The Digital Digest #89 highlights key digital and social media trends impacting brands, including Facebook's new story placement feature and the launch of YouTube's dedicated fashion vertical. Additionally, it discusses Instagram's native scheduling capability through Facebook Creator Studio and the effectiveness of hashtag placement in captions versus comments. The newsletter emphasizes the need for brands to adapt their strategies accordingly to enhance their digital presence and engagement.

1. THE DIGITAL DIGEST
By Gravity Thinking
#89

2. We like to keep a razor-sharp focus on the digital and
social trends, conversations and people that matter to
our audiences. Our social round-up curates the most
essential news that brands need to be aware of.
Read on for the headlines that matter most.
EDITION #89
THE ONLY ONLINE TRENDS
& INNOVATIONS ROUND-UP
YOU NEED
2

3. Facebook is trialing a new feature which consists of showcasing
pages' published stories, in a new in-feed panel. Stories are already
featured at the top of the feed, but now you will be able to buy
additional story placements, expanding your opportunity to optimise
across the channels. This will give brands extra amplification for their
page's Stories, which is a format that already delivers higher click-
through-rates than in-feed posts.
https://www.socialmediatoday.com/news/facebook-highlights-page-stories-in-feed-separate-panel-
expanding-opportun/562095/
ACTION: Speak to your paid media agencies/ managers to ensure
that all placements are being fully utilised and that they are aware of
this, as it will help to drive down CPC prices and increase CTRs.
Facebook Highlights Page Stories - Expanding
Opportunity for Brand Exposure

4. https://techcrunch.com/2019/09/05/youtube-launches-a-dedicated-fashion-vertical/?
guccounter=1&guce_referrer_us=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_cs=tds30RFepKOzZdRGD7Kq5g
ACTION: Be prepared for more industry verticals going live in the
next few months and think about how you can build a stronger
YouTube strategy to ensure that you're top of mind and ahead of
competitors within the vertical.
YouTube launches a dedicated
Fashion vertical
Fashion and beauty videos generated more than 169 billion
views on YouTube last year alone (according to Statista) and this
type of content is doing so well that YouTube has launched a
new vertical called YouTube Fashion.
This hub is a place that all fashionistas can go to to indulge in
their passion and seek inspiration. This leads to an even more
competitive digital environment for the industry, especially during
fashion week.

5. It's official... native Instagram scheduling can now be achieved via an
official app. Instagram scheduling has previously proven difficult, with
community managers having to use third party tools to pre-load posts
before posting live (as scheduling was impossible).
The new option is available in Creator Studio and allows you to
schedule and publish posts natively to Instagram, including IGTV
content too. This is especially helpful when you're working across
several different campaigns, always on content and events.
https://wersm.com/how-to-publish-and-schedule-posts-to-instagram-from-facebook-creator-studio/?
utm_source=WeRSM+Newsletter+Subscribers&utm_campaign=bd66a89b76-
EMAIL_CAMPAIGN_2018_12_12_COPY_01&utm_medium=email&utm_term=0_bf593dfd9e-bd66a89b76-44449717
ACTION: This tool will help to schedule large amounts of content at
once, ensuring that nothing is missed and your accounts are being
run as ultra-slick content machines.
Starting today Page admins can publish and
schedule posts on Instagram and IGTV from the
Facebook Creator Studio.

6. A common question amongst brands and marketers is where
should hashtags live? Visually when hashtags are placed within
the comments it presents a cleaner look to the posts and overall
grid, instead of cluttering the caption.
The teams at Socialinsider and Quuu conducted a study
containing 650k Instagram posts, originating from 6,784
individual brand profiles. The results showed that placing
hashtags within the caption did result in better reach, on
average, for the analysed posts.
https://www.socialmediatoday.com/news/where-should-you-place-your-instagram-hashtags-in-the-caption-or-in-the-f/562009/
ACTION: Putting your hashtags in the first comment is not
worth the aesthetic benefit, as it leads to less exposure. Stick to
caption hashtags, but alternate them to avoid over cluttering the
caption.
Where Should Hashtags live on Instagram - in
the Caption or in the First Comment? [Study]

7. @Copyright Gravity Thinking
www.gravitythinking.com
Emerson Studios,
4-8 Emerson Street,
London. SE1 9DU
0203 141 7700
WE ARE AN AWARD-WINNING, INDEPENDENT CREATIVE AGENCY WITH
STRATEGY AT THE HEART OF EVERYTHING WE DO.
We create ideas that are designed for where audiences are: social. This means that we take a social-up
rather than advertising-down approach. It’s why we used online trolling to launch a new car brand, turned
Twitter complaints into gin chat and made the school run into a Facebook mini-series.