Intelligencia Limited is a Hong Kong-based software consulting company focused on the needs of the airline, casino, hospitality, healthcare, retail, social gaming, sports betting and enteraintment industries. Intelligencia has implemented BI, CI, DI, Data Lake, EDW, campaign management, data visualization, and predictive analytics solutions for some of the biggest companies in Asia. Our clients include The Venetian Macao, Galaxy Macau, Macau Slot, Genting Hong Kong, Star Cruises, Tatts, and Resorts World Casino New York. Our growing Asian-based staff includes highly skilled SAS programmers and analytics architects, as well as Qlik, HDS, Hadoop, Pentaho, TIBCO, and R consultants. Our rates are some of the most competitive in the industry. Our software partners include HDS, Pentaho, SAS, Qlik, Tableau, R, Hadoop, and CDI. We are constantly testing the limits of our technology partner’s software, as well as finding new ways to integrate legacy systems into the new breed of real-time, data lakes, and real-time streaming analytical tools.

1. INTELLIGENCIA

2. "The best way to predict
the future is to invent it."
--Alan Kay

3. Based in Hong Kong and Macau, Intelligencia is a digital marketing,
analytics, and social media company that is focused on the needs of
the aviation, casino, cruise line, hospitality, healthcare, sports betting,
social gaming, retail, and entertainment industries.
Intelligencia has implemented analytics, BI, CI, campaign management,
data visualization, data lake, deep learning, and social media solutions
at some of the biggest companies in the world.
Our clients include The Venetian Macao, Galaxy Macau, Macau Slot,
Tatts, Genting HK, Star Cruises, Resorts World NY, several casinos in
Mexico, as well as social gaming and healthcare companies in India.
Our growing Asian-based staff includes highly skilled SAS analytics
architects, as well as Qlik, HDS, Hadoop, Tableau, Pentaho, TIBCO and
R consultants. We believe deep learning has a big future so we are
augmenting our staff who are skilled in products like TensorFlow,
Caffe2, and Keras, amongst others.
We consistently test the limits of our technology partner’s software,
often finding unique ways to integrate legacy systems into the new
breed of real-time stream processing engines, as well as into data
warehouses like Hadoop and Alicloud's MaxCompute.
About

4. AI + ML
Analytics
BI
Cloud
CRM / SCRM
CX
Data Lakes
Deep Learning
Digital Marketing
Edge Analytics
IoT
Neuromarketing
Personalization
Psychometrics
Real-time analytics
Social
Intelligence

5. Intelligencia believes that the cutting edge of technology is
the only place to be and we collaborate with our vendor
partners and our clients to understand how the latest
technology fits within their unique business and IT objectives.
"A.I.", "IoT", "In-memory computing", "Data Blending", "Fast Data",
"Deep Learning", "Real-time customer interaction", "Context
marketing", "Virtual and Augmented Reality" – these are some
of today’s most common buzzwords, but they mean nothing
without the correct people and the right technological
infrastructure behind them.
Intelligencia can show you how to make these technologies
work for your organization. Let us put our deep industry
expertise to work for you.
Philosophy

6. Unrivaled experience
Integrating disparate data sources into a combined whole isn’t
easy, but in today’s world of real-time personalization marketing,
businesses need to know everything they can about their
customers whenever they interact with them. Get an interaction at
a customer touchpoint wrong and you might lose that customer.
Intelligencia has implemented solutions that combine gaming
patron data with POS, retail, social media, and mobile data, as well
as information from analytical models to create that coveted 360
degree view of the customer. This personalization is always
recognized and it always drives loyalty, which will increase ROI
exponentially.
This kind of customer personalization has been completed for
large IRs in Macau, on cruise ships throughout Asia, and at sports
books in both Macau, Mexico, and Australia.
Businesses can use this information to predict patron attrition,
customer retention, calculate total patron value, Average Daily
Theo, as well as to identify cross-sell / up-sell opportunities; all-in-
all enhancing customer loyalty. More loyal customers mean more
dollars to the bottom line.
Clients

