International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Green Marketing incorporates greening products and greening firms. The increasing exposure of global market products and environmental issues like global warming, impact of environmental pollution in turn has raised the green sensitivity of consumers for being eco-friendly and green marketing oriented. However in recent past green consumerism also has been gaining its lime light, Green consumerism has started playing a substance role in ushering corporate environmentalism and constructing business firms green marketing oriented. However, this is not widespread and is still evolving.
A Study on Customers Perception towards Green Marketing and Products with Spe...paperpublications3
Abstract: The paper aims to understanding the benefits of green products and its marketing in the present scenario. The motivation behind this study was the uncomfortable life situation of people day by day. The products like unhealthy foods, cosmetics, other needy things would lead to harmful health problems including life style diseases. Emerging trends in the industrialisation do not notice such things. Commonly industry does not keep the business ethics as whole. The relevance of green marketing comes in to the existence of such areas where the products are deal without any caution about the use of customers. This study focus on the present customers perception towards new trends known as green marketing and products. The main areas in this paper covered by the uses, importance and the preference of customers in connection with green products and it's services.
Companies today, move towards green as the consumers are concerned about the natural surroundings. Natural environmental influence our day-today lives in many ways, yet only few academics have discussed green issues in Sri Lankan context. Hence, this paper is an attempt to investigate the consumers purchasing behavior and attitudes towards eco-friendly fast moving consumer goods (FMCG) with special reference to cosmetics &personal care products.
Impact of Green Marketed Product on Consumer Purchase DecisionKUMAR GAURAV
Research is conducted to analyse the impact of green marketed product on consumer purchase decision and to know what percent of the sample population is aware of green marketing or product manufactured through green process and their attitude towards it.
Major findings are-
* Consumer awareness towards green marketing products is high, a large no.
population approximately 55 percent is aware about green marketing.
* Consumer are ready to pay extra amount for green marketed product as they believe they are manufactured without harming environment which gives them a feeling socially responsible person and at the same time they believe green products are good for health.
Suggestions-
Government can play a very important role in promoting and creating awareness about the green marketing which is equally good for the environment, customer and for producers. Therefore govt. should try to take some necessary action.
go green - green marketing its rise for an eco friendly processes in indiaKumar Goud
Abstract: Green marketing is a phenomenon which has developed particular important in the contemporary market. This concept has enabled for the re-marketing and packaging of accessible products which already adhere to such guidelines. Moreover, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment. These same consumers through their concern are interested in integrating environmental issues into their purchasing decisions through their incorporation into the process and content of the marketing strategy for whatever product may be required. This paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. The paper identifies the three particular segments of green consumers and explores the challenges and opportunities businesses have with green marketing. The paper also examines the present trends of green marketing in India and describes the reason why companies are adopting it and future of green marketing and concludes that green marketing is something that will continuously grow in both practice and demand.
Keywords - Green Marketing, Green Product, Recyclable, Environmentally safe, Eco Friendly.
Green Marketing incorporates greening products and greening firms. The increasing exposure of global market products and environmental issues like global warming, impact of environmental pollution in turn has raised the green sensitivity of consumers for being eco-friendly and green marketing oriented. However in recent past green consumerism also has been gaining its lime light, Green consumerism has started playing a substance role in ushering corporate environmentalism and constructing business firms green marketing oriented. However, this is not widespread and is still evolving.
A Study on Customers Perception towards Green Marketing and Products with Spe...paperpublications3
Abstract: The paper aims to understanding the benefits of green products and its marketing in the present scenario. The motivation behind this study was the uncomfortable life situation of people day by day. The products like unhealthy foods, cosmetics, other needy things would lead to harmful health problems including life style diseases. Emerging trends in the industrialisation do not notice such things. Commonly industry does not keep the business ethics as whole. The relevance of green marketing comes in to the existence of such areas where the products are deal without any caution about the use of customers. This study focus on the present customers perception towards new trends known as green marketing and products. The main areas in this paper covered by the uses, importance and the preference of customers in connection with green products and it's services.
Companies today, move towards green as the consumers are concerned about the natural surroundings. Natural environmental influence our day-today lives in many ways, yet only few academics have discussed green issues in Sri Lankan context. Hence, this paper is an attempt to investigate the consumers purchasing behavior and attitudes towards eco-friendly fast moving consumer goods (FMCG) with special reference to cosmetics &personal care products.
