1) The presentation provides an overview of the motorcycle market in India, including its history dating back to 1901 and key players such as Hero, Honda, Bajaj, Yamaha, and TVS.
2) It analyzes the target segments of the motorcycle market in India, which are mainly young adults aged 18-30 and middle-aged adults 30-60, with females being a target for gearless motorcycles.
3) The top players in the Indian motorcycle market are identified based on an ET survey, with Hero Moto Corp having the highest sales in 2011 at 472,055 units and a 24% growth rate.
This Presentation has industrial Analysis of Harley Davidson for the year 2018. This Presentation uses the Techniques of SWOT analysis, Porter's Five forces, Ratio analysis of Harley Davidson and its competitors in India. Harley Davidson's Presence and how it is doing regarding Finance.
This Presentation has 24 slides which tell the reader facts about Harley Davidson and its Market Capitalization. Then it goes in Market Analysis and finally financial and competitor Analysis.
its all about the marketing analysis of TVS two wheeler company . its include macro environment, micro environment, STP, market share with respective competitors and percentage and the SWOT analysis of the TVS company, etc about the company
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
This Presentation has industrial Analysis of Harley Davidson for the year 2018. This Presentation uses the Techniques of SWOT analysis, Porter's Five forces, Ratio analysis of Harley Davidson and its competitors in India. Harley Davidson's Presence and how it is doing regarding Finance.
This Presentation has 24 slides which tell the reader facts about Harley Davidson and its Market Capitalization. Then it goes in Market Analysis and finally financial and competitor Analysis.
its all about the marketing analysis of TVS two wheeler company . its include macro environment, micro environment, STP, market share with respective competitors and percentage and the SWOT analysis of the TVS company, etc about the company
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
A case study presentation on the various aspects of Harley Davidson entry into Indian market. The questions answered include organisational readiness, Leadership, Strategy, Marketing & Sales and Segmentation.
Visit www.tas2014.wordpress.com to know more about TAS process
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Company Name
Yamaha Motor Co., Ltd.
Founded
July 1, 1955
Capital
85,688 million yen (as of September 30, 2013)
President
Hiroyuki Yanagi
Employees
(Consolidated)
53,958 (as of December 31, 2012)
Parent :10,180 (as of December 31, 2012)
Sales
(Consolidated)
1,207,675 million yen
(from January 1, 2012 to December 31, 2012)
Parent: 474,589 million yen
(from January 1, 2012 to December 31, 2012)
A case study presentation on the various aspects of Harley Davidson entry into Indian market. The questions answered include organisational readiness, Leadership, Strategy, Marketing & Sales and Segmentation.
Visit www.tas2014.wordpress.com to know more about TAS process
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Company Name
Yamaha Motor Co., Ltd.
Founded
July 1, 1955
Capital
85,688 million yen (as of September 30, 2013)
President
Hiroyuki Yanagi
Employees
(Consolidated)
53,958 (as of December 31, 2012)
Parent :10,180 (as of December 31, 2012)
Sales
(Consolidated)
1,207,675 million yen
(from January 1, 2012 to December 31, 2012)
Parent: 474,589 million yen
(from January 1, 2012 to December 31, 2012)
It is a study finds out those factors that really influence consumer- buying behavior because this information is essential to get a competitive edge. Through this study an attempt has been made to identify the consumer satisfaction and explicit needs and attitudes of the consumers.
4. Marketing Mix
Target Segment
Age Group- (18 to 30)-Young Generation
(30 to 60)-Middle Age
Gender- Male
Female (Gearless)
Positioning
Motorcycles become more mainstream products.
Better fuel economy gives people yet another reason to buy
motorcycles.
They are also regarded as “cool” machines to own and collect.
6. Market Characteristics
•In Motorbike market Hero and Honda are
extremely competitor.
•Total units of sales in motorbike segment is
605502.
•The growth rate of motorbike companies is 25%.
7. Market Scenario
In depth analysis of premium 150cc bikes available for everyone to
choose the best
Like
Bajaj Pulser
Hero Honda Hunk
Honda CB Dazzler
Yamaha FZ series
TVS Apache, RTR
9. Success Factors
Change of market preferences toward the characteristics
of its own products through active marketing strategies.
Focus on high margin upper segment to entice new
customers.
Exploitation of economies of scale through both
centralized manufacturing and logistics.
12. Conclusion
Motorcycling has become popular among baby boomers
and generation Y according to the Motorcycle Industry
Council.
A growing number of women and families are also riding
motorbikes.
There has also been an increase in older and affluent
riders.