Green Marketing and Sustainability 2009 is a conference that will teach attendees how to improve their organization's market position through building an image around sustainability and green initiatives. The conference will provide workshops and presentations on utilizing green marketing to gain a competitive advantage, developing effective green messaging, and understanding green consumers. Topics will include measuring the ROI of green marketing, balancing green messaging with traditional approaches, and identifying challenges and opportunities of promoting sustainability.
Green Marketing and Sustainability 2009 is a conference that will teach attendees how to improve their bottom line through green marketing initiatives, gain a competitive advantage by adapting to consumer attitudes towards green practices, and create a strategic plan for green practices. The conference will provide workshops on building a green marketing campaign and discuss how to improve the effectiveness of green messages. Attendees will learn how to develop customer-focused green marketing approaches and understand green consumers.
Green Marketing and Sustainability 2009 is a conference that will teach attendees how to improve their competitive advantage and bottom line through green marketing initiatives. The conference will cover how to create a strategic plan for green practices, improve the effectiveness of green messaging, and develop a customer-focused approach to green marketing. Attendees will learn practical skills like measuring the ROI of green programs and understanding the green consumer.
Synergistics Consulting provides transformational marketing strategies and brand building services to energize clients' growth. They assess knowledge, facilitate brainstorming, and focus organizations. If desired, they can also lead marketing strategy execution to ensure success. They have experience building world-class brands for companies like Kraft Foods, Disney, M&M/Mars, and helped launch new businesses and products. Their proven results include re-launching and growing brands 50%+, increasing leads by 60%, and successfully introducing clients to new markets.
39 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
For More:http://39solutions.com/
The document provides information about the "Online Engagement Marketing" conference to be held from January 27-29, 2010 in Washington, DC. The conference will provide training on generating customer engagement, developing customer-centric marketing approaches, utilizing analytics to evaluate engagement, and connecting creativity with engagement. Attendees will learn how to increase consumer engagement, create positive brand sentiment, develop engagement marketing strategies, and measure engagement effectiveness. The conference includes keynote speakers, workshops, and sessions on various engagement topics over the course of two and a half days.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
Green Marketing and Sustainability 2009 is a conference that will teach attendees how to improve their bottom line through green marketing initiatives, gain a competitive advantage by adapting to consumer attitudes towards green practices, and create a strategic plan for green practices. The conference will provide workshops on building a green marketing campaign and discuss how to improve the effectiveness of green messages. Attendees will learn how to develop customer-focused green marketing approaches and understand green consumers.
Green Marketing and Sustainability 2009 is a conference that will teach attendees how to improve their competitive advantage and bottom line through green marketing initiatives. The conference will cover how to create a strategic plan for green practices, improve the effectiveness of green messaging, and develop a customer-focused approach to green marketing. Attendees will learn practical skills like measuring the ROI of green programs and understanding the green consumer.
Synergistics Consulting provides transformational marketing strategies and brand building services to energize clients' growth. They assess knowledge, facilitate brainstorming, and focus organizations. If desired, they can also lead marketing strategy execution to ensure success. They have experience building world-class brands for companies like Kraft Foods, Disney, M&M/Mars, and helped launch new businesses and products. Their proven results include re-launching and growing brands 50%+, increasing leads by 60%, and successfully introducing clients to new markets.
39 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
For More:http://39solutions.com/
The document provides information about the "Online Engagement Marketing" conference to be held from January 27-29, 2010 in Washington, DC. The conference will provide training on generating customer engagement, developing customer-centric marketing approaches, utilizing analytics to evaluate engagement, and connecting creativity with engagement. Attendees will learn how to increase consumer engagement, create positive brand sentiment, develop engagement marketing strategies, and measure engagement effectiveness. The conference includes keynote speakers, workshops, and sessions on various engagement topics over the course of two and a half days.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
This document summarizes key concepts from marketing modules covered during an internship. It discusses presentation tips, concepts of pricing strategies, a Disney consumer products case study, and an HBR article on human experience in advertising. The document provides an overview of developing price strategies, setting prices, adapting prices, and Disney's approach to marketing healthier foods to children. It also outlines four domains - public, social, tribal, and psychological - for placing effective ads based on the HBR article.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Arlington, VA and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement. The conference includes keynote speeches, workshops, and sessions on topics such as social media, websites, brand sentiment, and measuring the impact of engagement.
Bridging the gaps between marketing and sustainability teams insights, case ...Sustainable Brands
This document discusses bridging the gaps between marketing and sustainability teams. It provides insights from Virginie Helias of Procter & Gamble on tensions between the two functions, including issues of identity and cultural disconnect. Helias outlines P&G's sustainability journey and efforts to increase employee understanding of sustainability goals. She analyzes why marketers may not be more engaged and provides examples of how to better unite marketing and sustainability approaches around a common purpose. The document concludes with recommendations for how companies can innovate, inspire change and build purpose through better communication and alignment of these important functions.
Jingle available at http://www.youtube.com/watch?v=ueUVMGNRW2M&feature=youtu.be
A PR + Advertising campaign for Giordano Junior titled "Moments Today, Memories tomorrow" to address the problem of inconsistent brand image and unfavourable associations of the parent brand Giordano.
The campaign plan is as such. First, release a youtube video of a story of a man who neglected his family to pursue his career overseas. When he came back, his daughter could not recognise him. Secondly, have a photoshoot event at Giordano Junior outlets which is an opportunity to create a moment with family during school holidays. There is also a jingle that will be played throughout the advert and event. It has a highlight "1... 2... 3..." that compliments the photo shoot. The already very successful bundle promotions will also change its name to "bundle of joy", a pun if you get it :)
"To be in your child's memory, you have to be in their lives today. Come down and create your moment with us today."