Impact of Green Marketed Product on Consumer Purchase DecisionKUMAR GAURAV
Research is conducted to analyse the impact of green marketed product on consumer purchase decision and to know what percent of the sample population is aware of green marketing or product manufactured through green process and their attitude towards it.
Major findings are-
* Consumer awareness towards green marketing products is high, a large no.
population approximately 55 percent is aware about green marketing.
* Consumer are ready to pay extra amount for green marketed product as they believe they are manufactured without harming environment which gives them a feeling socially responsible person and at the same time they believe green products are good for health.
Suggestions-
Government can play a very important role in promoting and creating awareness about the green marketing which is equally good for the environment, customer and for producers. Therefore govt. should try to take some necessary action.
go green - green marketing its rise for an eco friendly processes in indiaKumar Goud
Abstract: Green marketing is a phenomenon which has developed particular important in the contemporary market. This concept has enabled for the re-marketing and packaging of accessible products which already adhere to such guidelines. Moreover, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment. These same consumers through their concern are interested in integrating environmental issues into their purchasing decisions through their incorporation into the process and content of the marketing strategy for whatever product may be required. This paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. The paper identifies the three particular segments of green consumers and explores the challenges and opportunities businesses have with green marketing. The paper also examines the present trends of green marketing in India and describes the reason why companies are adopting it and future of green marketing and concludes that green marketing is something that will continuously grow in both practice and demand.
Keywords - Green Marketing, Green Product, Recyclable, Environmentally safe, Eco Friendly.
This project tells about the customer of our market how they will buy green products and how they will make decision while purchasing a green product. Eco-friendly good are more welcomed by customers who are environmentally responsible. It tells what factor are affecting green behavior and decision making of customers. The basic objective of this project is how consumer will make its green purchase decision and behavior toward green products. By the analysis of asking questions to businessmen, jobholder and students found that there is strong positive relationship between consumer green behavior and price, quality and green marketing while brand and gender difference has very weak relationship with consumer green behavior. These results will be helping for the managerial implications. Industries can use this for future strategies and get know how about the customer intention to buy green products. And it will also tell that what is more important near to customer about green products.
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
Green Movement is transforming into the mainstream articulation of the current business world.
Over the world, associations are making green strategies and hence are moving toward working up a low
carbon scene. Retailing is as old as business
This study sought to ascertain the green business best practices for enterprise sustainability in SouthSouth
Nigeria.. The population for the study was 23,985 managers of registered enterprises in the six states of
South-South Nigeria. Multistage sampling technique was adopted in this study.
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...ijtsrd
People are starting to become aware by starting to buy products that do not add to the environmental damage. People also switch to buying products that use basic ingredients that do not damage the environment or in other words environmentally friendly materials. This article will discuss Green Marketing, Green Brand Image, and Green Perceive Value which are topics relevant to the current situation, where changing market trends created by consumers are very influential for the sustainability of the companys operations. Furthermore, this will affect the image of environmentally friendly and also the value obtained in making purchasing decisions. The thing that needs to be considered is how to convince consumers that what they are buying is an environmentally friendly product. Green marketing has several advantages, and because of these advantages, green marketing has good prospects for enhancing brand image as a choice of marketing strategy to enhance a companys brand image. Companies that implement green marketing certainly have some more value than conventional strategies. Lena Ellitan "The Role of Green Marketing and Green Brand Image in Enhancing Purchase Intention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47599.pdf Paper URL : https://www.ijtsrd.com/management/marketing/47599/the-role-of-green-marketing-and-green-brand-image-in-enhancing-purchase-intention/lena-ellitan
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Green Marketing: A Marketing Mix conceptEECJOURNAL
This paper tries to provide an overview of green marketing from marketing mix concept. The aim of green marketing is to include environmental issues in the marketing efforts. The idea is that marketers provide consumers with better information about the green properties of the products offered and then they will include this information in their purchasing decisions. This will consequently push companies to produce products that are better from an environmental point of view. Consequently companies have executed various green marketing strategies to meet the demands of environmentally sensible customers as they are very much aware of what they are consuming. Companies that use the extreme green marketing fully incorporate environmental issues and responsibility into their business and address issues related to marketing mix for the environment
“Green Environment” relates to the concerns for environmental conservation and improved health of the environment. This includes supporting practices like informed consumption, conservation practices and investment in renewable energy.Why is green environment important?
