Crawford Group, a marketing workforce solutions agency in partnership with Attendease, an event automation platform provider presents - Work Smarter, Not Harder webinar. The webinar explains how to build a winning marketing team and technology stack to effectively deliver your events.
Here’s what you’ll learn:
• How to assess your event marketing services needs
• How to select the right approach to build your team
• How to build a technology stack that works for you
• How Adobe streamlined their event management process
Are you doing enough to engage your B2B customers and channel partners? Without a collaborative community, the answer is probably no.
Find out more about how social business communities can tap the full power of your customers and the potential of your partners. Learn more about Jive Software: http://bit.ly/1aTo6Vq
FLASH CLASS: How to Monetize Virtual Events - Webinars, webcasts, podcasts, a...Social Jack
In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. In an era of increased digital communication, our team, who has delivered over 2,000 webinars, podcasts, webcasts, and more, will share some of the critical steps that you need to monetize your next virtual event. Whether it's it referrals, new sales, speaking, getting hired, or promoted, you decide how you want to monetize.
We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual.
Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success.
Turning Sales Enablement into Sales Success with Badgeville and CDWBadgeville, Inc.
Turning Sales Enablement into Sales Success
How do you ensure your sales and channel enablement programs are effective? How do you motivate sellers to complete online versus training? Retain that training?
Join our hour-long webcast with CDW, a leading provider of technology solutions for business, government, education and healthcare in the US and Canada. Hear how they used gamification and digital motivation to motivate their sales teams to complete training that led to a 56% rise in average training completion per account manager and increasing sales confidence by 10%.
Enterprise Gamification Best Practices: What to do, What to expectBadgeville, Inc.
Webinar held live on October 1, 2015 with Karen Hsu and Steve Sims at Badgeville. Watch the webinar on-demand here: https://badgeville.com/enterprise-gamification-best-practices-what-to-do-and-what-to-avoid/
Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business ...Social Jack
In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. Marketing and producing a successful webinar is more than just buying software and flipping the switch. Our team, who has delivered over 2,000 webcasts, will share some of the critical steps that you need to be successful.
We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual.
Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success.
Survive the digital transition by joining this brief overview, where we show you how to jump in, have fun, and seamlessly pull off a successful, popular webcast.
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have trained and coached over 120,000 professionals, globally, throughout the last 15 years.
About Jackson DeLisle
Jackson has always been a production-enthusiast - with a passion for digital marketing stemming from childhood, he made it a priority to leverage and improve video strategies for his clients. For over 7 years, he has demonstrated the ability to effectively coach clients on building and maintaining their Influence on social media, as well as oversee the production of Social Jack’s live Influencer streaming programs such as monthly Flash Classes, webinars, and the weekly webcast/podcast, Influence Factory, which he was an integral part of creating.
About Social Jack
The Social Jack™ Team has successfully coached and trained over 120,000 professionals on Influencer Development, Social Selling, and B2B Influencer Marketing. Through their educational resources and services, they’ve helped thousands of individuals unlock their Influence and distinguish their digital presence.
HSM Global-Madrid featuring Charlene LiCharlene Li
Special management program on social media sponsored by HSM Global featuring Charlene Li. This was a day-long program on how to create a social media strategy, that took place in Madrid on 12 April 2011. More info available at http://es.hsmglobal.com/contenidos/charleneli.html
Are you doing enough to engage your B2B customers and channel partners? Without a collaborative community, the answer is probably no.
Find out more about how social business communities can tap the full power of your customers and the potential of your partners. Learn more about Jive Software: http://bit.ly/1aTo6Vq
FLASH CLASS: How to Monetize Virtual Events - Webinars, webcasts, podcasts, a...Social Jack
In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. In an era of increased digital communication, our team, who has delivered over 2,000 webinars, podcasts, webcasts, and more, will share some of the critical steps that you need to monetize your next virtual event. Whether it's it referrals, new sales, speaking, getting hired, or promoted, you decide how you want to monetize.
We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual.
Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success.
Turning Sales Enablement into Sales Success with Badgeville and CDWBadgeville, Inc.
