well to know 7 ps of the market

2. Planet cycles:
• Indian Bicycle Industry is very large with India producing almost 10% of total
Bicycle production of the world and exporting around $200 million of it.
• With many brands present in the bicycle industry, a new approach towards
marketing is needed and also to penetrate competitive market cost
competitiveness is required.
• The segment of bicycle is mostly unorganized with very few companies
focusing on this quickly growing and lucrative section.

3. Marketing Mix:
1.Product:
• Variant:
-Male
-Female
-Unisex
• Sports
• Quality
• Services
• Warranties

4. 2. Price:
Model Male Female Unisex Sports
Price 2-5k 2-5k 3-6k 15-20k

5. 3. Promotion
• Campaigns
• Direct Marketing
• Post sales services
• Ride Groups
• Social Media Contests

6. 4. Place:
• Malls
• College
• Gymkhanas
• Sports Complex
• Cosmopolitan
Clubs
• Retail Stores

7. People:
The first P of the expanded
marketing mix is concerned
with the individuals that are
working for the organization.
It is imperative to enroll and
train the right individuals, on
the grounds that this is who
the customers will be dealing
with.
Physical Evidence:
The physical evidence of
the cycles remains with the
product aesthetics.
Process:
The Entire process is carried
out in the factory and the
product is supplied in the
stores. Final modifications
are done at the store.

8. Current stage in the product life cycle:
As we are introducing new product to the market we are at the initial
stage of the product.

9. Marketing Strategies:
• Back to school campaign
When the school reopens, the flyers can posted in community centers and local schools.
• Environmental campaign
People who are concerned about the environment are already on the move buying cycles and
using it as a means of commuting to their workplace.
• Heathy Life Campaign
There are people who are health conscious as today most of the people are working in
MNC’s and have a desk job. So, to have a healthy living they go in for bicycle either as a part
of their exercise or as their transport.

10. •Involving Guerilla Marketing

11. Thank you