This document analyzes Patagonia, Inc. and its unique culture and business practices. It discusses Patagonia's conservationist mission statement and objective to earn profits in order to fund environmental initiatives, rather than maximize shareholder wealth. It also describes Patagonia's transparent and employee-oriented culture, including benefits like paid parental leave. The document evaluates Patagonia's "Workbook Process" budgeting system, recommending continued use but with senior manager oversight of meetings and division manager reports to improve accountability.
The presentation focuses on the role of Internal Branding In Human Resources & Marketing Management. It specifically goes through the HRM practices that incorporate internal branding like recruitment, selection, training and development, and internal communication. It also shows the impact on Brand Performance and Brand Commitment.
Dissertation on Integrated Marketing Communication of Coca Cola India and What changes can be considered in their promotional activity.
I have tried to cover the details of Mass Communication, Advertising, Sales Promotion, Online Marketing, Direct Selling, Television Commercials, Print Ads, Public Relations, Crisis Communication, Strategic Communication, Strategic Planning etc in this Project. It is based on hard core research and the information are more in depth updated.
The document discusses integrated marketing communications (IMC) and the marketing process. It describes the key steps in the marketing process including opportunity analysis, product decisions, promotional decisions, and distribution decisions. Segmentation, targeting, positioning, and developing promotional strategies are also covered. The marketing and promotional process aims to move customers from initial awareness through final purchase.
Patagonia - Corporate Social ResponsibilityBisher Yousfi
Teams select an organization (on a first come, first serve basis) that according to the team can serve as a model of CSR worth emulating by others. The team will have to justify their selection. This will require among other things for the team to identify the major CSR issues affecting the organization and how it went about addressing them leading the company to be considered exemplary in terms of its CSR performance.
Teams will also be Required to explain what makes this particular organization exemplary in terms of CSR compared to other organizations within and outside of its industry. Finally, teams will be asked to recommend what management of the selected organization can do better to further strengthen its CSR performance.
Presentation time length is approximately 30 minutes including Q&A. It is entirely up to you how you wish to present your project's findings to the class. One group member can act as the spokesperson and present all thirty minutes, all group members can act as a chorus and present, or any combination between the two is also acceptable. It is your presentation and thus it is for your group to decide on the most effective way of conveying and sharing your insights with your colleagues.
The document discusses creative ways for a property developer, SHC, to maximize sales in an oversupplied market. It proposes strengthening the SHC brand through consistent branding, testimonials, and events. It also suggests joint marketing partnerships with hotels, banks, and other organizations to promote SHC properties. Finally, it outlines building customer loyalty through welcome kits, newsletters, and prioritizing high-value customers to increase repeat purchases and cross-selling. The overall goal is to differentiate SHC in the market and maximize sales through various marketing strategies.
Sustainable Marketing_ Building Brands with Purpose in 2023.pdfFirstDigiAdd3
Creating Sustainability Actions With Purpose contains parts of concepts that can boost organizations' resilience by developing a purpose-led sustainability strategy. It is intended to assist business leaders in identifying and mapping concrete challenges that might have an influence on their firm.
Rosbadiahnawipecs2012 121212032241-phpapp01Tiger Ong
This document summarizes a research study on implementing green marketing strategies to enhance the green corporate image of UMW Toyota Motor Sdn. Bhd. The study investigated the green marketing strategies currently used by UMW Toyota and identified factors that influence the implementation of green marketing. Questionnaires and interviews were conducted with employees to collect data. The research aims to recommend innovative green marketing strategies to help companies improve their green corporate image. The findings will provide guidance to organizations on effectively implementing green marketing strategies.
Namit Malhotra has over 15 years of experience in marketing, communication, promotion, distribution, media planning and advertising across industries like FMCG, packaged foods, pharmaceuticals, automobiles and energy. He currently works as an Associate Manager of Marketing Communications at Amway India, where he has held the role since 2005. Some of his key responsibilities include maintaining organization visibility through advertising, managing external partners, formulating media evaluation processes, and conceptualizing outdoor communication. Prior to his current role, he worked as a Manager of Corporate Communications at Medworld Technologies from 2002-2005 and held marketing roles at advertising agencies FS Advertising and Vision Advertising.
This document discusses how marketers can design marketing programs to build brand equity. It explains that marketing activities like product, pricing, and distribution strategies can enhance brand awareness, image, responses, and resonance if integrated properly. The document then covers new perspectives in marketing like digitalization and ways marketers are moving away from mass strategies. It proposes using personalized approaches like experiential, one-to-one, and permission marketing to build relationships while still providing control. Finally, it discusses integrating brands into supporting marketing programs like product, pricing, and channel strategies.
This document discusses how marketers can design marketing programs to build brand equity. It explains that marketing activities like product, pricing, and distribution strategies can enhance brand awareness, image, responses, and resonance if integrated properly. The chapter discusses new perspectives in marketing like digitalization and how marketers are moving away from mass strategies. It then covers topics like experiential marketing, one-to-one marketing, permission marketing, and how to integrate these new approaches with traditional activities and the marketing mix to strengthen brands.
Green marketing involves developing products and services that satisfy customer needs and wants without harming the environment. It refers to marketing products or services based on their environmental benefits, such as being environmentally friendly. While interest in green products is increasing, companies must be careful not to greenwash by making false environmental claims that could damage their brand. The objectives of green marketing are to identify customer needs, create environmental awareness, educate customers, and utilize resources efficiently. An effective green marketing mix considers the product's environmental impact, prices that reflect environmental costs, and promotions that create environmental awareness.
This document provides information about an upcoming conference on online engagement marketing. The conference will teach attendees how to generate company-wide buy-in for engagement marketing, utilize different media channels to interact with consumers, evaluate engagement using analytics, and connect creativity to engagement strategies. Key topics will include measuring the impact of marketing on attitudes and behavior, understanding the role of creativity, and communicating engagement as a primary strategy. Attendees will include those in marketing, advertising, promotions, brand management, and integrated marketing.
