Customer insight-focused portfolio: customer case studies and pitched and placed trade magazine technology feature articles, by Don Talend, brand storytelling, content strategy and demand generation expert.

1. Email:don@dontalend.com
Phone:847-802-0355

2. • Seniormarketingcontentwriterforenterprise-leveldata
captureandautomaticidentificationsolutionsproviderZebra
Technologies
• Developedcustomercasestudies—valuablecampaignand
salesenablementassets:
 Strategizedstoryangleswithsalesandmarketingleaders
 Conductedcustomerinterviews,oftensolicitingadditional
inputfromtechnologypartners
 Wroteandeditedcopy,ensuringalignmentwithZebra
stakeholders
• Contentsuchasthiscontributedtomeasureable
improvementssuchas+8.8%revenue(2018)and+6%global
campaignresponses

3. Retailersuccessfullyexecutesfront-of-storestrategy
byadoptingmobilecomputers
Linktocasestudy

4. Nonprofitforvisuallyimpairedworkersusesnewmobiledevicesand
boostswarehouseproductivity,slashesproductreturns
Linktocasestudy

5. Zebrapartnerequipslogisticscompanywithmobilecomputers
toenablebetterdrivercustomerservicewithlesspaperwork
Linktocasestudy

6. Third-partylogisticsservicesproviderusesZebramulti-barcode
solutiontoimprovetruckthroughputatvendors’warehouses
Linktocasestudy

7. Departmentadoptsruggedtabletsandtransformsofficers'work
processeswithgreaterautonomyandefficiency
Linktocasestudy

8. • Publicrelationsconsultingforglobalgeospatialtechnologies
providerTopconPositioningSystems
• Providedcompleteearnedmediasolution:
 Strategizedstoryanglesformultipletradepublications
 Arrangedsitevisitswithcustomers
 Providedonsitephotography
 Developedcopywithcoordinatedcustomerand
equipmentdealerinput
 Pitchedqueriestoeditors
 Workedwitheditorstocustomizearticlestotheir
publications,whileservingcorporateanddealerinterests
• Obtained150+articleplacements
• Combinedreach: 4million+readers

9. Link to ForConstructionPros.com article
Pavingcontractorkeepsfast-trackJFKAirportrunway
resurfacing projectonschedulewithGPS-guidedmilling

10. Link to American Surveyor article
High-speedscanning enablescontractortoensureprecise
positioning ofstructuralsteelatNashville conventioncenter

11. Link to ForConstructionPros.com article
Contractoruseshigh-speed scanning toverifylocation
oftruck-mounted cranesandoverpassgirders

12. Link to Grading & Excavation Contractor article
ContractorusesprecisiontechnologytoholdsteepArizona
flood-controlcanal’sslopesintolerance

13. Link to ForConstructionPros.com article
Contractormeetstightelevationandcross-slopetolerances
onfast-trackhighway project

14. Link to American Surveyor article
Surveyorsensureretractableroofstays
within tighttolerances

15. Link to Point of Beginning article
Alaskagold-miningoperationusesroboticsurveyingtotal
stationtosafelytrackmaterialextractionsovervastdistances

16. Link to American Surveyor article
Washingtontechnicalcollegestudentsusethelatest
technology foras-builtsurveyoflocalpark

17. Link to American Surveyor article
Universitydepartmentchairpromotesthevalue
thesurveying profession providessociety

18. Link to Inside GNSS article
Studentsapplyknowledgewithpositioningtechnologies

19. Link to American Surveyor article
Scientistsuseimagingstationtostudyanddocument
reportedlanding sitesforNationalGeographic program

20. Slideshare.net/DonTalend1
Linkedin.com/in/dontalend