Brand Dossier of Titan Watches
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This document provides an agenda and overview for a presentation on Titan watches. It discusses the genesis and initial positioning of the Titan brand, the reasons for later repositioning including a new logo and tagline. Segmentation strategies by price, gender, age are outlined. Competition from gold, imports and local brands is addressed. Different Titan watch lines are described targeting various consumer segments. Hypotheses on watches as accessories and Aamir Khan's suitability as brand ambassador are established. Primary research findings through surveys are presented, supporting the hypotheses.
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Titan
Titan is an Indian watch and jewellery company launched in 1987. It has since launched several brands like Fastrack in 2003 and eyewear in 2007 to expand its product portfolio. Titan's mission is to create wealth for stakeholders through customer-centric businesses and community contributions. Its vision is to be a world-class innovative organization and build India's most desirable brands. Titan holds a 58% market share in the watches segment in India, followed by HMT at 19%. The company uses Ansoff's matrix to penetrate existing markets through brands like Titan Bandhan and expand into new markets and products.
Titan presentation
- The group members for the project are Sara Pore, Rutuja Dicholkar, Saburi Shirodkar, Rohan Ambdoskar, Sumesh Kanekar, and Soham Mayekar.
- Titan was established in 1984 as a joint venture between Tata Group and TIDCO and is now the world's fifth largest wristwatch manufacturer.
- Titan operates in various areas of business including watches, jewellery, eyewear, and precision engineering. Some of its key brands are Fastrack, Sonata, Titan Eye Plus, and Tanishq.
Titan branding
This document summarizes information about Titan's watch portfolio and brands. Titan leads the Indian watch market with four main brands - Titan, Sonata, Fast Track, and Xylys. Fast Track targets youth aged 18-30 and was relaunched in 2005 with a new logo and identity to distance it from its previous association with Titan. The rebranding was successful, driving 150% and 100% growth in its first two years. Titan has a wide range of watches across different price points and styles to target various customer segments.
Strategy Analysis of Titan
Titan entered the Indian watch market in 1985 when the market was dominated by mechanical watches. Titan adopted a strategy of only producing quartz watches, which were more accurate. It launched 350 models initially, far more than competitors. It focused on style and quality over price. As the market evolved, Titan adopted new strategies like associating with the Tata brand, treating watches as fashion accessories, and launching youth-focused sub-brands to increase penetration across segments. These strategic moves helped Titan become the leader in the Indian watch market.
Titan ppt
Titan is India's largest manufacturer of watches and jewellery. It has manufacturing facilities in Hosur, Dehradun, Baddi, Roorkee, and Goa. Titan produces over 12 million watches per year under brands like Titan, Fastrack, Sonata, and Xylys. Its jewellery brand Tanishq is the largest jewellery brand in India. Titan also has eye wear and precision engineering divisions. It markets products in over 30 countries with a focus on the Middle East and Asia Pacific regions. Titan is part of the large Tata Group and aims to expand its product portfolio and global presence further.
Titan
Titan Industries is India's leading watch manufacturer with a 60% market share in India. It produces watches under several brands like Titan, Fastrack, Sonata, and Nebula. Titan has adopted aggressive marketing strategies to promote its various watch ranges targeted at different customer segments based on factors like class, fashion, and demographics. These strategies, along with competitive pricing and wide distribution networks, helped Titan emerge as the leader in the Indian watch industry within three years of its launch, knocking out its main competitor HMT.
Titan final ppt
This document outlines the business strategy of Titan, India's leading watch brand. It discusses Titan's vision, marketing mix, products, competitors, market share, PESTEL analysis, SWOT analysis, and brand positioning. Key points include that Titan aims to create elevating experiences for customers and impact the communities it works in. It has a diverse product line including watches, jewelry, and eyewear. Titan holds 58% of India's watch market share and competes with brands like HMT, Maxima, Rado, and Casio. The document also provides suggestions on how Titan can improve visibility, invest in R&D, and expand rural outreach.
Indian watch industry
HMT Ltd. was India's first watch manufacturer established in 1961. It was previously the undisputed market leader until Titan entered in 1984. While HMT offered sturdy and reliable watches, its lack of new designs and advertising led to a decline in market share among younger consumers. HMT has multiple watch brands targeting various segments but faces competition from other players introducing trendier designs at affordable prices.
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Titan
Titan is an Indian watch and jewellery company launched in 1987. It has since launched several brands like Fastrack in 2003 and eyewear in 2007 to expand its product portfolio. Titan's mission is to create wealth for stakeholders through customer-centric businesses and community contributions. Its vision is to be a world-class innovative organization and build India's most desirable brands. Titan holds a 58% market share in the watches segment in India, followed by HMT at 19%. The company uses Ansoff's matrix to penetrate existing markets through brands like Titan Bandhan and expand into new markets and products.
Titan presentation
- The group members for the project are Sara Pore, Rutuja Dicholkar, Saburi Shirodkar, Rohan Ambdoskar, Sumesh Kanekar, and Soham Mayekar.
- Titan was established in 1984 as a joint venture between Tata Group and TIDCO and is now the world's fifth largest wristwatch manufacturer.
- Titan operates in various areas of business including watches, jewellery, eyewear, and precision engineering. Some of its key brands are Fastrack, Sonata, Titan Eye Plus, and Tanishq.