Going green reduces air pollution and environmental toxins that could affect our body's immune system that fights infections, and that could expose us to diseases and fatal illnesses
In recent years, concern about the environment has been highlighted in many areas of life. People are trying to reduce their impact on environment. It has been seen that the people are shifting more towards eco-friendly product. Organizations and company have seen this change in consumer attitude and are trying to gain an edge in the competitive market by exploring the concept of Green marketing. In the modern era of globalization, it has become a challenge to keep the consumers in fold and even keep our environment safe. Most of the companies avoid environment aspect while achieving consumer folds. But if a company wants to sustain in market it has to keep in mind the importance of environment and its safety. In this research paper, main focus is on concept, need and importance of green marketing. Data has been collected from websites, books; journals etc. The paper describes the concept of green marketing, current scenario of green marketing in India and challenges in implementing green marketing concept.
Green Marketing Practices: A Retailer's Perspectiveijtsrd
The main interest all over the global is to protect environment. International evidence indicates humans are worried about the surroundings and are changing their behavior. Due to this, green advertising has emerged which speaks for growing marketplace for sustainable and socially accountable services and products. The main objective is to find the factors influencing the attitude of retailers towards green marketing practices. Factors identified may be inter-related but not independent. Hence, the objective is also to group these factors based on the commonalities and name it accordingly. Second objective is to measure the attitude of retailers towards green marketing practices by using Cluster analysis technique which is justified using ANOVA. Survey was conducted and the retailers are asked to opine about the factors influencing their attitude towards green marketing practices. The opinion is obtained for twenty-two statements which are related to the factors influencing the attitude of retailers towards green marketing practices by adopting scaling technique, namely, Likert Five Point Scale. A multi-variant statistical technique called factor analysis is applied. In this Principle factor method with orthogonal varimax rotation is used to group the related factors and also other relevant statistical methods are used for data analysis. From the results it is observed that 5 factors were identified. Viz., Awareness creation on green practices and waste reduction, Make employees and customers familiar with green products, Application of Energy Saving Products, Adoption of Green Technology, Recycling of Waste and 3 clusters were formed such as Energy Savers, Awareness Creators, and Green Motivators. Ashok. M. V | Dr. Richa Bhalla"Green Marketing Practices: A Retailers Perspective" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-3 , April 2018, URL: http://www.ijtsrd.com/papers/ijtsrd10878.pdf http://www.ijtsrd.com/management/marketing-management/10878/green-marketing-practices-a-retailers-perspective/ashok-m-v
This project tells about the customer of our market how they will buy green products and how they will make decision while purchasing a green product. Eco-friendly good are more welcomed by customers who are environmentally responsible. It tells what factor are affecting green behavior and decision making of customers. The basic objective of this project is how consumer will make its green purchase decision and behavior toward green products. By the analysis of asking questions to businessmen, jobholder and students found that there is strong positive relationship between consumer green behavior and price, quality and green marketing while brand and gender difference has very weak relationship with consumer green behavior. These results will be helping for the managerial implications. Industries can use this for future strategies and get know how about the customer intention to buy green products. And it will also tell that what is more important near to customer about green products.
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
Green Movement is transforming into the mainstream articulation of the current business world.
Over the world, associations are making green strategies and hence are moving toward working up a low
carbon scene. Retailing is as old as business
This study sought to ascertain the green business best practices for enterprise sustainability in SouthSouth
Nigeria.. The population for the study was 23,985 managers of registered enterprises in the six states of
South-South Nigeria. Multistage sampling technique was adopted in this study.
