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Green Tourism 2014 People : Places : Planet
Andrea Nicholas
Co – Founder and Managing Director
Green Tourism Certification Programme
“SIMPLER & BETTER”
Green Tourism 2014 People : Places : Planet
• Business Development & Grading Programme
• SME’s (<250 employees) - Accommodation, Tour
Operators, Activity Providers, Restaurants, Cafés, Information
Centres, Offices
• Private, not-for-profit company
• Funded through membership fees, project work and international
consultancy
• Operating since 1997
• Graded over 5000 business – UK, Ireland, Canada
• Current membership nearly 2500
• The World’s most credible* Sustainable Tourism Programme
• Only National Sustainable Tourism programme validated by
International Centre for Responsible Tourism
*Tourism and Greenwash Report produced by Totem Tourism June 2013
What is Green Tourism?
Green Tourism 2014 People : Places : Planet
• 2010 Project in South Kerry, Members in
Republic of Ireland
International Expert Advice
• 2007 - 2010
Advised Qualmark in New Zealand on
development of Enviro-Mark
• 2011 - 15 Sweden Welcome Programme
Criteria Development, Assessor Training
• 2013 Green Tourism Canada
45+ Members
Green Tourism 2014 People : Places : Planet
Green Tourism 2014 People : Places : Planet
Green Tourism 2014 People : Places : Planet
Green Tourism = Good Business
If you are not doing it - You are missing out
Green Tourism 2014 People : Places : Planet
Blenheim Palace
ZSL London Zoo
Manchester Utd
Crieff Hydro
Gleneagles
The Savoy
Green Tourism 2014 People : Places : Planet
GREEN TOURISM VERSION V
“SIMPLER & BETTER”
• Update & Refresh Programme
• Checklists per business type
• Hotels, B&B, Self-Catering, Visitor Attractions, Hostels, Conference
Venues, Holiday Parks, Activities, Tours etc
• Streamlined Scoring
• Less for small / micro businesses
• More for large businesses with leisure facilities / restaurants etc
• Improved and extended minimum standards – Commitment to:
• Sustainability
• Quality
• Social Responsibility & Equality
Green Tourism 2014 People : Places : Planet
Join before 30 May 2014 and receive
(Use Promo code 2013-26-RES on your application)
Special Offer
£100 off Membership Fees
£75 off Registration Fee
£100 off Membership Fees
Green Tourism 2014 People : Places : Planet
2009 – Credit Crunch
Has green gone off the agenda?
2009 VisitEngland – Membership Survey (278 businesses)
2014 Chichester Uni - Membership Survey (450 businesses)
HOW IMPORTANT IS GREEN?
Green Tourism 2014 People : Places : Planet
Staff motivation & retention
• 76% Important
• 25% Increase in last 5yrs
Green Tourism 2014 People : Places : Planet
Attracting new customers
• 46% Important
• 27% Increase in last 5 yrs
Attracting repeat business
• 49% Important
• 33% Increase in last 5 yrs
Green Tourism 2014 People : Places : Planet
Improved satisfaction for existing customers
• 60% Important
• 35% Increase in last 5 yrs
Green Tourism 2014 People : Places : Planet
01738 632162
Andrea@green-tourism.com
The_GTBS
Green Tourism
“Be the change you want to see in the world”
Mahatma Ghandi

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Green Tourism Certification Programme - GTBS Update - Simpler & Better

  • 1. Green Tourism 2014 People : Places : Planet Andrea Nicholas Co – Founder and Managing Director Green Tourism Certification Programme “SIMPLER & BETTER”
  • 2. Green Tourism 2014 People : Places : Planet • Business Development & Grading Programme • SME’s (<250 employees) - Accommodation, Tour Operators, Activity Providers, Restaurants, Cafés, Information Centres, Offices • Private, not-for-profit company • Funded through membership fees, project work and international consultancy • Operating since 1997 • Graded over 5000 business – UK, Ireland, Canada • Current membership nearly 2500 • The World’s most credible* Sustainable Tourism Programme • Only National Sustainable Tourism programme validated by International Centre for Responsible Tourism *Tourism and Greenwash Report produced by Totem Tourism June 2013 What is Green Tourism?
  • 3. Green Tourism 2014 People : Places : Planet • 2010 Project in South Kerry, Members in Republic of Ireland International Expert Advice • 2007 - 2010 Advised Qualmark in New Zealand on development of Enviro-Mark • 2011 - 15 Sweden Welcome Programme Criteria Development, Assessor Training • 2013 Green Tourism Canada 45+ Members
  • 4. Green Tourism 2014 People : Places : Planet
  • 5. Green Tourism 2014 People : Places : Planet
  • 6. Green Tourism 2014 People : Places : Planet Green Tourism = Good Business If you are not doing it - You are missing out
  • 7. Green Tourism 2014 People : Places : Planet Blenheim Palace ZSL London Zoo Manchester Utd Crieff Hydro Gleneagles The Savoy
  • 8. Green Tourism 2014 People : Places : Planet GREEN TOURISM VERSION V “SIMPLER & BETTER” • Update & Refresh Programme • Checklists per business type • Hotels, B&B, Self-Catering, Visitor Attractions, Hostels, Conference Venues, Holiday Parks, Activities, Tours etc • Streamlined Scoring • Less for small / micro businesses • More for large businesses with leisure facilities / restaurants etc • Improved and extended minimum standards – Commitment to: • Sustainability • Quality • Social Responsibility & Equality
  • 9. Green Tourism 2014 People : Places : Planet Join before 30 May 2014 and receive (Use Promo code 2013-26-RES on your application) Special Offer £100 off Membership Fees £75 off Registration Fee £100 off Membership Fees
  • 10. Green Tourism 2014 People : Places : Planet 2009 – Credit Crunch Has green gone off the agenda? 2009 VisitEngland – Membership Survey (278 businesses) 2014 Chichester Uni - Membership Survey (450 businesses) HOW IMPORTANT IS GREEN?
  • 11. Green Tourism 2014 People : Places : Planet Staff motivation & retention • 76% Important • 25% Increase in last 5yrs
  • 12. Green Tourism 2014 People : Places : Planet Attracting new customers • 46% Important • 27% Increase in last 5 yrs Attracting repeat business • 49% Important • 33% Increase in last 5 yrs
  • 13. Green Tourism 2014 People : Places : Planet Improved satisfaction for existing customers • 60% Important • 35% Increase in last 5 yrs
  • 14. Green Tourism 2014 People : Places : Planet 01738 632162 Andrea@green-tourism.com The_GTBS Green Tourism “Be the change you want to see in the world” Mahatma Ghandi