Hero MotoCorp aims to increase sales of its Ignitor bike through a new marketing plan. The Ignitor faces strong competition from Bajaj Auto in the 125cc category. A SWOT analysis found strengths in Ignitor's technology and dealer network, but weaknesses in mileage and dependence on Honda. Opportunities exist in India's growing motorcycle market. Threats include competition from Bajaj, Honda, and other brands, as well as rising costs. The marketing plan aims to address Ignitor's weaknesses and threats to grow its market share.
The document discusses consumer needs and market segmentation. It explains that marketers do not create needs but make consumers aware of unfelt needs. It identifies the major types of market segmentation as geographic, demographic, psychographic, and behavioral. It also discusses targeting market segments and describes five patterns of target market selection: single segment concentration, selective specialization, product specialization, market specialization, and full market coverage.
The document then provides examples of specific fashion and lifestyle brands to analyze, including Hero MotoCorp bikes, Pepe Jeans clothing, Nakshatra diamond jewelry, Samsung mobile phones, and Bata footwear. For each brand, it discusses the company, products, market segmentation approach, targeting strategy,
1. Perception is how individuals select, organize, and interpret stimuli to understand their environment. Consumer perception theory attempts to understand how a consumer's perception of a product influences their behavior.
2. The document discusses 10 marketing concepts related to consumer perception: selective exposure, grouping, perceived quality, motives, figure and ground, physical appearance, product positioning, product repositioning, halo effect, and stereotypes. Examples of advertisements are provided to illustrate how each concept can influence a consumer's perception.
3. References include a consumer behavior textbook and Wikipedia for definitions of key terms.
bba minor project on tvs marketing strategiesKarandeep Singh
The document provides an overview of the two-wheeler industry in India. It discusses the evolution of the industry from its beginnings in 1955 up until the liberalization policies of the 1990s. It describes how the industry shifted from being tightly controlled by the state to becoming more competitive and open to new entrants. It also summarizes the key characteristics and market shares of the main segments (scooters, motorcycles, mopeds) and identifies the major players in the industry such as Hero Honda, Bajaj Auto, and TVS.
Stp of scooter in india by section a 2017 19LALIT BIST
This document discusses two-wheeler scooters in the Indian market. It summarizes information about Hero MotoCorp, the largest two-wheeler manufacturer in India, and their scooter models Hero Maestro and Hero Pleasure. It also discusses TVS Motors, India's third largest two-wheeler manufacturer, their tagline "Inspiration in Motion", and scooter models TVS Jupiter and TVS Scooty Pep Plus. The document outlines the target demographics, positioning, and competitors for each company. Key competitors listed include Bajaj Auto, Yamaha, Suzuki, and Honda Motors. Segmentation is discussed in terms of demographics and psychographics. Sources are also listed at the
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Honda Beat is a 110cc matic motorcycle brand. It currently has a small market share of 0.4% but is growing at 45% annually. Current trends in the segment include fuel injection, more storage space, and safety features. Honda Beat differentiates itself with its combi brake system. It has the potential to generate Rp. 18 trillion in estimated profits. While meeting some emerging needs, opportunities remain to improve fuel efficiency and add anti-theft features. Honda Beat targets young, urban consumers and positions itself as efficient, trendy, and agile.
Honda Motor Co., Ltd. was founded in 1948 by Soichiro Honda. It is now a global manufacturer of motorcycles, automobiles, power equipment and more. As marketing managers, their objectives are to generate high profits through understanding customer satisfaction. They conduct target marketing to specific customer segments and mass marketing. Their SWOT analysis shows strengths in brand image and variety of products, and opportunities in global assembly plants and environmental innovations. Competitors like Yamaha are threats but understanding competitors' SWOTs helps Honda develop new marketing strategies.
The document discusses consumer needs and market segmentation. It explains that marketers do not create needs but make consumers aware of unfelt needs. It identifies the major types of market segmentation as geographic, demographic, psychographic, and behavioral. It also discusses targeting market segments and describes five patterns of target market selection: single segment concentration, selective specialization, product specialization, market specialization, and full market coverage.
The document then provides examples of specific fashion and lifestyle brands to analyze, including Hero MotoCorp bikes, Pepe Jeans clothing, Nakshatra diamond jewelry, Samsung mobile phones, and Bata footwear. For each brand, it discusses the company, products, market segmentation approach, targeting strategy,
1. Perception is how individuals select, organize, and interpret stimuli to understand their environment. Consumer perception theory attempts to understand how a consumer's perception of a product influences their behavior.
2. The document discusses 10 marketing concepts related to consumer perception: selective exposure, grouping, perceived quality, motives, figure and ground, physical appearance, product positioning, product repositioning, halo effect, and stereotypes. Examples of advertisements are provided to illustrate how each concept can influence a consumer's perception.
3. References include a consumer behavior textbook and Wikipedia for definitions of key terms.
bba minor project on tvs marketing strategiesKarandeep Singh
The document provides an overview of the two-wheeler industry in India. It discusses the evolution of the industry from its beginnings in 1955 up until the liberalization policies of the 1990s. It describes how the industry shifted from being tightly controlled by the state to becoming more competitive and open to new entrants. It also summarizes the key characteristics and market shares of the main segments (scooters, motorcycles, mopeds) and identifies the major players in the industry such as Hero Honda, Bajaj Auto, and TVS.
Stp of scooter in india by section a 2017 19LALIT BIST
This document discusses two-wheeler scooters in the Indian market. It summarizes information about Hero MotoCorp, the largest two-wheeler manufacturer in India, and their scooter models Hero Maestro and Hero Pleasure. It also discusses TVS Motors, India's third largest two-wheeler manufacturer, their tagline "Inspiration in Motion", and scooter models TVS Jupiter and TVS Scooty Pep Plus. The document outlines the target demographics, positioning, and competitors for each company. Key competitors listed include Bajaj Auto, Yamaha, Suzuki, and Honda Motors. Segmentation is discussed in terms of demographics and psychographics. Sources are also listed at the
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Honda Beat is a 110cc matic motorcycle brand. It currently has a small market share of 0.4% but is growing at 45% annually. Current trends in the segment include fuel injection, more storage space, and safety features. Honda Beat differentiates itself with its combi brake system. It has the potential to generate Rp. 18 trillion in estimated profits. While meeting some emerging needs, opportunities remain to improve fuel efficiency and add anti-theft features. Honda Beat targets young, urban consumers and positions itself as efficient, trendy, and agile.
Honda Motor Co., Ltd. was founded in 1948 by Soichiro Honda. It is now a global manufacturer of motorcycles, automobiles, power equipment and more. As marketing managers, their objectives are to generate high profits through understanding customer satisfaction. They conduct target marketing to specific customer segments and mass marketing. Their SWOT analysis shows strengths in brand image and variety of products, and opportunities in global assembly plants and environmental innovations. Competitors like Yamaha are threats but understanding competitors' SWOTs helps Honda develop new marketing strategies.
Hero Honda is a leading Indian motorcycle manufacturer established in 1984. Its mission is to provide high-quality, fuel-efficient, and affordable products while maintaining strong social responsibility. It has manufacturing plants across India and pioneered fuel injection technology in the country. Some of its popular models include Splendor, Karizma, Passion, and Glamour. While Hero Honda has been very successful, it faces threats from competitors gaining market share and losing access to Honda's technology.
The document discusses the two-wheeler industry in India, which is the largest in the world. It provides statistics showing India's leadership in various two-wheeler categories. The two main segments are motorcycles and scooters. Major players like Hero MotoCorp, Bajaj Auto, and TVS Motors dominate the market. The industry has experienced steady growth but also faced challenges. Leading manufacturers are focusing on new product segments and expanding their production capacities to capitalize on the growing Indian market.