Titan branding
This document summarizes information about Titan's watch portfolio and brands. Titan leads the Indian watch market with four main brands - Titan, Sonata, Fast Track, and Xylys. Fast Track targets youth aged 18-30 and was relaunched in 2005 with a new logo and identity to distance it from its previous association with Titan. The rebranding was successful, driving 150% and 100% growth in its first two years. Titan has a wide range of watches across different price points and styles to target various customer segments.
Strategy Analysis of Titan
Titan entered the Indian watch market in 1985 when the market was dominated by mechanical watches. Titan adopted a strategy of only producing quartz watches, which were more accurate. It launched 350 models initially, far more than competitors. It focused on style and quality over price. As the market evolved, Titan adopted new strategies like associating with the Tata brand, treating watches as fashion accessories, and launching youth-focused sub-brands to increase penetration across segments. These strategic moves helped Titan become the leader in the Indian watch market.
Titan ppt
Titan is India's largest manufacturer of watches and jewellery. It has manufacturing facilities in Hosur, Dehradun, Baddi, Roorkee, and Goa. Titan produces over 12 million watches per year under brands like Titan, Fastrack, Sonata, and Xylys. Its jewellery brand Tanishq is the largest jewellery brand in India. Titan also has eye wear and precision engineering divisions. It markets products in over 30 countries with a focus on the Middle East and Asia Pacific regions. Titan is part of the large Tata Group and aims to expand its product portfolio and global presence further.
Titan
Titan Industries is India's leading watch manufacturer with a 60% market share in India. It produces watches under several brands like Titan, Fastrack, Sonata, and Nebula. Titan has adopted aggressive marketing strategies to promote its various watch ranges targeted at different customer segments based on factors like class, fashion, and demographics. These strategies, along with competitive pricing and wide distribution networks, helped Titan emerge as the leader in the Indian watch industry within three years of its launch, knocking out its main competitor HMT.
Titan final ppt
This document outlines the business strategy of Titan, India's leading watch brand. It discusses Titan's vision, marketing mix, products, competitors, market share, PESTEL analysis, SWOT analysis, and brand positioning. Key points include that Titan aims to create elevating experiences for customers and impact the communities it works in. It has a diverse product line including watches, jewelry, and eyewear. Titan holds 58% of India's watch market share and competes with brands like HMT, Maxima, Rado, and Casio. The document also provides suggestions on how Titan can improve visibility, invest in R&D, and expand rural outreach.
Indian watch industry
HMT Ltd. was India's first watch manufacturer established in 1961. It was previously the undisputed market leader until Titan entered in 1984. While HMT offered sturdy and reliable watches, its lack of new designs and advertising led to a decline in market share among younger consumers. HMT has multiple watch brands targeting various segments but faces competition from other players introducing trendier designs at affordable prices.
Presentation: Titan
Titan Company Limited is celebrating its Unleashing Innovation Summit on December 1st 2016 to discuss its journey of innovation since its inception. Some key points in Titan's innovation journey include launching various watch brands starting in the 1980s such as Fastrack and Sonata, expanding into jewellery with brands like Tanishq, Goldplus, and Zoya, and establishing manufacturing facilities across India. Currently, Titan is India's largest watchmaker and jewellery retailer with over $2 billion in annual revenue. Titan believes innovation is driven by empowering employees, developing their skills, and having an open culture that encourages idea generation and calculated risk-taking.
Titan watches
Titan Industries Limited is a leading manufacturer of watches and jewelry in India. It is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan produces watches under brands like Titan, Fastrack, Sonata, and Tanishq and is India's largest watch maker and fifth largest in the world. It has a market share of 60% in India and exports to over 40 countries. Titan uses market segmentation and targets various demographic and psychographic groups with different product lines and brands.
Titan industries
Titan Industries is a joint venture between the Tata Group and TIDCO established in 1984 to manufacture watches in India. It has since expanded to also produce jewelry, eyewear, and precision engineering components. Titan is now the world's fifth largest watch manufacturer and India's largest watch brand, selling watches in over 32 countries under brands like Fastrack, Sonata, and Titan. It also owns the leading jewelry brand Tanishq and eyewear brand Titan Eye+. Titan has grown to have a dominant market share in India and has potential for further international expansion.
PPT on Marketing and branding of Titan Products
Titan Industries emerged as the leader in the Indian watch market by successfully displacing the former leader HMT through an innovative product strategy and aggressive marketing. Titan launched over 500 quartz watch models in different styles and prices, combining quality and fashion. It utilized showroom-based distribution and promotional campaigns emphasizing its wide variety to attract customers. Titan's strategic acquisition of Timex and expansion into international markets further solidified its position as India's top watch brand.
Titan Watches Case Study Presentation
1) Titan entered the Indian watch market in 1984 as a joint venture between TIDCO and Tatas.
2) Titan popularized quartz watches in India and developed various sub-brands to target different market segments.
3) By 2010, Titan had achieved over 35% annual sales growth and over 60% market share in the organized sector of the Indian watch market.
Titan Watches
Titan was established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. It is India's largest manufacturer and retailer of watches and jewellery. Titan has over 60% market share in the domestic watch and jewellery market. It operates various watch brands like Sonata, Fastrack, and Titan Edge. Titan's marketing strategy focuses on providing international quality products with Indian designs at competitive prices through extensive advertising and specialized retail shops. A SWOT analysis found that Titan's strengths include its stylish designs, exclusive products, and contribution from owned brands and retail operations, while weaknesses include pricing of high-end products and threats from global competitors.
