The document outlines the 3D animation process, detailing key stages from concept development to post-production, highlighting the importance of planning, character modeling, and animation techniques. It emphasizes the need for effective communication and client involvement throughout the process to ensure successful outcomes. Additionally, it addresses common questions about 2D vs. 3D animation styles, costs, and the necessity of scripting, while introducing Gridway Digital LLC as a professional animation studio.

1. 1
Understanding
the 3D Animation Process

2. You ever wondered what it takes to create some of your favorite 3D animated movies or TV shows?
In the past you might have read or watched a video on how traditional 2D animated films are created
that have been produced by large studios such as Warner Bros. or Walt Disney, in which each frame or
cell is hand drawn and colored to create a final moving picture. The 3D animation process is similar in
approach but has quite a few more steps in producing a 3-dimensional animated film.
Not too long after the invention of the desktop computer, 3D graphics and animation began and has
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been constantly evolving over the past 30 years. Recently it has been a choice medium for use in
commercials, TV, print advertising, video games and, of course, film. Movies such as Toy Story ,
Wall-E and Frozen have all been hugely popular and generated hundreds of millions of dollars
worldwide. Video games and mobile applications have also been extremely successful with using 3D
animation. The demand for this form of entertainment is not slowing down
3D artwork and animation takes the traditional 2-dimensional style and adds a more realistic feel to it
by bringing in elements of the real world, such as accurate lighting and shadows to make the artwork
really “pop” and come to life!
The following pages help understand how this form of animation is created by taking a very complex
workflow and simplifying it into a basic step-by-step outline.

3. Understanding the 3D Animation Process
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“If there is poor planning and communication, then the final product will have poor results.”
1: Concept Development
Bringing the Idea to Life
First determine the parameters of your idea to be developed. This is the most
important step as it sets the foundation and structure for the final piece.
What is your ideal length?
Determining how long your project is going to be is essential when dealing with
animation. Even the small difference of 3 to 7 minutes could be months of work.
Who is your target audience?
So important, if you have a new company mascot or product, make sure you are relating to your viewers
What is the overall style of your film?
Is your film cartoonish or more realistic?
Will there be any characters?
One, two or none? Do you have a company mascot or logo that needs a makeover or a whole cast of
characters to tell your story?
Is there dialogue? Music? Sound FX?
If there is dialogue, do you have your own voice talent? Original music? A sound studio?
Will there be a full or simple background environment?
Will there be multiple scene changes?
Are there advanced 3D elements?
Do you need to have smoke, fire, water, hair, odors, etc... (well, maybe not odors, at least not yet.)
Do you already have a written scripts or storyboard?
If you don't have either, sometimes just an outline will be sufficient.
Is this for production for television, film, DVD, or mobile device?
Different file formats apply depending on how you want to reach your audience.
What is your ideal resolution?
Standard Def: 720x480 or 720p HD (1280x720) or FULL HD (1920x1080)?

4. Understanding the 3D Animation Process
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2: Pre-Production
Creating the Digital Element
Step 1: Vocal Tracks
Record and process the dialogue in your animation first! Also video taping the
voice actors can help the animation team later really get the characters personality and
movements down. Sometimes a rough reading will suffice for now, but the final needs to be
done before animating.
Step 2: Storyboard and Animatic
This stage is very important as it will show
the script coming to life! Vocals are helpful in this
stage to help with timing. Animatic is a moving
storyboard to help with pre-visualization. and direction.
Step 3: Character Concept Art (This is where it starts to get really fun!)
Full hand-drawn color line-ups and poses of your characters! Backgrounds
and environments are created to show how the characters will look in some of their
scenes. These drawings are used as reference for the 3D artists.
--------------------------CONCEPT REVIEW AND CLIENT SIGN-OFF----------------------------------
Client is periodically informed and involved with this process so there are no surprises!
Step 4: Modeling Characters and Building the 3D Environment
This is where the paper and canvas take a break and the grid steps in! 3D modelers will use the drawings to
manipulate mesh into the characters and other objects for the project using digital sculpting software.
Step 5: Texturing
Before this stage all 3d models are usually soft gray color. Once the artists are done, the characters and
environments have color and textures applied to the surface.
Step 6: Character Rigging
“The-thigh-bones-connected-to the-hip-bone, and the
hip-bones-connected-to the”...well, you know the rest. This stage is when
the rigging artist places “bones” in the character to allow the animators to
move them, give them life! This can be set up for minimal movement or
very complex realistic movements.
Step 7: Motion Capture Tests or Animation Tests
This is when you might have seen live actors in funny looking
suits that have little balls attached all over it, yea, this is the suit that the computer camera can read and make your
character move, like a puppeteer without the strings! Unless the animation has many realistic movements this isn't always
needed. Animation tests with or without (mocap) software are definitely important to make sure everything moves the
way it’s supposed to.
---------------------------MODELING REVIEW AND CLIENT SIGN-OFF--------------------------
This is the last review before the animating process. Now is the time for any changes!

