This document provides information about a webinar on best green business practices hosted by California State University, Fullerton Extension. The webinar agenda includes an overview of green and sustainability programs, an industry expert panel, and a question and answer session. Program contacts and registration information is provided. The webinar will discuss skill sets needed in sustainability fields and professional networks that can benefit those working in green professions.

1. Sustainability and Economic Growth
Webinars:
BEST GREEN
BUSINESS PRACTICES

2. BEST GREEN BUSINESS PRACTICES
PROGRAM CONTACTS
www.csufextension.org/green
Melem Sharpe at (657) 278‐5232
msharpe@fullerton.edu
Shelly Wang at (657) 278‐5977
slwang@fullerton.edu
www.csufextension.org/green

3. BEST GREEN BUSINESS PRACTICES
AGENDA
I. Overview of Green/Sustainability Programs
II. Industry Expert Panel
III. Q&A

4. BEST GREEN BUSINESS PRACTICES
PROGRAM FEATURES
• Just‐in‐time Topics
• Industry Expert Instructors
• Applicable Learning and Practical Knowledge
• Resources and Support
www.csufextension.org/green

5. BEST GREEN BUSINESS PRACTICES

6. BEST GREEN BUSINESS PRACTICES
GREEN/SUSTAINABILITY PROGRAMS
Applied Sustainability: Commercial Building
Green Building
Gateway to Economic Growth Green building practices transform the
Energy Auditing
design and construction of buildings Develop knowledge to improve energy data
Develop an applied understanding of the
to dramatically decrease the management, apply appropriate energy‐saving
knowledge and skills necessary to make
consumption of natural resources and measures, and make recommendations on
effective decisions regarding the adoption of
the production of waste. structural improvements and system retrofits.
sustainability practices.
Green Data Center Green HVAC Design Cloud
Management Every decision made in the Computing
Best practices in energy design and implementation
efficient data center process of a HVAC system is Cloud Computing allow agility in large
management: Regulatory an opportunity to generate organizations, while also enabling smaller
and financial, facilities energy savings and businesses to create sophisticated
management, hardware to create better indoor and infrastructure.
management, and outdoor environments.
software/systems networks.

7. BEST GREEN BUSINESS PRACTICES
EXPERT PANEL
Mauri Paz, P.E., C.E.M., is a Project Manager for E2
Managetech, Inc., where he applies his expertise in
Energy Management and Energy Management
Information Systems. He is a member of the CSUF
Extended Education Green Industry Advisory Board.
Mauri’s LinkedIn Profile can be found at
linkedin.com/pub/mauri‐paz‐p‐e‐c‐e‐m/a/497/988
Mauri.Paz@e2managetech.com
949‐394‐9492

8. BEST GREEN BUSINESS PRACTICES
EXPERT PANEL
Micheline Birkhead, MBA, is the Managing
Director of, ClearPath Strategies, Inc., specializing in
cleantech and greentech sectors. She is also the Vice‐
President of Strategy and Marketing for CSRware Inc., a
sustainability management software company. She is a
member of the CSUF Extended Education Green
Industry Advisory Board.
Micheline’s LinkedIn Profile can be found at
linkedin.com/in/michelinebirkhead
michelinebirkhead@yahoo.com
760‐802‐2966

9. BEST GREEN BUSINESS PRACTICES
INDUSTRY TRENDS & OPPORTUNITIES
What have you observed to be the trends
toward sustainability in business
operations and business decision making?
www.csufextension.org/green

10. BEST GREEN BUSINESS PRACTICES
INDUSTRY RESOURCES
• US Green Building Council (USGBC)
• Association of Energy Engineers (AEE)
• ASHRAE Engineering for Green and Sustainability
• Green/Sustainability Related Conferences
• Continuing Education

11. BEST GREEN BUSINESS PRACTICES
INDUSTRY TRENDS & OPPORTUNITIES
• Consulting
• Field Expertise
• Sustainability
• Corporate Responsibility
• Energy Management

12. BEST GREEN BUSINESS PRACTICES
INDUSTRY RESOURCES
• Sustainable Industries Magazine
• Environmentalleader.com
• EnvironmentalExpert.com
• Greenbiz.com
• Blog Posts and tweets from Joel Mackower, Marc
Gunther and Adam Werbach

13. BEST GREEN BUSINESS PRACTICES
INDUSTRY TRENDS & OPPORTUNITIES
1. What does sustainability mean to your company or
department?
2. How does sustainability impact your business goals?
3. How will sustainability trends affect your bottom
line?
4. What do employees need to know about
sustainability at your company?
5. How does sustainability impact the way you deliver
your products or services?
6. What do your customers want to know about your
corporate sustainability?

14. BEST GREEN BUSINESS PRACTICES
INDUSTRY TRENDS & OPPORTUNITIES
Examples of Sustainability Key Performance Indicators (SKPIs)
1. Profit per kilowatt‐hour
2. Revenue per ton of carbon
3. % of products with "green design“
4. % of business units analyzed for water risk
5. male/female salary ratio

15. BEST GREEN BUSINESS PRACTICES
SKILL SETS AND COMPETITIVENESS
Can you discuss the skill sets that would
benefit people who want to apply
sustainable business practices?
www.csufextension.org/green

16. BEST GREEN BUSINESS PRACTICES
SKILL SETS
• Broaden current skills to encompass green aspects
in field of expertise
• Understand dynamic regulatory environment
• Understand the value of sustainability for
corporations
• Understand the many ways to conserve water,
efficiently use energy and minimize waste
www.csufextension.org/green

17. BEST GREEN BUSINESS PRACTICES
PROFESSIONAL NETWORKS
What types of professional networks are
beneficial to those individuals new to
green or actively working in a green‐
related profession?
www.csufextension.org/green

18. BEST GREEN BUSINESS PRACTICES
PROFESSIONAL NETWORKS
• Association of Energy Engineers (AEE)
• International Society of Sustainability Professionals (ISSP)
• Free groups on LinkedIn:
Cleantech,
Energy & Utilities Network
Chloregy
Sustainability Professionals
The Natural Step Framework
The US Green Building Council
Women in Cleantech
LOHAS (Lifestyles of Health and Sustainability)

19. BEST GREEN BUSINESS PRACTICES
QUESTIONS?
www.csufextension.org/green

20. BEST GREEN BUSINESS PRACTICES
THANK YOU
• Recording of the Session and information on CSUF Extended
Education courses available at www.csufextension.org/green
• Upcoming webinars:
• Energy Management – Tuesday August 17, 11:30am‐12:30pm
• Building & Construction – Wednesday August 25, 11:30am‐
12:30pm
• Questions, please contact Melem Sharpe at (657) 278‐5232 or
msharpe@fullerton.edu; Shelly Wang at (657) 278‐5977 or
slwang@fullerton.edu