Nonprofit Communications in the Digital Age
•
0 likes•195 views
This document contains information from several surveys and studies on digital marketing and social media for non-profits. It shows that the average cost per lead is $373 for traditional marketing but only $143 for digital marketing. Surveys also found that over 70% of non-profits saw returns on social media investments and over 80% used Facebook for marketing. Most non-profits had 1 or fewer full-time employees working on digital marketing and social media. The document also provides examples of traditional and digital marketing tools used by non-profits.
Report
Share
Report
Share
Download to read offline
Recommended
Search Economy and Trends
The panel discussion focused on search engine and internet advertising trends. Panelists included representatives from Hitwise, Spock.com, Didit, and Luxurylink.com. They discussed topics like the growth of internet advertising compared to total advertising, the continued dominance of search engine advertising, and trends in search volume, hotel vacancies, and new hotel investment. The panel also provided insights into search marketing strategies and how advertisers are responding to rising keyword prices.
PJ Presentation 2010 AIMIA
The document discusses the increasing availability of premium online video content and the opportunities this presents. It notes that consumer access to TV shows and movies both current and past is unprecedented. It also discusses catch-up TV viewing habits in the US and increasing online video consumption globally. The key themes are to define success for one's business, match content to various platforms, think beyond traditional markets and business models, and bring strategies back to one's core business.
Crossmedia case study (Google for O2) 2012 Czech Republic
1. The document discusses reach and frequency metrics for different media channels including TV, YouTube, outdoor advertising, print, and online display networks.
2. Charts show YouTube has lower reach than TV but at a fraction of the cost, and combining TV and YouTube reaches more people than TV alone.
3. Shifting a portion of the TV budget to other channels like YouTube, Google Display Network, and print could increase key performance indicators like awareness by 5% at a lower cost per percentage point of impact.
Email Marketing VS SPAM
Email Marketing y SPAM NO son lo mismo. Esta infografía tiene 8 factores que establecen las diferencias entre uno y otro.
Human Factor_case study
1) The document describes a process for determining appropriate sign placement and letter height by calculating reading distance, decision distance, maneuver distance, and information presentation distance based on driver factors.
2) It provides details on calculating reading time based on words/numbers/symbols and additional time for complex signs or signs viewed at an angle.
3) Decision distance allows time for the driver to decide their course of action after reading the sign while maneuver distance accounts for the space needed to complete the chosen maneuver.
4) The information presentation, legibility, and minimum letter height distances are then calculated using formulas that consider travel speed and advance placement of the sign.
5 players
The document provides principles for attackers in real game situations. It recommends that attackers try an overload using 1-2 players, while 3-4-5 players continue in the same direction to capitalize on the distraction. It stresses that there must always be at least one player outside the defense zone to stop fast breaks if the ball is lost. The document advises against overloading on both sides or having all five players rush in at once, as it leaves the team defenseless against fast breaks.
Mobile html5
This document discusses HTML5 features for mobile development. It notes that HTML5 has come to mean more than just the W3C specification, including CSS3, audio/video, WebSockets, local storage, offline storage, Canvas, SVG, new touch and device events, and geolocation. These features provide many benefits over native mobile apps like a single code base for multiple platforms and devices. While native apps currently have better performance and access to all device features, HTML5 mobile performance is improving and missing features are being added to browsers. The document demonstrates several mobile HTML5 apps and concludes that HTML5 features will continue to be rapidly added to browsers.
stuffsite
This document outlines different sections that could be included on a website for kids to share information, including places visited, reviews of fun activities, food, sports, outdoor and indoor activities, travel tips and reviews, things to buy, what to do at airports, who contributes to the site, how kids can post questions and reviews with photos and ratings. It asks kids to provide name suggestions for what to call the site.
Recommended
Search Economy and Trends
The panel discussion focused on search engine and internet advertising trends. Panelists included representatives from Hitwise, Spock.com, Didit, and Luxurylink.com. They discussed topics like the growth of internet advertising compared to total advertising, the continued dominance of search engine advertising, and trends in search volume, hotel vacancies, and new hotel investment. The panel also provided insights into search marketing strategies and how advertisers are responding to rising keyword prices.
PJ Presentation 2010 AIMIA
The document discusses the increasing availability of premium online video content and the opportunities this presents. It notes that consumer access to TV shows and movies both current and past is unprecedented. It also discusses catch-up TV viewing habits in the US and increasing online video consumption globally. The key themes are to define success for one's business, match content to various platforms, think beyond traditional markets and business models, and bring strategies back to one's core business.