Turning Sales Enablement into Sales Success
How do you ensure your sales and channel enablement programs are effective? How do you motivate sellers to complete online versus training? Retain that training?
Join our hour-long webcast with CDW, a leading provider of technology solutions for business, government, education and healthcare in the US and Canada. Hear how they used gamification and digital motivation to motivate their sales teams to complete training that led to a 56% rise in average training completion per account manager and increasing sales confidence by 10%.
Enterprise Gamification Best Practices: What to do, What to expectBadgeville, Inc.
Webinar held live on October 1, 2015 with Karen Hsu and Steve Sims at Badgeville. Watch the webinar on-demand here: https://badgeville.com/enterprise-gamification-best-practices-what-to-do-and-what-to-avoid/
Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business ...Social Jack
In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. Marketing and producing a successful webinar is more than just buying software and flipping the switch. Our team, who has delivered over 2,000 webcasts, will share some of the critical steps that you need to be successful.
We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual.
Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success.
Survive the digital transition by joining this brief overview, where we show you how to jump in, have fun, and seamlessly pull off a successful, popular webcast.
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have trained and coached over 120,000 professionals, globally, throughout the last 15 years.
About Jackson DeLisle
Jackson has always been a production-enthusiast - with a passion for digital marketing stemming from childhood, he made it a priority to leverage and improve video strategies for his clients. For over 7 years, he has demonstrated the ability to effectively coach clients on building and maintaining their Influence on social media, as well as oversee the production of Social Jack’s live Influencer streaming programs such as monthly Flash Classes, webinars, and the weekly webcast/podcast, Influence Factory, which he was an integral part of creating.
About Social Jack
The Social Jack™ Team has successfully coached and trained over 120,000 professionals on Influencer Development, Social Selling, and B2B Influencer Marketing. Through their educational resources and services, they’ve helped thousands of individuals unlock their Influence and distinguish their digital presence.
HSM Global-Madrid featuring Charlene LiCharlene Li
Special management program on social media sponsored by HSM Global featuring Charlene Li. This was a day-long program on how to create a social media strategy, that took place in Madrid on 12 April 2011. More info available at http://es.hsmglobal.com/contenidos/charleneli.html
Tracking Chapter Effectiveness: Tips for Creating Powerful DashboardsBillhighway
How many of us struggle with getting chapter volunteers to submit reports? How many of us have a file folder full of individual spreadsheets or reports? Maybe you even have some great chapter data, but are you able to make this data meaningful for your chapters, your board or even your staff? When attempting to track chapter effectiveness, knowing what to measure is just one part of the equation. The other is knowing how to collect, store and share that data, in addition to recognizing and tracking the data trends.
Check out this webinar where we share tools and tips for creating benchmarking dashboards that give input to your chapters and staff. In this webinar, you’ll hear stories from other associations on what methods they have used to leverage their data, and how they have helped chapters and staff make better decisions about what’s needed to serve member needs.
The Chapter Playbook: Part 2 — Marketing, Membership and EventsBillhighway
Some call it a chapter toolkit, we call it a Chapter Playbook. In part 2 of this mini-series, we cover:
- Marketing, membership and event information you should consider when creating your Chapter Playbook.
- Key questions for you to ask yourself as you build out a toolkit for your chapters to follow to set them up for success.
- Best practices to arm your chapters with to help them optimize their membership and event efforts.
10 Warning Signs a Chapter Restructure May Be In Your FutureBillhighway
On-demand available here: http://bit.ly/2oja77E
How do you know if your chapter network is in trouble? Have you heard whispers or rumors that change is needed? If you’re getting red flags or have a gut feeling but aren’t exactly sure what you should be looking for, then this webinar is for you.
Rowing the Same Direction: How ACG Has Aligned Global & ChaptersBillhighway
On-demand available here: bit.ly/2iklNR2
Join us for our Q&A with Gary LaBranche, CEO at the Association for Corporate Growth. We discuss the challenges faced by ACG and how those challenges impacted relationships with chapters. As well as, the key resources, technologies and services essential to ACG’s successful transformation.
