This document outlines a marketing research project examining the impact of Kingfisher Airlines' troubles on the Kingfisher beer brand. It includes an agenda with sections on project description, interview with an expert, environmental context, problem definition, research approach, design, data analysis, and conclusions. The research aims to determine if consumers and investors associate the airline with the beer brand, and if the airline's poor performance has negatively affected beer sales and parent company share prices. A questionnaire will be administered to beer consumers and company investors to understand perceptions and any impacts. Chi-square and t-tests will then be used to analyze the data and test hypotheses.