Australia's North West Tourism (ANW) is the peak tourism body that promotes the Kimberley and Pilbara regions of Western Australia. ANW engages in mainstream marketing activities like producing an annual Holiday Planner brochure that is distributed to 60,000 people, hosting travel agent and journalist familiarization trips to experience members' products first-hand, participating in trade shows and advertising campaigns, and maintaining a website and social media presence where members can be listed and promoted. Recent successful campaigns like Epic Pilbara have generated millions of impressions and thousands of website visits and photo shares on social media, providing great exposure for ANW members.
Introducing NFM Group Experiential Marketing and Advertising - Pittsburgh Wendy Maletta
Hello! If you're looking for a partner to create experiential, brand-connected marketing opportunities that will engage, entertain & educate your audience, you've come to the right place!
The latest Media Pack for the My Destination Marbella marketing platform. One of the most cost effective marketing solutions available including video, 360º vitual tours, photography, events promotion, social media promotion and much more!
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What is a package?
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Price of bundled products, if broken out individually, should not equal more than the package price.
Introducing NFM Group Experiential Marketing and Advertising - Pittsburgh Wendy Maletta
Hello! If you're looking for a partner to create experiential, brand-connected marketing opportunities that will engage, entertain & educate your audience, you've come to the right place!
The latest Media Pack for the My Destination Marbella marketing platform. One of the most cost effective marketing solutions available including video, 360º vitual tours, photography, events promotion, social media promotion and much more!
Tourism Packaging Workshop
What is a package?
A bundle containing a least two tourism products, services and/or activities for a single price that can be offered during a specific period of time.
Price of bundled products, if broken out individually, should not equal more than the package price.
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Want to start a tour business? - Join Urban Adventures.Tony Carne
In this presentation you'll find out all the high level information about the Urban Adventures business and how you can change you life to start doing what you love for a living as an Urban Adventures partner. You'll learn that the start up costs are practically zero and we give you everything you need including websites, payment systems, advice from our peer and professional networks, distribution leading to fast sales and the worlds leading Experiences Brand to have as your own.
Most importantly you learn about our values and see if you are a good match to join us. It is a myth you need a tourism background to become a great tour operator of Day Tours, All you need is passion and knowledge of the city you love. We can teach you everything else.
McCue Marketing Communications is a NextGen communications firm in which media relations and digital communications go hand in hand. Our bi-coastal team of brand storytellers develop promotional strategies and messaging for “People, Places & Palate.” Our industry expertise includes:
- destinations, viticultural and agricultural regions
- wineries and culinary brands
- hotels and resorts
- the people / personalities behind these brands
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A TRANSFORMATION OF EURO DISNEY TO DISNEY LAND PARIS. THE VARIOUS STRATEGIES IMPLEMENTED AND THE LESSONS INTERNATIONAL MANGERS CAN LEARN FROM THIS CASE STUDY
City Council Calaveras Visitors Bureau presentation 2/2015Lisa Boulton
This presentation shows how TOT funding from Calaveras County and the City of Angels Camp was budgeted by the Calaveras Visitors Bureau for the 2014-2015 fiscal year. ROI was shown for some marketing initiatives that were completed before the end of the fiscal year.
How the Glamorgan Heritage Coast will be marketing it's self to adventurous f...Robert Court
This presentation was delivered by Mogi Marketing and Orchard Media Group to tourism businesses on the 3rd of December. The objective was to integrate the Wales Year of Adventure 2016 campaign into a strategy to help deliver family adventure offering to visitors in the Vale of Glamorgan and Bridgend County. The campaign is called Your Family:Your Adventure.
2017 Marketing Inishowen ~ Inishowen Tourism. ITS is creating & sharing quality digital content, on a constant basis, to drive engagement to ITS members.
ITS have built a content schedule to provide a mix of Articles to complement the visitor's journey. Food, Wildlife, Walks, Arts, Landmarks, Stories & Experiences help guide visitors when planning Inishowen trips.
Marketing Birmingham, the city’s strategic marketing partnership, held a joint event with the Public Relations Consultants Association (PRCA) on Thursday 11th April, designed to raise awareness of the organisation among local PR companies.
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Linku2 North Shore Auckland offer opportunities to local North Shore and Hibiscus Coast shopping, dining, takeaways, cafes, travel services, pet services, home and garden and other living and leisure businesses to promote themselves through our web, print, email database and social media programme with booklets distributed across the North Shore
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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3. Who Are We?
Australia’s North West Tourism (ANW) is the peak tourism marketing
body for the Kimberley and Pilbara regions of Western Australia. It is a
member-based organisation which engages in mainstream marketing and
promotional activities to promote Australia's North West as a premier
destination.
4.