The world of B2B Marketing has dramatically changed - all in a relatively short period of time. How can you ensure you haven't already been left behind? Be in the know about what's next in B2B marketing innovation.
This video will introduce you to basic concepts of gamification on your intranet, the ways to approach it, and various tactics to better support engagement as well as various intranet initiatives.
On-demand available here: http://bit.ly/2l4rNhs
In this webinar, we'll dive deep into leading and lagging KPIs and their importance in developing effective dashboards to monitor chapter performance.
Proven Recipes for Designing Highly Adoptive Portals #collab365Kanwal Khipple
No one starts a project with the intent of building an ugly intranet. We always have good intentions to build the best communication and collaboration portal the company has ever seen. We ensure that executives and end users are involved to design and implement from a portal based on their experience. What ends up happening? Portals are built with too many links to content or even stale content, images that take too long to load or are generic. You even had good intentions to leverage many features and perhaps some are even using it. What you typically find is that after the initial buzz of the launch, adoption fails. Why is that? If that sounds like what you recently went through, then attend this session to learn the strategies and implement them tomorrow. Learn the key principles in building innovative solutions that are simple but capture user’s attention and increase adoption.
Small charity focus: developing and implementing a digital-first strategy | C...CharityComms
Gemma Collins-Ellis, communications manager and Sarah Rughoonundon, digital lead, Bliss
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How To Create A Billion $ Category: Mark Organ's Dreamforce '13 KeynoteInfluitive
Why just a build a company when you can create a whole new category instead? That’s the question that Influitive founder and CEO Mark Organ explored in his packed Founders Forum session at Dreamforce 2013.
Here’s one really good reason: category creators tend to grow revenue 4x faster and grow market cap 6x faster than those companies that enter a category later on.
Based on Mark’s experience building marketing automation category creator Eloqua, what he’s learned so far as Influitive (http://influitive.com) carves out a brand new category – advocate marketing – a little over a decade later, and his observations on why other powerful category creators, including Salesforce.com, Tesla and Keurig, have been so successful, his presentation proposes a whole new framework for category creation.
*Enhanced with new content and optimized for SlideShare*
Original recorded presentation: http://youtu.be/Pw_mTsKB1R4?t=1s
How to Create a Collaborative Chapter Marketing MovementBillhighway
With the generational shift and rise of digital engagement, more chapter-based associations are starting to incorporate influencer models into their digital media marketing strategies. Unsurprisingly, many association leaders are looking to their chapters to help keep their marketing momentum going. In our upcoming webinar–How to Create a Collaborative Chapter Marketing Movement–we’ll provide examples of what other associations have done to drive membership engagement, particularly with younger generations.
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
Building Personal Online Journeys - #HTWEB15 - from Purple VisionPurple Vision
At Harnessing the Web 2015, the annual MemberWise conference, Purple Vision colleagues Mags Rivett & Dawn Varley presented online journeys for members.
This presentation identifies what they are, why you need them and how to get started - as well as some of the pitfalls to consider when setting this up.
The session was interactive and invited attendees to draw a journey each and hand it in. Purple Vision have created a playbook of example journeys for event delegates based on this.
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...Bryan K. O'Rourke
This presentation, including video, was shared by Bryan O'Rourke at the 2012 Athletic Business iClubs Conference. The content addresses why health clubs should use social media; the philosophy required to make it work; and platforms and tools for success.
Creating a Stellar Chapter Development PlanBillhighway
On-demand available here: http://bit.ly/2kZwxGd
In this webinar, we'll walk through an example of a chapter development plan created by a fellow CRP. You will leave with a template to create your very own chapter development plan.
Sharing Members: Optimizing the National and Chapters IntersectionBillhighway
From the member’s perspective, the line between “chapter” and National is blurred. Let’s look at how we can tap the opportunity this presents through a process designed to examine the member experience from their viewpoint. We’ll be working to walk through how to start mapping out your members’ experiences to find the overlap – the opportunity – between National and local, we’ll get you thinking about your members and answering key questions. Where does your National and chapter experiences begin and end? Where do they meet in the middle? And who is best positioned to own and optimize a specific experience?
