The document outlines the significance of food and beverage packaging, emphasizing its role in preserving and protecting products, enhancing consumer appeal, and facilitating transport. It discusses various packaging materials and their functions, while highlighting the necessity of proper packaging to reduce waste and improve distribution. Additionally, it presents the services offered by b brand design, which focuses on innovative and strategic packaging solutions for the food industry, particularly in beverage packaging.

1. B Brand Design - Brilliant Brand Outcomes By Design
Food And Beverage Packaging
Food packaging is packaging for food. A package provides protection, tampering
resistance, and special physical, chemical, or biological needs. It may bear a nutrition
facts label and other information about food being offered for sale.
Food packaging protects and preserves food. A range of materials can be used for
packaging, some of which are environmentally friendly.
Packaging functions
The main purposes of food packaging are:
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to preserve the product
to protect the product from damage
to make the product more attractive to the consumer
to make it easier to transport the product
The main aims of packaging are to keep the food in good condition until it is sold and
consumed, and to encourage customers to purchase the product. Correct packaging is
essential to achieve both these objectives.

2. B Brand Design - Brilliant Brand Outcomes By Design
The importance of packaging can be summarized as follows.
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If adequately packaged, the shelf-life of local surpluses of food may be extended,
and this allows the food to be distributed to other areas. In doing so, consumers
are given more choice in terms of food available, food resources can be more
equitably distributed, and rural producers may be able to generate income from
surplus produce.
Correct packaging prevents any wastage (such as leakage or deterioration) which
may occur during transportation and distribution.
Good packaging and presentation encourages consumers to buy products.
Types of Packaging
Several materials are used either alone or in
combination with other materials to provide proper
food packaging. Aseptic processings help protect
whole eggs while cartons provide protection for a
batch of eggs. Plastic trays may protect fish or
meats in combination with plastic wrap. Bags
preserve and protect chips, crackers, and even
salads while cans package soup, fruit and
vegetables.
There are six main reasons why packaging developed and is in use today :
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To protect a product from damage or contamination by micro-organisms and air,
moisture and toxins.
To keep the product together, to contain it (i.e. So that it does not spill).
To identify the product.
Protection during Transport and Ease of Transport.
Stacking and Storage.
Printed Information.

3. B Brand Design - Brilliant Brand Outcomes By Design
B Brand was born from a desire to deliver big agency process, strategy and creative –
with the responsiveness, care and flexibility that only an owner operated design agency
can provide.
This means that at B Brand you get the most experienced and skilled people working on
your brand, providing unrivalled attention, focus and strategic guidance.
At B Brand design we strive for brilliant outcomes in all our work, ensuring that the
brand’s packaging stands out from all the competition and engages the customer.
Within the food industry, competition for customer engagement is at its most
aggressive when it comes to drinks and beverages.
Our beverage packaging design portfolio includes both packaging and label designs for
drinks and beverages. This document will focus entirely on the improvement, challenges
and opportunities of beverage packaging in the industry, covering innovations and
opportunities for beverage companies moving forward. Before packaging design is
created, the packaging requirements must be considered by the brand.
Our expertise lies in:
Planning – innovation partnering and new product development
Research – stimulus testing and audits for categories, brands, consumers, products and
ideas
Design – create, evolve and activate brands, packaging and POS material
Production – supervision and finished artwork

4. B Brand Design - Brilliant Brand Outcomes By Design
We continually strive for a design solution that is distinctive and engaging, to best
showcase your most valuable asset – your pack.
From local produce to global brands, B works across every section of the
supermarket.
Address : Level 1, Rear 392 Chapel St, South Yarra, Melbourne, VIC 3141 Australia
Phone : +61 3 9824 2419
Email ID : mail@lebrunglezakos.com.au
Website : www.b-branddesign.com.au