Crossmedia case study (Google for O2) 2012 Czech Republic
1. The document discusses reach and frequency metrics for different media channels including TV, YouTube, outdoor advertising, print, and online display networks.
2. Charts show YouTube has lower reach than TV but at a fraction of the cost, and combining TV and YouTube reaches more people than TV alone.
3. Shifting a portion of the TV budget to other channels like YouTube, Google Display Network, and print could increase key performance indicators like awareness by 5% at a lower cost per percentage point of impact.
Email Marketing VS SPAM
Email Marketing y SPAM NO son lo mismo. Esta infografía tiene 8 factores que establecen las diferencias entre uno y otro.
Human Factor_case study
1) The document describes a process for determining appropriate sign placement and letter height by calculating reading distance, decision distance, maneuver distance, and information presentation distance based on driver factors.
2) It provides details on calculating reading time based on words/numbers/symbols and additional time for complex signs or signs viewed at an angle.
3) Decision distance allows time for the driver to decide their course of action after reading the sign while maneuver distance accounts for the space needed to complete the chosen maneuver.
4) The information presentation, legibility, and minimum letter height distances are then calculated using formulas that consider travel speed and advance placement of the sign.
5 players
The document provides principles for attackers in real game situations. It recommends that attackers try an overload using 1-2 players, while 3-4-5 players continue in the same direction to capitalize on the distraction. It stresses that there must always be at least one player outside the defense zone to stop fast breaks if the ball is lost. The document advises against overloading on both sides or having all five players rush in at once, as it leaves the team defenseless against fast breaks.
Mobile html5
This document discusses HTML5 features for mobile development. It notes that HTML5 has come to mean more than just the W3C specification, including CSS3, audio/video, WebSockets, local storage, offline storage, Canvas, SVG, new touch and device events, and geolocation. These features provide many benefits over native mobile apps like a single code base for multiple platforms and devices. While native apps currently have better performance and access to all device features, HTML5 mobile performance is improving and missing features are being added to browsers. The document demonstrates several mobile HTML5 apps and concludes that HTML5 features will continue to be rapidly added to browsers.
stuffsite
This document outlines different sections that could be included on a website for kids to share information, including places visited, reviews of fun activities, food, sports, outdoor and indoor activities, travel tips and reviews, things to buy, what to do at airports, who contributes to the site, how kids can post questions and reviews with photos and ratings. It asks kids to provide name suggestions for what to call the site.
3 against 2
Player 1 can apply the overload principle by pushing Player 5 out of the way instead of Player 4, allowing Players 2 and 3 to advance against only Player 4 defending. If Players 2 and 3 space themselves out, Player 4 will have to choose to defend one of them, leaving the other free to take an open shot. By pushing Player 5, Player 1 creates an opportunity for Players 2 and 3 in a different way than pushing Player 4.
Human Factor
This document discusses human factors considerations for roadway design. It defines human factors as how people interact with systems, and notes its importance in designing roads, traffic controls, vehicles, and for the road user. It describes limitations in incorporating human factors into standards due to outdated data and models. Case studies demonstrate how road users seek navigational, guidance and control information differently depending on traffic conditions. Sign placement and letter height requirements are important human factor applications.
32 Tips de LinkedIn en 140 Caracteres
LinkedIn es tu mejor aliada si de tu perfil profesional se trata y siempre es bueno contar con los consejos de los mejores para tener una gestión óptima de nuestro perfil
6 Funciones Universales del Community Manager
Independientemente de si es freelance, si trabaja en una agencia digital o si es parte del personal de la empresa que maneja, un Community Manager debe realizar estas 6 funciones en su diario vivir.
TactixSolutions - Seminar 24 februarie 2011 - Arad
Prezentarea ofera informatii despre metode si instrumente de management promovate de companiile japoneze.
Trip advsiorhybridpresentation
This document discusses hybrid mobile app development. It defines hybrid apps as combining the best of mobile web apps and native apps by developing basic features with HTML, CSS, and JavaScript and leveraging native APIs for more advanced features. This allows for quicker development and updates across platforms while still accessing device-level capabilities. The document outlines several techniques hybrid apps can use such as URL modification and interception to trigger native functionality from web views and pass data between web and native components. It promotes choosing the right development approach for each feature rather than relying solely on web or native.
