.
More Addictive than Crack - What Drug Peddling can Teach you about Lead Gen_O...PerformanceIN
Buyers and sellers; customers and users? Pure product diluted by being cut too many times, kingpins making serious money, foot soldiers getting by... Lead generation is a serious business, while the similarities with some of the dealings on shows like 'The Wire' are uncanny.
Beyond the numbers there are people - contacts to be made - but only if you can find them.
As managing director of RS Data Tech, Owen Roberts has learned that to play ball in the lead generation space, you need to be quick with numbers and well-versed in the art of the acronym. This session will cover the metrics that make the difference between winning and losing at lead generation, and the value of analytics in gaining trust.
Owen will cover off where the power lies, the key players and how you become part of their circle.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
7. 7
• Euroflorist is a Swedish company that deliver flowers across the
world.
• We are present in 11 European Markets with different brands.
• Running e-commerce for 21 years now.
• Making people happy by sending flowers through florists and
mail box.
• Online team of 30 people located in Amsterdam, Sweden, UK
and Poland.
11. 11
Marin Powers Cross-channel Campaign Strategies and Results
4.5X
Lower CPA
Search Intent for Social
Loan Comparison website
1 Million
Keywords
High ROAS Search
Audiences for Display
Global Designer Retailer
14%
Lower CPA
Search Intent Lookalikes
Online Insurance
Comparison site
83%
Lower CPD
Search Intent for Display
Leading BioTech firm
67%
Higher
Conversions
Cross-publisher SmartSync:
Google + Bing
The Quote Company
23%
More Revenue
per Conversion
Cross-channel Insights
Cupid Media