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...ijtsrd
People are starting to become aware by starting to buy products that do not add to the environmental damage. People also switch to buying products that use basic ingredients that do not damage the environment or in other words environmentally friendly materials. This article will discuss Green Marketing, Green Brand Image, and Green Perceive Value which are topics relevant to the current situation, where changing market trends created by consumers are very influential for the sustainability of the companys operations. Furthermore, this will affect the image of environmentally friendly and also the value obtained in making purchasing decisions. The thing that needs to be considered is how to convince consumers that what they are buying is an environmentally friendly product. Green marketing has several advantages, and because of these advantages, green marketing has good prospects for enhancing brand image as a choice of marketing strategy to enhance a companys brand image. Companies that implement green marketing certainly have some more value than conventional strategies. Lena Ellitan "The Role of Green Marketing and Green Brand Image in Enhancing Purchase Intention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47599.pdf Paper URL : https://www.ijtsrd.com/management/marketing/47599/the-role-of-green-marketing-and-green-brand-image-in-enhancing-purchase-intention/lena-ellitan
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Green Marketing: A Marketing Mix conceptEECJOURNAL
This paper tries to provide an overview of green marketing from marketing mix concept. The aim of green marketing is to include environmental issues in the marketing efforts. The idea is that marketers provide consumers with better information about the green properties of the products offered and then they will include this information in their purchasing decisions. This will consequently push companies to produce products that are better from an environmental point of view. Consequently companies have executed various green marketing strategies to meet the demands of environmentally sensible customers as they are very much aware of what they are consuming. Companies that use the extreme green marketing fully incorporate environmental issues and responsibility into their business and address issues related to marketing mix for the environment
“Green Environment” relates to the concerns for environmental conservation and improved health of the environment. This includes supporting practices like informed consumption, conservation practices and investment in renewable energy.Why is green environment important?
Going green reduces air pollution and environmental toxins that could affect our body's immune system that fights infections, and that could expose us to diseases and fatal illnesses
In recent years, concern about the environment has been highlighted in many areas of life. People are trying to reduce their impact on environment. It has been seen that the people are shifting more towards eco-friendly product. Organizations and company have seen this change in consumer attitude and are trying to gain an edge in the competitive market by exploring the concept of Green marketing. In the modern era of globalization, it has become a challenge to keep the consumers in fold and even keep our environment safe. Most of the companies avoid environment aspect while achieving consumer folds. But if a company wants to sustain in market it has to keep in mind the importance of environment and its safety. In this research paper, main focus is on concept, need and importance of green marketing. Data has been collected from websites, books; journals etc. The paper describes the concept of green marketing, current scenario of green marketing in India and challenges in implementing green marketing concept.
Green Marketing Practices: A Retailer's Perspectiveijtsrd
The main interest all over the global is to protect environment. International evidence indicates humans are worried about the surroundings and are changing their behavior. Due to this, green advertising has emerged which speaks for growing marketplace for sustainable and socially accountable services and products. The main objective is to find the factors influencing the attitude of retailers towards green marketing practices. Factors identified may be inter-related but not independent. Hence, the objective is also to group these factors based on the commonalities and name it accordingly. Second objective is to measure the attitude of retailers towards green marketing practices by using Cluster analysis technique which is justified using ANOVA. Survey was conducted and the retailers are asked to opine about the factors influencing their attitude towards green marketing practices. The opinion is obtained for twenty-two statements which are related to the factors influencing the attitude of retailers towards green marketing practices by adopting scaling technique, namely, Likert Five Point Scale. A multi-variant statistical technique called factor analysis is applied. In this Principle factor method with orthogonal varimax rotation is used to group the related factors and also other relevant statistical methods are used for data analysis. From the results it is observed that 5 factors were identified. Viz., Awareness creation on green practices and waste reduction, Make employees and customers familiar with green products, Application of Energy Saving Products, Adoption of Green Technology, Recycling of Waste and 3 clusters were formed such as Energy Savers, Awareness Creators, and Green Motivators. Ashok. M. V | Dr. Richa Bhalla"Green Marketing Practices: A Retailers Perspective" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-3 , April 2018, URL: http://www.ijtsrd.com/papers/ijtsrd10878.pdf http://www.ijtsrd.com/management/marketing-management/10878/green-marketing-practices-a-retailers-perspective/ashok-m-v
A STUDY ON CONSUMER BEHAVIOUR ON GREEN MARKETING WITH REFERENCE TO ORGANIC FO...IAEME Publication
Background: In recent decades the concept of marketing environmental friendly products, in the aspects ranging from production to packing is getting attention to protect our environment as well as the life of human beings. Specifically the focus and awareness about organic products is increased day by day. Objectives: Hence the researcher made an attempt find out the consumer behavior towards marketing of organic products and impact of green marketing on the purchasing behavior of organic products Tiruchirappalli district. Methodology: To resolve the objective the researcher has collected 175 primary data with the support of structured questionnaire. And the collected data were analyzed with support descriptive analysis, simple regression and of chi squire test. Findings: The outcome of analysis shows that awareness on green products market has gained momentum and people are very much aware on the impact of inorganic products. The green marketing has notable impact on the purchasing behavior of organic products. Specifically the focus of female respondent and graduate respondents were giving more preference to organic products.
