This document discusses advertising opportunities through Eventful, a platform connecting brands with 20 million active lifestyle consumers searching for local events. It outlines how brands can target Eventful's engaged user base through dedicated emails, weekly newsletters, site takeovers, and display advertising to engage consumers and drive transactions. Examples of past successful partnerships using sweepstakes and other promotions are also provided.

1. STAY CONNECTED. BE SOCIAL. LIVE EVENTFUL.
The definitive source to find out what’s happening and what to do
ALIGNING YOUR BRAND WITH 20 MILLION ACTIVE LIFESTYLE CONSUMERS
SEARCHING FOR LOCAL EVENTS, MOVIES AND ENTERTAINMENT
CONNECTING YOUR
BRAND
Highly engaged entertainment
enthusiasts who are digitally savvy
and use social networking to
influence purchases and
entertainment decisions

2. STAY CONNECTED. BE SOCIAL. LIVE EVENTFUL.
Find out what’s happening and what to do
EVERY DAY OF THE YEAR, SINGLES & COUPLES, FRIENDS &
ACQUAINTANCES, COOL HUNTERS & CONNOISSEURS ARE LOOKING TO
FIND OUT WHAT’S HAPPENING AND WHAT TO DO
EVENTFUL HELPS THEM DECIDE
Highly engaged entertainment enthusiasts who are
digitally savvy and use social networking to
influence purchases and entertainment decisions

3. COMMUNITY

4. DIRECT MARKETING CAMPAIGNS
Digital campaigns that engage consumers and impact transactions
ENGAGES
Call-to-Action messaging engages
consumers who are in the midst of MESSAGE TO
deciding how to spend their time HIGHLY
CONNECT &
and discretionary income
EXTEND REACH TARGETED
AUDIENCE
HYPER-TARGETS
Access consumers by
location, age, gender, HHI,
ethnicity, lifestyle &
entertainment passions IMPACT BRAND
PREFERENCE
DRIVES COMMERCE & MONETIZE
Build stronger relationships with
consumers & drive acquisition
OPTIMIZE
Measurement & optimization to ensure
the success, impact & performance
during & post campaign

5. RATE CARD
Opt-in email subscribers and ticket buyers
SELECTION COUNT BASE RATE
Proprietary email universe 11,700,000 $40 M
One-month hotline 175,000 +$20 M
Three-month hotline 525,000 +$10 M
MINIMUM
Email order 50,000
SELECTIONS
Geography +8 M
Age +8 M
Gender +8 M
Household income +8 M
Ethnicity +8 M
Lifestyle & interest +8 M
(Singles, homeowners, health & beauty,
kids & families, insurance, music, politics,
sports, movies)
ADDITIONAL CHARGES PROPRIETARY DATA BASE
Suppression $275 F 100% opt-in and CAN-SPAM
Rush fee $500 F compliant. Inbox deliverability
rate of more than 95%, pristine
Cancellation fee $500 F reputation with ISPs, &
HTML coding Please inquire outstanding open & click rates
Creative development Please inquire among consumers

6. ENGAGED CONSUMERS WHO VOICE, SHARE & INFLUENCE
Building brand affinity with a targeted demographic
GENDER
Female 54%
Male 46%
AGE
< 18 6%
18 -24 35%
25 -34 27%
35 -44 17%
45 + 15%
GEO
USA / Canada 75%
Other 25%
HOUSEHOLD
Income $75K + 25%
Income $100K + 45%
Average size of household 4 40%
Presence of children 50% COMMUNITY PROFILE
College degree TK A myriad of audience insight based
on direct communication, surveys,
onsite behavior as well as through
opens, clicks and views
Source: Comscore, 2012 Eventful Cannon Database (Confidential)

7. ADVERTISING
OPPORTUNITES

8. ADVERTISING OPPORTUNITIES | CONTENT DISTRIBUTION
Customized email campaigns yield optimum ROI
Targeting
Geography
Age
Gender
Household income
Ethnicity
Lifestyle & interest
DEDICATED EMAIL
Eventful’s proprietary modeling
technology combined with exclusive
messaging to a highly engaged
community drives results for your
campaign

9. ADVERTISING OPPORTUNITIES | CONTENT DISTRIBTUION
Entertainment enthusiasts kept in the know with weekly newsletters
Skins
Display
Franchised
Sponsorship
Surveys
Polls
WEEKLY EVENTS GUIDE
Weekly email newsletter sent every
Monday to 12 MM entertainment
consumers planning their leisure
time, informing them of the top
travel deals, concerts and events in
their local markets

10. ADVERTISING OPPORTUNITIES | CONTENT DISTRIBUTION
Entertainment enthusiasts kept in the know with weekly newsletters
Skins
Display
Franchised
Sponsorship
Surveys
Polls
THE REEL BUZZ
Weekly email newsletter sent every
Thursday to 12 MM subscribers who
opt-in to receive information on the
latest motion picture releases
showing in their favorite local
theaters