How to collaborate digitally with your partners?Anila Macula
1. How working from home can be an opportunity to get to know your business partners better
2. Channel Sales evolution and best practices
3. Which tools you can use for digital partner collaboration
Drive Enterprise Speed and Scale with A Cloud-Native DAMNuxeo
During a recent Henry Stewart DAM webinar, guest speaker Nick Barber, Senior Analyst of Forrester, and Alan Porter of Nuxeo explore how organizations can create urgency and build the business case for DAM investment, how a cloud-native DAM supports enterprise speed and scale when it comes to creating and delivering content, and how to drive adoption of the DAM so that it establishes itself as an enterprise-level single source of truth.
Tracking Chapter Effectiveness: Tips for Creating Powerful DashboardsBillhighway
How many of us struggle with getting chapter volunteers to submit reports? How many of us have a file folder full of individual spreadsheets or reports? Maybe you even have some great chapter data, but are you able to make this data meaningful for your chapters, your board or even your staff? When attempting to track chapter effectiveness, knowing what to measure is just one part of the equation. The other is knowing how to collect, store and share that data, in addition to recognizing and tracking the data trends.
Check out this webinar where we share tools and tips for creating benchmarking dashboards that give input to your chapters and staff. In this webinar, you’ll hear stories from other associations on what methods they have used to leverage their data, and how they have helped chapters and staff make better decisions about what’s needed to serve member needs.
The Chapter Playbook: Part 2 — Marketing, Membership and EventsBillhighway
Some call it a chapter toolkit, we call it a Chapter Playbook. In part 2 of this mini-series, we cover:
- Marketing, membership and event information you should consider when creating your Chapter Playbook.
- Key questions for you to ask yourself as you build out a toolkit for your chapters to follow to set them up for success.
- Best practices to arm your chapters with to help them optimize their membership and event efforts.
10 Warning Signs a Chapter Restructure May Be In Your FutureBillhighway
On-demand available here: http://bit.ly/2oja77E
How do you know if your chapter network is in trouble? Have you heard whispers or rumors that change is needed? If you’re getting red flags or have a gut feeling but aren’t exactly sure what you should be looking for, then this webinar is for you.
Rowing the Same Direction: How ACG Has Aligned Global & ChaptersBillhighway
On-demand available here: bit.ly/2iklNR2
Join us for our Q&A with Gary LaBranche, CEO at the Association for Corporate Growth. We discuss the challenges faced by ACG and how those challenges impacted relationships with chapters. As well as, the key resources, technologies and services essential to ACG’s successful transformation.
The world of B2B Marketing has dramatically changed - all in a relatively short period of time. How can you ensure you haven't already been left behind? Be in the know about what's next in B2B marketing innovation.
This video will introduce you to basic concepts of gamification on your intranet, the ways to approach it, and various tactics to better support engagement as well as various intranet initiatives.
On-demand available here: http://bit.ly/2l4rNhs
In this webinar, we'll dive deep into leading and lagging KPIs and their importance in developing effective dashboards to monitor chapter performance.
Proven Recipes for Designing Highly Adoptive Portals #collab365Kanwal Khipple
No one starts a project with the intent of building an ugly intranet. We always have good intentions to build the best communication and collaboration portal the company has ever seen. We ensure that executives and end users are involved to design and implement from a portal based on their experience. What ends up happening? Portals are built with too many links to content or even stale content, images that take too long to load or are generic. You even had good intentions to leverage many features and perhaps some are even using it. What you typically find is that after the initial buzz of the launch, adoption fails. Why is that? If that sounds like what you recently went through, then attend this session to learn the strategies and implement them tomorrow. Learn the key principles in building innovative solutions that are simple but capture user’s attention and increase adoption.
Small charity focus: developing and implementing a digital-first strategy | C...CharityComms
Gemma Collins-Ellis, communications manager and Sarah Rughoonundon, digital lead, Bliss
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How To Create A Billion $ Category: Mark Organ's Dreamforce '13 KeynoteInfluitive
Why just a build a company when you can create a whole new category instead? That’s the question that Influitive founder and CEO Mark Organ explored in his packed Founders Forum session at Dreamforce 2013.
