Conversation Ads Bring the Conversation to the Conversation
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Conversation Ads provide a way for brands to influence bloggers and readers by displaying relevant conversations from across the social web directly on blog posts. The ads pull in real-time discussions related to the blog topic and can include mentions of the brand. This creates a more contextual and engaging experience for readers compared to traditional banner ads. Case studies show how IBM and Focus Features Films used Conversation Ads to extend the reach of their content by placing relevant conversations from their blogs and websites onto posts across the blogosphere.
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Conversation Ads Bring the Conversation to the Conversation
- 1. Conversation Ads “ Bringing the Conversation to the Conversation”
- 2. Blogs and bloggers continue to gain eyeballs and influence. Over 120 million blogs, 74,000 blogs created in last 24 hours. 1 73% of internet users read blogs and 55% write comments on blogs. 2 34% of bloggers post opinions about products and brands on their blog. 2 1 Neilson Blog Pulse www.blogpulse.com 2 Universal McCann Wave 3, March 2008
- 3. Serious money is won or lost in conversations on blogs. 50% of blog readers say a blog influenced their decision to buy. 3 3 www.buzzlogic.com
- 4. Conversation Ads Designed to influence blogs and bloggers by bringing relevant, real-time, company sponsored conversations to blog posts 3 www.buzzlogic.com
- 6. Standard Rich Media Banner Conversation Ad Banner Ad is designed to interrupt Produced weeks or even months ahead of time Out of context to what person is reading Ad designed to add value to reader Content is sponsored by brand and filled with real-time updates related to blog topic. Can include mentions of brand and / or include brand conversations Contextual relevance = higher engagement & higher clicks Lotusphere 2010 call for abstracts is open September 22 2009 Lotus goes after Microsoft’s ridiculous and fabricated’ September 22 2009 Lotus Knows I’m & Sosa September 21 2009
- 7. Conversation Ads becomes a real-time method of linking your brand to the most influential chatter and conversations.
- 8. Case Studies
- 10. Case Study: IBM
- 12. Case Study: Focus Features Films
- 13. Contact Greg Wood President Woodhouse A full service social media agency [email_address] 617-306-2739 www.woodhouseblog.com www.twitter.com/heygregwood www.facebook.com/heygregwood www.slideshare.com/woodhousesm