This document discusses a study on consumer markets and green marketing management in India. It provides background on the researcher, including their qualifications and experience. The introduction discusses the importance of green marketing and sustainable development. The objectives are to study consumer markets, green marketing management, and different research strategies. The expected outcome is to establish how consumer markets relate to green marketing in India. The methodology will use secondary research and primary data collection through surveys and interviews. The hypotheses are that there is no significant difference between consumer markets with green marketing, and no significant difference between the effects of factors like pollution and environment on green marketing.

2. A STUDY FOR CONSUMER MARKETS IN VIEW
OF GREEN MARKETING AND RESEARCH
MANAGEMENT IN INDIA
Kalinga University
(Raipur)
DOCTOR OF PHILOSOPHY
IN
MANAGEMENT
Guide Name : Dr Ruchika
Prepare By : Dnyaneshwar Etape

3. DNYANESHWAR ETAPE
Date of Birth
13th November,1987
PERSONAL SUMMERY
 4 years of experience in Market Research.
 An ambitious and Entrepreneurial Marketing Executive is an
expert at creating an atmosphere that makes customers wants
to buy and return for more.
ACADEMIC QUALIFICATION
 Master Of Management Studies (2012)
 Bachelor Of Management Studies (2009)

4. Introduction
In the modern era of globalization, it has become a
challenge to keep the customers as well as consumers in fold
and even keep our natural environment safe and that is the
biggest need of the time. Consumers are also aware of the
environmental issues like global warming and the impact of
environmental pollution.
Green marketing is a phenomenon which has
developed particular important in the modern market and has
emerged as an important concept in India as in other parts of
the developing and developed world and is seen as an
important strategy of facilitating sustainable
development.

5. In this research main emphasis has been made of
concept need and importance of green marketing. It explores
the main issues in adoption of green marketing practices.
The research describes the current Scenario of Indian market
and explores the challenges and opportunities businesses
have with green marketing.

6. Green Marketing
According to the American Marketing Association
“Green marketing is the marketing
of products that are presumed
to be environmentally safe”

7. Thus green marketing incorporates a broad range of
activities, including product modification, changes to the
production process, packaging changes, as well as modifying
advertising.
“Green Marketing” refers to holistic marketing concept
wherein the production, marketing consumption an disposal of
products and services happen in a manner that is less
detrimental to the environment with growing awareness about
the implications of global warming, no biodegradable solid
waste, harmful impact of pollutants etc., both marketers and
consumers are becoming increasingly sensitive to
the need for switch in to green products and
services.

8. Consumer Market
A consumer needs to be in constant touch with its
customer as we know that customer is the king of any business
and it’s necessary to know the behavior of the consumers so
that a company can frame the strategies accordingly.
Due to increase in competition in various business
industries, it is necessary to provide the customer with best
service or product as and when necessary. A company needs
to know the behavior of their consumers to know what they
think about the product or service which they are offering. Here
in this project we have done a survey on consumer behavior
on product price range.

9. Research Management Process

10. Objectives of the Study
 To study the consumer markets.
 To study the green marketing management.
 To study the different strategies by using the research
methodology.

11. Research Methodology
The study being and empirical, will be conducted under
two phases. The first, being the descriptive part of the study.
For this part of the study, secondary information would be
obtained from current literature of marketing management,
research journals and business new-papers. The companies
reports will also be utilized for this purpose. The primary data
would be obtained with the help of open-ended questionnaires,
conducting surveys, interviews and discussions with the
officials of the company and marketing personnel. Thus, with
the help of primary and secondary data, the study would be
conducted and inferences would be drawn to
submit useful recommendations.

12. Expected Outcome of The Proposed
Work
The research study will establish the consumer markets
with green marketing with the consideration of various factors
like environment, pollution etc. which help to make the new
dimension in India.

