A green industry report of 2014 that surveyed 60 countries worldwide stated that 55% of their consumers did not mind paying higher prices for environment-friendly goods

1. Green Technologies and Living
The blog of green technology advocate Janique Go
Ascending Consumers’ Environment
Consciousness Encourages Growth Of
Green Businesses
March 17, 2017 Janique Go environment preservation, green business, green
technologies
A green industry report of 2014 that surveyed 60 countries worldwide stated that 55% of their
consumers did not mind paying higher prices for environment-friendly goods and that 71% of
American respondents revealed that a product’s impact on global warming and climate change is one
of their considerations in their purchases.
This is a commendable positive outcome of rigorous campaigns and information dissemination about
the alarming state of global health, and such encouraged the mushrooming of so-called green
businesses.
Image source: www.BusinessPundit.com
Sustainable business, or green business, is an enterprise that provides primary consideration to the
welfare of the society or economy, progressively addressing issues such as human rights, gender
equality, greenhouse emissions and reduction of carbon footprints.
Thus, investments abound in technologies of renewing energy as well as o setting its rise in
consumption, like solar panels which are now popular in emerging residential housing development.
Other popular eco-friendly products include new appliances with high ratings from evaluation
agencies and tankless water heaters.


2. Minimization of wastes, another nemesis of legislation for clean air, is another focus of business
establishments particularly those in food service. According to estimates, food wastes account for
bigger percentage of greenhouse gas emissions. Department stores and supermarkets adopt zero
waste business models and recipe-based food delivery services.
Even in the manner of marketing their products, green businesses demonstrate to the consumers
their support to the cause of environment preservation. Some companies opt to advertise through a
showcase of their business cum sustainable practice of air purification or establishing and
maintaining an urban garden. Businesses tend towards paperless transactions through digital
marketing and online advertising.
Meanwhile technology companies encourage telecommuting which is becoming another green
business trend, as traveling from residence to o ice casts significant carbon footprints. Further,
employers save in energy and financial costs with smaller o ice spaces to maintain.
Image source: www.BusinessPundit.com
Continuous growth of green businesses is expected to cater to the parallel increase in consumers’
awareness of the need to protect the environment. Certainly, the business development cost of
designing innovative products is imputed to their market prices. However, a research study revealed
that consumers’ preference is dictated primarily by the functionality and e ectiveness of the good,
and once these are compromised, there is a limit to the price they are willing to pay for the sake of the
environment.
A business development manager based in San Diego, Janique Go possesses a keen interest on green
technologies such as biofuel and water desalination. For more eco-updates, visit this page.

3. Share this:
Twitter Facebook 10
Advertisements
Report this ad
Report this ad
 
Like
Be the first to like this.
Related
The green startup: Eco-
friendly business ideas
Business Basics: What’s So
Important About Going
Green?
REPOST: Ford and Coca-
Cola team up over green
technologyIn "Janique Go "
In "Janique Go " In "auto show"