TITAN WATCHES- A case study
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
Titan Watches
Titan is an Indian company incorporated in 1984 that operates in the consumer products sector, specializing in jewelry and watches. Its jewelry segment accounts for 77.3% of sales while watches make up 17.31%. In 2015-16, Titan's total sales were Rs. 11,295.74 crores, a 5.4% decline from the previous year due to a downturn in the jewelry market. Meanwhile, its watch business grew 1.7%. Titan has a 55-60% market share in India and exports to over 40 countries. It faces competition from international brands like Timex and Casio but maintains strength through its large retail network and brand recognition.
Xylys case study solution
Titan launched a premium Swiss watch brand called Xylys in India priced between INR 10,000-33,000. Xylys offered over 60 models across contemporary, classic, and sport collections. With economic liberalization and growth in disposable incomes, the luxury watch market in India was estimated to be growing at 20% annually. However, Titan's Xylys brand faced challenges in establishing itself against well-known European brands in terms of positioning and perception. The case examines behavioral concepts around how consumers perceive luxury watch brands and their self-identity.
Titan company ltd
about titan comPANY LTD .
ABOUT TITAN
ABOUT OWNER / FOUNDER
ITS PAST
JOURNEY
PRESENT
ITS PRODUCT
Titan ppt
Titan is the largest watch company in India and fifth largest globally. It manufactures over 90 million watches sold across 30 countries. Titan was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan's core products include watches under various brands like Fastrack, Sonata, and Raga, as well as jewelry under Tanishq and eyewear under Titan Eye+.
Titan watches
Titan Watches provides a marketing plan for its watch and jewelry brands. It aims to be a world-class, innovative organization and build India's most desirable brands. Titan has the largest market share in India's watch and jewelry industry. It segments customers by demographics like age and income, and psychographics like lifestyle and personality. Titan markets multiple brands like Titan, Fastrack, Sonata, and Tanishq to different customer segments. It employs advertising, promotions, and specialized retail stores to market its products.
Titan Market Research Project
The document presents a market research study conducted by Titan to understand opportunities for their premium watch brands and potential for smart watches. It provides an overview of Titan's current market share of 60% in the Indian watch industry. However, only 5% of their revenue comes from premium brands. The study aims to understand why consumers are not purchasing Titan's premium watches and whether Titan can become a premium watch brand. It also examines the potential for Titan smart watches. The research will use interviews and questionnaires with 1000 potential and existing Titan customers aged 20+ years in Mumbai to understand brand perception, purchase patterns, and desired product features.
Titan industries ltd. company report
This document provides an overview of a study conducted on Titan Industries Ltd., focusing on their product mix, marketing mix, and product life cycles. It describes Titan as India's leading watch manufacturer with four business divisions: time products, eyewear, jewellery, and precision engineering. For their time products division, it details their portfolio of over 15 watch brands targeting various price points and consumer segments. It also summarizes Titan's marketing strategy of quality products, Indian designs, competitive prices, advertising, and specialized retail shops. Finally, it examines the product life cycles of some of Titan's popular watch models.
Titan mrktng strategy
Titan Industries was established in 1984 as a joint venture to manufacture watches in India using quartz technology. It launched multiple watch brands like Titan, Fastrack, and Sonata targeting different market segments. Titan became the market leader in watches. Titan later diversified into jewelry under the Tanishq brand and eyewear. It manufactures over 8 million watches and jewelry annually. Titan positions its brands like Titan and Tanishq as premium lifestyle brands offering high quality products. It segments the market and positions brands based on attributes, users, competitors, and prices.
Titan
Titan Company Limited is an Indian company established in 1984 as a joint venture between the TATA Group and Tamil Nadu Industrial Development Corporation. It manufactures watches, jewellery, eyewear, and fragrances. Titan launched its Titan brand in 1987 and expanded into jewellery in 1996 and eyewear in 2007. It is now divided into four divisions and owns various brands like Titan, Tanishq, Fastrack, and Titan Eye+.
TITAN PPT
Titan is the largest watch company in India and 6th largest globally. It was established in 1987 as a joint venture between Tata Group and TIDCO. Titan manufactures over 90 million watches across 40 countries. It has a 60% market share in India and sells various watch brands like Fastrack, Sonata, Raga and Titan. It also sells eyewear, jewelry and other accessories. Titan uses brand ambassadors like Aamir Khan and MS Dhoni to promote its brands. It has a strong retail presence across India with various formats like World of Titan showrooms. Titan has experienced strong sales growth over the years and aims to build strong brands from India.
TITAN - A Brand Full of Innovations !
Innovation is the word which is very common to speak but very hard to find in company's tactics and strategies !
From 1991 till date, TITAN is the no.1 brand in Indian Watch Industry and have retained its monopoly with it continuous innovations in every aspect of their strategic decisions !
You will get to know lot of insights on hw TITAN became the NO.1 brand.
Presentation1
1. There is little supplier power in the watch market due to large supply of watch movements available from low-cost producers in China and Taiwan. Titan outsources watch components from these suppliers.
2. Indian watch buyers are very price sensitive, especially in the lower end market. There is still significant untapped market potential. Buyers preferences must be understood to gain substantial market share.
3. Entry barriers in the Indian watch market are low due to removal of restrictions. However, new entrants must build brand image and compete on price, features, or emotions to differentiate in the crowded market.
Titan world presentation
Titan Industries began in 1984 as a joint venture between TATA Group and Tamil Nadu Development Corporation. Titan segmented the market and developed several sub-brands like Fastrack, Sonata, and Xylys. Titan has a diverse brand portfolio targeting various consumer segments with watches priced between Rs. 550 to Rs. 15,000. Some key sub-brands include Fastrack targeting youth, Titan for upper middle class, and Xylys for upwardly mobile professionals. Titan has also extended its brands into other product categories and launched new brands like Tanishq in jewelry.
