Digital Winners 2013: Johan rostoft
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The document discusses long-term trends in a fast changing world and making strategic business decisions. It notes key trends like emerging markets, increased internet and mobile use, changing distribution models, and competitive landscapes present both threats and opportunities. Online classifieds are positioned for growth given these trends. Telenor brings value through initiatives like zero-rating campaigns with Facebook. The author concludes that partnering with the global leader in online classifieds allows them to leverage trends strategically for a smart business decision with financial and synergistic benefits.
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DW 2015: Per Olav Monseth & John M Lervik. The Polaris Way
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DW 2015: Jen Wong - Content & Commerce
1. Popsugar is a digital media company focused on lifestyle content for millenials with a large engaged global audience. It has expanded into e-commerce through a subscription box service and influencer marketplace.
2. The document discusses trends in content and commerce, including the rise of mobile and video consumption, shopping experiences becoming more like browsing content, and the growth of shoppable social platforms and video.
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DW 2015: Frode Eilertsen - The Future is Now
The document discusses Schibsted's transformation into a global internet company. It outlines Schibsted's history of disruption and success, from a Norwegian to Scandinavian to global company. It describes how Schibsted has massive reach across 5 continents and hundreds of millions of users. The document then discusses how the internet has changed with new trends like cloud, sensors and smart devices. This creates both new problems around information overload and new opportunities around personalized experiences on an "identified web." Schibsted is well-positioned to capitalize on these changes by combining its local and global scale with a rich data set on users. It outlines Schibsted's strategy to build logged-in ecosystems by rethinking its newsrooms, marketplaces
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