11. ADVERTISING OPPORTUNITIES | ONLINE
Impactful site takeovers provide maximum advertising exposure
Targeting
Geo targeted
Site selection
Page specific
1st unique
100% SOV
SITE TAKEOVERS
Fully branded site takeovers include
video player, exclusive content and
targeted call to action. Integrated
social sharing enhance your brand’s
reach and voice

12. ADVERTISING OPPORTUNITIES | ONLINE
Impactful site takeovers provide maximum advertising exposure
Targeting Capabilities
Geo targeted
Site selection
Page specific
DISPLAY ADVERTSING
Maximum three ads per page, two
above the fold. Support for rich media,
including flash and in banner pre-roll

13. SUCCESS STORIES

14. SUCCESS STORY | SWEEPSTAKES ACTIVATION
Leverage Eventful community to drive new user acquisition
OVERVIEW
 Partnership with bloomspot for sweepstakes
focused on high-end dining and leisure
experiences
 Deploy 20 million emails over 10 month period
to activate Eventful community in sweepstakes
participation
GOALS
 Drive new user acquisition
 Impact brand preference in daily deal space
RESULTS
 1.6 million Eventful subscribers have engaged
with bloomspot offers
BLOOMSPOT

15. SUCCESS STORY | ACQUISITON VIA SWEEPSTAKES STIMULATION
Drive registration for brand with experiential incentives
OVERVIEW
 Reach over 1 million Hispanic consumers in
California to drive sweepstakes entry for sports,
music and movie events sponsored by State
Farm
GOALS
 Register for State Farm quote
 Convert consumers to STATEFARM insurance
RESULTS
 Over 126k Eventful customers engaged with an
offer
 40% of referrals converted into registration at
winwithstatefarm.com
STATEFARM

16. SUCCESS STORY | MARKET RESEARCH
Enlisting panelists for retail market research
OVERVIEW
 NPD Group, the leading global provider of
consumer and retail market research
information sought people to join their online
survey team
 Deployed 100,000 emails targeted to
consumers age 18+ in the US
GOALS
 Generate panelists for NPD’s survey program
RESULTS
 13.0% Open rate
 5.4% Click to open rate
NDP RESEARCH GROUP, INC.

17. SUCCESS STORY | PRODUCT LAUNCH & EXPOSURE
Digital media campaign to introduce new energy drink to US market
OVERVIEW
 In celebration of KICK Energy coming to the US, Dolce
Beverage Group partners with Eventful to produce KICK
branding and social awareness campaign
GOALS
 Drive consumers to local WALMART for tasting event
in rural IL to produce KICK sales
 Engage consumers through highly targeted onsite
and direct marketing with social component to build
KICK Facebook community and drive brand
awareness
RESULTS
 Exceeded sales goals by 332% per store; per event
selling on average 66.5 cans per tasting
 Drove 830 KICK likes via Facebook
 700 shares “talking about this”
 Engaged consumers with 225K+ digital interaction
DOLCE BEVERAGE GROUP + KICK ENERGY

18. SUCCESS STORY | BRAND PROMOTION + SOCIAL COMMUNITY BUILDING
Empowered fans enter to win Window Phone and LIKE Ryan
OVERVIEW
 Brand awareness campaign and celebrity
promotion with Ryan Seacrest to give away
100 Windows phone in 100 hours seeded with
dedicated email to Eventful community
GOALS
 Build loyalty promoting Window Phone with
a fun giveaway and celebrity tie-in
 Engage consumers via dedicated email with
incentive and social component to build
Ryan Seacrest’s Facebook
RESULTS
 23,000 entries
 42,000+ new fans added to Ryan Seacrest’s
Facebook page in 4 days
 50,000 referrals from Eventful to enter contest
RYAN SEACREST + WNDOWS PHONE

19. SUCCESS STORY | EVENT PROMOTION
Increasing RSVP’s by more than 20% YOY, reaching young affluent consumers
OVERVIEW
 MACALLAN scotch desired to target and
reach young affluent consumers to attend
tasting events
 Targeted consumers age 21 – 40, Household
income $75K + nationwide
 Deployed 130,000 emails to 3 US markets
GOALS
 Drive RSVP’s for exclusive MACALLAN scotch
tasting events via email campaign
RESULTS
 15.5% Open rate
 16% Click to open rate
MACALLEN SINGLE MALT SCOTCH

20. SUCCESS STORY | PROMOTE TEST DRIVES
Hyper targeted emails reach key audience for Mercedes-Benz
OVERVIEW
 Promote test drives via a regional targeted
campaign
 Enable a unique 800 number to track and
identify appointments driven from Eventful
promotion
 Deployed 57,000 emails targeting adults age
35+ with a household income $100K + living in
Orange County, CA
GOALS
 Increase foot traffic to Mercedes-Benz
dealership of Laguna Nigel by promoting test
drives
RESULTS
 10.8% Open rate
 12% Click to open rate
 23 test drive appointments
MERCEDES-BENZ

21. CONTACT US
KOSHIE NARTEY
SALES DIRECTOR
[858] 461 – 3764 O
[347] 452 – 0269 M
[858] 300 – 5087 F
koshie@eventful.com