Titan watches
The document discusses the consumer buying behavior for watches in India. It notes that the Indian watch industry is worth INR 5,000 crore and watches priced between INR 500-5,000 and INR 5,000-25,000 have the highest sales. The top 3 players in the market are Citizen, Timex, and Titan, which commands 60-65% market share. Research analysis found that while Titan brands are commonly used, consumers are interested in purchasing global brands. A marketing plan and budget are proposed with activities including digital contests, TV commercials, print ads, mall activations, and an emphasis on storytelling around the relationship between people and time.
Titan - Research Methodology
This document provides an outline for a research report on Titan watches' brand positioning and repositioning strategies. The report will include 8 chapters: an introduction discussing brand positioning and repositioning theory; a literature review; research methodology; an industry overview; Titan's company profile; an analysis of Titan's positioning strategies for different segments; an analysis of Titan's recent repositioning strategies including a new logo, tagline, ad campaign, and product designs; and a consumer awareness survey and findings. The objectives are to review Titan's sub-brand positioning strategies, analyze its repositioning strategies, study consumer awareness and perception of the repositioning, and recommend improvements. The introduction defines brand positioning and repositioning and their importance
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Presentation: Titan
Titan Company Limited is celebrating its Unleashing Innovation Summit on December 1st 2016 to discuss its journey of innovation since its inception. Some key points in Titan's innovation journey include launching various watch brands starting in the 1980s such as Fastrack and Sonata, expanding into jewellery with brands like Tanishq, Goldplus, and Zoya, and establishing manufacturing facilities across India. Currently, Titan is India's largest watchmaker and jewellery retailer with over $2 billion in annual revenue. Titan believes innovation is driven by empowering employees, developing their skills, and having an open culture that encourages idea generation and calculated risk-taking.
Titan watches
Titan Industries Limited is a leading manufacturer of watches and jewelry in India. It is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan produces watches under brands like Titan, Fastrack, Sonata, and Tanishq and is India's largest watch maker and fifth largest in the world. It has a market share of 60% in India and exports to over 40 countries. Titan uses market segmentation and targets various demographic and psychographic groups with different product lines and brands.
Titan industries
Titan Industries is a joint venture between the Tata Group and TIDCO established in 1984 to manufacture watches in India. It has since expanded to also produce jewelry, eyewear, and precision engineering components. Titan is now the world's fifth largest watch manufacturer and India's largest watch brand, selling watches in over 32 countries under brands like Fastrack, Sonata, and Titan. It also owns the leading jewelry brand Tanishq and eyewear brand Titan Eye+. Titan has grown to have a dominant market share in India and has potential for further international expansion.
PPT on Marketing and branding of Titan Products
Titan Industries emerged as the leader in the Indian watch market by successfully displacing the former leader HMT through an innovative product strategy and aggressive marketing. Titan launched over 500 quartz watch models in different styles and prices, combining quality and fashion. It utilized showroom-based distribution and promotional campaigns emphasizing its wide variety to attract customers. Titan's strategic acquisition of Timex and expansion into international markets further solidified its position as India's top watch brand.
Titan Watches Case Study Presentation
1) Titan entered the Indian watch market in 1984 as a joint venture between TIDCO and Tatas.
2) Titan popularized quartz watches in India and developed various sub-brands to target different market segments.
3) By 2010, Titan had achieved over 35% annual sales growth and over 60% market share in the organized sector of the Indian watch market.
Titan Watches
Titan was established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. It is India's largest manufacturer and retailer of watches and jewellery. Titan has over 60% market share in the domestic watch and jewellery market. It operates various watch brands like Sonata, Fastrack, and Titan Edge. Titan's marketing strategy focuses on providing international quality products with Indian designs at competitive prices through extensive advertising and specialized retail shops. A SWOT analysis found that Titan's strengths include its stylish designs, exclusive products, and contribution from owned brands and retail operations, while weaknesses include pricing of high-end products and threats from global competitors.
TITAN WATCHES- A case study
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
Titan Watches
Titan is an Indian company incorporated in 1984 that operates in the consumer products sector, specializing in jewelry and watches. Its jewelry segment accounts for 77.3% of sales while watches make up 17.31%. In 2015-16, Titan's total sales were Rs. 11,295.74 crores, a 5.4% decline from the previous year due to a downturn in the jewelry market. Meanwhile, its watch business grew 1.7%. Titan has a 55-60% market share in India and exports to over 40 countries. It faces competition from international brands like Timex and Casio but maintains strength through its large retail network and brand recognition.
Xylys case study solution
Titan launched a premium Swiss watch brand called Xylys in India priced between INR 10,000-33,000. Xylys offered over 60 models across contemporary, classic, and sport collections. With economic liberalization and growth in disposable incomes, the luxury watch market in India was estimated to be growing at 20% annually. However, Titan's Xylys brand faced challenges in establishing itself against well-known European brands in terms of positioning and perception. The case examines behavioral concepts around how consumers perceive luxury watch brands and their self-identity.
Titan company ltd
about titan comPANY LTD .
ABOUT TITAN
ABOUT OWNER / FOUNDER
ITS PAST
JOURNEY
PRESENT
ITS PRODUCT
Titan ppt
Titan is the largest watch company in India and fifth largest globally. It manufactures over 90 million watches sold across 30 countries. Titan was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan's core products include watches under various brands like Fastrack, Sonata, and Raga, as well as jewelry under Tanishq and eyewear under Titan Eye+.