5. How we promote
the region and our members
Holiday Planner
USB Trade Planner
Visiting Journalists
Travel Agent Famils
Trade Events
Advertising Campaigns
Social Media
Website
7. 10 reasons why members advertise
in the Holiday Planner
1. Advertising offered exclusively to ANW Members
2. Updated annually it showcases attractions, tours, accommodation, regional information,
maps and itineraries
3. 60,000 copies distributed
4. Distributed to State Visitor Centres and consumer shows
5. Distributed to travel agents throughout Australia
6. Distributed to national and international trade events targeting travel and wholesale agents
7. Distributed Internationally via Tourism Western Australia to markets in Asia, US, UK, Europe
and NZ
8. Digital interactive version available
9. Utilised over a 12 month period
10. Distributed to a wide audience through email communication
8. USB Trade Planner
The Trade Planner is
distributed to travel agents and
journalists through roadshows,
trade events and famils
Trade Planner includes:
• Digital Holiday Planner
• Images
• Fast Facts
• Itinerary Ideas
• Destination Training Module
9. Visiting Journalists
ANW liaises with television, film, magazine and online journalists and assists with bringing
them to the region and hosting them during their stay.
10. Leveraging your membership
Would you do it?
If you could get thousands of dollars of media coverage by letting a journalist
experience your accommodation or tour FOC.
11. A recent famil to the Pilbara organised by ANW resulted in
more than $79,000 advertising equivalent in The West
Australian newspaper.
ANW organise media famils to promote you and the region.
ANW pitch the story to journalists, pays airfares and
coordinates the itinerary
Members provide product
Result is media coverage for the Pilbara and your product
Media Familiarisations (Famils)
ANW Tourism Tip
Set aside marketing
budget for famils
13. Travel Agent Famils
• ANW works in conjunction with members to host international and domestic
travel agents.
• Increase travel agents product knowledge by visiting the region and its natural
attractions.
• Travel agents experience ANW members’ product first hand so they can pass
this knowledge on to their clients.
14. Trade Events
ANW presents destination information to
travel agents and wholesalers:
• Australian Tourism Exchange
• Extraordinary Tourism Exchange
• Tourism WA sponsored International
Trade Events
• Tourism Western Australia’s
Roadshows
• Pre and Post Famils
ANW TOURISM TIP
Be internationally
ready!
15. Consumer Shows
• Sell the region and its attractions to
thousands of potential visitors and
increase their product knowledge
• Ability to answer questions about the
Pilbara and the Kimberley face to face
• ANW attends Caravan and Camping
Shows throughout Australia
• Give away thousands of Holiday
Planners
ANW Tourism Tip
Share a stand to
save $$$
16. Advertising Campaigns
• Cooperative campaigns with partners such as The West Australian
• Gives ANW members the ability to align themselves with relevant editorial
content
18. Website
All members are included on the ANW website with a link back to their website
Only ANW members get listings on the website
19. • The Epic Pilbara campaign was
developed to target the self- drive
market
• Conveyed the large scale attractions in
the region
• A competition was the hook, with a
prize pack being tours and
accommodation from members and an
Engel.
• Digital Campaign
24. Results
315 Instagram posts to date using hashtag
#EpicPilbara
Hashtag still has traction
ANW post promoting campaign Consumer post
25. • More than 45,000 unique page views to the Epic Pilbara pages
on the website during the campaign
• 9.8 million plus impressions
• More than 16,000 entries to the competition
Results
26. Social Media
ANW has more than 25,500 followers on Instagram
@australiasnorthwest #epicpilbara
27. Social Media
ANW has more than 36,000 followers on
Facebook
ANW Tourism Tip
Use Canva or
Pic Monkey
to jazz up images
its FREE!
28. Social Media
• More than 1,200 people liked
• 54,960 people reached
• 242 shares
• 92 comments
29. Alison take me
back!!!
Awesome looking
forward
Lina Krober you can see
this soon
It was beautiful last night
Sonya Bell
Have already seen this, but
would love to again. It’s
awesome. You were so little
then Georgina MaxwellKaylia remember me telling you
about this?
Put it on your bucket list Dianne
Tavakoli. Seen it several times,
its amazing
31. Maximising your membership
• Ensure your website listing is up to date
• Advise of us of any new tours or product
• Participate in advertising opportunities
• Send us images to be used for promotion – website, advertising,
holiday planner
• Advise us if you are on Facebook, Twitter, Pinterest or Instagram
• Participate in travel agent and visiting journalist famils
• Display your membership sticker
32. Top Tips
• Use free resources of Tourism Australia, Tourism Western Australia and WA Tourism
Council
• Leverage Tourism Australia’s campaigns
• Share on social media, engage with your audience, get customers to tag you in
• Yellow Social Media Report by Sensis
• Free! MailChimp for Newsletters
• Free! Canva and Pic Monkey
• Ask you customers to recommend you on Trip Advisor
• Website SEO think about search terms – what are people going to type in so your business
comes up
• Share stands at consumer and trade shows
• Get accredited – the tick gives confidence to the consumer
• If you are a member use the logos on website, display sticker