7. Partners
Today, Intelligencia is delivering solutions on data blending
platforms like Qlik, Tableau, Datameer, and Pentaho, as well as
integrating real-time processing solutions like TIBCO's
Streambase, Hitachi's Streaming Data Platform, and Apache's
open source tools Spark, Flink, and Storm.
Intelligencia's experience with analytics solutions include
working with analytics innovators like SAS, new upstarts like SAP's
Infinite Insights, as well as on open source products like Python, R,
and Pentaho's WEKA tool set.
In 2017, Intelligencia partnered with China's largest cloud provide,
AliCloud, and we are currently working with AliCloud to create
analytical solutions that utilize AliCloud's unique processes, all up
in the cloud.
Intelligencia is also developing gaming solutions on mobile
platforms that allow companies to download products directly
from the web, thereby cutting down on our client's own R&D
costs.
In addition, Intelligencia has worked with the SAP Startup Focus
Group to develop BetWatch™, a risk management and social
solution specifically designed for the sports betting industry.

8. Analytics
Today, the analytics space is more crowded than it
has ever been. Standard ETL-solution providers are
adding analytics to their multitude of offerings.
Many other players in the Master Data Management
field have BI platforms that combine integration,
preparation, analytics and visualization with
governance and security features.
Standard analytics processes such as clustering,
decision trees, column dependencies and
recommendation engines are all included in many
of these software packages. The Internet-of-Things,
edge analytics and real-time analytics have added a
whole new level of sophistication to these
processes.
Intelligencia helps its clients navigate this tricky
terrain so that software quickly becomes
operational and the ROI definable.

9. Listening
Define and listen for triggers
such as photos, hashtags,
keywords, topics, likes,
video views, pins,
comments, links, sharing,
check-ins, geo-posts, and
more on social and
messaging channels.
Rules Engine
Define and apply rules
for the patient health
history, medication
requirements, family
influencers and more.
Automation
Automate
responses and
conversion at scale
and in the moment.
Moderation
Moderate posts for UGC
quality, consumer
profiles, before
conversion.
Messaging
Smart email, social and
messaging responses
from the doctor or
healthcare provider based
on campaign
and patient criteria.
Discounts & Content
Deliver discounts,
reminders, digital
content, surveys, and more,
frictionlessly in real-time.
Data & Analytics
Acquire social identity
tied to customer
records. Measure reach,
impressions, conversion
rates and more.
Customer Loyalty for Healthcare

10. Neuromarketing
Recent research has revealed that human beings have
three brains -- the New Brain, the Middle Brain and the
Reptilian Brain. Deciding which brain to target in a
company's advertising campaigns is almost as important
as deciding on the content of those campaigns.
Neuromarketing has tapped into the incredible potential
of fMRI imaging to grant us insights into human behavior
and consumer habits. Emotion Response Analysis uses
EEG imaging to identify the emotional response an
individual has to a product and/or an advertisement.This
is incredibly granular detail that can reveal both behavior
and motivation on a base level; data collection that was
almost unheard of a few years ago.
The massive amounts of data these studies and
campaigns produce would be overwhelming without
today's AI + ML products. Intelligencia can help its clients
understand how the entire process works, from data
capture to deciding whom to market to and with which
particular offers, as well as quantifying each campaign
ROI.

11. Deep Learning
How do all these open sources pieces fit together?
Can they work with commercial software?
What differentiates TensorFlow from Caffe2? Keras?
How do Deep Learning products work within a data lake?
Is my problem supervised or unsupervised? If supervised, is it a
classification or regression problem?
What is the simplest architect I can use for this problem?
What kind of non-linearity, loss function and weight initialization will I
use?
These are all good questions that need to be asked when implementing
a deep learning solution. Intelligencia helps its clients chart their way
through the deep learning and open source product clutter, as well as
explain the tiny nuances and slight details that make one offering
superior to another.
Our experience implementing deep learning solutions at some of the
largest casinos in the world can help you understand this complex
world of tensor graphs, skflows and Eager Executions.