Titan watches
Titan Watches provides a marketing plan for its watch and jewelry brands. It aims to be a world-class, innovative organization and build India's most desirable brands. Titan has the largest market share in India's watch and jewelry industry. It segments customers by demographics like age and income, and psychographics like lifestyle and personality. Titan markets multiple brands like Titan, Fastrack, Sonata, and Tanishq to different customer segments. It employs advertising, promotions, and specialized retail stores to market its products.
Titan Market Research Project
The document presents a market research study conducted by Titan to understand opportunities for their premium watch brands and potential for smart watches. It provides an overview of Titan's current market share of 60% in the Indian watch industry. However, only 5% of their revenue comes from premium brands. The study aims to understand why consumers are not purchasing Titan's premium watches and whether Titan can become a premium watch brand. It also examines the potential for Titan smart watches. The research will use interviews and questionnaires with 1000 potential and existing Titan customers aged 20+ years in Mumbai to understand brand perception, purchase patterns, and desired product features.
Titan industries ltd. company report
This document provides an overview of a study conducted on Titan Industries Ltd., focusing on their product mix, marketing mix, and product life cycles. It describes Titan as India's leading watch manufacturer with four business divisions: time products, eyewear, jewellery, and precision engineering. For their time products division, it details their portfolio of over 15 watch brands targeting various price points and consumer segments. It also summarizes Titan's marketing strategy of quality products, Indian designs, competitive prices, advertising, and specialized retail shops. Finally, it examines the product life cycles of some of Titan's popular watch models.
Titan mrktng strategy
Titan Industries was established in 1984 as a joint venture to manufacture watches in India using quartz technology. It launched multiple watch brands like Titan, Fastrack, and Sonata targeting different market segments. Titan became the market leader in watches. Titan later diversified into jewelry under the Tanishq brand and eyewear. It manufactures over 8 million watches and jewelry annually. Titan positions its brands like Titan and Tanishq as premium lifestyle brands offering high quality products. It segments the market and positions brands based on attributes, users, competitors, and prices.
Titan
Titan Company Limited is an Indian company established in 1984 as a joint venture between the TATA Group and Tamil Nadu Industrial Development Corporation. It manufactures watches, jewellery, eyewear, and fragrances. Titan launched its Titan brand in 1987 and expanded into jewellery in 1996 and eyewear in 2007. It is now divided into four divisions and owns various brands like Titan, Tanishq, Fastrack, and Titan Eye+.
TITAN PPT
Titan is the largest watch company in India and 6th largest globally. It was established in 1987 as a joint venture between Tata Group and TIDCO. Titan manufactures over 90 million watches across 40 countries. It has a 60% market share in India and sells various watch brands like Fastrack, Sonata, Raga and Titan. It also sells eyewear, jewelry and other accessories. Titan uses brand ambassadors like Aamir Khan and MS Dhoni to promote its brands. It has a strong retail presence across India with various formats like World of Titan showrooms. Titan has experienced strong sales growth over the years and aims to build strong brands from India.
TITAN - A Brand Full of Innovations !
Innovation is the word which is very common to speak but very hard to find in company's tactics and strategies !
From 1991 till date, TITAN is the no.1 brand in Indian Watch Industry and have retained its monopoly with it continuous innovations in every aspect of their strategic decisions !
You will get to know lot of insights on hw TITAN became the NO.1 brand.
Presentation1
1. There is little supplier power in the watch market due to large supply of watch movements available from low-cost producers in China and Taiwan. Titan outsources watch components from these suppliers.
2. Indian watch buyers are very price sensitive, especially in the lower end market. There is still significant untapped market potential. Buyers preferences must be understood to gain substantial market share.
3. Entry barriers in the Indian watch market are low due to removal of restrictions. However, new entrants must build brand image and compete on price, features, or emotions to differentiate in the crowded market.
Titan world presentation
Titan Industries began in 1984 as a joint venture between TATA Group and Tamil Nadu Development Corporation. Titan segmented the market and developed several sub-brands like Fastrack, Sonata, and Xylys. Titan has a diverse brand portfolio targeting various consumer segments with watches priced between Rs. 550 to Rs. 15,000. Some key sub-brands include Fastrack targeting youth, Titan for upper middle class, and Xylys for upwardly mobile professionals. Titan has also extended its brands into other product categories and launched new brands like Tanishq in jewelry.
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This document provides an outline for a research report on Titan watches' brand positioning and repositioning strategies. The report will include 8 chapters: an introduction discussing brand positioning and repositioning theory; a literature review; research methodology; an industry overview; Titan's company profile; an analysis of Titan's positioning strategies for different segments; an analysis of Titan's recent repositioning strategies including a new logo, tagline, ad campaign, and product designs; and a consumer awareness survey and findings. The objectives are to review Titan's sub-brand positioning strategies, analyze its repositioning strategies, study consumer awareness and perception of the repositioning, and recommend improvements. The introduction defines brand positioning and repositioning and their importance
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This document provides an overview of a project analyzing the brand positioning strategies of Titan watches in India. It includes an introduction to brand positioning and repositioning concepts. It then discusses Titan's history and products, and analyzes their strategies in different consumer segments. It also examines Titan's recent repositioning efforts, including a new logo, tagline, ad campaigns, and product designs. The document outlines a consumer survey to assess awareness and perceptions of Titan's repositioning strategies and their effectiveness in revitalizing the brand.