Financial analysis of Hero Motorcorp'13 pptSakshi Garg
Financial analysis of Hero Motorcorp'13
Trend analysis of past five years(2009-2013) as well as hero's comparison with its competitors based on financial ratios.
Hero Honda was a joint venture between Hero Group of India and Honda Motor Company of Japan formed in 1984. It became the largest motorcycle manufacturer in the world. Some key details:
- It introduced fuel efficient and low emission motorcycles in the 1980s, capturing the Indian market.
- By 2011, over 20 million Hero Honda motorcycles were on Indian roads, with Splendor as the best-selling model.
- The joint venture ended in 2011 and it was renamed Hero MotoCorp, but it remains the dominant player in India's motorcycle market.
This document discusses Hero MotoCorp, the largest motorcycle manufacturer in India. It performs a SWOT analysis, identifying strengths such as its brand recognition and distribution network, weaknesses such as the separation from Honda, and opportunities for global expansion. It then maps Hero's products on a BCG matrix and analyzes the company using Porter's Five Forces model, examining factors like competition from Bajaj and the power of buyers.
Maruti Suzuki is India's largest automobile manufacturer based in Gurgaon, Haryana. It was established in 1982 and produces around 40,000 cars per year. Some of its most popular models include the Maruti 800, Alto, Wagon R, Swift, Dzire, and S-Cross. The company has a large sales and service network across India with over 1,454 sales outlets and 1,097 service centers. Maruti Suzuki dominates the Indian market, accounting for over 50% of car sales, and targets middle-income customers. It focuses on fuel-efficient and affordable vehicles to meet the needs of Indian consumers.
This document outlines a 10 step marketing plan for Honda Cars Philippines. It identifies Honda's target market as up and coming class A and B demographics who want value, elegance and prestige. Honda differentiates itself from competitors like Toyota by being exclusively for private use and not allowing its vehicles to be used as public utility vehicles. The plan details Honda's product lineup, pricing strategy, promotional activities including print and TV ads, and nationwide dealer network. The goal is to position Honda as a premium brand through an exclusive focus on the private vehicle market.
It is a study finds out those factors that really influence consumer- buying behavior because this information is essential to get a competitive edge. Through this study an attempt has been made to identify the consumer satisfaction and explicit needs and attitudes of the consumers.
Hero Motocorp is an Indian motorcycle manufacturer founded in 1984 as a joint venture between Hero Cycles and Honda. It is now the largest motorcycle manufacturer in the world. The company's mission is to provide mobility solutions and empower customers in India and globally. It manufactures motorcycles from 97CC to 225CC engines, selling across India as well as Latin America and Africa. Key strategies include expanding its product portfolio and global reach, improving efficiency, and investing in branding.
Maruti Suzuki is an Indian automobile company that was started in 1982. They launched the Maruti 800 and now produce over 1.5 million cars per year. This document analyzes the brand positioning and strategy of their SX4 model. It finds that while the SX4 was initially successful, it has lost popularity compared to competitors. The recommendations include increasing advertising, improving brand differentiation through attributes or positioning, and potentially relaunching in a different segment.
The document provides timelines of Honda and Hero group in India. Honda was formed in 1946 in Japan and started motorcycle production. It entered the US market in 1959. Hero group was formed in 1944 in India and started bicycle production. It partnered with Honda in 1984 to produce motorcycles in India. The joint venture became very successful, with Hero Honda becoming the largest motorcycle manufacturer in the world by 2004. However, the joint venture ended in 2010.
The marketing plan targets young professionals and businessmen/women who want a luxury sedan with powerful engines. The Honda Civic competes against the Toyota Altis, Chevrolet Cruze, Ford Focus, Mazda 3, and Hyundai Elantra. The plan differentiates the Civic by positioning it as exuding luxury and status. The total sedan market is over Php41 billion. The Civic is priced from Php908,000 to Php1.165 million and is promoted through advertising, events, personal selling, and promotions. Dealerships are located nationwide, and differentiation is the primary winning strategy.
Hero Honda is the largest motorcycle manufacturer in the world. It has a strong presence in rural India through its Splendor model. The document discusses Hero Honda's rural marketing strategies, which include establishing a large dealer network for availability, offering affordable financing options, conducting various awareness campaigns, and ensuring the brand is accepted through high quality and fuel efficiency. Hero Honda's "Har Gaon Har Aangan" initiative aims to increase its rural touchpoints and better understand rural customers. The strategies have helped Hero Honda gain a huge market share in India.
This document discusses the marketing strategies of Hero Honda Motors Limited, the world's largest manufacturer of motorcycles. It provides an introduction to the company and its history as a joint venture formed in 1984 between Hero Group of India and Honda of Japan. It then outlines Hero Honda's integrated marketing communication approaches, including advertising campaigns, product refreshes, segmentation, sales promotions, and corporate social responsibility initiatives.
Hero MotoCorp is an Indian motorcycle and scooter manufacturer founded in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. In 2010, Honda exited the venture and Hero group acquired full ownership. The company was renamed Hero MotoCorp in 2011.
The document discusses Hero MotoCorp's pricing policy and objectives. It explains the company uses penetration pricing for mass market products and premium pricing for higher-end models to signal quality. The pricing strategy aims to balance market share goals with profit targets. Suggestions are made to improve pricing capabilities through business intelligence and one-to-one customer engagement.
Honda's mission is to supply high quality products at reasonable prices to satisfy customers worldwide. Honda explores customer value through research, understands customer wants to create fuel efficient vehicles, and ensures high value delivery through extensive customer service centers. Honda focuses on strategic planning and marketing to respond quickly to changing customer needs. Honda's core competency is its fuel efficient I-VTEC engines, and it produces over 14 million engines annually across various products. While Honda has strengths in engine technology and performance, weaknesses include some quality issues. Honda has opportunities to expand hybrid offerings and generator sales given power issues in some markets, while threats include competition and rising oil prices impacting demand.
Transportation will be taking faster and more comfortable space for all passengers in next decades. The sharing ecosystem is more valuable and trust-proof than traditional testimony, because it is underlying third party evaluation. Transportable box will be public property and people might be tended to share it on universal fundamental among the citizenships with closed community.
This document provides information about the garment manufacturing process. It discusses the different departments involved such as merchandising, sampling, fabric store, trims and accessories store, spreading and cutting, sewing, washing, quality assurance, and finishing. It then describes the key steps in the sampling process from receiving the technical pack to developing approval samples and size set samples. The document also explains different types of samples like design development samples, proto samples, fit samples, and pre-production samples. Finally, it discusses functions of different departments like fabric store, trims and accessories store, and spreading and cutting department. In summary, the document outlines the various stages and departments involved in garment manufacturing with a focus on the sampling process.
Costing technique in clothing industryshakil tutul
The document discusses costing techniques in the clothing industry in India. It provides details on the various costs that must be considered like materials, labor, overhead, etc. It then uses the example of costing a basic men's t-shirt to demonstrate the process. Key costs included are fabric, trims, labor, accessories, transport, profit margins. Proper costing is important for setting prices and ensuring all stages of design, production and sales are profitable. The industry employs many but faces challenges in areas like competitiveness, lead times and materials that proper costing can help address.
Hero Honda is a leading Indian motorcycle manufacturer established in 1984. Its mission is to provide high-quality, fuel-efficient, and affordable products while maintaining strong social responsibility. It has manufacturing plants across India and pioneered fuel injection technology in the country. Some of its popular models include Splendor, Karizma, Passion, and Glamour. While Hero Honda has been very successful, it faces threats from competitors gaining market share and losing access to Honda's technology.