7 Definiciones de Community Manager
Es una recopilación de definiciones que a mi entender son las más acertadas. Las mismas aportadas por Connie Bensen, José Antonio Gallego, mi querido amigo y colega Darío Martínez, AERCO, #LaJefa Claudia Chez, Begoña Oliver y una servidora
Mtiks presentation
This document discusses mobile app piracy, how it occurs on iOS devices through jailbreaking, why people pirate apps, the impact of piracy on app publishers' revenue, common myths about piracy, trends in pirated apps especially games, estimates of lost revenue from piracy in 2010 and 2011 totaling billions of dollars, and that piracy also affects Android and other platforms.
Thumbs and fingers_2011
The document discusses considerations for designing interfaces for mobile devices like phones and tablets. It covers physical constraints of handheld devices, input methods like typing and tapping, reading content on small screens, utilizing location-based features, and designing for different contexts. Examples are provided of early mobile phones compared to modern smartphones and different interface patterns like lists, tables, and progress indicators. Guidelines are given for mobile web design and designing for both phones and tablets.
Build your business through social media
This was presented as the first Business Owners Speaker Series in Reno, NV sponsored by Charter Business and 99.1 FM News Radio.
Internet Marketing 101 for Home Performance
This document provides an overview of internet marketing strategies for energy efficiency professionals. It discusses how marketing has changed with the rise of social media and search engines like Google. It emphasizes the importance of organic search optimization and having a strong primary website. The document also provides tips for specific marketing elements like call-to-action buttons, content about services, and search engine optimization best practices. Overall, it encourages energy professionals to embrace new online marketing tactics and shift marketing budgets from older methods to strategies like search engine optimization, social media, and a robust company website.
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...
OMMA Display 2011
Presentation by Linda Gridley
Transformation of the Measurement Industry: How Much Can be Attriibuted to M&A? Learn more about Gridley & Company at http://www.gridleyco.com
Leveraging Social Media as presented at NCHELP
1) Social media usage continues to grow rapidly, with 46 million Americans now using social networking sites several times per day.
2) A social media strategy should focus on identifying evangelists within the audience and determining their influence to help drive awareness, leads, and sales.
3) Metrics and analytics are important to track the return on investment of social media activities by measuring actions that are important to the business.
7 effective strategies to use social media for your business
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
Dana todd state of search-digital-east-09282011
Dana Todd presented on the key findings from the 2011 SEMPO Global Survey on the state of search marketing. Some of the main highlights included:
- 91% of brands and agencies are doing SEO activities while social media adoption has grown significantly since 2007.
- 58% of brands say social media and search are handled separately within their organizations.
- Agencies are seeing the impact of mobile internet and rise of tablets on search efforts as highly significant.
- Brands' top objectives for SEO are driving traffic while for social media it is increasing awareness and reputation.
- Measuring ROI is the greatest challenge brands face with social media marketing.
green kids media business presentation
The document presents a plan for an educational mobile game called Green Kids Media that teaches children about endangered species and environmental conservation through gameplay. It will be developed across multiple platforms using Flash, Flex, Android and iOS and utilize a "freemium" business model generating revenue from in-app purchases, upgrades, and advertisements. The team has expertise in relevant fields and outlines strategies for user acquisition, engagement, monetization, and competing in the educational gaming market over five years.
Izea state of_sms_q2
The document summarizes the results of a survey of over 2,800 social media users regarding social media sponsorships. Some key findings include:
- Over half of social media users have accepted compensation for sponsored content.
- Those with more followers and traffic on their blogs and Twitter accounts expect to be compensated more for sponsored posts/tweets.
- Cash and free products are the most common types of compensation accepted.
- Larger time investments in social media tend to correlate with higher annual incomes from sponsorships.
Salon mi empresa como no arruinarse invirtiendo en negocios basados en inter...
This document provides information on different models for starting an internet-based business and strategies for managing investment opportunities or "deal flow". It discusses 7 common business models including advertising, brokerage, e-commerce, freemium, virtual goods, pay-per-use, and data mining. It also outlines Dave McClure's AARRR customer acquisition framework and provides graphics showing common marketing acquisition funnels. Additionally, it discusses sources for finding investment opportunities and how investors evaluate and manage large numbers of potential deals.
Luis Rivera. Cómo no arruinarse invirtiendo en negocios en Internet.
This document provides information on different models for starting an internet-based business and strategies for managing investment opportunities or "deal flow". It discusses 7 common business models including advertising, brokerage, e-commerce, freemium, virtual goods, pay-per-use, and data mining. It also outlines Dave McClure's AARRR customer acquisition framework and provides graphics showing common metrics and acquisition funnels. Additionally, it discusses different deal flow sources for investors like angel networks, universities, news, and databases. Finally, it outlines a typical process investors use to evaluate opportunities from an initial screening to due diligence.