Titan
The document is an acknowledgement from students thanking their project guide for guiding them in successfully completing their research project.
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A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG Heuer
Good after sales service network.
External: Competition from HMT, Timex, Fastrack, Casio, Citizen etc.
Customer: Titan understands the customer needs and segments the market. It offers different
ranges for different income groups.
The SWOT analysis of Titan is given below:
2.3.1 Strength
Brand Image: Titan has a very strong brand image due to its association with Tata group.
Distribution Network: It has a very strong distribution network across India.
Product Range: It offers wide range of products catering to all segments.
After Sales Service: It has a very good after sales service network.
Quality: Titan watches are known for its
A project on titan watches brand repositioning
The document discusses the brand repositioning strategies of Titan Watches in India. It provides background on brand positioning, repositioning theories and strategies. The study aims to analyze Titan's repositioning approaches, assess consumer awareness and perception of their new strategies, and recommend ways to further improve the brand. Primary and secondary research methods are used, including a consumer survey to understand the effectiveness of Titan's repositioning efforts.
Soft Drink Industry Ppt
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Soft Drink Industry
The soft drink industry is dominated by Coca-Cola and Pepsi, which combined control over 70% of the market. Coca-Cola uses all aspects of the marketing mix to influence consumer behavior. The industry faces threats from health concerns, substitute beverages, and changing consumer attitudes. However, opportunities exist through new products, expanding markets, and addressing consumers' health and lifestyle needs. The document analyzes the industry using Porter's Five Forces and provides recommendations to improve consumer segmentation and overcome limitations.
Fastrack Marketing Presentation
This marketing presentation summarizes information about the watch brand Fastrack. It is a sub-brand of Titan established in 1998 targeting youth. Fastrack has a large market share and competes with brands like Timex and Casio. The presentation covers Fastrack's product range, SWOT analysis, competitive landscape, differentiation strategies, and future plans to expand internationally and grow revenue three-fold in the next 5 years.
Soft drink ppt
This document provides information on soft drinks, including:
1) A soft drink is a carbonated beverage that typically contains water, a sweetener, and flavoring. Common soft drinks are discussed, like Coca Cola, Pepsi, and 7Up.
2) The production process for soft drinks is described, including clarifying and filtering water, mixing ingredients, carbonating the beverage, filling containers, and quality control.
3) Potential issues like microbial spoilage from yeasts, bacteria, or molds are discussed, as well as methods to control contamination and microbial growth, such as using chemical preservatives or physical treatments like heat.
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A Marketing Analysis of Four Brands of Watches: HMT, Titan, Swatch, TAG Heuer
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Titan watches: A brand innovation case study
This presentation helps study how Titan watches used innovation to emerge as a brand and establish its name in the watch industry.
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This Presentation is all about the Titan Journey in the Brand Making which explains how the brand was created and how the "Time Based" product was positioned into "Need Based" Product
Titan retail management ankita
Titan follows a retail strategy focused on four customer segments with different price points and brands. It uses multiple retail formats including branded showrooms, dealerships, and multi-brand stores. Titan builds sustainable competitive advantages through innovative design, strong branding of its portfolio of brands, and strategic retail positioning of each brand. It pursues growth through market penetration tactics like advertising, promotions, distribution expansion, and entering new price segments.
Industry overview
Titan is a leading manufacturer of watches and jewelry in India. It was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan has over 60 million watches sold across 30 countries and is India's largest watchmaker and jeweler. Titan produces watches and jewelry under various brands like Titan, Tanishq, Fastrack, Xylys, and others. It aims to offer international quality products at affordable prices for Indian customers.
Watches
Titan is India's largest watchmaker with a 60% share of the domestic organized watch market. It manufactures over 100 million watches and has a customer base of over 80 million. Titan introduces various watch brands targeting different segments from low-cost to luxury. Timex is another major player focusing on quartz watches. It has grown its market share in India through its joint venture with Titan. Omega and Tag Heuer are luxury Swiss watch brands known for innovation, sponsorships, and brand ambassadors. The document provides an analysis of the Indian watch industry and strategies of major players.
Marketing reserch
The document summarizes the results of a market research study on watches conducted through a survey. The survey found that chain watches were the most commonly worn and that design and quality were important factors in purchase decisions. Titan was the most used brand overall, while Timex was preferred by higher-income groups. Respondents also indicated features they wanted added in the future. The objectives of classifying customers, understanding brand preferences, identifying trends, and potential threats were met through the survey questions and analysis.
Titan
Titan is the largest watch company in India and 6th largest globally. It was established in 1987 as a joint venture between Tata Group and TIDCO. Titan manufactures over 90 million watches across 40 countries annually. It has a 60% market share in India and sells brands like Fastrack, Sonata, Raga, Nebula, and Steel. Titan focuses on different market segments with its brands and uses celebrities like Aamir Khan, Virat Kohli, and Mahendra Singh Dhoni for endorsements. It engages in various CSR initiatives related to education, empowerment, and skill development.
Brand Extension: Titan Eye Plus
This document analyzes Titan Eye+, an eyewear brand owned by Titan Company. It discusses the growth of the eyewear industry in India and Titan Eye+'s small 1% market share. Titan Eye+ targets style-conscious consumers across age groups through affordable products. It competes against unorganized retailers and international brands. Titan Eye+ positions itself as a fashion accessory at an affordable price through exclusive stores, free eye tests, and campaigns promoting accessibility.