The document discusses the two-wheeler industry in India, which is the largest in the world. It provides statistics showing India's leadership in various two-wheeler categories. The two main segments are motorcycles and scooters. Major players like Hero MotoCorp, Bajaj Auto, and TVS Motors dominate the market. The industry has experienced steady growth but also faced challenges. Leading manufacturers are focusing on new product segments and expanding their production capacities to capitalize on the growing Indian market.
Financial analysis of Hero Motorcorp'13 pptSakshi Garg
Financial analysis of Hero Motorcorp'13
Trend analysis of past five years(2009-2013) as well as hero's comparison with its competitors based on financial ratios.
Hero Honda was a joint venture between Hero Group of India and Honda Motor Company of Japan formed in 1984. It became the largest motorcycle manufacturer in the world. Some key details:
- It introduced fuel efficient and low emission motorcycles in the 1980s, capturing the Indian market.
- By 2011, over 20 million Hero Honda motorcycles were on Indian roads, with Splendor as the best-selling model.
- The joint venture ended in 2011 and it was renamed Hero MotoCorp, but it remains the dominant player in India's motorcycle market.
This document discusses Hero MotoCorp, the largest motorcycle manufacturer in India. It performs a SWOT analysis, identifying strengths such as its brand recognition and distribution network, weaknesses such as the separation from Honda, and opportunities for global expansion. It then maps Hero's products on a BCG matrix and analyzes the company using Porter's Five Forces model, examining factors like competition from Bajaj and the power of buyers.
Maruti Suzuki is India's largest automobile manufacturer based in Gurgaon, Haryana. It was established in 1982 and produces around 40,000 cars per year. Some of its most popular models include the Maruti 800, Alto, Wagon R, Swift, Dzire, and S-Cross. The company has a large sales and service network across India with over 1,454 sales outlets and 1,097 service centers. Maruti Suzuki dominates the Indian market, accounting for over 50% of car sales, and targets middle-income customers. It focuses on fuel-efficient and affordable vehicles to meet the needs of Indian consumers.
This document outlines a 10 step marketing plan for Honda Cars Philippines. It identifies Honda's target market as up and coming class A and B demographics who want value, elegance and prestige. Honda differentiates itself from competitors like Toyota by being exclusively for private use and not allowing its vehicles to be used as public utility vehicles. The plan details Honda's product lineup, pricing strategy, promotional activities including print and TV ads, and nationwide dealer network. The goal is to position Honda as a premium brand through an exclusive focus on the private vehicle market.
It is a study finds out those factors that really influence consumer- buying behavior because this information is essential to get a competitive edge. Through this study an attempt has been made to identify the consumer satisfaction and explicit needs and attitudes of the consumers.
Hero Motocorp is an Indian motorcycle manufacturer founded in 1984 as a joint venture between Hero Cycles and Honda. It is now the largest motorcycle manufacturer in the world. The company's mission is to provide mobility solutions and empower customers in India and globally. It manufactures motorcycles from 97CC to 225CC engines, selling across India as well as Latin America and Africa. Key strategies include expanding its product portfolio and global reach, improving efficiency, and investing in branding.
Maruti Suzuki is an Indian automobile company that was started in 1982. They launched the Maruti 800 and now produce over 1.5 million cars per year. This document analyzes the brand positioning and strategy of their SX4 model. It finds that while the SX4 was initially successful, it has lost popularity compared to competitors. The recommendations include increasing advertising, improving brand differentiation through attributes or positioning, and potentially relaunching in a different segment.
The document provides timelines of Honda and Hero group in India. Honda was formed in 1946 in Japan and started motorcycle production. It entered the US market in 1959. Hero group was formed in 1944 in India and started bicycle production. It partnered with Honda in 1984 to produce motorcycles in India. The joint venture became very successful, with Hero Honda becoming the largest motorcycle manufacturer in the world by 2004. However, the joint venture ended in 2010.
The marketing plan targets young professionals and businessmen/women who want a luxury sedan with powerful engines. The Honda Civic competes against the Toyota Altis, Chevrolet Cruze, Ford Focus, Mazda 3, and Hyundai Elantra. The plan differentiates the Civic by positioning it as exuding luxury and status. The total sedan market is over Php41 billion. The Civic is priced from Php908,000 to Php1.165 million and is promoted through advertising, events, personal selling, and promotions. Dealerships are located nationwide, and differentiation is the primary winning strategy.
Hero Honda is the largest motorcycle manufacturer in the world. It has a strong presence in rural India through its Splendor model. The document discusses Hero Honda's rural marketing strategies, which include establishing a large dealer network for availability, offering affordable financing options, conducting various awareness campaigns, and ensuring the brand is accepted through high quality and fuel efficiency. Hero Honda's "Har Gaon Har Aangan" initiative aims to increase its rural touchpoints and better understand rural customers. The strategies have helped Hero Honda gain a huge market share in India.
This document discusses the marketing strategies of Hero Honda Motors Limited, the world's largest manufacturer of motorcycles. It provides an introduction to the company and its history as a joint venture formed in 1984 between Hero Group of India and Honda of Japan. It then outlines Hero Honda's integrated marketing communication approaches, including advertising campaigns, product refreshes, segmentation, sales promotions, and corporate social responsibility initiatives.
Hero MotoCorp is an Indian motorcycle and scooter manufacturer founded in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. In 2010, Honda exited the venture and Hero group acquired full ownership. The company was renamed Hero MotoCorp in 2011.
The document discusses Hero MotoCorp's pricing policy and objectives. It explains the company uses penetration pricing for mass market products and premium pricing for higher-end models to signal quality. The pricing strategy aims to balance market share goals with profit targets. Suggestions are made to improve pricing capabilities through business intelligence and one-to-one customer engagement.
Honda's mission is to supply high quality products at reasonable prices to satisfy customers worldwide. Honda explores customer value through research, understands customer wants to create fuel efficient vehicles, and ensures high value delivery through extensive customer service centers. Honda focuses on strategic planning and marketing to respond quickly to changing customer needs. Honda's core competency is its fuel efficient I-VTEC engines, and it produces over 14 million engines annually across various products. While Honda has strengths in engine technology and performance, weaknesses include some quality issues. Honda has opportunities to expand hybrid offerings and generator sales given power issues in some markets, while threats include competition and rising oil prices impacting demand.
Transportation will be taking faster and more comfortable space for all passengers in next decades. The sharing ecosystem is more valuable and trust-proof than traditional testimony, because it is underlying third party evaluation. Transportable box will be public property and people might be tended to share it on universal fundamental among the citizenships with closed community.
This document provides information about the garment manufacturing process. It discusses the different departments involved such as merchandising, sampling, fabric store, trims and accessories store, spreading and cutting, sewing, washing, quality assurance, and finishing. It then describes the key steps in the sampling process from receiving the technical pack to developing approval samples and size set samples. The document also explains different types of samples like design development samples, proto samples, fit samples, and pre-production samples. Finally, it discusses functions of different departments like fabric store, trims and accessories store, and spreading and cutting department. In summary, the document outlines the various stages and departments involved in garment manufacturing with a focus on the sampling process.
Costing technique in clothing industryshakil tutul
The document discusses costing techniques in the clothing industry in India. It provides details on the various costs that must be considered like materials, labor, overhead, etc. It then uses the example of costing a basic men's t-shirt to demonstrate the process. Key costs included are fabric, trims, labor, accessories, transport, profit margins. Proper costing is important for setting prices and ensuring all stages of design, production and sales are profitable. The industry employs many but faces challenges in areas like competitiveness, lead times and materials that proper costing can help address.