12. Marketing Automation
Today's marketing automation software goes beyond simply
slicing and dicing CRM databases and sending out emails
and text messages to opted-in customers; it allows
personalization and context, which are the keys that drive true
customer loyalty.
Real-time has added a whole level of complexity to the
customer experience, but it is well worth the investment
because customers are demanding it. You don't provide a
personalization experience and your customers will go
elsewhere.
Intelligencia understands the latest marketing automation
software products and how they can work synergistically with
all types of legacy systems.
Real-time customer interactions are becoming paramount to
the consumer experience and Intelligencia's consultants can
explain how CRM systems can integrate with SMS, social
media, in-app push notifications, and even good old email
with a real-time analytics engines to produce customer
recommendations that will be used, and then appropriately
quantified; positive ROI becomes a paramount factor in the
equation.
"Their expertise on SAS, enabled Resorts
World Casino New York City to build multiple
Marketing campaigns servicing the highest
volume and the most diverse customer base
in the United States. Their management and
consultant team have provided outstanding
on-schedule performance and on-demand
assistance to strengthen our project."
- VP Marketing, Resorts World NYC

13. Data Lakes
The data lake ecosystem is a complicated world of rapidly
evolving software providers that include vendors with integration
products, analytics services, Hadoop distributors, and real-time
streaming engines.
Anyone building a data lake needs to understand the various
schema designs, metadata management options, data ingestion
considerations, as well as data extraction techniques to create the
most powerful data lake possible.
This is a highly complicated environment and Intelligencia can help
its clients navigate through this rapidly changing world to develop
a system that works synergistically and seamlessly with a client's in-
house legacy systems. Combining these legacy systems with new,
unstructured data from social media, edge analytics, and
IoT devices can help casinos, sports books, healthcare providers
and retailers get an edge on their competition.

14. Social Media
A company is only as strong as its weakest customer relationship
and Intelligencia believes that social media can help businesses
reach their customers in highly efficient and, what can be
extraordinarily affordable, ways. Intelligencia can help businesses
tap into the power of social media in the following ways:
Adding interactivity to a Website
Brand and Anti-Brand management
Brand loyalty enhancement
Building fanbases
Crisis management
Crowdsourcing
Discovering important brand trends
Engaging customers and potential customers
Harvesting customer feedback
Influencer Marketing
Reputation management
Social Shopping

15. Intelligencia’s executives have written books that consistently top
the Amazon bookseller charts on subjects like "gaming", "casino
marketing", and "casino analytics". Intelligencia’s president,
Andrew Pearson, speaks at conferences all over the world on
subjects like Big Data, deep learning, casino marketing, Data
Lakes, predictive analytics, stream processing, and social media.
Thought Leadership

16. Grow uP eSports is an association founded in Macau in
2015, with the objective of promoting and developing the
Esports industry in a healthy and responsible way. In July
2017, Grow Up Esports held GIRLGAMER 2017, a major 4-
day Esports festival in Macau that aimed to celebrate
women’s competitiveness in Esports,. It featured
competitions across the genre's most popular titles,
including LOL and CS: GO.. Intelligencia's president is a
founding member of the association..

17. Books, Articles &
Presentations
Academia Issuu Vimeo
Slideshare Prezi Delicious
Google+ Twitter Instagram
Contact:
Intelligencia Limited
505 Hennessy Road, Suite 613
Causeway Bay, Hong Kong
+852 5196 1277 (HK)
+853 6616 1033 (Macau)
www.intelligencia.co
andrew.pearson@intelligencia.co

18. Intelligencia Limited
www.intelligencia.co
Those who analyze best: win
505 Hennessy Road, Suite 613
Causeway Bay, Hong Kong
+852 5196 1277
Rua da Estrela, No. 8
Macau
+853 6616 1033