9 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
This document provides an introduction to the topic of green marketing. It defines green marketing as marketing of products and services that are presumed to be environmentally safe. It discusses the evolution of green marketing from ecological to environmental to sustainable green marketing. The importance of green marketing is highlighted as it offers business benefits like cost savings and new market opportunities. Golden rules for successful green marketing are listed, including knowing your customer, educating them, being genuine and transparent. Examples of big companies that have adopted green marketing strategies are provided, like Bank of America, GE and Starbucks. The green marketing mix of product, price, place and promotion is explained along with additional social marketing elements.
The document discusses how companies can align their sustainability practices with their corporate reputation through authentic and transparent communication. It provides examples of how companies can develop credible sustainability strategies by understanding stakeholders, integrating green initiatives with their brand, and engaging employees, customers and partners in sustainability efforts. The document also warns against "greenwashing" and provides tips for effective communication of sustainability practices and impacts.
Introduction to Integrated Marketing Solutions (IMS)IMS
IMS is a leader in providing innovative solutions that ignite brand performance.
We are a seasoned team of Solutionists with the experience and expertise to improve the performance of brands and brand teams.
We simplify the process of developing solutions that matter. We bring proven methods and deep expertise to help clients tackle challenges in key areas that are essential to brand performance: Strategy, Activation, Transformation and Advisory Services.
We welcome you to take a few moments to learn more about our firm.
This document summarizes key concepts from marketing modules covered during an internship. It discusses presentation tips, concepts of pricing strategies, a Disney consumer products case study, and an HBR article on human experience in advertising. The document provides an overview of developing price strategies, setting prices, adapting prices, and Disney's approach to marketing healthier foods to children. It also outlines four domains - public, social, tribal, and psychological - for placing effective ads based on the HBR article.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Arlington, VA and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement. The conference includes keynote speeches, workshops, and sessions on topics such as social media, websites, brand sentiment, and measuring the impact of engagement.
Bridging the gaps between marketing and sustainability teams insights, case ...Sustainable Brands
This document discusses bridging the gaps between marketing and sustainability teams. It provides insights from Virginie Helias of Procter & Gamble on tensions between the two functions, including issues of identity and cultural disconnect. Helias outlines P&G's sustainability journey and efforts to increase employee understanding of sustainability goals. She analyzes why marketers may not be more engaged and provides examples of how to better unite marketing and sustainability approaches around a common purpose. The document concludes with recommendations for how companies can innovate, inspire change and build purpose through better communication and alignment of these important functions.
Jingle available at http://www.youtube.com/watch?v=ueUVMGNRW2M&feature=youtu.be
A PR + Advertising campaign for Giordano Junior titled "Moments Today, Memories tomorrow" to address the problem of inconsistent brand image and unfavourable associations of the parent brand Giordano.
The campaign plan is as such. First, release a youtube video of a story of a man who neglected his family to pursue his career overseas. When he came back, his daughter could not recognise him. Secondly, have a photoshoot event at Giordano Junior outlets which is an opportunity to create a moment with family during school holidays. There is also a jingle that will be played throughout the advert and event. It has a highlight "1... 2... 3..." that compliments the photo shoot. The already very successful bundle promotions will also change its name to "bundle of joy", a pun if you get it :)
"To be in your child's memory, you have to be in their lives today. Come down and create your moment with us today."
This document analyzes Patagonia, Inc. and its unique culture and business practices. It discusses Patagonia's conservationist mission statement and objective to earn profits in order to fund environmental initiatives, rather than maximize shareholder wealth. It also describes Patagonia's transparent and employee-oriented culture, including benefits like paid parental leave. The document evaluates Patagonia's "Workbook Process" budgeting system, recommending continued use but with senior manager oversight of meetings and division manager reports to improve accountability.
The presentation focuses on the role of Internal Branding In Human Resources & Marketing Management. It specifically goes through the HRM practices that incorporate internal branding like recruitment, selection, training and development, and internal communication. It also shows the impact on Brand Performance and Brand Commitment.
Dissertation on Integrated Marketing Communication of Coca Cola India and What changes can be considered in their promotional activity.
I have tried to cover the details of Mass Communication, Advertising, Sales Promotion, Online Marketing, Direct Selling, Television Commercials, Print Ads, Public Relations, Crisis Communication, Strategic Communication, Strategic Planning etc in this Project. It is based on hard core research and the information are more in depth updated.
The document discusses integrated marketing communications (IMC) and the marketing process. It describes the key steps in the marketing process including opportunity analysis, product decisions, promotional decisions, and distribution decisions. Segmentation, targeting, positioning, and developing promotional strategies are also covered. The marketing and promotional process aims to move customers from initial awareness through final purchase.
Patagonia - Corporate Social ResponsibilityBisher Yousfi
Teams select an organization (on a first come, first serve basis) that according to the team can serve as a model of CSR worth emulating by others. The team will have to justify their selection. This will require among other things for the team to identify the major CSR issues affecting the organization and how it went about addressing them leading the company to be considered exemplary in terms of its CSR performance.
Teams will also be Required to explain what makes this particular organization exemplary in terms of CSR compared to other organizations within and outside of its industry. Finally, teams will be asked to recommend what management of the selected organization can do better to further strengthen its CSR performance.
Presentation time length is approximately 30 minutes including Q&A. It is entirely up to you how you wish to present your project's findings to the class. One group member can act as the spokesperson and present all thirty minutes, all group members can act as a chorus and present, or any combination between the two is also acceptable. It is your presentation and thus it is for your group to decide on the most effective way of conveying and sharing your insights with your colleagues.
The document discusses creative ways for a property developer, SHC, to maximize sales in an oversupplied market. It proposes strengthening the SHC brand through consistent branding, testimonials, and events. It also suggests joint marketing partnerships with hotels, banks, and other organizations to promote SHC properties. Finally, it outlines building customer loyalty through welcome kits, newsletters, and prioritizing high-value customers to increase repeat purchases and cross-selling. The overall goal is to differentiate SHC in the market and maximize sales through various marketing strategies.