Here’s one really good reason: category creators tend to grow revenue 4x faster and grow market cap 6x faster than those companies that enter a category later on.
Based on Mark’s experience building marketing automation category creator Eloqua, what he’s learned so far as Influitive (http://influitive.com) carves out a brand new category – advocate marketing – a little over a decade later, and his observations on why other powerful category creators, including Salesforce.com, Tesla and Keurig, have been so successful, his presentation proposes a whole new framework for category creation.
*Enhanced with new content and optimized for SlideShare*
Original recorded presentation: http://youtu.be/Pw_mTsKB1R4?t=1s
How to Create a Collaborative Chapter Marketing MovementBillhighway
With the generational shift and rise of digital engagement, more chapter-based associations are starting to incorporate influencer models into their digital media marketing strategies. Unsurprisingly, many association leaders are looking to their chapters to help keep their marketing momentum going. In our upcoming webinar–How to Create a Collaborative Chapter Marketing Movement–we’ll provide examples of what other associations have done to drive membership engagement, particularly with younger generations.
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
Building Personal Online Journeys - #HTWEB15 - from Purple VisionPurple Vision
At Harnessing the Web 2015, the annual MemberWise conference, Purple Vision colleagues Mags Rivett & Dawn Varley presented online journeys for members.
This presentation identifies what they are, why you need them and how to get started - as well as some of the pitfalls to consider when setting this up.
The session was interactive and invited attendees to draw a journey each and hand it in. Purple Vision have created a playbook of example journeys for event delegates based on this.
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...Bryan K. O'Rourke
This presentation, including video, was shared by Bryan O'Rourke at the 2012 Athletic Business iClubs Conference. The content addresses why health clubs should use social media; the philosophy required to make it work; and platforms and tools for success.
Creating a Stellar Chapter Development PlanBillhighway
On-demand available here: http://bit.ly/2kZwxGd
In this webinar, we'll walk through an example of a chapter development plan created by a fellow CRP. You will leave with a template to create your very own chapter development plan.
Sharing Members: Optimizing the National and Chapters IntersectionBillhighway
From the member’s perspective, the line between “chapter” and National is blurred. Let’s look at how we can tap the opportunity this presents through a process designed to examine the member experience from their viewpoint. We’ll be working to walk through how to start mapping out your members’ experiences to find the overlap – the opportunity – between National and local, we’ll get you thinking about your members and answering key questions. Where does your National and chapter experiences begin and end? Where do they meet in the middle? And who is best positioned to own and optimize a specific experience?
How to collaborate digitally with your partners?Anila Macula
1. How working from home can be an opportunity to get to know your business partners better
2. Channel Sales evolution and best practices
3. Which tools you can use for digital partner collaboration
Drive Enterprise Speed and Scale with A Cloud-Native DAMNuxeo
During a recent Henry Stewart DAM webinar, guest speaker Nick Barber, Senior Analyst of Forrester, and Alan Porter of Nuxeo explore how organizations can create urgency and build the business case for DAM investment, how a cloud-native DAM supports enterprise speed and scale when it comes to creating and delivering content, and how to drive adoption of the DAM so that it establishes itself as an enterprise-level single source of truth.
Deconstructing Integration (and How to Put It All Together for Best Results) ...RedEngine Digital
Successful integrated marketing is made up of a lot of pieces - and isn't just about the various channels. Walk through all the elements you need to consider when planning and launching integrated, multi-channel campaigns, including organization, structure, technology, messaging, data, timing, budgeting, attribution and even competition. Hear how Special Olympics has aligned their internal staff and departments to efficiently integrate their channels and campaigns for both their national organization and also for its state programs. And see examples of successful integrated campaigns from Special Olympics and other organizations. This will be an interactive session, so bring your problems and solutions to the group!
