The document outlines a student group's idea to assist other students in achieving better grades through lectures and instruction on study techniques. They conducted marketing research which found that most students wanted to improve their study skills and were interested in the group's lecture. The group has established a PowerPoint for their lectures and spread information about their offering. They have also identified various study techniques students can use, such as exploring motivation, maintaining relationships with teachers, and getting adequate sleep. The group believes their initiative is sustainable as long as education remains important, and it may be possible to create a business if they can measure improved student results from their techniques.