Pantoo is a Boston-based digital marketing agency comprised of designers, developers, writers and marketing specialists. They help businesses build authentic online identities through unique strategies and designs. Their services include web development, digital advertising, social media marketing, and web optimization. Case studies highlight projects for companies like Amptek Electronics and Aeroflot Airlines that improved metrics like pageviews, sessions, and engagement. They also redesigned the website for The Armenian Mirror-Spectator newspaper to generate more revenue and optimize publishing and search engine performance.

1. Headquarters:634CommonwealthAve.Suite211Newton,MA02459//www.pantoo.com
DigitalMarketingAgency

2. Aboutthe
Company
Boston-baseddigitalmarketingagency
comprisedofprofessionaldesigners,
developers,contentwritersand
experiencedmarketingspecialists.
WWestartedasaweb-designstudioand
since,havedevelopedasetofdigital
serviceshelpingbusinessesand
entrepreneursbuildauthenticonline
identityfortheirbrands.
EverypEveryprojectiscreatedwithaunique
strategyanddesigntobreakthroughthe
clutter.
BestAgencyasfeaturedin:

3. Services

4. Web&Application
Development
ResponsiveWebsites // E-CommerceSolutions // WebApplications
UserExperience+UserInterfaceDesign // ContentManagementSystems
___________
Frommobilewebsitestoonlinestores,we
designfunctionalproductsforalldevices
andhelpyoureachsalesgoalswith
solutionsthatwork

5. Digital
Advertising
PPCCampaigns // ContextualAdvertising // Programmatic // Analytics
GEOFencing // RealTimeBidding
___________
Ourbrandshaveadefinedabehaviorin
thedigitalspacethatkeepacommon
languageacrossplatformsanddevices.
AdvertisingtodayisaboutcAdvertisingtodayisaboutcreatingand
shapingtheconversationratherthan
interrupting.We’reupforthechallenge!

6. SocialMedia
Marketing
SocialMediaAdvertising // ContentProduction // CommunityManagement
CommunicationStrategy // Analytics&Moderation // BrandLoyalty
___________
Creatingbondsandplaceswherepeople
cangotomakeinformedpurchase
decisions

7. Web&Search
Optimization
Local-NationalSEO // SearchRetargeting // LinkBuilding // CompetitionAssesement
ContentOptimization // KeywordImplementation // ContentProduction
___________
Increasethequantityandqualityoftraffic
toyourwebsitethroughorganicsearch
results.55% ofpeoplesearchthewebto
firstlearntheproducttheypurchase*
*ConsumerBarometerwithGoogle

8. Partners+Expertise

9. X-RayDetectors&Electronics
TheFirstArmenianWeeklyintheUSSince1932
MirrorSpectator_
COMMUNICATIONSGROUP

10. EcommerceRetail // Legal // Education // Hospitality // AerospaceElectronics
Cosmetic // Non-profit // Entertainment // Health&Fitness // Food&Beverages
FMCG // Automotive // Fashion // Telecommunication // FastFood
Areasof
Expertise

11. CaseStudies
Ourprideincraftsmanshipdrivesustocreatecarefully-considered
designsthatarebuilttobeflexible,accessibleandbulletproof.
Here’salookbehindthescenesatsomeofourgreatesthits.

12. Challenge:AmptekElectronicswasexcitedto
launchtheirnewwebsite.However,thenewsitewas
plaguedbyahostoftechnicalerrors.Theywere
frequentlylackingback-endspeed,leadgeneration
wasnotgreat,metadatawasnotproperlyplanned,
andpagescontainedconflictingornonexistenttags.
Withamergeronthehorizon,thePantooteamwason
thecase.
Amptekisahightechnologycompanyandarecognizedworldleaderinthedesignand
manufactureofstate-of-the-artnuclearinstrumentationforthesatellite,x-rayand
gammaraydetection,laboratory,analyticalandportableinstrumentationindustries.
Amptek,Inc.
___________
CASESTUDY

13. 258,784
120.5%
Pageviews
Strategy&Tactics
UI/UX
VisualDesign
Mobile
Development
Migration
SecuritySecurity
SearchEngineOptimization
103,702
89.7%
Sessions
00:02:51
8.4%
Avg.SessionDuration
Results
Achieved
___________
Wecollaboratedtoimproveback-endprocess,improvedwebsearchresultsandstrengthened
webnavigationformobiledevices.Anastounding120% improvementwastriggeredin
pageviewsover6months.Thewebsitesawa51% increaseinleadgenerationyearoveryear,
30% ofwhichwasachievedorganically.

15. Challenge:In2015crisiswasaccrued,
especiallyinthe4thquarter.Passengerturnover
recessionhasreachedabout20%.Thegrand
taskwastocreatebreakthroughcommunication
onFacebookbycreatingandapplyingaglobal
strategy,ultimatelycompetingwithkeyplayers.
AeroflotisRussia’snationalcarrierandlargestAirline.Foundedin1923,itisamongthe
world’soldestairlinesandoneofRussia’smostrecognisedbrands.Theyoperatethe
largestCentreofFlightControlinEasternEurope.
AeroflotAirlines
CASESTUDY
___________

16. 15min
ResponseRate
Strategy&Tactics
Globalbrandpositioningstrategyfor
Facebook
Raisebrandrecognition
Standapartfrommajorcompetitors
Raiseengagementoftargetaudience
Showadvantagesoflong-haulflightsShowadvantagesoflong-haulflights
Acquireandmaintainexcellentgreen
badgeresponsiveness
Communitymoderation
Daily,monthlyandquarterlyreports
Markettrendsandinsights
131,588
256.5%100%
PageLikes
2.078%
x50
EngagementRate
Results
Achieved
___________
Bygeneratingandpostingcontentregularly,wewereabletoincreasepageactivityand
engagementratefrom0.0416% to2.078%.Everydaymoderationhasimprovedbrand
perceptionandimagefromnon-responsiveandindifferenttocustomers’complaints.Thishas
resultedinmoreefficientcustomerserviceoutreach.

17. 36,909
Oct-16 Nov-16 Dec-16 Jan-16 Feb-16 Mar-16
37,622
51,270
51,678
105,660
131,588
PageLikeAcquisition

18. FirstEnglish-languageArmenianweeklynewspaperpublishedintheUSAsince1932.From
itsinceptionandcontinuingforeightdecades,theMirror-Spectatorhasadheredtohigh
journalisticstandards,providingreliableinformationtotheArmeniancommunitiesall
overtheworld.
Challenge:TheArmenianMirror-Spectator
neededapartnertodesignanddevelopa
responsivesitethatwillallowthemgeneratemore
incomethroughads,smoothenpublishingprocess
withaleanback-endfunctionality,attractivefornew
youngreadersandoptimizedforsearchengines.
TheMirror-Spectator
CASESTUDY
___________

19. Strategy&Tactics
Conductedsurvey
Improvedinternalpublishingprocess
Onlineadvertisementplatform
Contentandmetadataoptimization
Communitycalendarplatform
MultimediacapabilitiesMultimediacapabilities
Multi-editormanagingsystem
Customsearchcapabilityandarchive
Searchengineandmobileoptimized
Results
Achieved
___________
Throughafocusedsurvey,wewereabletounderstandandidentifykeypointsandfeaturesto
useforthenewsite,henceaccomodatingbusiness’expansionplan.Newlydevelopedwebsite
wasbuiltonacustomWordpressCMSplatform,enablingpublisherstoflawleslyeditdynamic
contentinthenewspaper.

21. ThankYou!
Headquarters:634CommonwealthAve.Suite211Newton,MA02459//www.pantoo.com
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