Sustainable Marketing_ Building Brands with Purpose in 2023.pdfFirstDigiAdd3
Creating Sustainability Actions With Purpose contains parts of concepts that can boost organizations' resilience by developing a purpose-led sustainability strategy. It is intended to assist business leaders in identifying and mapping concrete challenges that might have an influence on their firm.
Rosbadiahnawipecs2012 121212032241-phpapp01Tiger Ong
This document summarizes a research study on implementing green marketing strategies to enhance the green corporate image of UMW Toyota Motor Sdn. Bhd. The study investigated the green marketing strategies currently used by UMW Toyota and identified factors that influence the implementation of green marketing. Questionnaires and interviews were conducted with employees to collect data. The research aims to recommend innovative green marketing strategies to help companies improve their green corporate image. The findings will provide guidance to organizations on effectively implementing green marketing strategies.
Namit Malhotra has over 15 years of experience in marketing, communication, promotion, distribution, media planning and advertising across industries like FMCG, packaged foods, pharmaceuticals, automobiles and energy. He currently works as an Associate Manager of Marketing Communications at Amway India, where he has held the role since 2005. Some of his key responsibilities include maintaining organization visibility through advertising, managing external partners, formulating media evaluation processes, and conceptualizing outdoor communication. Prior to his current role, he worked as a Manager of Corporate Communications at Medworld Technologies from 2002-2005 and held marketing roles at advertising agencies FS Advertising and Vision Advertising.
This document discusses how marketers can design marketing programs to build brand equity. It explains that marketing activities like product, pricing, and distribution strategies can enhance brand awareness, image, responses, and resonance if integrated properly. The document then covers new perspectives in marketing like digitalization and ways marketers are moving away from mass strategies. It proposes using personalized approaches like experiential, one-to-one, and permission marketing to build relationships while still providing control. Finally, it discusses integrating brands into supporting marketing programs like product, pricing, and channel strategies.
This document discusses how marketers can design marketing programs to build brand equity. It explains that marketing activities like product, pricing, and distribution strategies can enhance brand awareness, image, responses, and resonance if integrated properly. The chapter discusses new perspectives in marketing like digitalization and how marketers are moving away from mass strategies. It then covers topics like experiential marketing, one-to-one marketing, permission marketing, and how to integrate these new approaches with traditional activities and the marketing mix to strengthen brands.
Green marketing involves developing products and services that satisfy customer needs and wants without harming the environment. It refers to marketing products or services based on their environmental benefits, such as being environmentally friendly. While interest in green products is increasing, companies must be careful not to greenwash by making false environmental claims that could damage their brand. The objectives of green marketing are to identify customer needs, create environmental awareness, educate customers, and utilize resources efficiently. An effective green marketing mix considers the product's environmental impact, prices that reflect environmental costs, and promotions that create environmental awareness.
This document provides information about an upcoming conference on online engagement marketing. The conference will teach attendees how to generate company-wide buy-in for engagement marketing, utilize different media channels to interact with consumers, evaluate engagement using analytics, and connect creativity to engagement strategies. Key topics will include measuring the impact of marketing on attitudes and behavior, understanding the role of creativity, and communicating engagement as a primary strategy. Attendees will include those in marketing, advertising, promotions, brand management, and integrated marketing.
9 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
This document provides an introduction to the topic of green marketing. It defines green marketing as marketing of products and services that are presumed to be environmentally safe. It discusses the evolution of green marketing from ecological to environmental to sustainable green marketing. The importance of green marketing is highlighted as it offers business benefits like cost savings and new market opportunities. Golden rules for successful green marketing are listed, including knowing your customer, educating them, being genuine and transparent. Examples of big companies that have adopted green marketing strategies are provided, like Bank of America, GE and Starbucks. The green marketing mix of product, price, place and promotion is explained along with additional social marketing elements.
The document discusses how companies can align their sustainability practices with their corporate reputation through authentic and transparent communication. It provides examples of how companies can develop credible sustainability strategies by understanding stakeholders, integrating green initiatives with their brand, and engaging employees, customers and partners in sustainability efforts. The document also warns against "greenwashing" and provides tips for effective communication of sustainability practices and impacts.
Introduction to Integrated Marketing Solutions (IMS)IMS
IMS is a leader in providing innovative solutions that ignite brand performance.
We are a seasoned team of Solutionists with the experience and expertise to improve the performance of brands and brand teams.
We simplify the process of developing solutions that matter. We bring proven methods and deep expertise to help clients tackle challenges in key areas that are essential to brand performance: Strategy, Activation, Transformation and Advisory Services.
We welcome you to take a few moments to learn more about our firm.
This document discusses responsible management and its importance for businesses. It explains that embracing corporate social responsibility practices can improve reputation, boost customer loyalty, and attract top talent. Responsible management ensures businesses can thrive in the long run by preparing for environmental and social challenges. While there are challenges like short-term thinking and resistance to change, businesses that adopt responsible practices see benefits like reduced risk, positive reputation, and increased employee engagement. The document provides examples of companies successfully implementing sustainability strategies and concludes by urging businesses to prioritize responsible management.
How to modernize trading strategies for cosmetics products.pdfJose thomas
Modernizing business strategies for Cosmetics Products Trading Solutions is key to staying competitive in the burgeoning beauty industry. Embrace e-commerce, leverage social media and influencer marketing, personalize customer experiences, prioritize sustainability, and deploy data-driven insights.
VolunteerMatch Solutions BPN Webinar: Five Practices for Engaging Employees w...VolunteerMatch
February 2012 Best Practice Network Webinar series, presented by VolunteerMatch
Session Description:
Leading companies are recognizing that sustainability can be a competitive advantage, but only if it resounds across the entire organization. Employee engagement can save costs, improve morale, inspire creativity, drive innovation and attract and retain talent.
