Your weekly update on all things happening in the wonderful world of social w/c 15th Oct 2018

1. THE SOCIAL DIGEST
By Gravity Thinking
#46

2. We like to keep a razor-sharp focus on the digital and
social trends, conversations and people that matter to
our audiences. Our social round-up curates the most
essential news that brands need to be aware of.
Read on for the headlines that matter most.
EDITION #46
THE ONLY SOCIAL TRENDS &
INNOVATIONS ROUND-UP
YOU NEED
2

3. Snapchat has revealed a load of new, original, TV-like shows. These
include teen dramas and documentaries, and are shot ver>cally to be
viewed via smartphone. The snap “Originals” will have their own
sec>on within the app, and each episode will average five minutes in
length. They will also let viewers swipe up on their smartphone screen
to open virtual “show portals” and step inside augmented reality
scenes from the shows.
Snap has stated that, since the start of the year, it has tripled the
number of users watching its original shows.
https://www.telegraph.co.uk/technology/2018/10/10/snapchat-launches-new-original-shows-bid-win-back-users/
ACTION: IF YOUR BRAND IS SEEKING TO REACH YOUNGER
AUDIENCES WHO SPEND LESS TIME WATCHING TV OR WHO
USE DIGITAL AND MOBILE ALTERNATIVES, CONSIDER USING
SNAP’S MID-ROLL, NON-SKIPPABLE ADS WITHIN SNAP
ORIGINALS.
SNAPCHAT LAUNCHES NEW ORIGINAL
SHOWS IN A BID TO WIN BACK USERS

4. Facebook has begun rolling out support for its 3D photos, making
portrait mode images look much more realis>c. Dual-camera setups
mean that Facebook can separate the subject from the background of
the photo to create a more layered look. The result is a lifelike image
that appears to move as you scroll.
https://mashable.com/article/facebook-3d-photos-in-news-feed/?europe=true#3FwL20nfsmqD
ACTION: CONSIDER HOW YOUR BRAND CAN UTILISE THIS
FEATURE TO CREATE MORE ENGAGEMENT WITH YOUR STATIC
POSTS.
FACEBOOK NOW LETS YOU POST HYPER-
REALISTIC 3D PHOTOS

5. Facebook is rolling out a new feature allowing Groups to launch
specific sub-chats with up to 250 members, with the addi>onal ability
to start audio or video calls with up to 50 members. Users must opt-in
to a chat before receiving updates, but can also adjust no>fica>on
seMng to stop all alerts, or only get alerts when somebody specific
men>ons them.
https://www.engadget.com/2018/10/11/facebook-groups-now-supports-250-person-chat-rooms/
ACTION: CONSIDER WHETHER YOUR BRAND COULD BENEFIT
FROM GROUP CHATS, PERSONALISING THE COMMUNICATION
WITH ITS FANS/POTENTIAL CUSTOMERS.
FACEBOOK GROUPS NOW SUPPORTS 250-
PERSON CHAT ROOMS

6. On 24th October, Facebook will begin offering adver>sers first-party
cookies for Facebook Pixel tracking. This is op>onal, but if marketers
do not enable first-party cookies within Facebook they will limit the
informa>on that Facebook can share on campaign measurement.
These seMngs can be updated in Events Manager.
https://www.marketingdive.com/news/report-facebook-pixel-adds-first-party-cookies-option-for-advertisers/539064/
ACTION: CONSIDER ENABLING FIRST-PARTY COOKIES IF YOUR
BRAND WANTS TO CONTINUE TARGETING ADS AND
MEASURING CAMPAIGNS WITHOUT HAVING TO RELY ON
THIRD-PARTY COOKIES.
FACEBOOK PIXEL ADDS FIRST-PARTY
COOKIES OPTION FOR ADVERTISERS

7. Facebook Workplace has added a load of new features to compete
with Slack and MicrosoU’s Teams. Firstly, the “chat” feature will now
enable users to start chats, calls and video conversa>ons either one-
to-one or in groups. There is also now the ability to add in replies, do
not disturb and pinning features, which ul>mately results in
“algorithmic” sor>ng as users can pin “important” posts to the top of
the feed. Addi>onally, Facebook is bringing its Safety Check feature
from the main app to Workplace, as a tool which can be controlled by
admins to check on the status of employees during a cri>cal incident,
such as an office building fire.
https://techcrunch.com/2018/10/09/facebook-workplace-conference/?guccounter=1
ACTION: EXPLORE WHICH EMPLOYEE CHAT SERVICE FITS BEST
WITH HOW YOUR BRAND USES COMMUNICATION AND IT.
FACEBOOK WORKPLACE ADDS
ALGORITHMIC FEED, SAFETY CHECK AND
ENHANCED CHAT

8. From 23rd October, users will have to use TwiZer’s website when
crea>ng a Moment, as it will no longer be possible within the iOS and
Android apps. This is due to seeing low usage.
https://www.engadget.com/2018/10/10/twitter-moments-on-mobile/
ACTION: IF MOMENTS ARE A PART OF YOUR BRAND’S CONTENT
PLAN, ENSURE YOUR COMMUNITY MANAGEMENT ARE AWARE
OF THIS AND ARE USING DESKTOP TO DO SO.
TWITTER ENDS THE ABILITY TO CREATE
MOMENTS ON MOBILE

9. The majority of music streamers are listening for free on YouTube. 47%
of global music consump>on is happening on the pla^orm, with 52%
of on-demand music streaming occurring over video.
https://mashable.com/article/youtube-47-percent-of-on-demand-music-streaming/?europe=true#7MfyC6bwskqL
ACTION: AS CONSUMERS ARE CONTINUING TO ENJOY FREE
MUSIC, YOUR BRAND SHOULD PROCEED TO INCORPORATE
YOUTUBE INTO ITS PAID AD STRATEGY.
YOUTUBE ACCOUNTS FOR 47% OF MUSIC
STREAMING, AND IT’S NOT THROUGH ITS PAY
SERVICE

10. @Copyright Gravity Thinking
www.gravitythinking.com
Emerson Studios,
4-8 Emerson Street,
London. SE1 9DU
0203 141 7700
WE ARE AN AWARD-WINNING, INDEPENDENT CREATIVE AGENCY WITH
STRATEGY AT THE HEART OF EVERYTHING WE DO.
We create ideas that are designed for where audiences are: social. This means that we take a social-up rather
than advertising-down approach. It’s why we used online trolling to launch a new car brand, turned Twitter
complaints into gin chat and made the school run into a Facebook mini-series.