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ISBN publication 5 A study on Green Marketing Strategies – A tool to achieve...Dr UMA K
DR UMA K “A study on Green Marketing Strategies – A tool to achieve sustainability”, in the Journal of “Emerging Perspectives on HR, Marketing & Finance”, in 1 day national seminar, Organized by Maharani’s women’s commerce and Management College, Paduvarahalli, Mysore. Published in ISBN: 978-93-5351-746-5, held on 16th March 2019, pp.159-164.
From Green Marketing to Sustainable Marketing in Vietnam Policies and Practicesijtsrd
The production and consumption of commodities all over the world have resulted in the creation of a slew of environmental issues. As a result, businesses are focusing on green marketing and developing eco friendly or green products that are less detrimental to the environment than traditional items. Furthermore, consumers are becoming more conscious of environmental issues and are actively attempting to decrease their environmental effects by purchasing green products and adopting a greener lifestyle. As a result, the phrase Green Marketing has swiftly become a global phenomenon. In order to achieve a harmonic mix of the three advantages customers, companies, and social benefits, firms have included Green Marketing orientation into their growth plans in order to deal with environmental issues and changes in peoples consumption patterns. The article gives an overview of green marketing theory as well as the practical implementation of green marketing strategy in Vietnam. Loi Huu Nguyen | Khai Hoang Nguyen "From Green Marketing to Sustainable Marketing in Vietnam: Policies and Practices" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-1 , December 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47707.pdf Paper URL: https://www.ijtsrd.com/economics/market-economy/47707/from-green-marketing-to-sustainable-marketing-in-vietnam-policies-and-practices/loi-huu-nguyen
The purpose of this study is to describe the various initiatives introduced by the Indian companies namely HCL, LG India and Wipro InfoTech for promoting Green Marketing along with the reasons behind these companies adopted this great Initiative.
GREEN MARKETING - LAWS, ADVANTAGES, CHALLENGESANUGYA JAISWAL
Green marketing is that the marketing of products that are presumed to be environmentally safe.
Green marketing is the method of selling products and services which supports the environmental benefits. These products or services can be environmentally friendly in it or produced and packaged in an environmentally friendly way. Thus the green marketing is also known as Environmental Marketing.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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G0332058062
1. International Journal of Business and Management Invention
ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X
www.ijbmi.org Volume 3 Issue 3ǁ March . 2014ǁ PP.58-62
www.ijbmi.org 58 | Page
Green Marketing and the Indian Consumer
Naresh kanwar
Research
ABSTRACT : This research paper will examine the determinants that influence consumer intention to buy
environmentally friendly products, the theory is proved with the help of a survey which was conducted in two
different parts of the city ,one which is developed and the other underdeveloped the strength of the peoples
purchasing power of the eco friendly products in the posh area were high as compared to the undeveloped
areas.
I. INTRODUCTION
Green marketing is the marketing of products that are presumed to be environmentally safe.Thus green
marketing incorporates a broad range of activities, including product modification, changes to the production
process , packaging changes as well as modifying advertising .Marketing products and services based on
environmental factors or awareness .Companies involved in green marketing make decisions relating to the entire
process of the company‟s products such as methods of processing, packaging and distribution.According to the
American Marketing Association “the marketing of products that are presumed to be environmentally safe”.In
simple terms it refers to the process of selling products or services based on their environment benefits such
products may be environmentally friendly produced or packaged in that way.Green marketing which is also
termed as environmentally or sustainable marketing is the effort made by any business organisation large or small
to design and promote products that are eco friendly .Green or environment marketing consists of all activities
designed to generate and facilities any exchange intended to satisfy human needs and wants occurs with minimal
determinants impact on the natural environment .Green marketing should look at minimising environmental harm
not necessarily eliminating it .Promotional activities aimed at taking advantage of the changing consumer attitude
towards a brand. These changes are increasingly being influenced by a firm‟s policies and practices that affect the
quality of the environment and reflect the level of its concern for the community.
II. REVIEW OF LITERATURE
Walker, R.H. & Hanson, D.J. (1998) highlights and discusses green/environmental implications and
imperatives associated with destination marketing as distinct from those related to product and services marketing
.Kilbourne, W.E. (1998)
Discusses the failure of green marketing to move beyond the limitations of the prevailing paradigm. While
there are nascent macro developments in marketing thought that might lead to a truly green marketing considering
sustainability, holistic thought, and the limitations of the prevailing paradigm, they remain thus far on the
periphery of the discipline.
