Allrecipes Measuring Cup Trend Report - May 2013 Tablet TrendsAllrecipes.com
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powerful insights into usage trends and consumer behaviors. As brands aim to connect
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Can you be successful on social media without a paid strategy?
Should you even bother with organic content anymore?
The social media landscape has change dramatically in the past few years and many say organic social content is pointless, while other’s will argue there’s value in pairing organic and paid together. I’ll address these questions and deliver some insight on how to set your social media content strategy.
Allrecipes Measuring Cup Trend Report - May 2013 Tablet TrendsAllrecipes.com
Allrecipes' increase in pageviews from tablets (+260% in 2012 and +43% in 2013) oers
powerful insights into usage trends and consumer behaviors. As brands aim to connect
with consumers via tablet devices, the report includes 5 insights for brands to consider.
Can you be successful on social media without a paid strategy?
Should you even bother with organic content anymore?
The social media landscape has change dramatically in the past few years and many say organic social content is pointless, while other’s will argue there’s value in pairing organic and paid together. I’ll address these questions and deliver some insight on how to set your social media content strategy.
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This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in this way.
Thinking green buisness....think about greenary everywhereAmaraja Kulkarni
Products with sustainability claim on-pack accounted for 16.6% of the market in 2018. They increased share from 14.3% in 2013, delivered nearly $114 billion in sales, up 29% from 2013.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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2. How to Greenwash Better
Thoughts
For
Companies
on the
Verge of
Doing the
Right Thing
3. What is Greenwashing?
“The act of misleading
consumers regarding the
environmental practices
of a company or the
environmental benefits of
a product or service”
4. What is Reporting
on Greenwashing?
Ideally, investigative
reporting that protects
consumers from
deceptive marketers.
5. What are the effects of
such reporting?
1. protects consumers from deceptive
marketers
2. Inadvertently scares
companies away from
making any environmental
claims whatsoever.
7. Results: “6 Sins of
GreenwashingTM”
1. Sin of the Hidden Trade-Off
2. Sin of No Proof
3. Sin of Vagueness
4. Sin of Irrelevance
5. Sin of Fibbing
6. Sin of Lesser of Two Evils
8. Take a Guess
Of the 1,018 products examined,
how many did NOT make claims
that the researchers felt were
false or misleading?
13. Concerned,
Not Up in Arms
• Cone study
– 32% of Americans more interested
in the environment than 1 year ago
– 91% have a more positive image of
a company if it’s environmentally
friendly
14. Concerned,
Not Up in Arms
– 85% would switch to another
company’s products if they heard
negative reports
• But . . .
– 47% purchased environmentally
friendly products/services
15. Lesson 1
We can’t all be worms
Everything we make uses resources
and creates waste
16. Lesson 2
Hey, that thing moves
The green bar can be set at any height
18. Takeaway 1
Greenwash Better
DON’T mislead consumers
regarding the environmental
practices of your company or
the environmental benefits of
your products
19. Takeaway 2
Greenwash Better
DON’T shy away from doing the
right thing even if you can’t go
all the way
20. Takeaway 3
Greenwash Better
DO recognize that for
companies as for consumers,
going green is a gradual
process, not an all or nothing
plunge.
21. Takeaway 4
Greenwash Better
DON’T disparage the
competition for moving in
the right direction.
DO hold them to high
standards for science and
honesty.
22. Takeaway 5
Greenwash Better
DO help educate the consumer.
Consumer’s Four Questions:
1. What CAN I buy?
2. What do I save?
3. What else can I do?
4. How important is this, really?