Brand innovation firm BBMG shares how to get started with smart strategies, practical case studies and tips for overcoming some of the most common challenges.
About Our Guest Speaker:
Raphael is a champion for a new approach to branding that puts values behind every marketing initiative. An expert in brand strategy, cause marketing and public affairs, Raphael has led campaigns that are international in scope and diverse in terms of issues and industries. He has directed recent initiatives for clients such as Seventh Generation, Samsung, Earthbound Farm, Brown-Forman, Ocean Conservancy and Social Venture Network. Raphael also has an extensive background in political communications and public affairs, serving a state governor, senator and U.S. congressman.
This document discusses different branding strategies and factors that influence a firm's branding choices. It notes that branding strategy considers the breadth and depth of a brand, referring to the number of products and brands within a category. A firm's branding strategy depends on corporate objectives, capabilities, consumer behavior, and competitive approaches. The document then provides steps for developing a marketing strategy, including creating a team, reviewing the situation, setting objectives, planning actions, implementing the strategy, and reviewing it. It emphasizes that brand strategy and strong brands can provide a foothold for successful competition.
Brand as Strategic Device Introduction to Branding ManagementAna Watson
This document discusses different branding strategies and factors that influence a firm's branding choices. It notes that branding strategy considers the breadth and depth of a brand across product categories. Key factors that determine branding strategy include corporate objectives, capabilities, consumer behavior, and competitors' approaches. The document then outlines the steps in developing a marketing strategy, including creating a team, reviewing the current situation, setting objectives, planning actions, implementing the strategy, and reviewing the strategy. Finally, it argues that brand is an effective growth strategy because it appeals to both customers and employees.
Brand as Strategic Device Introduction to BrandingAna Watson
A firm's branding strategy is characterized by its breadth, referring to the number of products bearing the same brand name, and depth, referring to the number of brands in a product category. The choice of branding strategy depends on factors like corporate objectives, capabilities, consumer behavior, and competitive approaches. When developing a marketing strategy, the marketing manager should create a team, review the current situation, set objectives, plan actions, implement the strategy, and review the strategy. Branding strategies provide a foothold for successful competition by supporting strong brand identity, positioning, and key strategy decisions through quantitative research. Brand is an effective growth strategy because it is directed at customers and employees who continue to choose the brand.
Using the Integrated Performance Solution (IPS), a client has created a new marketing campaign management blueprint and road map. The IPS developed by George B. Lampere provides a collaborative and integrated approach to align the people / organization, business processes, technology, and information / knowledge management. For more information, contact glampere@glampere.com
This document discusses how marketers can design marketing programs to build brand equity. It explains that marketing activities like product, pricing, and distribution strategies can build brand equity by enhancing brand awareness, improving brand image, and increasing brand resonance. The document also discusses new approaches to marketing like personalized and experiential marketing that focus on customer experience and getting consumers actively involved with a brand. It emphasizes integrating the brand into supporting marketing programs like product strategy, pricing strategy, and channel strategy to further build brand equity.
DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITYAvinash Singh
This document discusses how marketers can design marketing programs to build brand equity. It explains that marketing activities like product, pricing, and distribution strategies can enhance brand awareness, image, responses, and resonance if integrated effectively. The chapter explores new approaches like experiential, one-to-one, and permission marketing that personalize the customer experience. It emphasizes the need to reconcile these new approaches with traditional marketing activities and use models of brand equity to focus marketing programs on building the brand.
This document is an image file without any text content. Therefore, I am unable to provide a meaningful summary in 3 sentences or less based on the information given. The document appears to be an image but I cannot determine the subject or essential details of the image from the file itself.
The document discusses five common workplace legal pitfalls and provides strategies to avoid them. It addresses issues related to employee classification, health and safety litigation, equal employment opportunity laws, social media use, and limiting supervisor liability. For each pitfall, it provides tips such as carefully auditing employee classifications, establishing clear expectations and accountability, asking consistency questions during EEO investigations, defining appropriate social media use policies, and conducting harassment training for supervisors.
This document provides information about a two-day conference on applying Lean Six Sigma methodology to improve IT processes and drive business results. The conference will provide an overview of Lean Six Sigma and the DMAIC process, techniques for selecting and managing Six Sigma projects in IT, and case studies on implementing Six Sigma in IT departments. Sessions will also address change management, integrating Six Sigma with ITIL, and migrating from waterfall to lean development models. Attendees can earn up to 18 CPE credits. The conference will be held in Arlington, VA on September 29-30, 2010.
The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
This 3-day course provides comprehensive exam preparation for the Project Management Professional (PMP)® certification exam. Participants will learn the essential terminology, tools, and techniques to navigate the five process groups and nine knowledge areas of the PMBOK® Guide. The course covers key topics like scope, time, cost, quality and risk management, and communication skills. Participants receive a complimentary copy of the PMBOK® Guide and take practice questions and a full-length mock exam to prepare for the real PMP® exam.
The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
This document provides information about a two-day conference on applying Lean Six Sigma methodology to improve IT processes and functions. The conference will provide an overview of Lean Six Sigma and the DMAIC process, discuss specific case studies, and offer a pre-conference certification option. Sessions will address topics such as change management, process transformation, and integrating Six Sigma with other frameworks like ITIL. Attendees will learn techniques for enhancing the quality, efficiency and results of their IT operations through Lean Six Sigma.
This document provides information about a 3-day training course on preparing for the Project Management Professional (PMP) certification exam. The course will cover the key concepts and processes needed to understand the PMP exam, provide sample questions and a practice exam, and help attendees create a personalized study plan. It will be held in Arlington, VA in October 2010. Attendees will learn about the latest PMBOK guide, tips for passing the exam, and how to apply and prepare to take the PMP exam.