Grove, S.J. & Fisk, R.P.
(1996) attempted to bring attention to the general and pervasive exclusion of service industries from discussions of
green marketing practices. They explore why circumstance may exist, and provided Arguments to support the
adoption of environmental practices by services providers. Also in trying to identify how the service sector can
contribute to the preservation of pollution.Uberoi, (2007) in his book on Environmental Management states that,
the Government at the centre and at the State level and their agencies should become proactive vis-à-vis
environment. The environmental problems cannot be tackled without a sound proactive policy by the Government.
Intervention of the Government is required on continuing basis and not on one-time legislation and its
implementation. The corporate world in India, under new economic order of liberalization and globalization has to
increase its share of world trade and in this effort one major impact of rising trades would be on environment and
resources. A survey by Mckinsey and company revealed that: (1) 92% of CEO‟s believe that environment should
be top management priority; (2) 35% CEO‟s believe that their companies have adopted strategies toanticipate
impacts of environment on business.Polonsky and Alma (2008), in their edited book titled Environmental
Marketing – Strategies, Practice, Theory and Research, discuss the role of marketing in improving our
environment. The book states that role of Marketing in the development process is well recognized (Kinsley 1982;
Riley et al. 1983; Dholakia 1984; Carter 1986; Kotler1986). Much of the economic activity is triggered by the
2. Green Marketing and The Indian...
www.ijbmi.org 59 | Page
marketing process that offers and stimulates consumption opportunities to satisfy human needs and wants.
However, critical role of marketing in development will be appreciated only through sustainable marketing; it
meets the needs of the present without compromising the ability of future generations to meet their own needs
III. OBJECTIVE OF THE STUDY
To which class or group of society green marketing matters more
Corporate houses moving towards green marketing
Hypothesis : Ho: Should green marketing be targeted in the developed areas or the under developed areas of the
city.
IV. METHODOLOGY
To test the hypothesis a survey was carried out the two different areas of the city of Bhopal , one area is Arera
colony and the other is old city of Bhopal.
The findings of the survey are as follows.
In posh areas of the city 56% respondents evey time purchase green or environmental friendly products.
44% respondents at times or in the near future prefer to buy green products .
Result of the under developed areas are as follows:
[1] 20% respondents always prefer buying green products over traditional products
[2] 36% respondents at times prefer to buy green products.
[3] 44% respondents never buy green products.
3. Green Marketing and The Indian...
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People living in the developed parts of the city are much more aware , and buy eco friendly products as compared
to the people who are living in the lesser developed area one reason for this variation which is clear from the
survey is the awareness and people‟s enthusiasm towards eco friendly products .A green consumer is one who is
aware of the background of the products he consumes which he looks upon careful investigation of their broad
effect on the environment .Hence it is only with the right attitude from both the consumer and the marketers that
going green can be achieved in the true sense and when that happens we feel safe.
V. CRITERIA FOR GREEN MARKETING
Green marketing is more than just focusing on Mother Earth, says Jacquelyn Ottman, author of the new
rules of green marketing and owner of J. Ottman Consulting. Ottman defines green marketing as "the development
and communication of products and services that are environmentally preferable to conventional alternatives." It's
more complex than traditional marketing, but organizations must develop this competency if they want new
opportunities to sell to members and others, she says. First, "start with a thorough approach to product greening,"
one that examines the environmental impacts and resource usage of each product and service throughout its
lifecycle. Then, in marketing messages, associations should, ironically, avoid "putting the planet front and centre"
in their pitches. Instead, focus on "the most important benefit of the product, segment your audience, and
communicate that benefit [along with the green benefits], perhaps even … reinforcing your messages with
environmental messages and trust marks" such as the respected Energy Star or Fair Trade-certified symbols.This
approach will attract what a survey by Performics found to be 83 percent of consumers who buy eco-friendly
products and services but have varying degrees of commitment to purchasing sustainable items, Ottman says. She
notes that effective green marketing requires associations to use more descriptive language and to be prepared to
educate members about why certain green attributes should matter, so demand for such products will grow.
