Gravity Blogger Outreach

The document discusses changing the mindset around social media and unlocking its potential for brands. It argues that social should not be seen as merely an add-on but rather as a way to develop relationships and achieve advertising goals more intelligently. It then outlines five principles for brand building on social media: approach each post with campaign-level care, elevate content beyond existing followers, prepare to act quickly, always add value, and properly measure and learn from performance. Examples of major brands successfully applying these principles are provided.

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The Social Scriptures 2012 Gravity Thinking

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This document discusses programming aspects of wireless sensor networks and non-uniformity issues. It analyzes programming efforts for developing test cases using wireless sensor network solutions versus traditional tools. It also explores system performance based on metrics like overhead, energy usage, and resource utilization. Key frameworks discussed include WiSeKit for adaptive applications, Remora for component-based programming, and extensions that enable distributed sensor services, dynamic reconfiguration, and integration with Internet systems.

Threep presentation steven johnson

Steven Johnson

Threep is a mobile app that rewards users for sharing experiences in groups of 3 or more. It offers various types of promotions through retailers and brands. Users "Threep" a promotion by checking in together at a location. If check-ins match, users receive a reward like a discount. The app aims to increase social connections and retailer traffic. It has prototypes and seeks funding to expand partnerships and marketing.

C 1.2 Acepciones

El documento define las relaciones públicas como un arte aplicado a las ciencias sociales con el objetivo de alinear los intereses de una empresa o institución con la sociedad para generar credibilidad y confianza. Las relaciones públicas son fundamentales para lograr objetivos estratégicos y fomentan el éxito de una organización cuando forman parte integral de su dirección. Se trata de una disciplina de gestión que busca influir en las actitudes de los individuos a través de una comunicación verdadera y completa.

Commandant of Marine Corps Posture Statement_2015 to Congress

Attached is the current posture statement and opening statement from yesterday's briefing by General Dunford to the House Appropriations Subcommittee on Defense. Topics in the Posture Statement include: • OEF-Afghanistan • ARG/MEU Operations • SPMAGTF-CR Operations • Marine Corps in the Pacific • Black Sea Rotational Force, Embassy Security Forces, and Theater Security Cooperation • Fiscal Year 16 Budget Priorities • Force Structure • Amphibious Combat Vehicle • Joint Light Tactical Vehicle • Joint Strike Fighter • CH-53K • Command, Control, Communications and Computers • Naval Integration and Programs of Interest Readiness • High Quality People • Unit Readiness • Capacity to Meet Combatant Commanders' Requirements • Facility Investments • Equipment Modernization and Innovation • Marine Corps Force Integration Program (MCFIP) • Sexual Assault Prevention and Response (SAPR) • Suicide Prevention • Wounded Warriors • Transition Readiness

GAO - Surface Ships: Status of the Navy’s Phased Modernization Plan

The Navy originally proposed a Phased Modernization Plan in 2014 that would place 11 cruisers and 3 dock-landing ships into reduced operating status for up to 12 years for maintenance and modernization. However, in 2015 the Navy significantly revised the plan in response to congressional concerns about capacity shortfalls. The revised plan limits the number of cruisers in modernization status at one time to no more than 6, and the time per cruiser to no more than 4 years. The Navy did not consider formal alternatives to the original plan and revised it primarily to address congressional concerns about reduced fleet capacity.

Advertising Media Kit - Cut Through The Clutter

FleetAnswers

Manscaping, tattoos and identity theft

The document discusses how Gravity Thinking uses social intelligence to understand consumer conversations and develop marketing strategies for clients. It provides examples of how Gravity Thinking analyzed social media discussions regarding brands like Philips, Sailor Jerry rum, Maximuscle, Gaggia coffee machines and air fryers to develop targeted strategies addressing consumer interests and concerns.

C 1.1 Espectro De Rrpp

Este documento describe los elementos y objetivos fundamentales de las relaciones públicas. Define las relaciones públicas como un proceso continuo de comunicación entre una organización y sus públicos para crear buena voluntad y comprensión mutua. Los objetivos de las relaciones públicas incluyen establecer comunicación bidireccional con los públicos, maximizar la inversión en reputación corporativa, y anticipar y manejar posibles crisis que podrían afectar la imagen de una organización.

