In this course, we have covered have-to-know knowledge to do a good Display Campaign with AdWords including: 1) Some up-to-date marketing strategy to keep in mind; 2) Understanding General Display Campaign by its structure, format, targeting, bidding and performance evaluation; 3) Understanding Video Campaign by its structure, format, optimization approaches, and other extra ad functions of YouTube; 4) Introduction of Gmail Ads and some several useful tools to plan and optimize your Display AdWords Campaign.
在本次課程中,我們同大家分享了與多媒體展示廣告相關的基礎知識和優化策略,包括:1)如今網絡營銷的最新趨勢;2)從廣告結構、形式、定位以及成效評估等方面了解多媒體廣告;3)從廣告結構、形式、優化方法和額外功能了解如何利用YouTube製作多媒體廣告;4)認識其他可以幫助優化多媒體廣告的有效工具。
The document discusses optimizing AdWords search campaigns. It begins with trends in mobile search and online shopping. Then it outlines an agenda covering marketing strategy, search campaign optimization including structure, performance evaluation, ad extensions and settings. It discusses optimizing bids, click-through rate, ad text, extensions and account settings. Useful tools mentioned include Keyword Planner, mobile testing, Google Trends and consumer research. The overall message is to be available to customers across platforms through optimized search advertising.
This document provides information about Google's mobile solutions and how to promote mobile apps. It lists Google advertising platforms like search ads, display ads, and YouTube ads that can direct users to app stores. It also provides tips on targeting like remarketing, new user targeting, and customized ID targeting. The document concludes by providing contact information for Google's mobile solutions team and announcing an upcoming webinar on mobile website traffic.
In this course, we will cover the following points:
本次課程,我們會講解以下內容:
1. Mobile trend worldwide/世界走勢
2. How to improve your website to be mobile friendly/ 如何製作優秀的移動網站
3. What kind of marketing strategy you can adopt/市場營銷如何配合移動網站做得更好
4. How AdWords can benefit you with the mobile trend/AdWords 可以為您帶來多少收益