Consumers "are now looking beyond price, performance, and appearance … into aspects of a product they never
looked at before, [such as] how is it made, what kinds of materials are used, are the workers treated fairly, and are
the coffee pickers' children getting an education?" says Ottman, who has worked with the National Pest
Management Association and other professional and trade groups. "Green marketing is no longer about slapping
on a label and talking about one aspect of your product like, 'It's recycled!'"For a marketer used to highlighting
tangible benefits, green marketing can be a big adjustment. "The biggest challenge of green marketing is the
intangibility of it all," Ottman says. "You can't see the eco-friendly floor cleaner protecting your family; you can't
see the ozone layer not depleting."Associations can combat that problem by providing transparent information,
such as descriptive labels on packaging to make benefits more meaningful ("113 trees were saved by printing this
book on 100 percent recycled versus virgin paper") or by dramatizing the environmental savings ("If every
attendee did X at every association meeting this year, we would avoid carbon dioxide emissions equivalent to
those of 57,000 cars.").They also can do their homework. "With green being mainstream, you have to know which
environmental issues [members] are into, what they care about, what they don't know, and which audience
segment they fall into," says Ottman.
VI. CORPORATE HOUSES USING GREEN MARKETING
The government of India launched an eco mark scheme in 1991 to increase consumer awareness in respect of
environment friendly products . The aim of the scheme is to encourage the customer to purchase those products
which have less environmental impact.
[1] Voltas initiated the „Green‟ range of air conditioners , following which the government made it mandatory for
home appliance to have energy star rating
[2] HCL has launched its range of eco friendly notebooks,HCL ME40 claims that this was India‟s first PVC free
and eco friendly notebook.
[3] Indian tyre manufacture MRF has also joined the race with its ZSLK series .The premium eco friendly
tubeless tyres MRF ZSLK are made from unique silica based rubber compounds and promise to offer fuel
efficiency for vehicle owners.
[4] MacDonald have stopped packing their hamburgers and French fries in polsterine container and now use
cardboards which comes from a renewable resource and is biodegradable or recyclable
[5] Fevicol a leading brand of adhesive in India has introduced environment friendly synthetic resin adhesive
claiming to be India‟s first eco friendly adhesive.
[6] South Korean consumer durables major LG Electronics recently introduced LG LED E60 and E90 series
monitors in the Indian market. The LED E60 and E90 series monitors are packed with the eco-friendly
features such as 40 per cent less energy consumption than the traditional LCD monitors.
[7] Haier India launches the green initiative with its 'Eco-Life' series, as a part of its global rebranding exercise.
This is aimed at designing smart products which not only meet customer needs, but also adhere to
environmental norms.
4. Green Marketing and The Indian...
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The company's eco-friendly offerings include refrigerators, semi and fully automatic washing machines, split and
windows air conditioners, a wide range of LED & LCD TVs and the Spa range of water heaters.
[1] Samsung Electronics, a leading brand in display products, is continuing to evolve LED monitor technology
by offering environmentally friendly monitors with its range of 50 and 30 series LED monitors.
[2] Samsung products have eco-friendly LED backlight, which contain few or no environmentally hazardous
substances, such as mercury or lead. Additionally, it uses about 40 per cent less energy.
[3] Also, Samsung's Touch of Color (ToC) technology doesn't use paints, sprays or glues, ensuring they
contain no Volatile Organic Compounds (VOCs), making recycling simpler and safer.
[4] Its other eco feature allows users to adjust a monitor's brightness based on different energy consumption
levels with four preset energy-saving options to choose from.
[5] Samsung has also launched its advanced range of Split ACs, which claim to save up to 60 per cent energy.
[6] Panasonic has an Econavi range of air conditioners and LCD screens which is once again based on energy
conservation.
[7] Econavi home appliances use sensor and control technologies to minimise energy consumption, based on a
family's lifestyle.
[8] For instance, a door-opening sensor and lighting sensor allows the refrigerator to learn the time periods
when the family typically doesn't use - when they're sleeping or away from home. The refrigerator goes into
sleep mode accordingly
[9] Nokia has always takes steps to develop eco-friendly initiatives. It has also won the Greenpeace Award.
The Finnish mobile company scored won this award mainly because of its back take-back program in India.
[10] It is also known for launching models free of PVC, brominated flame retardants and antimony trioxide.