Social Networking 4 Fundraisers
This document discusses how non-profits can use social networking for fundraising. It provides statistics on social media usage and examples of successful fundraising campaigns. Case studies are presented that show how social networks like Facebook, Twitter, and YouTube were integrated into fundraising campaigns to raise money for causes like cancer research and support for Operation Smile. The key aspects discussed are building communities, creating engaging content, and facilitating peer-to-peer fundraising through social sharing and events.
More Related Content
Viewers also liked
3 against 2
Player 1 can apply the overload principle by pushing Player 5 out of the way instead of Player 4, allowing Players 2 and 3 to advance against only Player 4 defending. If Players 2 and 3 space themselves out, Player 4 will have to choose to defend one of them, leaving the other free to take an open shot. By pushing Player 5, Player 1 creates an opportunity for Players 2 and 3 in a different way than pushing Player 4.
Human Factor
This document discusses human factors considerations for roadway design. It defines human factors as how people interact with systems, and notes its importance in designing roads, traffic controls, vehicles, and for the road user. It describes limitations in incorporating human factors into standards due to outdated data and models. Case studies demonstrate how road users seek navigational, guidance and control information differently depending on traffic conditions. Sign placement and letter height requirements are important human factor applications.
32 Tips de LinkedIn en 140 Caracteres
LinkedIn es tu mejor aliada si de tu perfil profesional se trata y siempre es bueno contar con los consejos de los mejores para tener una gestión óptima de nuestro perfil
6 Funciones Universales del Community Manager
Independientemente de si es freelance, si trabaja en una agencia digital o si es parte del personal de la empresa que maneja, un Community Manager debe realizar estas 6 funciones en su diario vivir.
TactixSolutions - Seminar 24 februarie 2011 - Arad
Prezentarea ofera informatii despre metode si instrumente de management promovate de companiile japoneze.
Trip advsiorhybridpresentation
This document discusses hybrid mobile app development. It defines hybrid apps as combining the best of mobile web apps and native apps by developing basic features with HTML, CSS, and JavaScript and leveraging native APIs for more advanced features. This allows for quicker development and updates across platforms while still accessing device-level capabilities. The document outlines several techniques hybrid apps can use such as URL modification and interception to trigger native functionality from web views and pass data between web and native components. It promotes choosing the right development approach for each feature rather than relying solely on web or native.
7 Definiciones de Community Manager
Es una recopilación de definiciones que a mi entender son las más acertadas. Las mismas aportadas por Connie Bensen, José Antonio Gallego, mi querido amigo y colega Darío Martínez, AERCO, #LaJefa Claudia Chez, Begoña Oliver y una servidora
Mtiks presentation
This document discusses mobile app piracy, how it occurs on iOS devices through jailbreaking, why people pirate apps, the impact of piracy on app publishers' revenue, common myths about piracy, trends in pirated apps especially games, estimates of lost revenue from piracy in 2010 and 2011 totaling billions of dollars, and that piracy also affects Android and other platforms.
Thumbs and fingers_2011
The document discusses considerations for designing interfaces for mobile devices like phones and tablets. It covers physical constraints of handheld devices, input methods like typing and tapping, reading content on small screens, utilizing location-based features, and designing for different contexts. Examples are provided of early mobile phones compared to modern smartphones and different interface patterns like lists, tables, and progress indicators. Guidelines are given for mobile web design and designing for both phones and tablets.
Viewers also liked (11)
TactixSolutions - Seminar 24 februarie 2011 - Arad
TactixSolutions - Seminar 24 februarie 2011 - Arad
Similar to Nonprofit Communications in the Digital Age
Build your business through social media
This was presented as the first Business Owners Speaker Series in Reno, NV sponsored by Charter Business and 99.1 FM News Radio.
Internet Marketing 101 for Home Performance
This document provides an overview of internet marketing strategies for energy efficiency professionals. It discusses how marketing has changed with the rise of social media and search engines like Google. It emphasizes the importance of organic search optimization and having a strong primary website. The document also provides tips for specific marketing elements like call-to-action buttons, content about services, and search engine optimization best practices. Overall, it encourages energy professionals to embrace new online marketing tactics and shift marketing budgets from older methods to strategies like search engine optimization, social media, and a robust company website.
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...