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Yormary Gil Leal

Changing media summit review: March 2011

1) Gravity Thinking attended the Changing Media Summit hosted by the Guardian which featured leaders from major media, technology, and marketing companies discussing the changing media landscape. 2) Key themes that emerged were the rise of content and social media, changing consumer media habits, and how brands can leverage opportunities while avoiding risks in this new environment. 3) Brands will need to become more responsive, participative, and meaningful by embracing open collaboration and providing quality content while carefully managing their online presence and communities.

2014: The Year Of Content

This document discusses the evolution of content marketing over the past century and how different social media platforms require different content strategies. It provides examples of how brands like Red Bull, Asda, and Topshop are successfully using platforms like YouTube, Facebook, Twitter, and Pinterest to engage audiences. While content marketing has been around for over 100 years, new technologies and the rise of social media have created new opportunities for storytelling and brand advocacy. However, the document cautions that success requires understanding audiences and choosing the right platforms and content for each.

Gravity thinking digital digest #89

Gravity Thinking Social Digest #51

This document provides a summary of recent social media trends and innovations. It discusses new shopping tools added to Instagram to help businesses capitalize on buyer interest during the holiday season. It also mentions Facebook rolling out an "unsend" feature on Messenger to allow users to remove messages within 10 minutes. Additionally, it covers Instagram introducing a dashboard to track time spent on the app and LinkedIn enhancing sharing and management tools for company pages.

Gravity Thinking Social Digest #46

This document summarizes the latest social media news and trends. It discusses Snapchat launching original TV-like shows to attract younger audiences, Facebook rolling out support for 3D photos, expanding chat features in Facebook Groups, and changes to how Facebook Pixel and Twitter Moments work. It also notes that YouTube accounts for 47% of global music streaming, even though most of it is through free listening rather than YouTube's paid music service. The document provides actions brands can take in response to each trend.

Gravity Thinking Social Digest #42

Gravity Thinking Social Digest #25

This document provides a summary of the latest social media trends and innovations from The Social Digest. It discusses new capabilities on Snapchat like face filters and augmented reality shopping. It also mentions new features on Facebook like QR codes for pages and reports on key discussion trends. Additionally, it notes growth in users and time spent on Reddit as well as continued steady usage of Facebook despite privacy issues.

Gravity Thinking Social Digest #26

This document provides a summary of recent social media trends and innovations in 6 paragraphs. It discusses new features on Instagram that allow users to upload multiple photos and videos to stories simultaneously, tests of unskippable ads on Snapchat, Facebook showing pre-roll ads in more places, redesigns of Pinterest business profiles, new muting capabilities on Twitter, Spotify releasing a new ad-supported app with personalized playlists, social media surpassing price comparison sites for product research, new augmented reality lenses called "Snappables" on Snapchat, and information about the company Gravity Thinking that focuses on social media strategy.

Influencer Marketing 101

Using data to put a face to your Facebook fans

1. The document discusses using Facebook user data and segmentation analysis to better understand a brand's fan base. It provides examples of analyzing fans' profiles, interests, behaviors, and developing statistically significant audience segments. 2. One sample segment is the "Passionate Urbanite" whose interests revolve around media consumption and cars. Metrics on their key page likes and behaviors are shown. 3. Another sample segment is the "Savvy Mom" who looks for deals and coupons online to support her family and potentially earn extra income. Her key characteristics and page likes are described.

Gravity Thinking SXSW Overview

SXSW 2012 saw over 25,000 attendees gather in Austin, Texas to discuss emerging trends in technology and social media. Several key themes emerged, including the growth of "SoLoMo" platforms that integrate social, local, and mobile features; the importance of user privacy as data sharing increases; and the potential for using new technologies to drive social good. Many brands actively engaged attendees through hackathons, sponsored events, and other interactive experiences, demonstrating the power of social media for business. The festival highlighted the growing influence of online communities and importance of transmedia storytelling across multiple screens.

4 key facebook metrics you should be using right now social media week 2013

The document discusses key Facebook metrics and how to optimize content performance using EdgeRank. It recommends measuring content performance, designing for different audiences, monitoring all user actions including negative ones, spending advertising dollars wisely, using calls to action, targeting non-fans with strong content, and only amplifying the best content. The goal is to make EdgeRank work in favor of showing content to more users.

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