Being Bold & Learning to Prioritize. March 2019, Milan

1. A power brand for a time when
feminism and the united force
of women has never been more
relevant

4. 11 years
But the men’s market
has almost disappeared

6. We took our
voice, made
famous by print
and built…

7. The fastest growing women’s lifestyle digital business
3,427,000
1,828,000
1,802,000
1,447,000
1,040,000
1,086,000
943,000
346,000
UK
UK
UK
UK
ComScore Market Position: December 2018

8. FacebookTwitterApple NewsInstagramWebsite

9. AMBITION
UK UV’s
2018:
2M
2020:
5M

10. Stylist capabilities
SKILLS
Strong brand identity
Honed packaging / curation skills
Salient content creation
Integrated commercial teams
Respected campaigner

11. Where are my
biggest
headaches?

12. 52% of revenue comes from content solutions.
25 headcount just in the creative agency.
We work on a cycle of 10 briefs a week from
agencies ranging from 30k to 500k.
Revenues are lumpy and costs are variable.
Supporting a creative agency as a core
business skill

13. Content solutions is the Stylist digital
business with nearly 4m coming from
branded content.
Amplification costs are the biggest cost of
the digital advertising.
Video is a branded content model with an in
house team.
Content solutions is more costly in
digital than it is in print

15. Complicated workflows and workarounds

16. We have three
accelerator
programmes

18. A fresh feminist offering

19. Finding a space
in the US landscape

20. 22,837 visitors
236 brands