Costing is very important for getting an order as well as it focuses the future trends of any industry. To make a effective, profitable and competitive cost sheet one must know about all the processes involves in garments manufacturing very well. All the updated news and costs of fabric, CM of particular garments, trims, wash cost, embroidery cost, traveling cost, terms of payments must be known. Merchandiser is the key person who is responsible for the costing of any item. Now the world is becoming more competitive for garments market and manufacturing as well. So a competitive cost sheet of any item affect the growth of any company.While the industry recorded a remarkable growth in a protected market environment, it faces a series of challenges that have come to the fore in the post-quota situation, notably in many areas.
Clear concept on correct fabric consumption and costing is a primary requisite for a merchandiser as fabric cost bears the 40% to 45% of the total cost of any garments.
The document provides an overview of apparel manufacturing processes. It discusses pre-production processes like sampling, costing, and production planning. It then outlines the main production functions like cutting, sewing, thread trimming, washing, ironing, folding, packing, and final inspection. It provides details on some key processes like sampling, costing, production planning, cutting, and sewing. The document is a useful reference for understanding the various steps involved in apparel production from start to finish.
The garment production process involves several steps: receiving fabrics, relaxing fabrics to minimize shrinkage, spreading and cutting fabrics into pieces, sewing pieces into garments, inspecting for quality, cleaning spots or laundering if needed, ironing the finished garments, and finally packaging and shipping the completed garments to clients. Key steps include relaxing, cutting, sewing assembly lines, quality checks, and final packaging before distribution.
This marketing plan aims to introduce Cadbury's white chocolate brand in India. The objectives are to successfully introduce the product within 6 months, increase brand awareness through various marketing strategies, and acquire 30% of the female adult market within 3 years. Cadbury dominates the Indian chocolate market with over 70% share. The plan involves situational analysis, research on target markets, and implementation of integrated marketing strategies including advertising, pricing, and distribution to achieve the projected outcomes of a successful product launch and increased market share over time.
Lakmé is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically and reduce foreign exchange spending. Lakmé offers a wide range of cosmetics and skincare products as well as beauty salon services. It remains the dominant player in the Indian cosmetics market with a 17.7% market share.
The document discusses Gini and Jony, an Indian children's apparel brand. It provides information on the children's apparel market in India, Gini and Jony's brand philosophy and history. It also describes the company's various product brands targeted at different age groups and price points, as well as its retail formats and marketing strategies. The company has established itself as a leading children's brand in India over 30 years and aims to bring smiles to children through its "Happy Style" products and experiences.
Segmentation targeting and positioning of hero moto corpPriyambadaKhushboo
Hero MotoCorp is the largest motorcycle manufacturer in India. It targets multiple segments through a wide range of affordable bikes. Its positioning strategies include campaigns focused on mileage, emotional connections to India, and celebrity endorsements. Yamaha targets youth in tier 1 and 2 cities through high-performance sports bikes. It positions itself as a manufacturer of stylish and technologically advanced bikes through campaigns highlighting speed and extended services. Bajaj targets aspiring young men through affordable motorcycles that convey messages of masculinity, technology, and fuel efficiency.
Lakme is an Indian cosmetics brand owned by Hindustan Unilever that was originally founded in 1973 as a subsidiary of the Tata Group. The document discusses Lakme's Fruit Blast face wash series, which includes variants with berries, melons, citrus, and honey. It provides pros and cons of the different variants from customer reviews. The marketing motive is to make customers aware of the benefits of fruit extracts for skin through advertising. A survey found that customers purchase the face wash monthly and find the pricing optimal, with citrus rain being the most popular variant.
This document provides a project report on the marketing strategies of Lakme cosmetics company. It includes an introduction, objectives, scope, and limitations of the study. The research methodology section describes the sample size, data collection tools used, and presentation methods. It also includes an industry overview chapter with information on major players in the cosmetics industry. The report then provides an overview of Lakme, including its achievements, organizational structure, and how it satisfies customers through its marketing mix of product, price, promotion, and place of distribution.
Garment manufacturing process from fabric to poductKarthika M Dev
This was one of my internship project which i done in SIYARAM'S in Gujarat. This is all about the process wch going in the factory from raw materials to the finished goods After a conformed order. Hope this will be helpful.
The document discusses the variable costs involved in garment costing, including fabric consumption, fabric cost, accessories cost, and various charges. It provides formulas to calculate fabric consumption based on length, width, GSM, and wastage. It also includes examples calculating consumption for different styles. The document further discusses fabric cost factors like yarn cost and type, knitting charges, dyeing charges, finishes, and other costs. It provides information on wastage distribution and relationships between fabric count and GSM.
Honda is a global company that manufactures and distributes motorcycles, automobiles, and power products. It has production facilities around the world and regional headquarters in Japan, North America, Europe, China, and India. The document provides an overview of Honda's history, leadership, products, sales, manufacturing and distribution network, and promotional strategies. It highlights Honda's focus on developing fuel-efficient vehicles, establishing local production, and reducing environmental impacts throughout its operations.
Hero Honda is the market leader in the Indian motorcycle segment with around 47% market share. It has been very successful due to its reliable products and excellent marketing. The company has over 4 million customers and is focused on expanding in rural areas. The Indian two-wheeler market is dominated by motorcycles, scooters, and mopeds. Hero Honda has benefited from shifting consumer preferences toward motorcycles and its early entry into the 4-stroke segment. It aims to continue growing its business through operational efficiencies and expanding its spare parts business.
The document discusses working capital and the two-wheeler market in India. It notes that working capital refers to the funds used for short-term expenses like raw materials and wages, while fixed capital refers to long-term investments. It then analyzes the two-wheeler market in India, noting that motorcycles have increased in popularity over scooters. Hero Honda is currently the market leader with 49% share, followed by Bajaj Auto. The document concludes with an analysis of Hero Honda Motors, discussing its manufacturing facilities, dealership network, and ranking among the most respected companies in India.
Industry Analysis on Automobile sector (Two Wheelers)Nikhil Khadse
Here are brief backgrounds of some key promoters in the two-wheeler industry in India:
Hero MotoCorp - Promoted by the Munjal family who are pioneers of the Indian auto industry. The company was previously known as Hero Honda and was a joint venture between the Hero Group and Honda.
Honda Motorcycle and Scooter India (HMSI) - A subsidiary of Japanese automaker Honda Motor Company. Honda is a leading manufacturer of motorcycles, scooters, automobiles, power equipment and aircraft engines.
TVS Motor Company - Promoted by the TV Sundaram Iyengar & Sons family of Madurai, Tamil Nadu. They are one of India's largest
Hero Motocorp is India's largest motorcycle manufacturer. It was originally formed as a joint venture between Hero Cycles and Honda in 1984. In 2010, Hero and Honda separated and Hero became Hero Motocorp Ltd. The company aims to provide world-class mobility solutions and expand globally. It has a vision of becoming a global leader while maintaining high quality, technology, and customer satisfaction. Hero Motocorp has a large market share in India and sees continued growth in sales and revenues.
Comparative analysis on customer satisfaction b/w hero an bajajDaksh Goyal
This document provides an overview of the Indian two-wheeler industry and major companies within it, including Hero MotoCorp and Bajaj Auto. It discusses the growth of motorcycles in India due to factors like poor public transportation. It also includes SWOT analyses and competitor profiles for Hero MotoCorp and Bajaj Auto. Chapter 2 mentions that the objectives of the document are to analyze consumer preferences and satisfaction, determine purchase influencing factors, and evaluate manufacturers' services in the Indian two-wheeler market.
This document provides an overview and analysis of Bajaj Auto Limited (BAL), an Indian motorcycle, scooter, and auto rickshaw manufacturer. It discusses BAL's mission, vision, competitive environment using Porter's Five Forces model, and competitive position through a SWOT analysis. It also analyzes BAL's financial performance, competitors like Hero MotoCorp and Honda Motorcycle and Scooters India using an EFE matrix. Key competitors in the highly competitive two-wheeler industry are discussed.
Hero Motocorp ltd. is the world's largest manufacturer of motorcycles and scooters. It was founded in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. In 2011, Hero Motocorp was formed after Hero Group acquired Honda's stake in the joint venture. Hero Motocorp manufactures motorcycles up to 350cc and offers over 20 products. It has a strong distribution network across India and aims to expand globally in key markets in Asia, Africa, and South America. Hero Motocorp reported increasing sales, profits, and earnings per share from 2014-2017.
This document provides an overview of corporate social responsibility (CSR) activities undertaken by Hero MotoCorp in India. It discusses the evolution of CSR in India through four phases from charity and philanthropy to integrated business strategy. The document outlines Hero MotoCorp's CSR policy and activities in sectors like education, healthcare, rural development, and environment protection. It analyzes the spending on different sectors and provides policy suggestions to strengthen CSR practices in India.
Hero MotoCorp Ltd. is the largest motorcycle manufacturer in India. It was formerly a joint venture between Hero Group of India and Honda of Japan called Hero Honda. In 2010, Honda exited the joint venture and Hero Group acquired Honda's shares. The company has three manufacturing plants in India and a large sales network across the country. It aims to achieve $10 billion in revenue and sell 10 million two-wheelers by 2016-17, including expanding internationally. Hero MotoCorp offers a wide range of motorcycle and scooter models catering to different market segments.
Hero MotoCorp Ltd. is the world's largest manufacturer of two-wheelers, based in India. It maintains the position of world's largest two-wheeler company in terms of annual unit sales. Headquartered in New Delhi, it has manufacturing plants in various Indian states and a presence worldwide. Starting as a bicycle components manufacturer in 1956, it has grown to become a large business group with over 30,000 employees across various automotive and engineering companies. In the two-wheeler market, it holds a dominant market share in India and continues investing to develop new products and engine technologies through strategic partnerships.
"Finance accounting of hero motocorp" THESIS By Hitesh PatidarHitesh Patidar
This file give you information on brief about Hero motocorp Financial System and Growth. This file is very good for Investor who are invest there money in HERO MOTOCORP
The two-wheeler industry in India has grown rapidly over the last decade. It is now the second largest producer of two-wheelers globally. Motorcycles dominate the market with nearly 80% share while scooters account for 18%. The major players are Hero MotoCorp, Bajaj Auto, TVS Motors and Honda Motorcycle, which collectively account for over 90% of sales. Going forward, demand is expected to remain high due to rising incomes, urbanization, and replacement needs. However, rural markets still remain underpenetrated representing significant growth opportunities. The industry is oligopolistic in nature with these major players increasing their market share over time.
The document is a summer training report on the marketing strategies of Hero Moto Corp. It discusses Hero Moto Corp's outstanding financial performance in 2010-11, with a 42% increase in total turnover and 88% increase in net profit. It achieved a 48% market share in motorcycles and 33% in the two-wheeler market. The report also provides an overview of the Indian two-wheeler industry and competitors like Bajaj Auto and TVS Motors. It discusses the various models offered by these companies and their sales performance.
This document provides an overview of a research proposal on consumer attitudes towards performance two-wheelers from Hero, Bajaj, and TVS. The proposal discusses the two-wheeler industry in India, reviews literature on consumer buying behavior, and outlines the objectives, methodology, and chapter structure of the proposed research. Key areas of focus will include identifying criteria considered by consumers when purchasing motorcycles and measuring current buying patterns for Hero Honda bikes.
Presentation on leading two wheeler industry above 125 cclissa92
The document provides an overview of the Indian two-wheeler industry. It discusses the history and trends of two-wheeler production in India. The major players in the industry are outlined, including details about Honda Motor Company such as its vision, mission, products, branches, and CSR activities. The document also includes a PEST analysis of the industry and discusses the nature of competition, investments, and government initiatives related to two-wheelers in India.
Now HERO KARIZMA - A presentation made when it was HERO HONDA by ARYANVaibhav Jain
The document analyzes consumer perceptions of Hero Honda motorcycles in India. It aims to understand customers' brand positioning of Hero Honda, how they perceive attributes like price, performance, and service, and what factors influence their preferences. A survey was conducted among customers visiting Hero Honda service centers in Hyderabad. The findings provide insights into customers' individual preferences for the brand based on price, social influences, and psychological factors. The document also reviews Hero Honda's competitors like Bajaj, Yamaha, Kinetic and TVS and discusses the company's target market segmentation, positioning strategy, and recommendations to strengthen its competitive advantage.
“A STUDY ON CUSTOMER SATISAFCTION OF BAJAJ DISCOVER WITH REFERENCE TO GRAND B...Priyan Chandran
1. The document discusses customer satisfaction with Bajaj Discover motorcycles in India. It notes that customer satisfaction and willingness to recommend a product to others is important for a company's success and market perception.
2. It provides background on the Indian two-wheeler industry, which is dominated by motorcycles, scooters, and mopeds. Major players include Bajaj Auto, which saw declining scooter sales but growing motorcycle sales in recent years.
3. Bajaj Auto offers various scooter and motorcycle models at different price points to target various market segments as it aims to recapture market share.
Hero MotoCorp is the world's largest motorcycle company, formed from a joint venture between Hero Group of India and Honda of Japan in 1984. It has experienced significant growth, selling over 20 million motorcycles in India. Hero pioneered fuel-efficient and low-emission motorcycles in India and has an extensive dealership network across the country. It produces a range of motorcycle and scooter models to cater to different customer segments.
Hero MotoCorp is the largest manufacturer of two-wheelers in India and globally. The document provides an analysis of Hero MotoCorp's financial performance from 2009-2013 based on various ratios like return on assets, equity, net profit margin, earnings per share, asset turnover, inventory turnover, etc. It also compares Hero MotoCorp's performance to other major two-wheeler companies in India like Bajaj Auto, TVS Motors, Mahindra Scooters and Atul Auto on these various financial metrics to analyze Hero MotoCorp's competitive position.
This document provides an overview of the two-wheeler industry in India. It begins with an introduction to the industry, historical development, and current state. The major players are identified as Bajaj Auto, Hero Honda, Kinetic, LML and TVS Motors. In recent years, the motorcycle segment has grown most rapidly, increasing its market share from 37% to nearly 70% currently. The objectives and parameters of the project are outlined, focusing on analyzing industry structure, major players, and their strategies through areas of management. An executive summary provides high-level details on industry trends, including increased competition leading to pricing pressures and reduced margins unless offset by volume growth.
Similar to Marketing plan of hero ignitor bike (20)
1. MARKETING PLAN OF HERO IGNITOR BIKE
FASHION MARKETING MANAGEMENT
ASSIGNMENT II
Submitted by:
KHUSHBOO PRIYAMBADA
M. F. M. – I
Roll – 15
Submitted to:
DR. SANJEEV MALAGE
Associate Professor
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, BENGALURU
14TH NOVEMBER, 2012
1
2. 1. Executive Summary
Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest manufacturer of two wheelers, based in India. In 2001, the company achieved the coveted position of being the largest twowheeler manufacturing companyin India and also, the 'World No.1' two-wheeler company in terms of unit
volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position till date. [1]
“Hero” is the brand name used by the Munjal brothers for their flagship company, Hero Cycles Ltd. Hero
MotoCorp
has
three
manufacturing
facilities
based
at Dharuhera, Gurgaon in Haryana and
at Haridwar in Uttarakhand. [2]
At present, it is the market leader in the domestic motorcycle segment with around 55% of the market share.
In Q3, 2011-12, Hero MotoCorp‟s revenues at Rs. 5,983.6 Crore grew by 16.9% YoY and 3.4% QoQ,
supported by 11.3% YoY and 2.9% QoQ increase in sales volumes and 5.0% YoY and 0.5% QoQ increase
in average realizations. Hero MotoCorp‟s operating profit margins (OPM) at 15.0% in Q3, 2011-12, declined
marginally by 15 basis points (bps) QoQ but increased by 454 bps YoY. Hero MotoCorp‟s Q3, 2011-12 PAT
at Rs. 613.0 Crore grew by 42.9% YoY and 1.6% QoQ. [3]
Hero MotoCorp Ltd. faces competition from:
Yamaha Motor Company Limited
Bajaj Auto Ltd.
TVS Motor Company
Honda Motor Company Limited
Hero MotoCorp faces a cut throat competition from Bajaj Auto Ltd in 125 cc category. Bajaj Auto accounts
for nearly half the segment‟s volume i.e., 49.1% in the year 2011-12. This segment needs to be looked and
carefully from Hero MotoCorp‟s point of view. Bikes that come under 125 cc are Glamour, Ignitor, Super
Splendor and Glamour PGM F1.
Although being the global market leader, Hero MotoCorp needs to improvise the marketing plan of Ignitor.
Developing a new marketing plan for Glamour with the objective of providing world class mobility solutions
with renewed focus on increasing the sales is required. In order to understand what went wrong with the
sales of Ignitor, SWOT analysis, competitive analysis and market analysis is done.
2
3. 2. Vision
The story of Hero Honda began with a simple vision – that of a mobile and empowered India, powered by its
bikes.
The Company‟s new identity – Hero MotoCorp Ltd. – reflects its commitment towards providing sturdy and
solid world class mobility solutions with a renewed focus on steadily moving ahead and expanding the
footprint in the global arena. [1]
3. Mission
Hero MotoCorp‟s mission is to become a global enterprise fulfilling its customers‟ needs and aspirations for
mobility, solidity, sturdiness and setting benchmarks in technology, style and quality to convert its customers
into brand advocates.
The Company provides an engaging environment for its people to perform to their true potential. It aims to
continue its focus on value creation and enduring relationships with its partners. [1]
4. Situation Analysis
India, is the second largest producer of two-wheelers in the world. In the last few years, the Indian twowheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of
production and sales respectively. Majority of Indians, especially the youngsters prefer motorbikes rather
than cars. Capturing a large share in the two-wheeler industry, bikes and scooters cover a major segment.
Bikes are considered to be the favorite among the youth generation, as they help in easy commutation. The
two-wheeler market in India is the biggest contributor to the automobile industry with a size of Rs.100,000
million. The motorcycle market share is about 81.5% of the total two wheeler market in India. Three-fourths
of the total exports in the two wheeler automobile industry are made in the motorcycle segment. [4]
The Indian two-wheeler (2W) industry recorded sales volumes of 3.4 million units in Q3, 2011-121, a
growth of 11.0% (YoY). In an environment where the northward movement of inflation, fuel prices and
interest rates has been the nemesis of the Indian automobile industry at large, the 2W industry has been the
most resilient reflected in its healthy volume growth of 15.0% (YoY) in 9m, 2011-12. The growth has been
supported by various structural positives associated with the domestic 2W industry including favorable
demographic profile, moderate 2W penetration levels (in relation to several other emerging markets), under
3
4. developed public transport system, growing urbanization and expected strong replacement demand, besides
moderate share of financed purchases. [3]
The established players are taking a hard look at their portfolio of products and are reshuffling them to meet
the expectations of their customers. The beneficiary is of course the customer, who has an array of products
to choose from.
5. SWOT Analysis of Ignitor
Strengths
This bike is enable with ATFT (Advance tumble flow induction technology).
The Ignitor‟s headlamp and the visor are in line with Hero‟s new corporate identity, with dual tone
mirrors adding style to the new bike.
The Ignitor instruments are better, giving a modern feeling. These consist of an analogue tachometer,
digital speedometer, an odometer and a fuel gauge apart from the regular warning lamps. The legible
LCD screen also displays time.
Good palm grips are present.
The large tank imparts a muscular looke, providing large knee recesses with ample support, this along
with a wide, cushy saddle instantly making the rider feel comfortable.
The Ignitor comes with racy graphics on its tank and side panels, along with a sporty stepped seat.
Ignitor develops its peak torque 1.11kgm at 5000rpm. This is effectively felt when riding, with the
bike feeling quicker as it scythes through crowded traffic.
Its five-speed gearbox operates effortlessly in the universally accepted one-down, four-up pattern.
Gearing is short, allowing to ride the bike in higher gears at low speeds.[5]
The company has a deepely penetrated dealer network.
The company provides good after sales service through its well established dealer network.
Due to the large range of products that are available, almost the entire customer base is covered. [6]
Weaknesses
Hero depended on Honda for new products and this is a big weakness. The reason being that
technological tie-up between Hero Honda and Honda Motors of Japan has ceased to exist.
The company does not have a product catering to Rs 25,000-Rs30,000 segment, and the company
might suffer on account of this as the imported motorcycles and foreign players‟ motorcycles are
4
5. expected to cater to this particular segment of the market. This can result in the fall in the market
share of the company.
The company imports about 31% of its spare parts requirements. This makes the company vulnerable
to the import policies of the government. It also exposes them to the exchange rate risks.
The Hero Ignitor shares its engine with the Honda Stunner, a 124.7cc, single-cylinder, four-stroke
engine that generates 11bhp at 8000rpm.
There‟s a little, lockable storage space under the pillion seat, and a body colour grab-bar for pillions.
The Ignitor seating position isn‟t really aggressive, but does set its rider in a light lean into the
handlebars, which along with its nimble handling gives the new Hero a slightly sporty nature. [5]
The Ignitor‟s brakes offer a lot of feedback but somehow fall short in terms of performance.
The engine of the Ignitor does not score high in terms of mileage. Although Hero MotoCorp has
introduced the Advanced Tumble Flow Induction Technology (ATFT) on Ignitor for an efficient
burning of fuel, it fails to reflect impressive results on the mileage front. [7]
Opportunities
The motorcycle market share is about 81.5% of the total two wheeler market in India which provides
a great opportunity for the company to cash on.
There is a shift in the customer preference from 4-stroke mobikes to 2-stroke mobikes. This again
provides an excellent opportunity to Hero to leverage its market share and market leadership for
sustained profitability.
The company already has a wide customer base and there has been a shift of the preference of the
people. Most people who would earlier go for a scooter/mopednowadays prefer to go for
motorcycles. So in the future there is like to be a lot more demand for motorcycles than there was
before. Hero can capitalize on its superior distribution channel to facilitate the selling of more bikes.
New launches of middle category bikes like the Ignitor with improved mileade and better
instruments catch the middle segment and may attract some new customers.
As the Indian population consists of a large number of teenagers and young people, Hero can capture
the young market by offering various pay back schemes or it may provide better financing options. [6]
5
6. Threats
The technical collaboration with Honda ended in June 2010 and this is a serious threat as they have
been dependent on Honda for technology.
The main threats are in the form of competition from Bajaj Auto Ltd., TVS Motors,Yamaha, and
Honda Motors. These companies adopt advanced technology, so Hero must stay on its toes.
Bajaj Auto has found popularity with both its low-end and premium offerings, which have helped
chip away at Hero's dominance. In 125 cc category Bajaj is dominating Hero with 49% market share.
The second threat is from partner Honda Motors. As Honda Motors eyes high end customers through
its model, the “Unicorn”, Hero has lost some revenues as the customer base is divided.
Since Hero has no patented products, people may go for some other brand patented product.
Rising steel, rubber and plastic prices, coupled with a cut-throat market has seen more money go into
advertising and discounts. [6]
6. Market Analysis
6.1 Market Segmentation
For bikes, demographic segmentation plays an important role. Bikes cater to a particular age group, gender
and/or income group. Depending upon the segment, the features of the bike varies. Hence, marketers should
have a good knowledge about what features to add on as per the segment they want to cater to.
Hero MotoCorp caters to a wide consumer base. It has segmented its market based on income and age. It
caters to youth of all income groups. It potrays itself as the most efficient bike range to cater to Indian Roads.
With Ignitor, Hero MotoCorp aims to bolster its presence in the growing deluxe segment. The features of the
bike is made such that it has an edge of attracting the youths. Its aim is to cater to the age group of 18 to 24
and will be looking for executives and college going students.
6
7. 6.2 Target Market
Manufacturers of bikes need to be very precise while selecting their target market. They should understand
the consumer‟s demand and then accordingly place their product. The product‟s features should satisfy its
target customers and should be at par with the value it promises to its target customers.
Hero MotoCorp follows selective specialization. It has a wide range of bikes from Rs 37,000 to Rs 95, 000.
Each product has multiple optional features. The USP that it uses are: strong, sturdy and powerful, greater
mileage, low maintenance cost, safe to ride, ease and comfort. Its target market includes lower middle class
consumer to upper middle class consumer. It is affordable, available and acceptable by all.
With Ignitor, Hero MotoCorpis looking forward to cater to a Single – segment comprising of the youth like
college going students and young executives.
6.3 Market Positioning
Positioning is the act of designing company‟s offering and image to occupy a distinctive place in the mind of
a target market. The end result of positioning is value proposition, a cogent reason why the target market
should buy the product.
Positioning in market is very important as well as difficult. It‟s making the consumers aware of your product.
Each bike must have a unique selling point which needs to be well portrayed in consumer‟s mind so that he
has an additional choice in his mind.
As Ignitor caters to executives and college going students, it has the tag line: “Jeet Ki Chingari” which
means the spark to win. At college going students are about to begin their careers and even the young
executives are at the initial stages of their careers, this is the spark that they need to have within themselves
to make the world feel a difference with their presence. It boosts the self confidence of these young people
that they are the ones who can win as they have a lot of potential or spark within them. Hence, this tagline
relates itself to the mindset of youngsters.
Hero MotoCorp also uses billboards and signboards at major business districts and major routes. It also
advertises aggressively through newspaper and TV advertisements to improve consumer recall and these
7
8. advertisements are also very prevalent. At the dealership level, the customers are sent promotional material
in the form of leaflets to initiate further contact and increase customer awareness about Ignitor bike.
Hero MotoCorp has also signed Ranbir Kapoor, the famous bollywood actor as the brand ambassador for
Ignitor. Many young males adore him as he reached to fame at a very early stage of his career. He has made
the world recognize him as a very versatile actor who has the potential to do any sort of movie in a different
way. As the youths today love challenging tasks and prove their worth, this bike can specifically relate to
them.
7. Competitive Analysis
Hero MotoCorp faces a huge competition from Bajaj Discover125ST and Honda Stunner. From the time
the Bajaj Discover was launched in 2004, it has been well appreciated by the commuter janata. Hero
MotoCorp on the other hand has started building its new identity after the split with Honda. With Ignitor,
Hero wants to capitalise on the 125cc segment that is being dominated by Bajaj Discover 125ST.
7.1 Design
In Discover 125ST, headlight and the wide fairing give the bike an aggressive look and the sharp lines on
the front mudguard add more character. The chrome plated heat shield and the end can cap finished in silver
compliment the matte black exhaust. Moving away from the standard six-spoke alloys, the 125ST‟s fivespoke spider web mag wheels endow the motorcycle with a fresh, youthful appeal. [7]
The quarter fairing‟s sharp lines gel with the tank, and the dark, curvy windscreen and imitation air intakes
lend the Ignitor a younger and much more aggressive stance. The matte black exhaust and alloys enhance the
appeal of the red shock absorbers. Where the Ignitor looks better over the Discover due to its digital
speedometer with a trip meter and a first in class clock. [7]
7.2 Performing Potential
The 4-valve twin-spark 124.6cc engine of the Discover puts forth an impressive 13PS @ 9000rpm and
10.78Nm of torque @ 7000rpm. The twin-spark plug set-up ensures a more proficient burning of the air-fuel
mixture resulting in better efficiency without compromising power. [7]
8
9. The Ignitor sports the same 124.7cc mill producing 11.15PS @ 8000rpm and 11Nm of torque at 5000rpm.
Hence, Discover has a better performing potential. [7]
7.3 Handling and Ride Quality
Both bikes feel pretty much on par in terms of handling and ride quality. Although the front end of the
Discover feels light it does not take away any points from its maneuverability in intense city traffic. The
Ignitor also wears the same rubber and suffers from the same ailment. As far as handling is concerned, the
Ignitor‟s suspension is slightly on the stiff side, it might be a cause for discomfort. [7]
7.4 Mileage
Which brings us to the perennial 'Kitna deti hai' quandary. Although the 125ST produces considerably more
horsepower than its rivals, it givea a mileage of 66kmpl.
The engine of the Ignitor does not score high in terms of mileage. Although Hero MotoCorp has introduced
the Advanced Tumble Flow Induction Technology (ATFT) on the new Ignitor for an efficient burning of
fuel, it fails to reflect impressive results on the mileage front.The rather short-geared Ignitor saw 59kmpl in
the
city,
while
on
the
highway
it
stretched
to
70kmpl.[7]
9
10. 8 Marketing Strategy
8.1Product
8.1.1Design and Features[8]
Hero MotoCorp has given the Ignitor a noticeably individualistic identity. The quarter-fairing has been
redesigned to incorporate pseudo-air intakes as well as neatly drawn angular lines that present the Ignitor
with a much more aggressive stance. Complimenting the edgy lines of the fairing upfront is an equally sharp
windscreen flaunting dark tint and helping the Ignitor stomp its belligerent stance. The quarter fairing‟s
sharp lines gel with the tank, and the dark, curvy windscreen and imitation air intakes lend the Ignitor a
younger and much more aggressive stance. The matte black exhaust and alloys enhance the appeal of the red
shock absorbers. Completing the look are body-coloured rear view mirrors and body-coloured grab-rail
while the centre panels are finished in matte-black.