OMMA Display 2011
Presentation by Linda Gridley
Transformation of the Measurement Industry: How Much Can be Attriibuted to M&A? Learn more about Gridley & Company at http://www.gridleyco.com
Leveraging Social Media as presented at NCHELP
1) Social media usage continues to grow rapidly, with 46 million Americans now using social networking sites several times per day.
2) A social media strategy should focus on identifying evangelists within the audience and determining their influence to help drive awareness, leads, and sales.
3) Metrics and analytics are important to track the return on investment of social media activities by measuring actions that are important to the business.
7 effective strategies to use social media for your business
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
Dana todd state of search-digital-east-09282011
Dana Todd presented on the key findings from the 2011 SEMPO Global Survey on the state of search marketing. Some of the main highlights included:
- 91% of brands and agencies are doing SEO activities while social media adoption has grown significantly since 2007.
- 58% of brands say social media and search are handled separately within their organizations.
- Agencies are seeing the impact of mobile internet and rise of tablets on search efforts as highly significant.
- Brands' top objectives for SEO are driving traffic while for social media it is increasing awareness and reputation.
- Measuring ROI is the greatest challenge brands face with social media marketing.
green kids media business presentation
The document presents a plan for an educational mobile game called Green Kids Media that teaches children about endangered species and environmental conservation through gameplay. It will be developed across multiple platforms using Flash, Flex, Android and iOS and utilize a "freemium" business model generating revenue from in-app purchases, upgrades, and advertisements. The team has expertise in relevant fields and outlines strategies for user acquisition, engagement, monetization, and competing in the educational gaming market over five years.
Izea state of_sms_q2
The document summarizes the results of a survey of over 2,800 social media users regarding social media sponsorships. Some key findings include:
- Over half of social media users have accepted compensation for sponsored content.
- Those with more followers and traffic on their blogs and Twitter accounts expect to be compensated more for sponsored posts/tweets.
- Cash and free products are the most common types of compensation accepted.
- Larger time investments in social media tend to correlate with higher annual incomes from sponsorships.
Salon mi empresa como no arruinarse invirtiendo en negocios basados en inter...
This document provides information on different models for starting an internet-based business and strategies for managing investment opportunities or "deal flow". It discusses 7 common business models including advertising, brokerage, e-commerce, freemium, virtual goods, pay-per-use, and data mining. It also outlines Dave McClure's AARRR customer acquisition framework and provides graphics showing common marketing acquisition funnels. Additionally, it discusses sources for finding investment opportunities and how investors evaluate and manage large numbers of potential deals.
Luis Rivera. Cómo no arruinarse invirtiendo en negocios en Internet.
This document provides information on different models for starting an internet-based business and strategies for managing investment opportunities or "deal flow". It discusses 7 common business models including advertising, brokerage, e-commerce, freemium, virtual goods, pay-per-use, and data mining. It also outlines Dave McClure's AARRR customer acquisition framework and provides graphics showing common metrics and acquisition funnels. Additionally, it discusses different deal flow sources for investors like angel networks, universities, news, and databases. Finally, it outlines a typical process investors use to evaluate opportunities from an initial screening to due diligence.
Social Networking 4 Fundraisers
This document discusses how non-profits can use social networking for fundraising. It provides statistics on social media usage and examples of successful fundraising campaigns. Case studies are presented that show how social networks like Facebook, Twitter, and YouTube were integrated into fundraising campaigns to raise money for causes like cancer research and support for Operation Smile. The key aspects discussed are building communities, creating engaging content, and facilitating peer-to-peer fundraising through social sharing and events.
201206 IASA Session 673 - Mining Social Data
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
社会化媒体赞助广告研究报告
This document summarizes data from a 2011 survey of over 3,800 respondents regarding social media sponsorships. Some key findings:
- 51.5% of marketers have compensated social media publishers for sponsored content.
- Marketers value a sponsored blog post at $114 on average and a sponsored tweet at $63.
- 51.5% of social media publishers have accepted compensation for sponsored content, though 77.1% dislike offers with no compensation.
- Publishers value a sponsored blog post at $190 on average, feeling their personal blogs are worth more than marketers calculate.
Expand Your Business With E-Channels - Tripolis
The document discusses challenges faced by DVV Media Group, a publishing company. It describes DVV Media Group's history and businesses. It then discusses the company's journey over the past years as it transitioned from traditional print publications to incorporating more digital and online offerings like email newsletters. Market research was conducted and showed that most readers now prefer getting information electronically. The document suggests DVV Media Group transition its business model to focus more on email as a way to remain relevant, drive loyalty, and potentially generate new revenue streams. It raises the question of how publishers can effectively shift to make money through email marketing while maintaining value.