This document provides an agenda for a three-day training on implementing a balanced scorecard for government. The training will cover developing a strategy map, identifying key performance measures, building balanced scorecards, setting targets, and creating strategic initiative maps. Attendees will learn best practices for rolling out a balanced scorecard and creating a strategy-focused organization through presentations, exercises and case studies.
This 3-day training event provides government employees with the skills to implement a balanced scorecard performance management system. Attendees will learn how to create strategy maps, develop performance measures, link individual performance plans, and build organizational strategies. The training will cover building scorecards, setting targets, prioritizing initiatives, and communicating results. Attendees can earn 18 continuing education credits, and the training is offered at the Performance Institute in Arlington, VA from October 18-20, 2010.
The document announces an environmental performance summit to be held from June 28-30, 2010 in Arlington, VA. The summit will focus on measuring and improving environmental performance in government through workshops on developing quality performance measures, performance-based budgeting, and selecting the right performance measures for environmental programs. Featured speakers will discuss renewable energy contributions to environmental sustainability and innovations for utilizing performance measures. Attendees include environmental managers, specialists, researchers, and sustainability coordinators.
The document describes a Lean Six Sigma Yellow Belt certification course that will teach participants to apply Six Sigma tools and the DMAIC process to solve organizational challenges and improve processes. The 2-day course will cover Six Sigma concepts and methods, process mapping, project management, and tools for defining problems, measuring performance, analyzing causes of defects, improving processes, and controlling gains. Attendees will learn techniques to support continuous improvement through team problem solving and complete a work-related project.
The document announces an upcoming training event on auditing and evaluating government program performance held from September 27-30, 2010 in Arlington, VA. The event features two interactive courses on performance auditing and program evaluation. Performance auditing focuses on achieving maximum impact through relevant program measures and improving program objectives. Program evaluation teaches how to determine if a program is accomplishing its intended outcomes and how to build an evaluation system. Attendees will learn how to use performance information to drive decision making and capture accurate data to prove government programs are achieving their goals.
The document announces an upcoming training event on auditing and evaluating government program performance held from September 27-30, 2010 in Arlington, VA. The event features two interactive courses on performance auditing and program evaluation, with the goal of helping participants use performance information to drive decision making and prove that government programs are achieving intended outcomes. The performance auditing course will cover creating successful auditing strategies, developing relevant program measures, and learning how to improve program objectives. The program evaluation course will teach how to determine if a program is accomplishing its goals and how to build an evaluation system within an organization.
The document describes two interactive courses on performance auditing and program evaluation taking place from September 27-30, 2010 in Arlington, VA. The performance auditing course will focus on creating strategies to improve performance auditing and developing relevant program measures. The program evaluation course will teach how to determine if a program is achieving its intended outcomes and how to build an evaluation system. The courses will provide techniques for using performance data to drive decision making, assessing risks and vulnerabilities, developing audit objectives, and selecting appropriate data collection and analysis methods. Attendees include government auditors, inspectors general, program managers, and other professionals.
The document discusses a Lean Six Sigma conference for IT professionals to be held from September 27-30, 2010. The conference will provide 18 CPE credits and optional yellow belt certification. Attendees will learn how to apply Lean Six Sigma methodology to improve IT processes and drive business results. They will gain tools to continuously improve work through problem solving. The yellow belt track on September 27-28 will cover Lean Six Sigma concepts and techniques to define, measure, analyze, improve and control processes.
This document provides information about a two-day conference on applying Lean Six Sigma methodology to improve IT processes and functions. The conference will provide an overview of Lean Six Sigma and the DMAIC process, discuss specific case studies, and offer a pre-conference certification option. Sessions will address topics such as change management, process transformation, innovation, and combining Six Sigma with the ITIL framework. Attendees include IT professionals seeking to enhance quality, efficiency and results. CPE credits are offered.
This document provides an agenda and information for the "Budgeting and Forecasting Conference 2010" event being held from September 13-15, 2010 in San Diego, CA. The agenda outlines keynote speeches and sessions on each day that will discuss implementing tools for budgeting and forecasting, utilizing balanced scorecard techniques, developing rolling forecasts, and identifying key business drivers to improve forecasts. A post-conference workshop on September 15th will focus on modeling and forecasting key business drivers. The document provides information on registration, CPE credits, hotel accommodations, and pricing for the conference and workshop.
The document provides information about a conference on implementing balanced scorecards effectively that will take place from August 23-25, 2010 in Washington DC. The conference will include workshops on the first day covering balanced scorecard fundamentals and using business intelligence to enable strategy-aligned scorecards. Day two will focus on developing key measures and cascading scorecards throughout an organization. Speakers will provide guidance on topics such as change management, strategy mapping, monitoring performance, and motivating employees. Attendees include CEOs, CFOs, and other executives seeking to transform strategy into action using balanced scorecards.
This document provides information about a 5-day training seminar on project management titled "Project Management for Results". The seminar will be held from October 4-8, 2010 in Arlington, VA and offers 35 PDUs and 30 CPE credits. Over the 5 days, participants will learn about project initiation, planning, execution, closing, tracking projects, using earned value management tools, understanding the project life cycle, developing estimates and schedules, and more. The seminar is aimed at project managers, program managers, procurement managers, IT specialists, and others involved in project management. Attending the seminar will help professionals bring projects from initiation to execution, develop performance measurements, understand factors for improving troubled projects, and prepare
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1. Green Marketing and Sustainability 2009
Green Marketing
and Sustainability 2009
Enhance Your Organization’s Market Position
November 4–6, 2009
Arlington, VA
by Building an Image around Sustainability
and Green Initiatives
Utilize Green You Will Learn to:
Marketing Improve Your Bottom Line through Green Marketing Initiatives
Gain a competitive advantage by adapting to the attitudes of your consumers
to Gain a towards green practices
Competitive Create a Strategic Plan for Your Green Practices
Align organizational goals and objectives around your company’s green initiatives
Advantage for successful implementation
Improve the Effectiveness of Your Green Message
Combine new marketing approaches with traditional practices to inform
consumers of your socially and environmentally conscious products and services
Develop a Customer-Focused Approach to Green Marketing
Discover ways to better understand and educate your consumer on the benefits
of ‘going green’
In Association with:
www.ASMIweb.com/Green 1
www.ASMIweb.com/Green
2. workshop
Green Marketing and Sustainability 2009
November 4, 2009
Workshops are designed to be an interactive way for participants to learn the
latest management techniques in order to implement them in their workplace. The
workshops provide a platform to learn practical applications of current best practices.
