Is your childcare facility online? Come learn how to get your business online so potential parents can find your childcare facility on the Internet. Let's talk about getting your business online utilizing Google Apps for Business; you can secure your domain name, manage your email while accessing to the marketplace apps to assist with managing operations. We will also discuss local resources to assist with business development, sustainability and growth.

1. Presented By:
Shimira Williams
© TEKStart, LLC

2. Shimira Williams
Integration Specialist
info@productivityllc.com
Productivity, LLC
www.productivityllc.com
Objective:
• Best practices for connecting with your
community.
• Resources to get your business online
Agenda:
• Introductions |
• Get your business online
• Maintaining your website
• Connecting with the community
• Wrap-Up | Questions and Answers
Shimira Williams is an innovator, educator,
tenacious Science, Technology, Engineering
and Mathematics (S.T.E.M.) advocate and an
economic stimulator of technology
education. A Pittsburgh, PA native and
entrepreneur, she aspires to be a catalyst in
eliminating the digital divide, especially in
urban communities. Her mission is to build
digital citizens through living, working and
playing all things STEM!
She also operates Productivity, LLC a
technology consultant firm engaged by
organizations to educate teams and
implement new technologies into current
operations. Our mission is to build digital
citizens through erecting sound online
infrastructures and improving their ability to
communicate and collaborate with their
audience. She has spoken at Google
Pittsburgh’s 2nd Annual Google Entrepreneur
Week and many other venues.
www.productivityllc.com
ask@tekstart.org

3. Introduction yourself
• Tell us your name
• Organization
• Does your organization have a
website?
• How does your organization
connect with your community
online?
ask@tekstart.org

4. Getting your business online!
Do some research?
Create a website
wish list and
timeline.
Establish a budget
for web
development.
Begin developing
content for website.
Do you need a
graphic artist?
Secure a domain
name.
(www.childcare.com)
Select a web hosting
service provider.
Contract website
developer
Test website before
you go live.
Go Live
ask@tekstart.org

5. Maintaining an online presence.
ask@tekstart.org
Ad-hoc
UPDATE Web
page Content
UPDATE Social
Media Presence
$50 or more
Monthly
Backup Website
and Blog
Archive Email
Maintenance
Service Fee
$100/annually
Quarterly
Monitor Your
Online ID
Set Goals for
Social Media
Retainer Fee
depends on
consultant
Annually
Renew Domain
Name
Renew Web
Hosting Service
Annual Renewal
Fee average $75

6. Get social with your community
online.
Dos
• Share highlights about things
happening at the facility.
• Reminders about upcoming
events.
• Resources and information for
families and the community.
• Have a media release for
children, families and visitors.
Don’ts
• Share personal information
about children.
• Share negative information
about children or families.
• Set-up a social network then
abandon it. (Blight community)
Remember you are a mandated
reporter.
ask@tekstart.org

7. # this and # that…
• #eceinnovates is the hashtag for the 2014 PAEYC Biennial conference.
What is the purpose of a hashtag?
A hashtag is a word or phrase prefixed by the pound symbol (#) used to
create a metadata tag for searching micro-blogging services and the
Internet for related content.
Early Childhood #hashtags
• #ECEtech – Fran and Karen authors of Digital Decisions
• #Prek4pa | #iAMPreK – PreK for PA advocacy group.
• #TechEarlyYears – Erikson Center
• #naeycAC – NAEYC annual conference
• #youth412 – TekStart for things happening for youth in Pittsburgh.
ask@tekstart.org

8. Resources to getting online.
Free resources via Google
• 3rd Annual Google for Entrepreneurs Week event at Google
Pittsburgh on 10/24; REGISTER via Eventbrite.com.
• Google Get Your Business Online www.gybo.com
Productivity, LLC Professional Development
• Check the PA Key calendar for our workshops (Shimira Williams)
• Also Subscribe to our events page! Upcoming workshops
• Maximizing Your PayPal account| 10/25 at ECO Center
Register via Eventbrite ($25)
ask@tekstart.org

9. Stay
connected!
Questions and Answers
Shimira Williams
Integration Specialist
TekStart | Productivity, LLC
E: shimira@tekstart.org
W: www.tekstart.org
Subscribe to our blog!
news.tekstart.org
Subscribe to our YouTube channel
www.youtube.com/Tekstart4STEM
Follow @ tekstart on
Pinterest, Twitter & Paper.li
ask@tekstart.org