Mpumelelo Madonsela is a Performance Marketing Specialist at Atmosphere Orange with over 8 years of experience in digital marketing and market research. He holds a BCom in Marketing Management from Midrand Graduate Institute and a BCom Honors in Marketing Management from the University of the Witwatersrand. Prior to his current role, he worked as a Research Intern at AnsweredInsight conducting market research and data analysis. He is proficient in programs like Google AdWords, Facebook Ads Manager, and MediaMath.