Social Media & Mapping Industry
Dave Carroll, a musician, had his guitar damaged by United Airlines baggage handlers. He posted a video about the incident on YouTube called "United Breaks Guitars". The video became very popular and it was claimed that United Airlines lost $180 million in share value as a result. Social media allows information to spread quickly and can impact companies. It is an important marketing channel because people spend a lot of time on social networks.
Demand Generation Tools Webcast: Drive more leads with Alinean value-marketin...
Generate more demand.
- Personalize to connect better with overloaded / skeptical buyers
- Engage better with diagnosis and value quantification
- Drive 50% more leads than traditional content marketing
- More quickly advance prospects through buying lifecycle
- Double number of visitor to buyer conversions
Sound impossible?
It's not with Alinean Demand-Gen Tools.
11 AYP - You're Sending but Are You Connecting
Discovering whether your communications are connecting with your intended audiences represents a key resource issue for YMCAs. This session focuses on the communications audit using case studies from the AYP and the YMCA of Metropolitan Washington.
Argyle ccwebinaroct2011-final-111027133409-phpapp02
The document summarizes data from social media posts and engagement for both B2B and B2C marketers. Some key findings:
- B2B marketers see higher engagement on weekdays compared to weekends, especially during work hours from 9am-7pm. Tuesday and Wednesday tend to have the highest engagement.
- For B2B posts on Facebook and Twitter, mornings from 4am-9am see lower engagement than other parts of the workday.
- The data comes from over 500 organizations on Twitter and Facebook from December 2010 to September 2011, measuring post volume and clicks/engagement per post. Real statistics are used rather than averages.
Social Timing Insights
Understanding the science behind timing and its impact on social media marketing performance.
Featuring Jay Baer from Convince & Convert and Eric Boggs from Argyle Social.
Webinar presentation-for-web
The document discusses the results of a survey of mobile consumers and merchants. It finds that while mobile shopping is still in early stages, consumers are increasingly using smartphones to research products and prices both before and during shopping trips. Many merchants have begun mobile initiatives but most see low revenue from mobile currently and have modest investment plans for the coming year.
Similar to Nonprofit Communications in the Digital Age (20)
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...
7 effective strategies to use social media for your business
7 effective strategies to use social media for your business
Salon mi empresa como no arruinarse invirtiendo en negocios basados en inter...
Salon mi empresa como no arruinarse invirtiendo en negocios basados en inter...
Luis Rivera. Cómo no arruinarse invirtiendo en negocios en Internet.
Luis Rivera. Cómo no arruinarse invirtiendo en negocios en Internet.
Demand Generation Tools Webcast: Drive more leads with Alinean value-marketin...
Demand Generation Tools Webcast: Drive more leads with Alinean value-marketin...
Argyle ccwebinaroct2011-final-111027133409-phpapp02
Argyle ccwebinaroct2011-final-111027133409-phpapp02
Nonprofit Communications in the Digital Age
- 7. AVG COST/LEAD: $373 AVG COST/LEAD: $143 TRADITIONAL DIGITAL SOURCE: HUBSPOT.COM RESEARCH 2011
- 10. 80% 70% 60% 50% 40% 73% 30% 58% 57% 20% 10% 9% 0% SoG ROI Hard ROI . Site Visitor Registered Volume members NTEN 2011 Survey
- 11. 100% 90% 80% 70% 60% 50% 89% 40% 30% 57% 47% 20% 30% 10% 19% 0% Facebook Twi?er YouTube LinkedIn Flickr NTEN 2011 Survey
- 12. 60% 50% 40% 30% 48% 20% 36% 10% 5% 5% 3% 0% No budget $1‐10k $10‐25k $25‐50k $50‐100k >$100k NTEN 2011 Survey
- 13. 70% 60% 50% 40% 30% 61% 20% 10% 14% 11% 8% 2% 5% 0% Zero FTE .25 FTE .50 FTE .75 FTE 1.25 to 2 >2 FTE FTE NTEN 2011 Survey
- 15. Offline Brand/Logo, ReputaWon, Online Publicity Social Media: Radio/TV/print Facebook, AdverWsing Twier, etc. Integrated MarkeQng CommunicaQons Direct Mail, Nonprofit’s TelemarkeWng, Website/Blog Conferences Email, Webinars
- 16. Offline Online TradiWonal Digital MarkeWng CommunicaWon Tools Tools