11:30
Workshop Registration
9:00
Build a Green Marketing Campaign
Marketing environmentally friendly products and services is not only good for the planet but
good for your business as well. It’s important to understand what motivates consumers to buy
green and discover ways to convince those who don’t buy green the value of making a switch. It
may be a difficult task, but developing a successful green marketing campaign will greatly benefit
your business and your consumer alike. In this dynamic workshop you will:
Learn how to gain executive support to for your green marketing initiatives
Harness customer insight into what is important to the average eco-friendly consumer
Identify tools used to develop an effective marketing campaign
Discover various outlets to which you can deliver this unique message in order to ensure
visibility and a positive reaction
John Rooks
President, The Soap Group
4:00
Workshop Adjourns
who should attend:
CMOs, VPs, Directors, Managers and Analysts involved in:
Marketing Promotions Marketing Research
Public Relations Integrated Marketing Business Development
Advertising Corporate Communications Brand /Product Management
& Development
Media Planning & Analytics
2 www.ASMIweb.com/Green
3. day one
Green Marketing and Sustainability 2009
November 5, 2009
8:30
Conference Registration & Continental Breakfast
9:00
keynote address
Create a Company-Wide Culture of Sustainability and Green Awareness
One aspect of corporate strategy that’s become increasingly essential to each organization’s
livelihood is sustainability. Before any company can project a sense of social responsibility
to stakeholders and consumers, they must build internal champions of green awareness and
sustainability within the organization. During this keynote address you will learn to:
Educate employees on the importance of sustainability and how it directly relates to their job
Promote a company-wide effort to consciously implement and follow green practices
Develop a sustainable strategy that’s transparent to all departments
Andrew Bennett
Chief Strategy Officer, Euro RSCG Worldwide
10:00
Break & Refreshments
10:15
Develop a Strategic Plan for Green Marketing
Tie organizational objectives and goals to sustainability and conservation initiatives for a
more successful implementation
Obtain input of internal and external stakeholders to ensure your green initiatives and plans
are fully integrated with your company’s mission
Incorporate existing initiatives and socially responsible actions into your marketing plan
Perry Goldschein
Partner, S Dialogue
11:15
Ensure the Success of Your Sustainable Business Strategy
Build trust, reputation and brand loyalty through stakeholder engagement
Drive market share by aligning your sustainability strategy with customers’ fundamental needs
Devise strategies for ongoing evaluation of your sustainable business practices
Perry Goldschein
Partner, S Dialogue
top five reasons to attend:
Measure the Leverage Build a social Report Gain a
ROI of your customer data conscience in your sustainability competitive
green marketing to evaluate employees and efforts to advantage
initiatives your marketing customers shareholders through improved
practices for increased sustainability
awareness
www.ASMIweb.com/Green 3
4. day one
Green Marketing and Sustainability 2009
November 5, 2009, continued
12:15
Lunch Break
1:00
Align Green Marketing Trends with Your Organization’s Mission
Align organizational mission with societal benefits to grow business in a green economy
Explore green communication strategies that connect to your organizational mission
Highlight tools and best practices on utilizing strengths of your mission and your green efforts
Karen Grimm
SVP, Chief Strategy Officer, Siddall, Inc.
2:00
Break & Refreshments
2:15
Balance Green Messaging with Traditional Marketing Approaches
Integrate green messaging with traditional business decision inputs
Determine which practices to ‘green’ and which ones to leave unchanged
Learn how to develop easy and cost efficient green methods
3:15
Measure the ROI of Going Green: A Cost-Benefit Analysis
Assess the ROI of green marketing on cost savings and brand loyalty
Utilize your marketing ROI to garner executive level buy-in for your green initiatives
Evaluate and modify your organizational strategy based on ROI analysis
4:00
Day One Adjourns
“Great content, relevant experience and very
knowledgeable for dos and don’ts and lessons learned.”