Learning Outcome #1:
Discussion on the best organizational structure for integration
Learning Outcome #2:
Learn how each individual marketing element and channel can and should work in concert with others
Learning Outcome #3:
Tips on obstacles and solutions to integrated marketing
Presenters:
Olga Woltman, Director, Online Giving, Special Olympics
Liz Murphy, Founder, RedEngine Digital
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
Cyber Security Account Based Personalization webinar march 2021 Avishai Sharon
How Cyber Marketers can use personalization to reduce friction along their buyer journeys? Join Tenable's Limor Danai and Avishai Sharon from Trendemon as they discuss these topics and more.
Take advantage of Digital Assets to increase the value of your sponsorship offers to improve sponsor satisfaction by providing meaningful data, longer and better engagement. This presentation introduces 3 examples of digital sponsorship tools and addresses how to sell sponsorship with the data you gather from these strategies.
For the first time ever digital advertising will become 50% of the total global spend for advertising. Yet, within all sponsorship categories it is only 3% of the total spend. There is a huge opportunity for event owners to increase revenue and improve sponsor satisfaction utilizing digital assets as a part of your sponsorship offers. In this session, we will review the digital landscape of opportunities, with detailed examples. You will come away with ideas that are practical and straightforward to implement.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Ask The Expert! Nonprofit Website Tools, Tips, and Technology.pdfTechSoup
In this webinar, Kyle Barkins and Julian Gerace unpack the intricacies of website optimization specifically tailored for nonprofits. They'll delve into cutting-edge tools and technologies pivotal for digital success in today's online sphere. It's an opportunity to elevate your nonprofit's online stature and transform your website into a potent instrument for advancing your mission.
Sales and Marketing Alignment: Bridging the Great Divide through ABMDemandbase
Featuring Peter Isaacson
Chief Marketing Officer, Demandbase
Ever feel like your sales team just isn’t satisfied with the volume or the quality of the leads you generate? Are you hitting your goals, but your sales team is not? Join Demandbase’s CMO, Peter Isaacson, as he outlines some of the greatest challenges for today’s B2B Marketers, and shares how to overcome them by aligning around high-value accounts and focusing on key strategies to drive revenue. He will illustrate the basic foundations for turning your marketing organziation into an ABM machine through the example of Demandbase’s own journey to an ABM strategy.
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
In this webinar, Joe DiGiovanni and Kyle Barkins, Co-Founders of Tapp Network shared some insights on the strategic process of creating a website that captures attention and drives meaningful impact.
Why, When and How Do I Start a Digital Transformation?Acquia
Presented at Acquia Engage APAC by Brittany Fox, Marketing Campaign Strategist, Deloitte.
Every organisation undergoing a marketing transformation has a starting point, with the difference only being the product of internal capability and maturity. At Deloitte, we take our clients from their starting point to being ready for whatever the next innovation is. This is the only real mechanism enterprises can implement for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
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Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. What was the first
video ever played
on MTV?
a) Start Me Up
b) Video Killed the Radio Star
c) Hungry Like the Wolf
d) Money For Nothing
e) Dancing In The Dark
POLL
12. Adobe Use Case – Crawford +
AttendeaseSarah Ballard | Partner & Field Enablement, Adobe
13. Create awareness and education of Adobe’s key offerings to Adobe Partners
through online events. Sessions focused on product, use cases, and industry
positioning.
BUSINESS USE CASE
• Limited internal resources to execute
• Lack of established channels to promote content
• No online event management
PROBLEM
14. Integrated Attendease into partner portal
Program management by Crawford
SOLUTION: ATTENDEASE + CRAWFORD
• Allowed internal resources to focus
on strategy & content production
• Results: 75+ online events in FY17
– 62% YOY event increase
• 31% increased attendance
BENEFITS
22. 22
BENEFITS
• Save time (automation)
• All information in one platform
(+ integration possibilities)
• Business Units
• Member profiles (see the big picture)
• Keep track of entire event lifecycle,
from start to end
26. Email @Aaron@Attendease.com to
take advantage of one of these two options:
Do one event up to 500 attendees for flat fee
of $1,500.00 by Dec 31, 2018
20% off any SMB, Pro, or Premium subscription
if signed by June 30th, 2018
27. Follow Crawford Group on LinkedIn
https://www.linkedin.com/company/crawford-group
Help Friends Find Jobs!
http://crawfordgroup.com/referral-program/
Hello everyone and welcome!