Case study titan (1)
Titan is India's largest watch manufacturer with 60% market share. It introduced quartz technology watches with international styling in 1987, shifting watches from functional products to fashion accessories. Titan focused on brand marketing, establishing exclusive showrooms and appointing Aamir Khan as brand ambassador to appeal to various age groups. It introduced multiple brands like Sonata and Fastrack at different price points to target various segments. Titan aims to maintain its reputation for quality, expand into designer watches, and tap the rural market while staying ahead of competition.
1764 121456-11-watch
The document provides an overview of the Indian wrist watch industry. It discusses key players like HMT, Titan, and Timex. Titan has emerged as the market leader, capturing over 50% market share of the organized sector. The market has been growing, driven primarily by low-end volume growth. Younger consumers are increasingly influential as disposable incomes and exposure to global trends rises in urban India. The future of the industry lies in new technologies, rural market expansion, and targeting different consumer segments.
titan
The document provides an overview of the Indian wrist watch industry. It discusses key players like HMT, Titan Industries and Timex watches. Titan has emerged as the market leader with over 50% share of the organized market. It offers a wide range of watches across different price segments through extensive retail and distribution networks. The watch market is growing with rising income levels and brand consciousness among Indians. The industry is shifting from low-end mechanical watches to more fashionable quartz watches.
Article
This document summarizes a study on customer satisfaction with Titan watches in Erode District, Tamil Nadu, India. The study used a questionnaire to survey 100 customers and analyzed factors influencing watch preferences. Key findings include: 1) Quality, design, and long life were most important factors for purchase. 2) Over 84% were aware of and influenced by Titan advertisements, especially on television. 3) While satisfaction was high, prices were seen as too high and spare parts availability could be improved. The study provides suggestions like reducing prices and improving distribution to increase sales. In conclusion, Titan's quality, designs, and marketing have been successful but addressing issues could further improve customer satisfaction.
consumer stastisfaction towards fastrack watches File
This document summarizes a study on customer satisfaction with Titan watches in Erode District, Tamil Nadu, India. The study used a questionnaire to survey 100 customers and analyzed factors influencing watch preferences. Key findings include: 1) Quality, design, and long life were most important factors for purchase. 2) Over 84% were aware of and influenced by Titan advertisements, especially on television. 3) While satisfaction was high, prices were seen as too high and spare parts availability could be improved. The study provides suggestions like reducing prices and improving distribution to increase sales. In conclusion, Titan's quality, designs, and marketing have been successful but addressing issues could further improve customer satisfaction.
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Timex
The Timex Group has announced that it will rebrand its retail chain in India called Time Factory to Timex World. There are currently 100 Time Factory stores that will now be called Timex World. The new name aims to better connect the retail stores to the Timex brand and help achieve a compelling repositioning in the watch industry. Timex World stores will showcase various Timex product ranges and premium interior displays. The stores will also feature the visual display and imagery from Timex's global "Wear it Well" brand campaign. Timex aims to grab more market share in India, targeting an increase of 1-2% each year beginning in 2014.
About fastrack
Fastrack is an Indian youth fashion brand known for affordable yet fashionable watches and sunglasses. It was launched in 1998 and has since expanded into accessories like bags, belts, and wallets. Fastrack has over 158 exclusive stores across 79 cities in India and also sells online. It positions itself as a sporty, coed brand that delivers the latest trends to urban youth in quick cycles. Fastrack aims to be accessible yet not cheap, focusing on lifestyle over just fashion. The brand emphasizes constantly reinventing and pushing boundaries to keep its young audience engaged.
Titan stp
STP approach of titan watches along with product strategy which includes product line, product width, product depth, product length
Titan
Titan watches changed consumers' motivation in the wrist watch market through brand marketing instead of product marketing. They positioned themselves as a premium brand and segmented the market based on needs. Titan considered variety, quality, and customer service. They aimed to make their brand look global and convince customers that Titan watches offered modern styles and quality on par with foreign brands. Titan chose to position their brands emotionally, focusing on experiences and aspirations rather than just product attributes. They aimed to make watches a fashion accessory rather than just a timekeeping device.
25596854 indian-wrist-watch-industry-competition-analysis-of-market-leaders
Titan, HMT, and Timex are the three leading competitors in the Indian wrist watch industry. Titan is the current market leader known for its stylish designs and large product range. HMT was previously dominant but has declined due to lack of innovation and centralized decision making. Timex is a global brand focused on quartz watches but has failed to capitalize fully on its brand recognition in India. An analysis of the competitors finds Titan has the highest overall rating due to strong product quality, design, retail network and services, though HMT and Timex remain threats due to their established brands.
Watches industry
This document provides an overview of the watch industry in India. It discusses the history of timekeeping and watches. It then summarizes several major watch brands in India including Titan, Timex, Omega, Swatch, and Tissot. For each brand it highlights facts about the company, their product lines, target markets, distribution networks, and brand ambassadors. It concludes by stating how watches have become an integral part of human life.