Nicola Peill,
Director, Energy & Climate Strategy,
Akamai Technologies
4 www.ASMIweb.com/Green
5. day two
Green Marketing and Sustainability 2009
November 6, 2009
8:30
Continental Breakfast
9:00
keynote address
Identify Challenges, Opportunities and Implications of Green Marketing on
Your Bottom Line
As all organizations attempt to promote their environmentally sound practices it’s important
to stop and consider what you’re marketing. When promoting your organization as green or
sustainable, how will it affect your bottom line? During this keynote address you will learn to:
Assess the social and environmental sustainability of your organization’s practices to
understand the value of going green
Identify possible roadblocks and pitfalls in your strategy as well as ways to combat
those issues
Learn where to find new opportunities in promoting sustainable practices
Grant Draper
Partner, COO, The Element Agency
10:00
Break & Refreshments
10:15
Understand the Green Consumer
Invest in green initiatives and appeal to the growing green marketplace consumers
Recognize the green consumer’s growth and spending patterns and the benefit of offering
socially responsible products
Understand if, when, and why consumers are buying green
John Friedman
Senior Director, Public Relations, Sodexo, Inc. and Chair, Board of Directors; Sustainable
Business Network of Washington (SB NOW)
11:15
Educate the Consumer on Your Green Product
Craft messages that attract, engage and motivate consumers to learn more about your
product or service
Create a platform that accurately reflects your green initiatives and informs your consumer
Identify various media outlets to effectively launch and leverage your green campaign
John Friedman
Senior Director, Public Relations, Sodexo, Inc. and Chair, Board of Directors; Sustainable
Business Network of Washington (SB NOW)
12:15
Lunch Break
www.ASMIweb.com/Green 5
6. day two
Green Marketing and Sustainability 2009
November 6, 2009, continued
1:00
Leverage Customer Data to Harness Green Initiatives
Utilize customer data and profiles to determine appropriate initiatives and their impact
Discover areas for growth and development through customer feedback
Develop reporting strategies to effectively use customer data in strategic decision making
2:00
Break & Refreshments
2:15
Learn How to Stay Ahead of Your Green Competition
Share current statistics on the use of corporate social responsibility and green marketing
initiatives in various industries
Learn the value of green initiatives that lend a hand in increasing brand recognition and loyalty
Identify best practices of leading organizations to gain a advantage on the competition
3:15
Bring Authenticity to Your Brand and Avoid the “Greenwashing” Label
Avoid the label of “greenwashing” by going beyond standard initiatives that leave little to
no impact
Improve your supply chain and manufacturing operations to support a more legitimate
sustainable brand story
Maintain your organization’s reputation by advertising truthful environmental practices or the
environmental benefits of your product or services
John Rooks
President, The Soap Group
4:00
Day Two Adjourns
sponsorship opportunities
As a conference and training provider, The American Strategic Management Institute is an expert in
bringing together leaders to share and discuss best practices and innovations. We connect decision-
makers with respected solution providers.
ASMI offers four different pre-designed sponsorship packages:
Event Co-Sponsor Session Sponsor Luncheon Sponsor Exhibit Booth Sponsor
For more information on sponsorships or to get started, contact Blake Humble at 858-866-9352 or
email him at Blake.Humble@ASMIweb.com
6 www.ASMIweb.com/Green
7. Green Marketing and Sustainability 2009
Logistics & Registration
Cancellation Policy
Venue and Hotel: For live events: ASMI will provide a full refund less $399
Green Marketing and Sustainability 2009 will administration fee for cancellations four weeks before the event.
be held at The Performance Institute’s Training If cancellation occurs within two weeks prior to conference start
date, no refund will be issued. Registrants who fail to attend
Center in Arlington, VA, just one block east of the and do not cancel prior to the event will be charged the entire
Courthouse stop on the Orange Line of the DC registration fee.
Metro. A public parking garage is located inside
All the cancellation requests need to be made online.
of the building for $10/day. Continental breakfast, Your confirmation email contains links to modify or cancel
refreshments and lunch will be provided for registrations. Please note that the cancellation is not final until
delegates on each day. you receive a written confirmation.
Payment must be secured prior to the conference. If payment
The Performance Institute Conference Center is not received by the conference start date, a method of
1515 N. Courthouse Rd., Suite 600 payment must be presented at the time of registration in order
Arlington, VA 22201 to guarantee your participation at the event.
703-894-0920
Quality Assurance
A limited number of rooms have been reserved ASMI strives to provide you with the most productive and
at the Arlington Rosslyn Courtyard by Marriott effective educational experience possible. If after completing
the course you feel there is some way we can improve, please
at the prevailing rate of $209.00 until October
write your comments on the evaluation form provided upon
5, 2009. Please call the hotel directly and your arrival. Should you feel dissatisfied with your learning
reference code “Green Marketing” when making experience and wish to request a credit or refund, please submit
reservations to get the discounted rate. The hotel it in writing no later than 10 business days after the end of the
training to:
is conveniently located three blocks from the
Rosslyn Metro station. Please ask the hotel about Corporate Headquarters
ASMI: Quality Assurance
a complimentary shuttle that is also available for
c/o Thompson Publishing Group
your convenience. 805 15th Street, NW – 3rd Floor
Washington, D.C. 20005
Arlington Rosslyn Courtyard by Marriott Note: As speakers are confirmed six months before the event,
1533 Clarendon Blvd. some speaker changes or topic changes may occur in the
Arlington, VA 22209 program. ASMI is not responsible for speaker changes, but will
Phone: 703-528-2222 / 1-800-321-2211 work to ensure a comparable speaker is located to participate in
the program.
www.courtyardarlingtonrosslyn.com
If for any reason ASMI decides to cancel this conference, ASMI
Tuition & Group Discounts: accepts no responsibility for covering airfare, hotel or other
costs incurred by registrants, including delegates, sponsors and
The tuition rate for attending the Green guests.
Marketing and Sustainability 2009 is as follows:
Offerings Early Bird Regular Rate Discounts
• All ‘Early Bird’ Discounts must require payment at time of
Conference $1399 $1599 registration and before the cut-off date in order to receive any
Workshop – $299 discount.
• Any discounts offered whether by ASMI (including team
* For the Early Bird rate, register by August 26, 2009 discounts) must also require payment at the time of
registration.
• All discount offers cannot be combined with any other offer.
For more information on group discounts for • Discounts cannot be applied retroactively
Green Marketing and Sustainability 2009, please
contact Dave Yerks at 858-866-9381 or email him
at Dave.Yerks@ASMIweb.com
www.ASMIweb.com/Green 7
8. Green Marketing and Sustainability 2009
Logistics & Registration
to register
Call Fax this Form to Visit
877-992-9522 866-234-0680 www.ASMIweb.com/Green
Registration Form
Yes! Register me for Green Marketing and Sustainability 2009
Add the Workshop: Build a Green Marketing Campaign
Please call me. I am interested in a special Group Discount for my team
Delegate Information
Name Title
Organization Dept.
Address
City State Zip
Telephone Fax
Email
Payment Information
Check Purchase Order / Training Form Credit Card
Credit Card Number Expiration Date Verification no.
Name on Card Billing Zip
Please make checks payable to: The Performance Institute
Priority Code: M135-WEB
8 www.ASMIweb.com/Green