Thank you for joining today's webinar: Work Smarter, Not Harder
My name is Heather Canepa and I'll be your host for this session.
Today's session is scheduled for approximately 45 minutes and is being recorded for future on demand viewing.
During the presentation you may enter questions at any time in the Q&A pod on the left hand side of your screen. We will address your questions as we go along and also at the end as time permits.
Our presenters today are:
Aaron Saxby, VP of Sales & Marketing at Attendease
and
Heather Meza, Director of Marketing & Services at Crawford Group
We also have a special guest from Adobe joining us, Sarah Ballard will be talking about how they have streamlined their Partner Program.
At this time it is my pleasure to turn the floor over to Heather Meza!
AARON’S BIO: Aaron is a client centric sales leader with over 15 years experience in the digital, mobile and event space. Aaron has worked alongside multiple Fortune 500 companies to launch event technology engagements for clients including Oracle, Visa, Walmart, AT&T, Deloitte, Pfizer, AIG and many others. Aaron’s expertise spans across sales and marketing, product development, partnerships, and operations.
HEATHER’S BIO: Heather Meza LOVES marketing. She’s been balancing the art and science of marketing for over 25 years, working with companies like Cisco, IBM, Content Marketing Institute, and now she leads the marketing team for Crawford Group. Known for her energy and enthusiasm, Heather is an experienced trainer and public speaker who is passionate about helping and motivating her fellow marketers.
The answer is B) for The Buggles
CRAWFORD: In a recent Chief Marketer survey, two-thirds of the respondents (67%) said they planned to use 11% to 50% of their 2017 marketing budget on events, and half of respondents (50%) plan to use 26% to 75% on events. That is significant!
ClickMeeting’s researched looked at online meetings worldwide and discovered that most companies do more than one webinar a month. And when DemandWave looked at content types, they found 50% of leads were generated by webinars (only white papers was higher).Live Marketing learned that 83% of brands say lead gen is their #1 reason for doing events.
Average investment in events by tech companies has been increasing, not decreasing, over the past few years; as a percentage of all marketing programs investment, spending on events has grown from 19.6% in 2013 to 23.4% in 2016. Furthermore, in 2016, 61% of 3rd Platform vendors (those that IDC's CMO Advisory Service estimates have more than 50% of products and services revenue
related to cloud, mobility, big data and analytics, and/or social business) have events as their number 1 marketing program investment category.
While marketers are dashing to digital in nearly all of their other program investments, events remain a valued marketing strategy. Digital has not eliminated face-to-face events.SOURCE: https://www.martechadvisor.com/articles/interactive-marketing/the-oktoberfest-of-martech-how-to-plan-b2b-events-that-count/
ATTENDEASE: Technology moves fast and with that comes change. The change we are seeing in the space today with how savvy event planners are approaching events is very different from even a few years ago. INSERT STORY ABOUT NOT USING SOMETHING OLD TO ACCOMPLISH SOMETHING. When approaching events today there are stark differences in the goals and desired outcomes for different kinds of event. Knowing the best and most efficient way to approach user conferences, webinars, training sessions, client events or internal meetings makes all the difference in creating a positive outcome for your attendees and the event team.
Automation is also a big theme in 2018 and will be going forward. Why would you do the exact same thing over and over again wasting time when in todays event tech landscape their are ways to automate repetitive tasks that can save organizations and individuals several hours per week or hundreds of hours per month if considering a large team.
CRAWFORD: Before you can start any endeavor, you need to be thoughtful about understanding what you really need. Ask yourself these important questions so that you can document your needs before you start working with anyone. Then take it one step further. Don’t just think about your needs, think about your VALUES too. You want to make sure that whoever you partner with can not only give you what you need, but shares your values in how the work gets done.