[11] Now, it has launched a Nokia Bicycle Charger Kit (DC-14) in India. The bicycle charger kit works at
walking speed (6 km/h) and when the speed reaches 50 km/h it stops charging.
[12] The charger is compatible with Nokia phones that have a 2mm charging interface, which includes most
mid-range Nokia phones.
[13] The Nokia bicycle charger has an ergonomic design to make installation easier to suit different types of
bicycles. The phone holder also has a rubberised design to hold the phone securely and protect it from
shocks and vibrations.
[14] The other company to launch wide range of eco-friendly desktops is Wipro. Introduced under the Wipro
Green Ware initiative, these products aim to cut down e-waste in environment.
[15] Here, the systems launched are toxin free and operate under a total recycling policy. With the removal of
the toxins, recycling of the electronic products would be safer, say company executives.
[16] Wipro has 17 e-waste collection centres in India where products are collected and recycled. Also, 12 Wipro
campuses in the country have been certified as green buildings.
[17] India-based cement manufacturer ACC has recently launched its eco-friendly brand, 'Concrete+'.
[18] This brand uses fly ash (a hazardous industrial waste) to help conserve natural resources, thus making it an
eco-friendly product.
[19] The new product has been designed exclusively to ensure high durability and resistance of structures under
extreme climate.
[20] Jayanta DattaGupta, chief commercial officer of ACC Ltd, said that the new product is a result of
continuous feedback from customers, influencers and dealers
[21] Eco-friendly line of clothing is fast growing fashion trend. Though it had a slow take off, it now has many
takers. Anita Dongre has now joined the line of eco-fashion with her brand, Grassroot.
[22] "My eco-friendly brand Grassroot is a 100 per cent environment-friendly brand. We use certified eco-
friendly & organic fabrics; we have partnered with number of NGOs who are engaged into providing and
promoting the work of local artisans," says Anita Dongre.
[23] For the uninitiated, eco-fashion is a process of creating garments with environment friendly techniques and
processes which are non-hazardous to the environment.
[24] Earth friendliness is the hallmark of the Vivanta line, just as it is at all Taj hotels.
[25] The parent company follows guidelines established at a United Nations Earth Summit and endorsed by
nearly 200 countries.
[26] These green benchmarks are monitored by a leading worldwide certifier, Green Globe.
5. Green Marketing and The Indian...
www.ijbmi.org 62 | Page
Analysis of the study
The impulse to go green is spreading faster than a morning glory. Most organisations are launching green
campaign to sell organic food. Consumers too are getting the idea of being green in almost every opinion poll
consumers say that they are very concerned about climate change. They worry about rising seas, declining air
quality, shrinking animal habitat, lengthening droughts and newly brewing diseases, consumers are concerned
about the environmental and social impact of the product they buy.
Developing environmentally friendly goods and service is critical to the success of the firms that are
attempting to create innovative products to meet the needs of the ever increasing environmentally conscious
consumer. The development of green products, whether in the context of human resource operation or marketing
requires new ideas while dealing with added constraints of environmental and consumer pressure.From basic
domestic products like LCD and refrigerator to clothes consumer are using eco friendly products that suit their
economy and that are less harmful to the Mother Nature, the people will maintain this sprit when the marketers
will provide these products at affordable rates and will create more awareness through various means of
communication.The basic or the main source of communication for educating the people about green marketing
and its effects is television because it has a wide coverage and is easily accessible to the remote areas of the small
cities as well as in the towns and in the far off areas .
VII. CONCLUSION
It can be said that India grapple with unbounded environmental problems like air pollution, water
pollution and deforestation right from software to chemicals from clothing to hospitality, it seem that the Indian
industries are ready to actively save the ecology as India moves towards development .This is green marketing
phenomena that the Indian business community seems to have enthusiastically accepted in their businesses.The
study brought out the fact that the people are considerably well aware of green products but not loyal entirely
towards it due to a host of factors like expensive, not much difference when compared to traditional products in
terms of performance and quality etc.To attract costumers towards more towards green products, the marketer
must create promotions which are both realistic and have moral values and the product availability in terms of
volume and variety.
WEBSITE REFERENCES
[1] www.wikipedia.org
[2] www.investopedia.com
[3] www.maqrketingeye.com
[4] www.asaecenter.org
[5] www.ssireview.org
[6] Blogmba.com
[7] www.slideshare.net
[8] www.academia.edu
[9] www.unepwcmc.org
[10] www.rediff.com