This document discusses factors for Fremco Corporation to consider when entering the juice market. It outlines important information like competitor knowledge, customer preferences, and government regulations. Key deciding factors for customers are identified as variety, nutrition, flavor, and health consciousness. Difficulties companies may face include diverting loyal customers and competing against dominant players. Advertising suggestions include attractive ads, free samples, and personal selling.

1. ASSIGNMENT
ON
Fremco
Corporation
By-Group No-3

2. Submitted by Group No-3
Hussain | Sadhna | Pronita | Rashi

3. 1.Information for decision
making
 Knowledge about the
competitors.
 Test and Preferences.
 Buying habits of people.
 Packaging.
 Pricing.
 Govt. Rules and Regulations.

4. 2.Important information in
deciding about a brand of juice
 Price Factor.
 Existing about other Industries.
 Target Customers.
 Location
 Quality of fruit to be used
 Presence of nutrition

5. 3. Deciding factors of
Customers
 Variety.
 WIC Approval.
 Strong Flavor.
 Nutritional Value.
 Buying behavior.
 Health Conscious.

6. 4. Difficulties of Companies
 Diverting of loyal customers.
 Changing the perceptions of
customers.
 Acceptance by people
 Compete with the dominant
Player.
 Sufficient Budget.

7. 5. Suggestion about advertising
and positioning.
 Strong entry through attractive
advertisement.
 Distribution free samples in public
places.
 Personal Selling.