ATTENDEASE:
Standalone event vs event series? If series, what aspects will i need to repeat across all of them? What kind of website do I require? Multi page, story telling, video, robust, or single page, simple and clean. What am i trying to convey? What is my roll out strategy and go live date? Is there a way to enhance the message? What data do i need leading up to the event and post event? Do I need to track attendees and what they are doing at the event? How am I planning on communicating with attendees leading up to the event, during and after? How am I planning to deal with speakers, sponsors, exhibitors to capture their info or collect payment?
Intro –
How we’ve used Adobe+Crawford for partner enablement
Problem –
Had been using Crawford for years on project management
Needed a solution to streamline online event management -
Limited internal resources – a ton of content, channel not established to distribute
Solution –
Share how we work with Crawford
I run strategy, content production in collaborating with PMMs
Jeff builds registration pages, supports pre/post communications & reporting
Allows us to scale a large program with two individuals
Results
Increased # of events @ scale
Increased partner engagement
Success - We’ve moved to other use cases with Crawford + Attendease – f2f event management
Save time – automation
Event lifecycle
Efficiency
How do we scale? With the right resources and technology.
DO YOUR OWN --- Not usually a choice.
ATTENDEASE:
On the technology side the assessment of the event logistics and goals are super important before diving into to determine what tech needs to back this up. Currently meeting planners are using an array of different approaches and technologies. The average meeting planner uses 7 different pieces of technology for any given event. INSERT A STORY OR USE CASE SHOWING THIS. In the example of running a roadshow in 10 cities over the course of 2 months the technology choices here maybe vastly different from doing a standalone 3 day conference for 5000 people.
Once the technology has been sorted its time to identify who is working in the tech and what they can actually do once they are there. Gone are the days where organizations need to give full access to a platform to any individual who may need to work within it. With todays newer technology comes robust user management and permission controls to ensure your event and your event data is safe a secure and only accessible to the people that need to be working on it. Having the ability to determine what an individual or a team of people can do in a platform is vital. If you are working with outside partners or people with very specific tasks they need to access their core responsibility and nothing else. Do your users currently have access to all events and capabilities? Being able to assign permissions by task keeps everyone on point and focused on their core responsibilities.
Example of a granting permssions, then revoking when complete.
Webites, registrations, agenda building, call for speakers, Emails, surveys, polling, badge printing, chat bots, apps, ect….
ATTENDEASE:
We talked briefly about the benefits of working with current technology and how implementing a different approach can have huge benefits. TELL THE STARBUCKS APP STORY.
Benefits of taking a similar approach when planning an event are as follows:
Time saving is one of the biggest. In a world where everyone is tasked with too much to fit into one day already who wouldnt like to get a few hours back each week? Automation is definitley the biggest saviour to event planners everywhere. Imagine trying to plan an event in 15 cities set to begin in one month. Creating 15 unique websites, schedules, reg forms etc. would traditionally take hours for each one even though the events are virtually identical. Then imagine for events 2-15 being able to click a couple buttons and have all of the other website created and populated with the right content. Your tasks no are making subtle content updates vs building 15 events from scratch.
Going from 7 tools down to 2 or 1 keeps all the data in one location and allows for a very scalable and repeatable process for all users across the organization. Allowing for some of the other tools that may still be in use like crm, marketing automation, slack messenger, or badge printing to be integrated then gives your central platform super powers by being the conduit for all event related actions and the single source of truth.
Being able to seamlessly run multiple events of all types through one platform is powerful but being able to segment these in a logical manner by business unit, region, event type is key to allow for efficiency, security, and for repeatable on brand experiences within the regions or business units.
Attendees are the lifeblood or your event. One goal is to learn as much about these people as possible as well as giving them a positive experience when interacting with your brand. Giving attnedees an easy way to register for events is top of mind for every organization. One trend happening now is member profiles that allow companies the ability to fast track attendees through the registration process by not forcing them to answer questios they already provided the last time they registered for one of your events. Also the ability to see an attendee profile is also very powerful. To see an aggregated view of all the events, sessions, surveys people have participated in year over year can be very insightful.