5. Understanding the 3D Animation Process
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3: Animation Production
Individual Shots are Assembled
Step 1: Animation and Blocking
The animators start to animate the characters based on the
storyboard and animatic using key poses. Then, any environment details
such as buildings, trees, vehicles, etc., are represented by basic shapes as
representations of the real model. This saves computer processing time
and allows for quick changes. This step is generally the most labor
intensive, and any major edits should have already been addressed.
Step 2: Lip-Syncing
The animators animate the mouths, body language, and facial
expressions to the vocal track. This can be done roughly or very precisely and accurately depending on the level of
detail. You don’t want the characters mouths and voices off track like a old kung fu flick!
Step 3: Dynamics
This process happens when a character requires flowing hair, clothing, and any
other effects that will be attached or involved with the character and or scene. Most of the
dynamics are made up of particles or sprites that are a heavy burden on computing power,
so adding after animation is essential for good workflow.
Step 4: Dropping the Environment in the Scene
The real 3D modeled environment is swapped out with the roughs (see step 1).
Depth and illusion are a major role at this point, a lot of matte artists create paintings for
the background here or vast 3D models can be created depending on the scene and details.
Step 5: Lighting and Render Tests
Lighting and Render tests can be done while animating the scenes or they can be done afterwards
depending on the amount of scenes and the changing of environments. If done after the animation process, the
focus on lighting can be done by dedicated team members rather than the animator. The render tests may
consist of multiple frames of animation to test motion blur and other aspects of motion that need to be set in
place. Great lighting arrangement can really make a world of difference in the project, which is why most 3d
lighting artists are skilled photographers!
Step 6: Full Resolution Rendering
Once animation is complete and every shot has been
planned out, the scenes are exported one at a time and sent to the
rendering manager and servers which output to the render nodes.
Rendering is a very heavy task if the animation is of high quality.
Some effects can be added later to ease this process. Rendering
should never be underestimated, so plan well.
Step 7: Visual Effects and Compositing.
The final render is output as a sequence, then brought into
a program like Nuke or After Effects for compositing and
additional 2d effects onto the animation. This is where most visual effects are placed into the scene.

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4: Post-Production
Adding the final touches to the animation
Step 1: Editing
The first step is setting up all the finished footage on a timeline
according to the animatic and storyboard. It’s always a good idea to have a few extra
minutes of footage and shot angles, this way they can be used if one shot works
better than the other, especially for complex scenes. Many movies and shows have
lots of footage, but are narrowed down to what works best. (I wish real life worked
like that!)
Step 2: Sound FX
Next we add layers of background sound effects following the
director’s script breakdown. Most sound effects can be found for free online
or created by a sound production team in a studio.
Step 3: Music Scoring
Here we add music to the animation that has been
professionally composed specifically for the project, or we
purchase the rights to a song that has already been done. If
music is used, it should really accompany certain scenes like a
marriage. It can certainly help the target audience get immersed
into the story or point your making. Note: It is wise to start planning
material during the script writing and storyboard stage, especially if the song
is part of an animated performance.
Step 4: Sound Mixing
Now its time to combine the sound effects layers and
your music scoring to be balanced and mixed for screen.
Correct timing for sound and music is mandatory to your final
piece, without it the film can be distracting and confusing. High
definition surround sound is most ideal to truly give the
animation a movie like feel.
Step 5: Adding Titles and Credits
This is the final stage when adding in the cast and crew
to your animation film. There are many ways to present this but
make sure that it is in readable font type and nice timing, After
all the hard work you want people to be able to read your name!
Step 6: Final Output
After everything has been looked over and polished,
the final project is output to a certainfiletypeneededtodisplayyour
newlycreatedanimationforfilm,commercialoraspecificmobiledevice!

7. Understanding the 3D Animation Process
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8. Understanding the 3D Animation Process
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FAQ:
Q: How do I know if my animation should be done in a 2D or 3D style?
A: Just like using watercolor versus oil paint it depends on what you like. Also, how do you want to deliver your message
to your audience? Traditional or 2D animation is very universal in its appeal and can be very rewarding, however, 3D
animation is an emerging and popular medium and can be visually amazing with its realism and splendor. Budget and time
play a role as well, so consulting with a experienced animation team can help your decision.
Q: How much does animation cost?
A: Generally animation is priced out by the minute or by the hour.
Animation is an amazing art form and can be highly complex so there
really isn’t just one universal cost. Imagine taking your favorite
painting and replicating its style in over a few hundred thousand images
to form a moving film. That’s just how traditional hand drawn
animation is done. So, as you can see its no small task. Some low to
mid budget animations for commercial or film can range from $8,000 -
$150,000, to higher blockbuster films at $150,000,000 (Disney’s
Frozen), which have spent up to 2-3 years getting produced.
Q: Does an animation need to have a script?
A: Not always, but if there is more than 1 minute of film, it is advised.
If the animation is less than 1 minute an outline will do. The more
direction the storyboard artist and animation director have from you, the
better the outcome.
Q: What if I have an idea for an animation?
A: You can always contact a animation company if you want some direction and understanding to help your project
develop. One of the first steps though is to decide how you want the animation to be presented. Next, is to figure out who
is handling the budget and when the animation needs to be completed. Finally, make sure you are comfortable with the
animation and production team that you will be working with, because communication and professionalism are so important
throughout the entire process. Most of all have fun -- lots of fun!

9. Understanding the 3D Animation Process
We at Gridway Digital LLC are pleased to introduce ourselves as an emerging studio in the field of animation and
computer graphics. Gridway Digital is professionally managed by a group of enthusiastic and creative artists,
along with a qualified development team.
We have partnered and worked with companies such as Low Spark Films, Wikitude, PSAVideo, Company 3,
SaharaTV, and others who are leaders in their respective industries.
Just as we have helped these great companies efficiently and within their budgets, we are confident we can do the
same for you.
Special thanks to: KC Wayland, Digital Application Specialist and Andy Wyatt.
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About the author:
Daniel Madzel is the founder and owner of Gridway Digital LLC. He has been developing his craft since he was
4 years old, when he fell in love with the creative arts. He is a graduate of 3D Training Institute of New York
in NY, NY.
He loves sharing his work and creative skills, especially cooking, with his family and friends. He currently resides
in sunny Palm Coast, FL with his wife Melonie and son Nathan where he can persue his creativity in a relaxed
atmosphere and indulge in his favorite hobby, fishing.
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For more questions and information:
dmadzel@gridwaydigital.com
Menton this article and receive 10% off any animation work developed by Gridway Digital!