13. Literature Review
 Fassmann & Münz, 2002, The annual migration flow in Europe is
estimated at about half a million people and the number is growing due to
the expansion of the EU.
 Camarota & Mc Ardle, 2003, The US immigrant population grew by 11.3
million during the 1990’s - faster than at any other time in the country’s
history.
 Stat Australia, 2006, Based on the figures from the Annual Report on
Immigration prepared by the Canadian Minister of Citizenship and
Immigration, Canada has been welcoming almost a quarter million
immigrants annually for the last 20 years (CIC, 2006). Immigration to
Australia reached its 15 year high at 123,450 in 2005.
 Adler, 1983a, It was almost completely neglected up to the 1970’s. In the
early eighties, less than five percent of organizational behavior articles
published in world’s leading management journals were discussing cross-
cultural issues.

14.  Becker, 1975; Ruhe & Eatman, 1977, Talking about early research on
cross-cultural groups, most of the prominent studies of the seventies were
conducted in the United States. Reflecting the tensions between the African
American and Anglo-Saxon groups, the main focus was placed on
management of racial diversity.
 Ardichvili, 2001; Elenkov, 1998; Luthans, Welsh, & Rosenkrantz, 1993;
Puffer & Shekshnia, 1996, Gorbachev’s era of the late eighties and early
nineties signified the fall of the iron curtain between the Soviet block and
the rest of the world. After the collapse of the regime in 1991, virtually all
post-Soviet states abandoned central planning and declared their free
market orientation. The new independent countries emerged as potential
markets and possible sources of well-qualified and relatively cheap labor.
This was reflected in the literature on cultural diversity by an increased level
of attention to Russia and its satellites.
 Geert Hofstede (1980a) One of the most popular frameworks for analysis
of cross-cultural issues in human resource management was that offered.

15.  House et al. 2004; Maznevski & DiStefano, 1995; Schwartz, 1994;
Trompenaars, 1993, The model was based on five bipolar dimensions
along which cultural differences could be analyzed: high/low power
distance, individualism/collectivism, masculinity/femininity, high/low
uncertainty avoidance, and long/short time orientation. Later, alternative
models of cross-cultural analysis were developed and tested by other
scholars.
 Baskerville, 2003; McSweeney, 2002; Yeh, 1988, Of note, despite the
huge popularity and extensive use of Hofstede’s model and the later
alternative models, it has been suggested that they be used with caution.
 Coon & Kemmelmeier, 2001; Gastil, 1975; Lenartowicz, Johnson, &
White, 2003; Lenartowicz & Roth, 2001, Due to significant within-country
variations in cultural values, there is a major concern regarding the use of
one’s nationality to make assumptions about one’s cultural values.

16. References
 Fassmann, H., & Münz, R. (2002). EU enlargement and future East-
West migration in Europe. In International Organization for Migration:
Migration Challenges in Central and Eastern Europe. United Nations: 2002
Report.
 Adler, N. J. (1983a). Cross-cultural management research: The ostrich
and the trend. Academy of Management Review, 8(2), 226-232.
 Adler, N. J. (1983b). Domestic Multiculturalism: Cross-Cultural
Management in the Public Sector. In W. Eddy (Ed.), Handbook of
Organizational Management. (pp. 481-499). New York: Dekker.
 Becker, G. (1975). The Economics of Discrimination (2 ed.). Chicago:
University of Chicago Press.

17.  House, R. J., Hanges, P. J., Javidan, M., Dorfman, P. W., & Gupta, V.
(Eds.). (2004). Culture, Leadership, and Organizations: The GLOBE Study
of 62 Societies. Thousand Oaks: Sage Publications.
 Baskerville, R. F. (2003). Hofstede never studied culture. Accounting,
Organizations and Society, 28(1), 1-14.
 Coon, H. M., & Kemmelmeier, M. (2001). Cultural orientations in the
United States : (Re)Examining differences among ethnic groups. Journal of
Cross-Cultural Psychology, 32 3(3), 348-364.
 McFarlin, D. B., & Sweeney, P. D. (2000). Cross-cultural applications of
organizational justice. In R. Cropanzano (Ed.), Justice in the Workplace:
From Theory to Practice (pp. 67-96). Mahwah, NJ: Lawrence Erlbaum
Publishers.

18. Hypothesis of the Study
There is no significance difference between consumer markets with
green marketing.
There is no significance difference between effecting of various
factors like pollution, environment etc with green marketing.

19. Any
Questions ???