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consumer stastisfaction towards fastrack watches File
consumer stastisfaction towards fastrack watches File
25596854 indian-wrist-watch-industry-competition-analysis-of-market-leaders
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Brand Dossier of Titan Watches
- 1. WATCHES Presented by: Anil Nandyala (B11005) Gurcharan Singh (B11021) Mona Kumari (B11028) Sabyasachi Sahoo (B11037)
- 2. AGENDA OVERVIEW OF TITAN HYPOTHESES TOOLS FOR DATA ANALYSIS NET TAKE AWAY REPORTS ON PRIMARY RESEARCH
- 4. GENESIS OF TITAN * • Pre Titan Era • Establishment of Titan Industries * • Launch of Titan Watches • “HMT” – Major Competitor • Titan became Market Leader
- 5. Sleek Beautiful Trendy Gifting article Non-sturdy yet durable. INITIAL POSITIONING OF BRAND ‘TITAN’
- 6. REPOSITIONING OF THE BRAND Why repositioning New logo & new tagline “Fashion Accessory” – A new phase “Aamir Khan” – Brand Ambassador New range of watches
- 7. SEGMENTATION STRATEGY PRICE ELITE OR HIGH CLASS MIDDLE INCOME GROUP LOWER MIDDLE INCOME GROUP GENDER MEN’S SEGMENT WOMEN’S SEGMENT AGE GROUPS KIDS YOUTH TITAN WATCHES
- 8. GENERIC COMPETITION OF THE BRAND GOLD BRACELETS CHEAP IMPORTS LOCAL BRANDS LAPTOPS MOBILE PHONES
- 9. STRATEGIES ADOPTED TO TACKLE COMPETITION SEGMENTATION OF TITAN WATCHES MASS MARKET - SONATA KIDS - DASH YOUTH – FAST TRACK MEN’S – EDGE STEEL WOMEN’S – RAGA, PURPLE PREMIUM – XYLYS, NEBULA
- 10. Hypotheses
- 11. HYPOTHESES ESTABLISHED Watches are losing their image as time keeping devices Titan watches are seen as fashion accessory Aamir Khan is the ideal brand ambassador for Titan
- 12. HYPOTHESIS - 1 1. What are the various devices used for time keeping ? 2. Are there a majority of users who solely rely on watches ? “Watches are losing their image as time keeping devices”
- 13. HYPOTHESIS - 2 1. What are the various items purchased as fashion accessories and does Titan watches feature in them? 2. What are the reasons for purchase of Titan watches? “Titan watches are seen as fashion accessory”
- 14. HYPOTHESIS - 3 “Aamir Khan Is The Ideal Brand Ambassador for Titan” 1. What are the perceived brand traits of brand Titan in the mind of the consumer? 2. What are the perceived personality traits of Aamir Khan in the minds of the consumer? 3. What is common between Aamir Khan and Titan watches? 4. Are there other personalities who the consumers feel may be able to better represent Titan?
- 15. TOOLS FOR DATA ANALYSIS Instruments of Data Collection Sampling Size & Sampling Plan Methods of Data Analysis Pie - Chart Bar Charts
- 17. What are the various devices you use for time keeping? DEVICE NUMBER OF RESPONSES PERCENTAGE Watches 83 77.57% Mobile Phones 94 87.85% Laptops 40 37.38% I-pod 8 7.48% Tablet 2 2% others 1 1%
- 18. Which of these items according to you is a fashion accessory? ITEM NUMBER OF RESPONSES PERCENTAGE Watches 77 71.96% Sunglasses 76 71.03% Bracelets 45 42.06% Shoes 67 62.62% Others 20 18.69%
- 19. Following are some of the attributes of watches. Kindly let us know how critical these attributes are for you, while you purchase watches. ATTRIBUTE RATE RATE/ SAMPLE SIZE Style 380 3.55 Durability 354 3.31 Price 316 2.95 Quality 383 3.58 Avalibility 276 2.58 After sales service 323 3.02
- 20. Do you wear different watches at different occasions? RESPONSES NUMBER OF RESPONSES PERCENTAGE Yes 62 58% No 45 42%
- 21. If you use different watches for different occasions, how many watches do you have? ITEM NUMBER OF RESPONSES PERCENTAGE 2 15 24.19% 3 20 32.25% 4 16 25.8% 5 7 11.29% More than 5 4 6.45% TOTAL 62 100
- 22. In watches category which brand do you consider as fashion accessory ? BRAND RATE * WEIGHT PERCENTAGE TITAN 87.6 26.25% TIMEX 37 11.09% CASIO 62.4 18.7% OTHER HIGH END WATCHES 63.4 19% GREY END WATCHES 83.2 24.94%
- 23. If Titan were a person, which traits would you associate with it ? TRAITS WEIGHTED CALCULATION PERCENTAGE Style 97.8 15.89 Innovation 92 14.94 Perfection 83.4 13.55 Quality 96.8 15.72 Reliable 74.2 12.05 Leader 85.2 13.84 Fashionable 86 13.97 TOTAL 615.4 100
- 24. “The association with this person was mainly due to the brand values that both Titan and the actor are associated with. We are both known for our commitment and obsession towards perfection, quality, innovativeness, setting new trends and our market leadership” This is a statement given for the brand ambassador’s selection? Who do you think this person is? NAME OF THE PERSON NUMBER OF RESPONSES PERCENTAGE Amitabh Bachan 7 6.54% John Abraham 3 2.80% M.S.Dhoni 15 4.67% Virat Kohli 0 0% Aamir Khan 89 83.17% Genelia D’souza 0 0% A.R.Rehman 3 2.8%
- 25. Do you think Aamir Khan has enhanced brand image of Titan? RESPONSE NUMBER OF RESPONSES PERCENTAGE Strongly agree 35 32.71 Agree 52 48.59 Neither agree nor disagree 16 14.95 Disagree 3 2.8 Strongly disagree 1 0.93
- 26. NET TAKE AWAY
- 27. Thank You
Editor's Notes
- Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices