This document summarizes an empirical study on the buying behavior of two-wheeler users in Jaipur, India. It begins with background on the growth of the two-wheeler market in India since liberalization in 1991. A literature review identifies key factors that influence purchasing decisions like advertising, recommendations, price, features, etc. The study aims to identify the market share of major brands in Jaipur, understand the impact of demographic factors, and determine the attributes that influence consumers to purchase specific models. It surveys 100 two-wheeler owners in Jaipur on brands like Hero, Bajaj and TVS. The results found Hero has the largest market share at 42%, followed by Bajaj at 28%
This document provides an overview of a research proposal on consumer attitudes towards performance two-wheelers from Hero, Bajaj, and TVS. The proposal discusses the two-wheeler industry in India, reviews literature on consumer buying behavior, and outlines the objectives, methodology, and chapter structure of the proposed research. Key areas of focus will include identifying criteria considered by consumers when purchasing motorcycles and measuring current buying patterns for Hero Honda bikes.
A study on consumer brand preference towards two wheelers in coimbatore cityDr. Linda Mary Simon
This document summarizes a study on consumer brand preferences for two-wheelers in Coimbatore City, India. The study involved a survey of 120 respondents. The results showed that most consumers preferred Honda (72% of Honda consumers were over 35), TVS (63% of TVS consumers were over 35), and Hero Honda (48% of Hero Honda consumers were over 35). The study found no significant relationship between age and brand preference. It also found that most users of all brands surveyed were employees (ranging from 57-100% of users for each brand).
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
The document discusses the two-wheeler industry in India, which is the largest in the world. It provides statistics showing India's leadership in various two-wheeler categories. The two main segments are motorcycles and scooters. Major players like Hero MotoCorp, Bajaj Auto, and TVS Motors dominate the market. The industry has experienced steady growth but also faced challenges. Leading manufacturers are focusing on new product segments and expanding their production capacities to capitalize on the growing Indian market.
SWOT_Analysis_of_2_wheeler_automobile_industry_in_india, A_seminar_by_Mohan_K...Mohan Kumar G
This document outlines a seminar presentation on SWOT analysis. It begins with defining SWOT analysis as a structured planning method to evaluate the strengths, weaknesses, opportunities, and threats of a project, business, or personal goals. It then covers the internal and external factors analyzed in a SWOT, how to construct a SWOT matrix, and when, how, and where SWOT analysis can be used. The document applies SWOT specifically to analyzing the Indian automobile industry and two-wheeler company Hero Motocorp, providing an overview of the company and conducting a SWOT analysis.
This document provides an overview of a project report submitted to Miss. Varsha Turi on Hero Motocorp. It includes an acknowledgment section thanking those who provided assistance. It also includes a preface noting that the report was prepared as part of an MBA program to develop practical business knowledge. The report then provides an introduction to Hero Motocorp's history and details.
A study on customer satisfaction towards honda activaHardik Ranpariya
This document provides a literature review on customer relationship management (CRM) strategies in the automobile industry, specifically related to Honda Motors. It discusses how Honda uses a customer loyalty program called Good Life Passport to build relationships. It also describes Honda's CRM and dealer management system for integrating sales across 1200 dealers in India. The literature highlights the importance of having the right product, distribution, CRM, and after-sales service to compete in the automobile sector. Overall, the review examines how Honda and other companies like Hero MotoCorp, Caterpillar, and Bajaj Auto use CRM to improve customer value, service, and brand differentiation.
This document outlines a project report on studying consumer behavior regarding two-wheeler vehicles in India. It will use a sample of 100 respondents in Bhiwani, India to understand brand preferences, satisfaction levels, influential media, and suggestions for improvement. The objectives are to examine brand preference, satisfaction, market image, awareness media, and market share. The methodology discusses an exploratory research design using primary data collection through structured questionnaires. A literature review found limited prior work on this topic.
This document provides an overview of a research proposal on consumer attitudes towards performance two-wheelers from Hero, Bajaj, and TVS. The proposal discusses the two-wheeler industry in India, reviews literature on consumer buying behavior, and outlines the objectives, methodology, and chapter structure of the proposed research. Key areas of focus will include identifying criteria considered by consumers when purchasing motorcycles and measuring current buying patterns for Hero Honda bikes.
A study on consumer brand preference towards two wheelers in coimbatore cityDr. Linda Mary Simon
This document summarizes a study on consumer brand preferences for two-wheelers in Coimbatore City, India. The study involved a survey of 120 respondents. The results showed that most consumers preferred Honda (72% of Honda consumers were over 35), TVS (63% of TVS consumers were over 35), and Hero Honda (48% of Hero Honda consumers were over 35). The study found no significant relationship between age and brand preference. It also found that most users of all brands surveyed were employees (ranging from 57-100% of users for each brand).
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
The document discusses the two-wheeler industry in India, which is the largest in the world. It provides statistics showing India's leadership in various two-wheeler categories. The two main segments are motorcycles and scooters. Major players like Hero MotoCorp, Bajaj Auto, and TVS Motors dominate the market. The industry has experienced steady growth but also faced challenges. Leading manufacturers are focusing on new product segments and expanding their production capacities to capitalize on the growing Indian market.
SWOT_Analysis_of_2_wheeler_automobile_industry_in_india, A_seminar_by_Mohan_K...Mohan Kumar G
This document outlines a seminar presentation on SWOT analysis. It begins with defining SWOT analysis as a structured planning method to evaluate the strengths, weaknesses, opportunities, and threats of a project, business, or personal goals. It then covers the internal and external factors analyzed in a SWOT, how to construct a SWOT matrix, and when, how, and where SWOT analysis can be used. The document applies SWOT specifically to analyzing the Indian automobile industry and two-wheeler company Hero Motocorp, providing an overview of the company and conducting a SWOT analysis.
This document provides an overview of a project report submitted to Miss. Varsha Turi on Hero Motocorp. It includes an acknowledgment section thanking those who provided assistance. It also includes a preface noting that the report was prepared as part of an MBA program to develop practical business knowledge. The report then provides an introduction to Hero Motocorp's history and details.
A study on customer satisfaction towards honda activaHardik Ranpariya
This document provides a literature review on customer relationship management (CRM) strategies in the automobile industry, specifically related to Honda Motors. It discusses how Honda uses a customer loyalty program called Good Life Passport to build relationships. It also describes Honda's CRM and dealer management system for integrating sales across 1200 dealers in India. The literature highlights the importance of having the right product, distribution, CRM, and after-sales service to compete in the automobile sector. Overall, the review examines how Honda and other companies like Hero MotoCorp, Caterpillar, and Bajaj Auto use CRM to improve customer value, service, and brand differentiation.
This document outlines a project report on studying consumer behavior regarding two-wheeler vehicles in India. It will use a sample of 100 respondents in Bhiwani, India to understand brand preferences, satisfaction levels, influential media, and suggestions for improvement. The objectives are to examine brand preference, satisfaction, market image, awareness media, and market share. The methodology discusses an exploratory research design using primary data collection through structured questionnaires. A literature review found limited prior work on this topic.
This document provides an overview of a project report on consumer satisfaction with Maruti Suzuki vehicles in India. It includes an introduction to Maruti Suzuki's history in India since 1970 and its partnership with Suzuki Motor Corporation of Japan. It also outlines the objectives and methodology of the consumer behavior research, including understanding factors that influence buying decisions and defining consumer satisfaction. The report aims to provide information to Maruti Suzuki about consumers' attitudes toward their products and services.
A Study on Consumer Buying Behaviour on Honda Two Wheelersijtsrd
Consumer behavior is defined as all psychological, social and physical behaviors of potential customers as they become aware to evaluate, purchase, consume and tell others about products and services. Consumer behavior is the study of when ,why, how where and what people do or not buy products. Boya Shamili | Dr. P. Basaiah "A Study on Consumer Buying Behaviour on Honda Two Wheelers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45187.pdf Paper URL: https://www.ijtsrd.com/management/marketing-management/45187/a-study-on-consumer-buying-behaviour-on-honda-two-wheelers/boya-shamili
Bajaj Auto Limited started in 1926 as a trading company called Bachraj Trading Corporation. It began importing and manufacturing 2 and 3-wheelers in India in the 1940s and 1960s. In the 1970s, Bajaj launched its Chetak scooter brand and positioned it as reliable and trustworthy for customers through its iconic "Hamara Bajaj" advertising campaign. However, Bajaj lost market share in the 1990s as consumer preferences shifted away from scooters towards motorcycles. To adapt, Bajaj launched new motorcycles from 2001 with the "Inspiring Confidence" strategy. In 2007, Bajaj announced its new "Distinctly Ahead" strategy focused on
Project on Marketing Strategy of Maruti Suzuki.Ashish1004
This document provides an overview of the Indian automobile industry and Maruti Suzuki Ltd. In 3 sentences:
The automobile industry in India has grown significantly since the 1940s and liberalization in the 1990s allowed more foreign automakers to enter the market. Maruti Suzuki Ltd was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan, and was very successful with its launch of the Maruti 800. The document discusses the history and development of the automobile industry in India as well as Porter's Five Forces model, and provides details on Maruti Suzuki's history, marketing strategies, and performance.
This document is a summer project report submitted by Kumar Rama Shankar to track customer awareness of emergency and online services offered by Exide batteries in Pune, India. It includes an executive summary that finds overall customer awareness of these services is low. It recommends Exide improve communication methods to increase awareness of services like their Bat-Mobile emergency roadside assistance and Battery Mall online store. The report also provides background on Exide, its products, services, and facilities to understand the context of the study.
The document provides an overview of the automobile industry in India and customer satisfaction. It discusses the importance of customer satisfaction and maintaining close relationships with customers. It then lists 7 tips for providing good customer service: 1) Encourage face-to-face interactions; 2) Respond promptly and keep customers informed; 3) Be friendly and approachable; 4) Have a clear customer service policy; 5) Provide attention to detail with small gestures; 6) Anticipate customer needs and go out of your way to help; 7) Honor your promises. The document also includes sections on the scope, need, objectives and research methodology of a study on customer satisfaction of Hero MotoCorp customers.
Management research project Maruti SuzukiPramod Patil
This document appears to be a research report submitted for a postgraduate management program. It analyzes consumer preferences for Maruti Suzuki cars in India. The report includes an index, objectives of the study, research methodology used including sample size and data collection methods, data analysis and interpretation using statistical tools like frequency distribution, crosstabs, t-tests and ANOVA. The data analysis examines factors influencing consumer preference like fuel type, attributes valued in cars, dealer expectations and offers, service center usage, banks preferred for loans, views on brand ambassadors and price perceptions. The conclusions suggest areas for Maruti Suzuki to improve based on consumer feedback.
Customer Satisfaction Survey of Maruti Suzuki Ltd. Vijay Yadav
Maruti Suzuki is an Indian automaker that was established in 1981 and began production in 1983. It is now 56.21% owned by Japanese automaker Suzuki Motor Corporation. The survey presented analyzes customer satisfaction with Maruti Suzuki through questionnaires and secondary research. It finds that most customers are satisfied but some want new features or design changes. The SWOT analysis identifies Maruti Suzuki's strengths in brand image and distribution but weaknesses in quality, SUV market share, and international presence. Recommendations include more advertising, addressing maintenance costs and mileage/performance issues.
A project report on automobile industryProjects Kart
- Bajaj Auto is an Indian motorcycle and auto manufacturer founded in 1926 and headquartered in Pune, India. It is the world's fourth largest motorcycle manufacturer.
- The company produces a range of motorcycles, scooters, and auto rickshaws. Some of its popular motorcycle models include the Bajaj Pulsar and Bajaj Discover.
- Bajaj Auto has received several awards for its products from organizations like NDTV Profit, CNBC Overdrive, and UTV Bloomberg-AutoCar. It is also recognized as one of India's most trusted brands in the automotive two-wheeler sector.
Dissertation on car market and buying behavior a study of consumer perceptionProjects Kart
This document provides a summary of a dissertation on the car market and consumer buying behavior in India. It includes an executive summary that outlines the increasing sales of passenger cars in India and the growing competition in the sector. The document then reviews literature on brand personality and outlines the objectives, scope and methodology of the study. It provides an overview of the automobile industry in India, including industry size and major players. It also reviews factors that influence consumer buying decisions and defines customer satisfaction index.
Customer satisfaction @ tvs motors project report mba marketingBabasab Patil
The document provides information about a study conducted on customer satisfaction and service analysis of Manickbag TVS motors in Belgaum City. The objectives of the study were to understand customer satisfaction levels, problems faced, post-sales service performance, and areas for improvement. A literature review on customer satisfaction and the two-wheeler industry in India is also provided. The document further details the organizational structure and history of Manickbag TVS and provides information on their products and services.
Customer satisfaction on Hero Motocop Ltd after split with Honda KPMG
1. The document discusses measuring customer satisfaction with Hero Motors in India. It involves collecting customer feedback through a questionnaire to understand satisfaction levels and identify areas for improvement.
2. The project aims to determine if customers are satisfied or dissatisfied with Hero Motors and to what degree. Customer responses will be analyzed statistically and suggestions will be provided to Hero Motors.
3. Several factors that influence customer satisfaction are discussed, including service quality, reliability, staff knowledge, keeping customers informed, and meeting promises. Understanding these factors is important for improving customer satisfaction.
bba minor project on tvs marketing strategiesKarandeep Singh
The document provides an overview of the two-wheeler industry in India. It discusses the evolution of the industry from its beginnings in 1955 up until the liberalization policies of the 1990s. It describes how the industry shifted from being tightly controlled by the state to becoming more competitive and open to new entrants. It also summarizes the key characteristics and market shares of the main segments (scooters, motorcycles, mopeds) and identifies the major players in the industry such as Hero Honda, Bajaj Auto, and TVS.
This document provides an overview of Tata Motors Limited's summer internship report on analyzing the strategic marketing of Tata Motors in New Delhi. The 3-page summary includes:
1) An introduction to the objectives, methodology, and overall positive opinion of Tata Motors among customers.
2) Acknowledgement and thanks to those who supported and guided the project.
3) An outline of the report's contents which cover topics like company profile, history, product mix, SWOT analysis, research objectives and findings.
A project report on yamaha superbikes for yamaha motor india pvt.ltd.Projects Kart
The document discusses Yamaha Motor India's plans to launch the YZF-R15 sports bike in India. This would be Yamaha's first sports bike in India and would aim to fulfill Indian fans' dreams of riding a Yamaha R1-style bike at a more affordable price point. The R15 is expected to have a 150cc engine and incorporate racing technology from Yamaha's flagship R1 superbike. This launch would be significant in shaking up India's two-wheeler market by introducing a new segment of affordable sports bikes. Yamaha hopes the R15 will extend the brand's reputation for performance bikes to a wider audience in India.
A project report on customer satisfaction level for two wheeler vehicleBabasab Patil
The document discusses a study on customer satisfaction levels for two-wheeler vehicles made by TVS Motor Company in Belgaum, India. The study aims to understand customer satisfaction with TVS products and services through a survey of 100 customers and analysis of company data. The goals are to help TVS identify areas for improving customer experience and competitiveness.
This document provides a summary of a summer training synopsis conducted at Tata Motors on sales promotion and marketing research. It includes an introduction to Tata Motors detailing its products, operations, and subsidiaries. It then describes the objectives and methodology of the summer training project which involved primary data collection through interviews and observations at Tata Motors dealerships to understand customer satisfaction, purchase experiences, and recommendations for improvement. Literature on the Indian automobile industry is also reviewed to provide context. The synopsis concludes with a bibliography.
Consumer satisfaction level of bajaj bike project reportBabasab Patil
This document provides an executive summary of a study on measuring customer satisfaction with Bajaj PLATINA bikes in Ilkal town. It includes sections on the industry and company profiles, objectives and scope of the study, methodology, findings and recommendations. The key findings are that most customers purchased the bike for its price and on friends' recommendations, and that the majority of customers are satisfied with the bike's price and the information provided by mechanics during delivery. The conclusion is that Bajaj PLATINA has a wide market and future potential based on its performance and the dealer's service.
A study on consumer buying behaviour at the time to purchase hero honda bikeProjects Kart
The document discusses the history and background of Hero Honda Motors Limited, a leading Indian manufacturer of motorcycles and scooters. It began as a joint venture in 1984 between Hero Group of India and Honda of Japan. Since 2001, Hero Honda has been the world's largest manufacturer of two-wheeled vehicles, producing over 1.3 million motorcycles in a single year. The company specialized in affordable, fuel-efficient dual-purpose motorcycles and is headquartered in Haryana, India with two main production plants. India has one of the largest two-wheeler markets in the world dominated by motorcycles and scooters.
The two-wheeler industry in India is the second largest producer globally. It has experienced significant growth due to factors like increasing middle class incomes, access to financing, and preference for two-wheelers due to their affordability and suitability for Indian roads and use cases. Major players like Hero Honda, Bajaj, and TVS dominate the market, with motorcycles comprising over 80% of sales. The industry faces opportunities in innovation, exports, and partnerships to sustain growth.
A study of brand preference and buying patternSandeep F Cool
This document provides an internship report submitted by Sandeep F to Visvesvaraya Technological University in partial fulfillment of an MBA degree. The report studies brand preference and buying patterns at Arjun Motors in Mysore. It includes chapters on the automotive industry and company profiles, a literature review on branding concepts, data analysis and findings from a survey of 50 Yamaha motorcycle customers. Key findings include customers being satisfied with Yamaha bikes and service at Arjun Motors. The report also recommends Yamaha focus on style, power and mileage in advertising to attract customers and maintain dominance in the premium bike segment.
This document provides an overview of a project report on consumer satisfaction with Maruti Suzuki vehicles in India. It includes an introduction to Maruti Suzuki's history in India since 1970 and its partnership with Suzuki Motor Corporation of Japan. It also outlines the objectives and methodology of the consumer behavior research, including understanding factors that influence buying decisions and defining consumer satisfaction. The report aims to provide information to Maruti Suzuki about consumers' attitudes toward their products and services.
A Study on Consumer Buying Behaviour on Honda Two Wheelersijtsrd
Consumer behavior is defined as all psychological, social and physical behaviors of potential customers as they become aware to evaluate, purchase, consume and tell others about products and services. Consumer behavior is the study of when ,why, how where and what people do or not buy products. Boya Shamili | Dr. P. Basaiah "A Study on Consumer Buying Behaviour on Honda Two Wheelers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45187.pdf Paper URL: https://www.ijtsrd.com/management/marketing-management/45187/a-study-on-consumer-buying-behaviour-on-honda-two-wheelers/boya-shamili
Bajaj Auto Limited started in 1926 as a trading company called Bachraj Trading Corporation. It began importing and manufacturing 2 and 3-wheelers in India in the 1940s and 1960s. In the 1970s, Bajaj launched its Chetak scooter brand and positioned it as reliable and trustworthy for customers through its iconic "Hamara Bajaj" advertising campaign. However, Bajaj lost market share in the 1990s as consumer preferences shifted away from scooters towards motorcycles. To adapt, Bajaj launched new motorcycles from 2001 with the "Inspiring Confidence" strategy. In 2007, Bajaj announced its new "Distinctly Ahead" strategy focused on
Project on Marketing Strategy of Maruti Suzuki.Ashish1004
This document provides an overview of the Indian automobile industry and Maruti Suzuki Ltd. In 3 sentences:
The automobile industry in India has grown significantly since the 1940s and liberalization in the 1990s allowed more foreign automakers to enter the market. Maruti Suzuki Ltd was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan, and was very successful with its launch of the Maruti 800. The document discusses the history and development of the automobile industry in India as well as Porter's Five Forces model, and provides details on Maruti Suzuki's history, marketing strategies, and performance.
This document is a summer project report submitted by Kumar Rama Shankar to track customer awareness of emergency and online services offered by Exide batteries in Pune, India. It includes an executive summary that finds overall customer awareness of these services is low. It recommends Exide improve communication methods to increase awareness of services like their Bat-Mobile emergency roadside assistance and Battery Mall online store. The report also provides background on Exide, its products, services, and facilities to understand the context of the study.
The document provides an overview of the automobile industry in India and customer satisfaction. It discusses the importance of customer satisfaction and maintaining close relationships with customers. It then lists 7 tips for providing good customer service: 1) Encourage face-to-face interactions; 2) Respond promptly and keep customers informed; 3) Be friendly and approachable; 4) Have a clear customer service policy; 5) Provide attention to detail with small gestures; 6) Anticipate customer needs and go out of your way to help; 7) Honor your promises. The document also includes sections on the scope, need, objectives and research methodology of a study on customer satisfaction of Hero MotoCorp customers.
Management research project Maruti SuzukiPramod Patil
This document appears to be a research report submitted for a postgraduate management program. It analyzes consumer preferences for Maruti Suzuki cars in India. The report includes an index, objectives of the study, research methodology used including sample size and data collection methods, data analysis and interpretation using statistical tools like frequency distribution, crosstabs, t-tests and ANOVA. The data analysis examines factors influencing consumer preference like fuel type, attributes valued in cars, dealer expectations and offers, service center usage, banks preferred for loans, views on brand ambassadors and price perceptions. The conclusions suggest areas for Maruti Suzuki to improve based on consumer feedback.
Customer Satisfaction Survey of Maruti Suzuki Ltd. Vijay Yadav
Maruti Suzuki is an Indian automaker that was established in 1981 and began production in 1983. It is now 56.21% owned by Japanese automaker Suzuki Motor Corporation. The survey presented analyzes customer satisfaction with Maruti Suzuki through questionnaires and secondary research. It finds that most customers are satisfied but some want new features or design changes. The SWOT analysis identifies Maruti Suzuki's strengths in brand image and distribution but weaknesses in quality, SUV market share, and international presence. Recommendations include more advertising, addressing maintenance costs and mileage/performance issues.
A project report on automobile industryProjects Kart
- Bajaj Auto is an Indian motorcycle and auto manufacturer founded in 1926 and headquartered in Pune, India. It is the world's fourth largest motorcycle manufacturer.
- The company produces a range of motorcycles, scooters, and auto rickshaws. Some of its popular motorcycle models include the Bajaj Pulsar and Bajaj Discover.
- Bajaj Auto has received several awards for its products from organizations like NDTV Profit, CNBC Overdrive, and UTV Bloomberg-AutoCar. It is also recognized as one of India's most trusted brands in the automotive two-wheeler sector.
Dissertation on car market and buying behavior a study of consumer perceptionProjects Kart
This document provides a summary of a dissertation on the car market and consumer buying behavior in India. It includes an executive summary that outlines the increasing sales of passenger cars in India and the growing competition in the sector. The document then reviews literature on brand personality and outlines the objectives, scope and methodology of the study. It provides an overview of the automobile industry in India, including industry size and major players. It also reviews factors that influence consumer buying decisions and defines customer satisfaction index.
Customer satisfaction @ tvs motors project report mba marketingBabasab Patil
The document provides information about a study conducted on customer satisfaction and service analysis of Manickbag TVS motors in Belgaum City. The objectives of the study were to understand customer satisfaction levels, problems faced, post-sales service performance, and areas for improvement. A literature review on customer satisfaction and the two-wheeler industry in India is also provided. The document further details the organizational structure and history of Manickbag TVS and provides information on their products and services.
Customer satisfaction on Hero Motocop Ltd after split with Honda KPMG
1. The document discusses measuring customer satisfaction with Hero Motors in India. It involves collecting customer feedback through a questionnaire to understand satisfaction levels and identify areas for improvement.
2. The project aims to determine if customers are satisfied or dissatisfied with Hero Motors and to what degree. Customer responses will be analyzed statistically and suggestions will be provided to Hero Motors.
3. Several factors that influence customer satisfaction are discussed, including service quality, reliability, staff knowledge, keeping customers informed, and meeting promises. Understanding these factors is important for improving customer satisfaction.
bba minor project on tvs marketing strategiesKarandeep Singh
The document provides an overview of the two-wheeler industry in India. It discusses the evolution of the industry from its beginnings in 1955 up until the liberalization policies of the 1990s. It describes how the industry shifted from being tightly controlled by the state to becoming more competitive and open to new entrants. It also summarizes the key characteristics and market shares of the main segments (scooters, motorcycles, mopeds) and identifies the major players in the industry such as Hero Honda, Bajaj Auto, and TVS.
This document provides an overview of Tata Motors Limited's summer internship report on analyzing the strategic marketing of Tata Motors in New Delhi. The 3-page summary includes:
1) An introduction to the objectives, methodology, and overall positive opinion of Tata Motors among customers.
2) Acknowledgement and thanks to those who supported and guided the project.
3) An outline of the report's contents which cover topics like company profile, history, product mix, SWOT analysis, research objectives and findings.
A project report on yamaha superbikes for yamaha motor india pvt.ltd.Projects Kart
The document discusses Yamaha Motor India's plans to launch the YZF-R15 sports bike in India. This would be Yamaha's first sports bike in India and would aim to fulfill Indian fans' dreams of riding a Yamaha R1-style bike at a more affordable price point. The R15 is expected to have a 150cc engine and incorporate racing technology from Yamaha's flagship R1 superbike. This launch would be significant in shaking up India's two-wheeler market by introducing a new segment of affordable sports bikes. Yamaha hopes the R15 will extend the brand's reputation for performance bikes to a wider audience in India.
A project report on customer satisfaction level for two wheeler vehicleBabasab Patil
The document discusses a study on customer satisfaction levels for two-wheeler vehicles made by TVS Motor Company in Belgaum, India. The study aims to understand customer satisfaction with TVS products and services through a survey of 100 customers and analysis of company data. The goals are to help TVS identify areas for improving customer experience and competitiveness.
This document provides a summary of a summer training synopsis conducted at Tata Motors on sales promotion and marketing research. It includes an introduction to Tata Motors detailing its products, operations, and subsidiaries. It then describes the objectives and methodology of the summer training project which involved primary data collection through interviews and observations at Tata Motors dealerships to understand customer satisfaction, purchase experiences, and recommendations for improvement. Literature on the Indian automobile industry is also reviewed to provide context. The synopsis concludes with a bibliography.
Consumer satisfaction level of bajaj bike project reportBabasab Patil
This document provides an executive summary of a study on measuring customer satisfaction with Bajaj PLATINA bikes in Ilkal town. It includes sections on the industry and company profiles, objectives and scope of the study, methodology, findings and recommendations. The key findings are that most customers purchased the bike for its price and on friends' recommendations, and that the majority of customers are satisfied with the bike's price and the information provided by mechanics during delivery. The conclusion is that Bajaj PLATINA has a wide market and future potential based on its performance and the dealer's service.
A study on consumer buying behaviour at the time to purchase hero honda bikeProjects Kart
The document discusses the history and background of Hero Honda Motors Limited, a leading Indian manufacturer of motorcycles and scooters. It began as a joint venture in 1984 between Hero Group of India and Honda of Japan. Since 2001, Hero Honda has been the world's largest manufacturer of two-wheeled vehicles, producing over 1.3 million motorcycles in a single year. The company specialized in affordable, fuel-efficient dual-purpose motorcycles and is headquartered in Haryana, India with two main production plants. India has one of the largest two-wheeler markets in the world dominated by motorcycles and scooters.
The two-wheeler industry in India is the second largest producer globally. It has experienced significant growth due to factors like increasing middle class incomes, access to financing, and preference for two-wheelers due to their affordability and suitability for Indian roads and use cases. Major players like Hero Honda, Bajaj, and TVS dominate the market, with motorcycles comprising over 80% of sales. The industry faces opportunities in innovation, exports, and partnerships to sustain growth.
A study of brand preference and buying patternSandeep F Cool
This document provides an internship report submitted by Sandeep F to Visvesvaraya Technological University in partial fulfillment of an MBA degree. The report studies brand preference and buying patterns at Arjun Motors in Mysore. It includes chapters on the automotive industry and company profiles, a literature review on branding concepts, data analysis and findings from a survey of 50 Yamaha motorcycle customers. Key findings include customers being satisfied with Yamaha bikes and service at Arjun Motors. The report also recommends Yamaha focus on style, power and mileage in advertising to attract customers and maintain dominance in the premium bike segment.
The document discusses a study on consumer buying behavior towards two-wheeler bikes in the Indian market. It analyzes factors that influence consumers' purchase decisions such as age, occupation, brand awareness, design/style, mileage, power/speed, price and technology. The study found that Honda had the largest market share of buyers and most were influenced by design, mileage and technology. Younger consumers below 30 years old comprised the largest share for most brands except TVS.
The document discusses the four wheeler industry in India. It traces the growth of the automobile market from the first car in 1898 to India now having the third largest car market. Key factors driving growth include government policies encouraging foreign investment, increased incomes, and expanded road infrastructure. Major players like Maruti Suzuki, Hyundai, and General Motors are discussed. Advantages of the four wheeler industry include job creation and pushing innovation in fuel efficiency and alternative fuels.
This document lists various photography topics including events, landscapes, WWE, supermarkets, cars, sports, weddings, mobile phones, techniques, football, aboard photographs, and countryside photography. It touches on different genres and subjects that one can photograph ranging from everyday items and scenes to specific organized events and activities.
O portfólio inclui exemplos de publicidades, fotografias institucionais e assinatura para a Câmara Municipal de Coimbra, demonstrando a experiência do fotógrafo em projetos para o setor público.
Advertising photography has been an effective method of communication since the capability to mass produce images. It aims to attract viewers and convey information. While it started in the 1850s using prints handed to customers, it grew in the 1920s as color reproduction improved and more magazines used photographs in ads. Influential photographer Edward Steichen helped advance the field in the 1920s. The rise of digital technology in the 1980s transformed advertising photography by allowing for instant review and digital editing of images. Successful advertising photos clearly present products through proper lighting, composition, and style to attract viewers.
This document provides information about a career in commercial photography. It discusses the types of photography that fall under commercial photography such as advertisements, brochures, and magazines. It provides average salary information for commercial photographers in Pennsylvania and nationwide. It also outlines the key knowledge, skills, and characteristics needed for the career such as time management, critical thinking, and attention to detail. Finally, it discusses the job outlook for commercial photographers which is predicted to increase 4% through 2020.
This document provides an introduction to photography from its earliest daguerreotypes to modern digital photography. It discusses the evolution of photography from capturing reality to constructed images. Key points covered include the debate around establishing photography as an art form, the influence of Alfred Stieglitz, the concept of the "decisive moment" by Henri Cartier-Bresson, and how photography is now our projected psyche through ubiquitous digital images online.
This document discusses various genres of commercial photography and their typical codes and conventions. It describes genres like advertising, fashion, still life, editorial, photojournalism, wildlife, and landscape photography. For each genre, it provides examples of photographic techniques commonly used, such as rule of thirds, depth of field, lighting, color schemes, and more. It concludes by identifying codes and conventions that are frequently used in commercial photography based on the analysis, such as use of shadows, black and white/sepia, depth of field, experimental angles, and texture.
CONSUMER BUYING BEHAVIOR & SATISFACTION LEVEL OF TWO WHEELER WITH REFERENCE T...Neeraj Bhandari
This project report summarizes a study on consumer buying behavior and satisfaction levels for two-wheelers produced by Bajaj Auto in India. The study aimed to understand customer purchasing decisions and perceptions of Bajaj's products and service. Key findings include that most customers are satisfied with Bajaj motorcycles and cite status symbol and price as major purchasing influences. Suggestions for Bajaj Auto include increasing emphasis on advertising, improving mileage and styling, strengthening dealer relationships, and obtaining regular customer feedback.
This very short document consists of a single word: "clicking". It refers to the act of clicking on online advertisements. In just one word, it succinctly refers to generating revenue from advertisement clicks.
10 Photography Quotes that You Should KnowRyan Coleman
The document presents 10 photography quotes from famous photographers like Ansel Adams, Henri Cartier-Bresson, Elliott Erwitt, and Imogen Cunningham. The quotes provide advice and insights about photography, such as "You don't take a photograph, you make it," "Your first 10,000 photographs are your worst," and "Twelve significant photographs in any one year is a good crop." The quotes are accompanied by photos credited to various photographers.
This document provides guidance on adding photographs to stories to illustrate key points, evoke emotion, and create visual balance. It recommends planning photos like the story, relating images to the narrative, and being flexible if a photo suggests a new angle. Location, time of day, subject matter, composition rules like thirds and framing, perspective, and portrait techniques are also covered to improve photo quality and storytelling impact.
Building A Social Media Presence for Centers and Educational DevelopersBradford Wheeler
Co-Presenter: Building A Social Media Presence for Centers and Educational Developers. Professional and Organizational Development (POD) Network 2016, November 10; Louisville, KY.
A 'gasoline-electric hybrid Vehicle’ or 'hybrid electric vehicle' is a vehicle which relies not only on batteries but also on an internal combustion engine which drives a generator to provide the electricity and may also drive a wheel. It has great advantages over the previously used gasoline engine that drives the power from gasoline only. It also is a major source of air pollution.
“BRAND PREFERENCE OF CONSUMER TOWARDS HONDA WITH RESPECT TO TWO-WHEELER BIKES”GANESH AWATADE
The two-wheeler industry in India began in the 1950s and has since grown to make India the largest producer and market for two-wheelers globally. The growth is owed to factors like restrictive car policies, rising demand for personal transport, and inefficiencies in public transit. The industry has expanded from early manufacturers like Automobile Products of India to major players today like Hero MotoCorp, Bajaj, and TVS Motors. The introduction of fuel-efficient motorcycles from Japanese companies in the 1980s further accelerated demand. Currently, the Indian market is dominated by domestic brands producing affordable motorcycles and scooters.
The document provides an analysis of pre-purchase consumer behavior towards TVS motors in India. It analyzes 18 consumers who were planning to purchase a 2-wheeler in the premium (Rs. 50,000+) or executive (Rs. 40,000-50,000) segment from TVS. It finds that consumers in the 25-33 age group were more inclined towards premium bikes focusing on design and performance, while being willing to pay more. They considered Yamaha as the main competitor for TVS in this segment. The survey also showed that consumers do significant research one month before purchase, mainly gathering information from advertisements, and make the purchase decision themselves without much influence from others.
The document provides information about a research project on the small car segment in India. It includes an introduction to consumer behavior and perception as it relates to car purchasing. It also gives background on the Indian automobile industry and current market scenario. The document outlines the research methodology, which involved collecting primary data through questionnaires and secondary data from publications. The objectives are to examine consumer psychographics, buying behavior, decision making process, and perceptions of different small car brands. Data was collected from a sample of 30 small car owners in Delhi to analyze competition between brands like Santro, Zen, and Indica.
Analysis of Research in Consumer Behavior of Automobile Passenger Car CustomerGagan Gouda
This document summarizes research on consumer behavior for automobile passenger car customers in India. It discusses the different segments of the Indian car market, from small cars to luxury cars. The research aims to identify the key factors that influence customers' preferences for different car segments. It describes the car purchase decision process and how various consumer behaviors can affect preferences across segments. The findings can help car manufacturers better understand customer expectations and target their market offerings.
Consumer perception of light motorcycleSubhankar Das
This document provides an overview of the automobile industry in India, with a focus on the two-wheeler segment. It discusses the historical dominance of scooters in the 1950s by companies like API and Bajaj. In the 1980s, Japanese companies like Hero Honda and TVS Suzuki entered through collaborations and introduced new 100cc bike technologies. These fuel-efficient bikes became hugely popular among India's growing middle class. Liberalization policies in the 1990s further boosted the industry through increased foreign investment. Today, two-wheelers form the backbone of India's automobile industry, led by market leader Hero Honda.
A study of consumer behavior on small carsProjects Kart
This document is a study on consumer behavior for small cars in India. It includes an executive summary that outlines the objectives of analyzing brand personality and measuring customer satisfaction for selected car brands. The introduction defines the importance of word-of-mouth recommendations and measuring customer willingness to recommend products. The overview provides context on the growth of the Indian auto industry and market segments.
This document summarizes research on consumer behavior related to purchasing passenger vehicles in India. It analyzes factors that influence consumers' preferences across different vehicle segments, from small cars to luxury cars. The summary identifies that consumers go through a multi-stage decision process when purchasing vehicles and that their preferences are shaped by a variety of economic, social, and psychological factors. Understanding consumer behavior is important for automakers to meet customer needs and preferences in India's competitive automobile market.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
The document discusses the two-wheeler industry in India. It provides background on the growth of the industry in India, highlighting that India is now the 2nd largest manufacturer and producer of two-wheelers globally. The key drivers of demand for two-wheelers are discussed, including inadequate public transportation, increased financing availability, urbanization, and income growth. Segmental sales growth is reviewed, with motorcycles seeing the largest rise. The future focus of the industry is also mentioned.
A Study of Customer Purchasing Behaviour of Automobiles in Kukatpally, Hyderabadijtsrd
In this competitive world automobiles have become an important part of daily transportation and the competition between different automobile industries lead to the high level innovations in automobiles in order to reach the needs of people. This research attempts to answer some of the questions regarding brand personality of selected cars by conducting the survey. This research will help in knowing what a customer thinks about a given brand of car and what are the possible factors guiding a possible purchase. The main aim of this research is to analyse sales of a particular automobile company and to identify the advertisements and sales promotion activities adopted by the automobile companies. The present study is an attempt to evaluate the consumer purchase behaviour of automobiles. This research highlights the various factors which influence the consumer behaviour towards four wheeler, small sedan cars purchase decision and their behaviour and level of satisfaction. Dr. Mayuri Chaturvedi | Baddam Harish Reddy "A Study of Customer Purchasing Behaviour of Automobiles in Kukatpally, Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21376.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/21376/a-study-of-customer-purchasing-behaviour-of-automobiles-in-kukatpally-hyderabad/dr-mayuri-chaturvedi
This document provides a literature review on consumer behavior in the two-wheeler industry in India. It summarizes several research articles and reports on marketing strategies and customer relationship management (CRM) programs used by major two-wheeler companies in India like Hero MotoCorp, Honda, Bajaj, and TVS. The review finds that companies are increasingly focusing on CRM, loyalty programs, and after-sales service to gain a competitive advantage in the growing but highly competitive two-wheeler market in India.
Customer satisfaction for hero honda with testRicha Singhvi
This document summarizes a study on customer satisfaction with Honda two-wheelers in Tirupati, India. Some key findings include:
- 60% of respondents were completely satisfied with the mileage and performance of Honda bikes.
- 73% were satisfied with the pick-up of Honda bikes.
- 56% said quality of service was the main reason for choosing Honda.
- 53% preferred Honda for its convenience.
The study examined factors influencing customer purchase decisions and their satisfaction levels with attributes like mileage, price, design, and service. It found most customers were satisfied with Honda's performance and quality of service.
The document discusses a study conducted on consumer buying preferences towards the Mahindra Scorpio SUV in Bangalore. It provides background information on the intern who conducted the study, the organization where the internship was done, and the guidelines and objectives of the study. The study aims to analyze factors influencing consumer brand preferences and satisfaction levels towards the Mahindra Scorpio.
Presentation on customer awareness and prefering skoda carsjitharadharmesh
This document provides a summary of a summer training project presentation on customer awareness and preferences regarding the Skoda Yeti vehicle. It includes sections on the automotive industry overview from 1984-present, details about Torque Automotive Pvt. Ltd (the company), literature reviews on related topics, a SWOT analysis of the Skoda Yeti, research methodology used, and analysis of customer survey results. The survey looked at factors influencing vehicle purchases, awareness and opinions of the Skoda Yeti, and ratings for attributes like looks, comfort, and ease of maintenance.
The document is a project report on buying behavior prepared by students for a class. It includes an index, acknowledgements, and sections on the automobile industry, Maruti Suzuki company history and industrial relations, objectives of studying brand preference and buying behavior, findings from a survey, suggestions, and conclusion.
The key findings are:
1) Customers consider mileage, price, and maintenance cost most important when buying a car.
2) Most are willing to pay 3-4 lakhs and prefer bank loans for financing.
3) Maruti Alto is the most preferred B-segment car brand.
4) Over half cited comfort as their reason for choosing a car over need or status.
Customer perception @ bijjaragi motors project report mba marketingBabasab Patil
This document provides an overview of the automobile industry in India and Bijjaragi Motors. It discusses the history of the automobile industry in India and covers major players like Tata Motors. It also analyzes factors driving growth in the Indian automobile market such as rising incomes. The document aims to understand customer perception and loyalty towards Bijjaragi Motors by conducting primary research through questionnaires.
Customer perception @ bijjaragi motors mba project reportBabasab Patil
The document discusses a study of customer perception and loyalty towards Bijjaragi Motors in Bijapur, Karnataka. It provides background on the automobile industry in India and Tata Motors. Bijjaragi Motors is a Tata Motors dealership that sells various Tata vehicle models. The study aims to understand customer awareness, opinions, and factors influencing vehicle purchases from Bijjaragi Motors. A survey was conducted through questionnaires with 50 potential customers in Bijapur district to collect primary data for the study.
Sip final project (26 7-2014)dhru moto corp,bardoli(dipak patel)Jain Monika
This document is a project report on a study of the advertising and sales promotion activities of Hero Moto Corp in the two-wheeler market. It provides background information on Hero Moto Corp, which was formerly a joint venture between Hero Cycles of India and Honda of Japan. It discusses the two-wheeler industry in India and globally. The report also describes the research methodology to be used in the study and outlines the chapters which will cover data collection, analysis, findings and conclusions.
The document discusses a study on the effect of advertisements on consumer buying behavior for two-wheelers in Chennai, India. It finds that advertisements play an important role in influencing and attracting customers in the highly competitive two-wheeler industry. The study aims to analyze the impact of advertisements on consumer awareness, perceptions, and buying decisions for two-wheelers. Survey results show that most respondents are male, between less than 25 years old, and are influenced by advertisements they see on television, newspapers, and other media. The research model examines how advertisements create awareness and shape perceptions to ultimately affect consumer purchase behavior.
A study of customer satisfactions towards automobiles with reference to mahin...gr8ajay
- The document discusses a study on customer satisfaction towards automobiles with reference to Mahindra vehicles. It analyzes customer feedback and perceptions of Mahindra Bolero through surveys.
- Key findings include that 78% of respondents were satisfied with Bolero, with low maintenance cost and after sales service being the most important satisfaction factors. Over half of respondents were satisfied with features like fuel consumption, safety, comfort and space availability.
- The study concluded that Mahindra enjoys good market share and customer satisfaction in Bihar, though some improvements could be made to features to further increase satisfaction. It recommended enhancing customer relationship management strategies.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Two wheeler
1. Volume 1, Issue 5 (October, 2012) ISSN: 2277‐6621
Journal of Asian Research Consortium 24
http://www.aijsh.org
AJRM
A Peer Reviewed Internatio na l Jo urna l of Asia n
R e s ea r c h C on s o rt i um
AJRM:
A S I A N J O U R N A L O F
R E S E A R C H I N
M A R K E T I N G
AN EMPIRICAL STUDY OF BUYING BEHAVIOUR OF THE
TWO-WHEELER USERS IN JAIPUR DISTRICT
PROFESSOR RAJESH MAHROTRA*; SACHIN KUMAR SHARMA**
*Director,
School of Business & Management,
National University,
Jaipur, Rajasthan.
**Research Scholar,
School of Business & Management,
National University, Jaipur.
ABSTRACT
In the last decade, the transformation in technology and process of globalization
results in an increase of consumer behavior. Marketing strategies are altered from
product oriented to customer oriented. In automobile industry, market has shifted
from scooter to motorcycle segment. This study aims to find out the consumer
behavior towards the different types of two-wheeler existing into the market. This
study describes the major factors, which affects the purchasing decision of an
individual. A sample of 100 motorbike users selected randomly to study their buying
behavior of users in. Data is collected through standardized questionnaires and
other authenticates resources. Data is analyzed through different statistical methods.
This study focuses on three major corporate players of two-wheeler industry. Viz.
Hero motocorp Ltd. Bajaj and TVS. It only considers male customers of these
companies. The result reveals cues that users are highly stimulated by socio-
economic and demographic factors. This study concludes that mileage and engine
power are the important factor which affects the buying behaviour while consumers
are not bothered about price it shows the purchasing power of the consumer and
demographic factors are key factors of influencing buying behaviour. The major
challenges before Indian manufactures are how to expose determinants that directs
the consumer in the buying decision of motorcycle.
KEYWORDS: Consumers’ buying behavior, determinants factors, motorcycles
market.
___________________________________________________________________________
2. Volume 1, Issue 5 (October, 2012) ISSN: 2277‐6621
Journal of Asian Research Consortium 25
http://www.aijsh.org
AJRM
INTRODUCTION
Indian automobile industry has rapidly grown since liberalization policy was announced in 1991
by the finance minister Dr. Manmohan Singh. Pre-liberalization there were only few two -
wheeler models were available in the Indian automobile market. Currently India stands next to
China in production of two-wheeler models. In the different parts of India, trend of two-wheeler
market has bumped up due to poor public transportation system. Moreover, two-wheeler offers
mobility and convenience to the individual and family. In 1948 Bajaj started importing Vespa
scooters. In early 50’s production of scooters commenced by (API) Automobile Products of
India. Till 1958 Enfield and API were only producers of two-wheelers in India. In 1960 Bajaj
introduced itself as a producer of Bajaj scooters with technical collaboration of Piaggio an Italian
company. Till mid 80’s the condition of two-wheeler motor cycles manufacturers was not very
good. There were only three players named as Enfield, Escorts, Rajdoot. Two-wheeler market
geared up with new technologies in mid 80’s when foreign manufacturing companies entered
into India and started competition in automobile market. Post-liberalization, the sales have
increased manifold times.
People who found difficult to use geared scooters and motorcycles, the Kinetic launched a
gearless scooter in collaboration with Honda. It gained popularity in younger generation. The
introduction of scooties created another segment for women and teenagers who could not found
comfortable while driving either motorcycles or gearless scooters. TVS, Kinetic, and Hero
started manufacturing mopeds. Kawasaki, Honda, Yamaha, collaborated with various two-
wheeler companies in India. Yamaha, Escorts, Rajdoot faced vast competition with smaller 100
cc Japanese technology based motorcycles. These motorcycles were manufactured by Hero
Honda (now Hero Moto Corp). Hero Honda was the only one company in India which was
manufacturing four-stroke motorcycles at that time and these motorcycles gained immense
popularity in 1990’s. The USP of Hero Honda was affordable range, highly fuel efficient with
lower maintenance motorcycles. The Kyoto agreement and change in government’s policy
affected two wheeler markets when the pollution control norms were announced. It was a big hit
for two stroke technology because two stroke engines are less efficient than four stoke engines in
terms of pollution control. Currently there are around 10 major players are manufacturing two-
wheeler in India, they are Hero Honda, Bajaj, Honda, Hero, Indus, Kinetic, Royal Enfield,
Suzuki, TVS, and Yamaha.
In present scenario, the two-wheeler market is witnessing a demand for higher volume engines
because of the purchasing power increased and the taste and preferences are changed. Earlier the
100 cc motorcycles were being populated due to the high fuel efficiency offered by the Hero
Honda (now Hero Moto corp) and Bajaj manufacturers. However, the market is rapidly
maturing. There are ample of models are available into the market for the customers. All two
wheeler manufacturing companies are focusing on their strengths and serving to their existing
and prospective customers. Like any other industry, purchasing behavior is an important aspect
which companies have to keep a track of in order to increase its sale. There has seen considerable
change in its customer base as well as in the factors which have affected these changes.
Companies need to understand these different aspects before devising a strategy or adopting any
plan. This study shall determine the factors that influence the buying behavior of customers in a
3. Volume 1, Issue 5 (October, 2012) ISSN: 2277‐6621
Journal of Asian Research Consortium 26
http://www.aijsh.org
AJRM
two wheeler market. To be more specific, the study shall be focused on the purchasing of a
specific brand like Hero Honda and Bajaj, Which attracts and accommodates to customer with
specific brand. The major problems facing to diverse Indian manufactures are how to expose
determinants that direct consumer in the buying decision of motorcycle and which marketing
factors drives consumer’s buying behavior. On the basis of research finding, Indian motorcycle
companies can understand their consumer’s buying behavior and related issues, and be able to
implement appropriate strategies to expand their market. The purpose of this is to assess the
motorcycle market and understand the demand of the customers. Those motorcycles are
considered in this study, which are available in the local market, like Hero, Bajaj, TVS and
others.
The literature review is accessed with respect to the factors which determine the buying
behaviour of a two-wheeler user.
REVIEW OF LITERATURE
Dhananjoy Datta (2010). There are many factors on which the buying behavior of the customers
depends and these factors motivate them to purchase a two-wheeler. These factors include
advertisement, word of mouth, references from family, friends, own experience, features, price,
etc. The results of the survey done was that around 51% of the customers having two-wheelers
fall in the age group of 20-30 years, while their income is below Rs. 5000. 64% people are
unmarried and use Bajaj two wheelers. In most of the cases, the motivation comes from friends
(44%) and family (31%). People also search for installment plans and finance schemes before
purchasing a two wheeler.
Prof.S. Saaravanan and Prof. N. Panchanatham (2009), they discussed the essentials for
promotion of a product .the result shows that a customer considers all factors at the time of
purchasing a two wheeler, although majority of customers give importance to the brand image.
This study also describes the socio-economic factors which satisfy two wheelers customers and
that the employees and students crave for show room services.
Murphy John and Bellman Eric (2008). It has been discussed that in 1948, the Bajaj Auto Ltd
came with importing and selling of Vespa scooters. The scope of the scooters had decreased
since the boom in the motorcycle market segment. The customers’ preferences changed the
automotive strategies adopted by the Hero Honda Motor Co. in India.
Lisa R. Klein and Gary T. Ford (2003). It has been stated by the authors that the customers can
do a cost benefit analysis to choose a search strategy, i.e. what, when, how much and where to
search, but the customers do not search much, which may be due to customers’ perception that
the search costs are quite high or that the value of the search is quite low. As a part of pre-
purchase search for perfect automobile as per their requirement, the customers in this digital age
take the help of internet, websites as well as social networking sites to do a comparative study of
the different models of different brands available in the market. Hence their opinion is also
influenced by the reviews of the people already possessing the motorcycles and using it. Snelders
& Schoormans (2000).Different techniques are suggested in the literature to find out which
attributes consumers use to judge products. Simonson &Tversky (1992)Making a product
4. Volume 1, Issue 5 (October, 2012) ISSN: 2277‐6621
Journal of Asian Research Consortium 27
http://www.aijsh.org
AJRM
different from its competitors by adding even a meaningless attribute can increase consumers’
quality perception or can decrease perceived risk Aaker & Jacobson (1994) Perceived quality is
defined as the consumer's judgment about a product's overall excellence or superiority.
Wallendorf (1979) Purchase decisions are based almost solely upon the attitude existing at the
time of purchase.
OBJECTIVE OF THIS STUDY
To identify the market size of two-wheeler companies.
To identify the impact of demographic factors on purchasing of two-wheeler.
To study the various attributes that trigger consumers to buy specific two-wheeler brand like
splendor, Pulsar, Karizma, victor.
METHODOLOGY
The methodology explains the collection and interpretation of the study instruments.
HYPOTHESES
1. H0: Two - wheeler customers are equally prevailing in Jaipur
H1: Two – wheeler companies has different share in two – wheeler market in Jaipur
2. H0: Demographic factor affect the buying behaviour of two - wheeler customers.
H1: Demographic factor doesn’t affect the buying behaviour of an individual.
3. H0: The various factors are equally significant for the customers buying behaviour of
two-Wheeler.
H1: Every factor has different impact on the buying behaviour of customer.
UNIVERSE AND SAMPLE FOR RESEARCH
A total of 100 people are approached for the purpose of filling up the questionnaire. For this
study researcher has selected Jaipur city as a universe. Simple random sampling is selected to
collect the primary data through survey and the sample was mainly focused on three brands –
Hero Honda (now Hero Moto Corp), Bajaj and TVS and secondary data is collected through
Various publications of Indian and foreign government, books, journals, Magazines,
Newspapers, websites of two wheeler companies etc.
(a)Questionnaire is based on review of literature, consultation with experts and observations.
(b) Review of academic literature, text and research articles, and indentified the variables that
relates to the study
5. Volume 1, Issue 5 (October, 2012) ISSN: 2277‐6621
Journal of Asian Research Consortium 28
http://www.aijsh.org
AJRM
(c) Pre-test to ensure the respondents understanding with the questionnaire from different age
group of people.
After carrying out questionnaire a pre-test was conducted to review the quality, face soundness,
and content validity of the measurement items in the questionnaire. An effort was put to make
questionnaire easy and understandable to respondents, and at the same time making it a
comprehensive tool to collect required information and data.
After pretest and alter the questionnaire, 100 self administered questionnaire were distributed in
Jaipur City among different age group of people.
LIMITATIONS OF THE STUDY
A study of such magnitude is bounce to suffer from certain constraints and limitations,
Research is based on questionnaire and there is possibility of bias respondents those do not
provide the actual information. Research is conducted in open market place where other
numerous possible variables act on research.
MEASUREMENT AND CONDUCTING QUESTIONNAIRE
Questionnaires are made with close ended questions having 5 point rating scale and were used to
measure respondent’s evaluation by asking them the level of importance with statements in the
questionnaire that have been ranked from (1) most important to (5) least important. Each
question consisted of many factors based on literature review, to evaluate the research
accurately. The higher the score the more important the variables are as evaluative criteria. Five
point scale were used to measure factors in such a way that mean scores could be calculated to
show which factors are the most important to affect decision buyers purchasing motorcycle. With
5-points scales, the interval for breaking the range in measuring each variable is calculated by: 5-
1/5 =0.8
It means items with scores fall between the ranges of:
1.00−1.80 are considered as the most important level
1.81−2.60 are considered as the important level
2.61−3.40 are considered as moderate level
3.41−4.20 are considered as the least important level
4.21−5.00 are considered as the not important level
Data from questionnaires are processed by Excel and SPSS Programme.
6. Journal of Asian Research Consortium 29
http://www.aijsh.org
AJR
RM
ANALY
1. H0: T
H1: Tw
Source : Pri
This figu
share. Ch
cateogry
share in t
This resu
alternativ
share in t
0
5
10
15
20
25
30
35
40
45
YSIS AND T
WO - WHE
wo – wheeler
mary Sources
ure shows th
hallanger is
of followers
the jaipur cit
ult supports
ve hypothesi
two – wheel
Hero
42
Marke
Volume
TESTING O
EELER CUS
r companies
hat Hero mo
s Bajaj auto
s TVS has 1
ty.
to hypothe
is H1 is sele
er market in
Ba
et Share
1, Issue 5
OF HYPOTH
STOMERS
s has differen
FI
otocorp Ltd
omotive Lim
2% market
esis no1 and
ected and re
n Jaipur.
ajaj
28
e of two‐
5 (Octobe
HESIS
S ARE EQU
nt share in tw
IGURE : 1
is leading p
mited, it has
share and re
d intimates t
esult end is
TVS
12
‐wheele
(%)
er, 2012)
UALLY PRE
wo – wheele
player in Jai
s 28% mark
emaining pla
that null hy
two – whee
Oth
1
r corpor
ISSN
EVAILING
r market in J
ipur city. It
ket share in
ayers are hav
ypothesis H0
eler compan
hers
18
rate play
N: 2277‐6
IN JAIPUR
Jaipur
has 42% m
the city. In
ving 18% m
0 is rejected
nies has diff
yers
Seri
621
R
market
n the
market
d and
ferent
ies1
7. Journal of Asian Research Consortium 30
http://www.aijsh.org
AJR
RM
Source : Pri
This figu
varities in
8% resp
manufact
2. H0:
TWO - W
H1: De
Age Gro
Up to 2
20-30
30-40
40-50
More T
50 years
Source : Pri
mary Sources
ure shows t
nto the mark
pondents bel
turers has m
DEMOGR
WHEELER
emographic
TABLE:1
oup Mile
20 1.6
2.4
1.6
1
Than 0
mary Sources
0
5
10
15
20
25
30
35
40
Range of
Volume
that that 36
ket. 30% res
lieve that T
more varities
RAPHIC F
R CUSTOM
factor doesn
1 FACTOR
eage
36
f Products
1, Issue 5
FI
% responde
pondents be
TVS has be
like yamaha
FACTOR A
MERS
n’t affect the
S CONSIDE
Engine Pow
2.2
2.5
2.5
1.8
0
30
provided
5 (Octobe
IGURE : 2
ents beleves
elieves Bajja
etter option
a,Royalenfiel
AFFECT
buying beha
ERED BY
wer M
3.
2.
3.
2.
0
by two‐wh
er, 2012)
that Hero
a has more va
than other
ld etc
THE BUY
aviour of an
DIFFEREN
Model Pr
8 3.
9 3.
1 3.
2 3
0
8
heeler ma
ISSN
is providing
arities than o
rs and 26%
YING BEH
individual.
NT AGE GR
rice
6
1
5
26
nufacturer
N: 2277‐6
g wide rang
others while
% find that
HAVIOUR
ROUP
Weight
3.9
4
4.3
4
0
rs (%)
621
ge of
e only
other
OF
8. Volume 1, Issue 5 (October, 2012) ISSN: 2277‐6621
Journal of Asian Research Consortium 31
http://www.aijsh.org
AJRM
This table shows that up to age group of 20 the most important factor is mileage and engine
power is considered as a important factor. For age group of 20 to 3o the most important factor is
engine power although it is very closed to mileage also. While in the age group of 30 to 40 and
40 to 50 mileage is the most important factor while purchasing a motorcycle. Price is considered
as least important factor in all age group of people.
TABLE: 2 FACTORS CONSIDERED BY DIFFERENT EDUCATION STANDARD
Highest Qualification Mileage Engine Power Model Price Weight
Up to Xth 1.67 2 2.33 4.66 4.33
XIIth 1.95 2.17 3.38 3.31 4.29
Graduation 2.29 2.71 2.78 3.14 3.78
Post Graduation 2 2.55 2.97 3.28 4.15
PhD 1.6 2.8 3.1 3.4 4.1
Source : Primary Sources
This table shows that in different education standards, Xth standard educated people give most
important weight age to mileage. XIIth, Graduate, Post graduate people give an importance to
the engine power of motorcycle and the price is least important for them. While PhD degree
holder also considered mileage as a most important factor at the time of purchasing a two-
wheeler.
TABLE: 3 FACTORS IMPACT ON MARITAL STATUS
Marital Status Mileage Engine Power Model Price Weight
Single 2.22 2.44 3.08 3.37 3.83
Married 1.56 2.46 3.07 3.25 4.64
Source : Primary Sources
This table shows that engine power is most important for single while married persons give most
importance to the mileage. Both single and married people are least concerned about the price of
the two-wheeler.
9. Volume 1, Issue 5 (October, 2012) ISSN: 2277‐6621
Journal of Asian Research Consortium 32
http://www.aijsh.org
AJRM
TABLE: 4 FACTORS CONSIDERED BY DIFFERENT OCCUPATION
Occupation Mileage Engine
Power
Model Price Weight
Serviceman 2.04 2.76 2.95 3.1 4.1
Businessman 1.56 2.46 3.07 3.25 4.64
Student 2.02 2.02 3.44 3.41 4.11
Source : Primary Sources
This table shows that engine power is most important factor for students and serviceman at the
time of purchasing a two-wheeler while businessman gives most importance to the mileage.
Model is moderate for serviceman and businessman while price is least important factor for
students.
The result from Table 1 to Table 4 supports to hypothesis no 2 and presents that null hypothesis
H0 is accepted and alternative hypothesis H1 is rejected and result shows that demographic
factors affect the buying behaviour of an individual at the time of purchasing two-wheeler.
3. H0: THE VARIOUS FACTORS ARE EQUALLY SIGNIFICANT FOR THE
CUSTOMERS BUYING BEHAVIOUR OF TWO-WHEELER
H1: Every factor has different impact on the buying behaviour of customer.
TABLE : 5 PURCHASING BEHAVIOR FOR DIFFERENT BRANDS
Company Name Mileage Engine
Power
Model Price Weight
Hero 1.58 2.2 3.25 3.44 4.11
Bajaj 2.21 2.75 2.78 3.21 4.03
TVS 2.63 3.45 2.63 3.36 4.27
Others 2.11 1.944 3.38 3.22 4.33
Source : Primary Sources
This table shows that mileage is most important factor for Hero customers while engine power is
most important factor for Bajaj and TVS customers and all other customers are also consider
engine power as a most important factor at the time of purchase of two-wheeler.
10. Volume 1, Issue 5 (October, 2012) ISSN: 2277‐6621
Journal of Asian Research Consortium 33
http://www.aijsh.org
AJRM
The result from Table 5 supports to hypothesis no 3 and it represents that null hypothesis H0 is
rejected and alternative hypothesis H1 is accepted which shows that every factor has different
impact on the buying behavior of an individual.
CONCLUSION & RECOMMENDATIONS
This study has observed many factors which affects the consumers’ buying behaviour. In this
study the impact of demographic factors like age, their education, and occupation has been
studied. This study also focuses the market size of different two-wheeler manufacturers those are
providing different varieties of product to the customers. At the time of purchasing two-wheeler
customer has different choice for two-wheelers but the buying decision depends on various
factors viz. mileage, engine power, model, price, and weight of the two-wheeler. The study finds
that Hero motocorp Ltd is leading player in Jaipur city. Challanger is Bajaj and others are
followers. Hero motocorp and Bajaj are the main corporate plyaers those are providing maximu
varities to the customers this is one of the main reason also that they have maximum market
share into the city. Customer has associated strong belief with Hero motocorp due to the mileage
and resale value of the product.This study shows that Demographic factor also plays a vital role
in the buying decision or buying behaviour of the consumer. It is found through the study that up
to age group of 20 usually they are students they give prime importance to the mileage and the
engine power as well as. For age group of 20 to 30 where serviceman, businessman and students
lies, they consider engine power is most important factor although it is much closed to mileage
also. While in the age group of 30 to 40 and 40 to 50, mileage is the most important factor while
purchasing a motorcycle. It means the people those are in matured age or have responsibility of
family they are more concerned about mileage. Price is considered as least important factor in all
age group of people which shows that purchasing power of customer is increased in this city.
Education factor also plays a important role at the time of purchasing two-wheeler. In different
education standards, it has been found that student those are doing graduation or post graduation
they are more concerned about engine power rather than mileage. While PhD degree holder also
considered mileage as a most important factor at the time of purchasing a two-wheeler. This
study suggests that marketers must offer more varieties to their prospective customer and the
manufacturers must focus on the mileage of the two-wheeler. A customer requirement shows that
they want mileage as well as engine power in the product. They are least bothered about the
price. If price is more and mileage and power exists into the product they are ready to buy it.
Manufacturer must focus on the requirement of the customer. This study has investigated only
few factors which are affecting consumer buying behavior. While there are other factors also
which can affect the consumers buying behavior. For the prospective research, if the respondent
belongs to specific group or institutions researcher may get different result to the buying
behavior of two-wheeler consumers.
REFERENCES
Aaker, D. A. (1991). Managing BrandEquity: Capitalizing On the Value of BrandName. The
Free Press: New York.
Burnett, John J.,Promotion Management 1st ed., (McGraw Hill, 1998).
11. Volume 1, Issue 5 (October, 2012) ISSN: 2277‐6621
Journal of Asian Research Consortium 34
http://www.aijsh.org
AJRM
Dhananjoy Datta stated(2010) Factor influencing customers buying behavior of two-wheeler at
Agartala, Tripura, ICFAI University Journal
Howard, John A., Consumer Behaviour: Application of Theor,( McGraw Hill, New York),
1977.
Kotler, Philip, Marketing Management, (Prentice-Hall of India, New Delhi, 2000).
Levitt, Theodore, Marketing Myopia, (Harvard Business Review, August 1960), pp. 45-46.
Lisa R. Klein and Gary T. Ford (2003), Customer search for information in the digital age: An
empirical study of pre purchase search for automobiles” Journal of Interactive Marketing.
Murphy John and Bellman Eric(2008) “Riding Two-Wheelers in India”, Wall Street Journal
Oliver, Richard K., A Cognitive Model of the Antecedents and Consequences of Satisfaction
Decisions, (Journal of Marketing Research, 1980), pp. 460-490.
Prof. Sunila George, Prof. Raghbendra Jha and Prof. Hari K. Nagarajan(2000) “The Evolution
and Structure of the Two-wheeler Industry in India,Journal -Indira Gandhi Research Institute,
Mumbai
Prof.S. Saaravanan and Prof. N. Panchanatham, (2009) , Customer behavior towards show room
services of two-wheeler, International Cross-Industry Journal - Perspectives of Innovations,
Economics & Business.
Schiffman, Leon G. and Leslie Lazer Kanuk, Consumer Behaviour, (Prentice-Hall of India, New
Delhi, 2005), p. 8.
Simonson, I., & Tversky, A. (1992).Choice in Context: Tradeoff Contrast andExtremeness
Aversion. Journal of MarketingResearch, 29: 281-295.
Snelders, D., & Schoormans, J. P.L.(2000). Are Abstract Product QualificationsMore
Subjective? A test of the Relationbetween Abstraction Level and OppositeNaming. Advances in
Consumer Research
Wilson, Richard M.S. and Collin Gilligan, Strategic Marketing Management (Butterworth
Heinemann, Oxford, 2005), p. 35.
WEBSITES
www.wikipedia.org/wiki/Pricing
www.amazon.com
www.fundoodata.com/ Automobile companies