New Generation 125 cc ATFT engine
Striking trapezoidal headlight
Digital-Analog Combo Meter Console
Stylish Split Seat
Dazzling Tail Light
Dual Tone Rear View Mirrors
10
11. Classy Front Cowl
Adjustable Rear Shockers
Body-coloured Rear Grip
8.1.2 Technical Specifications[8]
Engine
Type
Air cooled , 4 - stroke single cylinder OHC
Displacement
124.7 cc
Max. Power
8.20 kW ( 11 bhp ) @ 8000 rpm
Max. Torque
11 N-m @ 5000 rpm
Bore x Stroke
52.4 x 57.8 mm
Carburettor
CV Type
Compression
Ratio
9.2 :1
Starting
Self Start / Kick Start
Ignition
Digital CDI
11
12. Transmission & Chassis
Clutch
Multiplate wet
Gear box
5 Speed constant mesh
Chassis Type
Tubular , Diamond Type
Suspension
Telescopic Hydraulic Shock Absorbers
Front
Brakes
Front Brake
Dia 240 mm Disc - Non Asbestos type
Rear Brake
Internal expanding shoe type ( 130 mm ) - Non Asbestos type
Wheels & Tyres
Rim Size Rear
17 x 2.15, Cast Wheel
Tyre Size Front
80/100 x 17 - M/C 46 P ( Tubeless Tyre )
Tyre Size Rear
100/90 x 17 - M/C 55P ( Tubeless Tyre )
Electricals
Battery
12 V - 3 Ah , MF Battery
Head Light
35 W / 35 W - Halogen Bulb ( Multi-Reflector )
Tail Stop Lamp
5 W / 21 W ( Multi-Reflector )
Turn Signal Lamp 10 W x 4 nos ( Multi- Reflector )
Dimensions
Length
2010 mm
12
13. Width
710 mm
Height
1095 mm
Wheelbase
1270 mm
Ground Clearance 175 mm
129 kg
Kerb Weight
8.1.3 Color
[8]
White
Red
Blue
Black
8.2 Price
The price of Hero Ignitor is Rs 55, 900. This is in competition with Bajaj Discover whose price is Rs
55,5000. And also its price is in competition with Honda Stunner, whose price is Rs 56,000. Hence, in terms
of price Hero Ignitor is competitive.
8.3 Promotion
Hero MotoCorp should follow various strategies for sales promotion of Ignitor. Some of the methods
involved at the Dealer level are:
Test Drives for prospective customers.
Sponsorship Schemes for customers in association with HDFC and ICICI banks.
Advertisement in showrooms on a company-dealer 50-50 basis partnership.
Mobile Vans in remote areas for customer services i.e. after sales service.
13
14.
Periodic rural fairs and to showcase the company models for prospective buyers.
Musical Nights conducted at important cities with a view to promote products.
Hero MotoCorp also should use billboards and signboards at major business districts and major routes. It
should also advertise aggressively through newspaper and TV advertisements to improve consumer recall
and these advertisements are also very prevalent. At the dealership level, the customers should be sent
promotional material in the form of leaflets to initiate further contact and increase customer awareness about
Ignitor bike.
Hero MotoCorp has also signed Ranbir Kapoor, the famous bollywood actor as the brand ambassador for
Ignitor. Many young males adore him as he reached to fame at a very early stage of his career. He has made
the world recognize him as a very versatile actor who has the potential to do any sort of movie in a different
way. As the youths today love challenging tasks and prove their worth, this bike can specifically relate to
them.
At Hero, „green‟ is more than a business imperative. They believe in sustainability. They have started rain
water harvesting and green vendor development program. They are taking lot of measures to reduce
pollution. It is reducing carbon footprints and is trying to be environment friendly. This is also giving them
an edge over other competitive brands as consumers now as becoming more conscious towards a cleaner and
greener environment.
Hero also used „Hum Main Hain Hero‟ that was unleashed as a part of the brand and corporate makeover. In
a short span of time, the campaign captured the imagination of the entire nation – with its unique customerproduced videos and themes. This song was sung by A. R. Rahman who is the national heart throb and thus
appealing to a majority.
In order to promote Ignitor, Hero should also take the help of social networking sites such as facebook. They
should form a group for Ignitor and create awareness about it. Hence, it would increase awareness amongst
people for Ignitor.
8.4 Place
Hero owns its own showroom in majority of cities in India and also has a deeply penetrated dealer network.
As Ignitor caters to deluxe segment, it should be available in right quantities in showrooms of tier I,II, III
cities as the disposable income of tier II and III cities are rising and many youth in these cities are aspired to
14
15. achieve heights. These cities are potential targets so, a smooth supply chain should be developed in order to
meet the customer demand. A proper showroom in the correct location should be available so that its easy for
the customers to locate it.
8.5 Public Relations Strategy
8.5.1 Automated Workshops
H e r o s h o u l d p r o vi de A u t o m a t e d W o r k sh o p s p r o vi d i n g s e r vi c e t o t h ei r Ign i t o r customers
by using latest service technology. Automated Workshops have standard layout, hydro electric motor cycle
lifts, dust free engine rooms and use pneumatic tools and equipment to ensure quality repair in customers
motorcycle. The workshop environment and usage of pneumatic tools increases mechanics efficiency
and their motivation to provide quality service. The layouts should be standardized to ensure that there is
a transparency of service. The customers should be able to view their motorcycle repair while sitting
comfortably watching T V o r r e l a x i n g i n t h e c u s t o m e r l o u n ge .
8.5.2 Training
Hero
should
c o nd u c t
r e gu l a r
Technical
Training
P r o gr a m m e s
for
Dealers
w o r k s h o p s t a f f t o ke e p t h e m updated and refreshed about the latest price technology, product
technical details as well as service and repair procedures to handle customer‟s motorcycle with utmost
care as well as to provide them the service quality of highest order. Hero has six (06) training centers across
the country. There are 05 zonal training centers of Pune, Bangalore, Calcutta, Chennai and Delhi to
take care of technical training requirements of d e a l e r s i n e a c h z o n e a s w e l l as l o c a l
t e c h n i c i a n s . T h e r e i s a N a t i o n al T r a i ni ng C e n t e r a t Dharuhera to take care of all advanced
level technical programmes for our dealers staff and our in house service engineers. Hero Honda
keeps an organizing Dealers Mechanics Contest at Zonal Level and National Level to develop competitive
spirit among mechanics as well as in the process to update their skills and product knowledge.
8.5.3 Customer Service
Hero should take on new initiatives to maintain its leadership on service as well as enhance
customer satisfaction level on an ongoing basis. Few new initiatives related to customer service that hero
should undertake are as follows:
15
16.
Service Advisors at Dealerships
Service Plus Scheme for customers
Pre Paid Reply Cards
Automated Mobile Service Workshops
Mega Millennium Camps
On the Job Training Programmes
Local Mechanics Training
8.5.4 Safety- "S4" Concept (Sales, Service, Spare Parts & Safety)
Hero is also launching very soon a novel concept and a very major initiative – Safety at their S4 Dealerships
Safet y Education to motorcycle customers shall be an integral part of Hero's
motorcycle delivery process at the showroom. Customers shall be educated on Safe Riding
techniques through various audio visual aids. Safety Instructors shall be imparting riding skills
as well as education to the customers. Dealers shall also conduct a major programme in their respective
towns with the association of local traffic police on a regular basis on safety education and correct riding
techniques.
9. References
1. www.heromotocorp.com (assessed on 12.11.2012)
2. http://en.wikipedia.org/wiki/Hero_MotoCorp(assessed on 12.11.2012)
3. http://www.icra.in/Files/ticker/Indian%202W%20Industry,%20Update,%20Feb%202012.pdf(assesse
d on 12.11.2012)
4. www.slideshare.net/vikasmisar/advertising-two-wheeler-industry-ppt/download(assessed
on
12.11.2012)
5. http://www.autocarindia.com/Review/309558,hero-ignitor-review-test-ride.aspx
(assessed
on
12.11.2012)
6. http://www.scribd.com/doc/37104147/Marketing-Mangement-Project-Hero-Honda
(assessed
on
12.11.2012)
7. http://www.zigwheels.com/reviews-advice/shootouts/bajaj-discover-125st-vs-hero-ignitorcomparison/14578/4 (assessed on 12.11.2012)
8. http://www.heromotocorp.com/en-in/ignitor# (assessed on 12.11.2012)
16