This document provides information about Google's mobile solutions and how to promote mobile apps. It lists Google advertising platforms like search ads, display ads, and YouTube ads that can direct users to app stores. It also provides tips on targeting like remarketing, new user targeting, and customized ID targeting. The document concludes by providing contact information for Google's mobile solutions team and announcing an upcoming webinar on mobile website traffic.
These are the slides from the Breakout Session at Digital Gaggle in May 2021.
You'll learn how to attract, nurture and convert leads with video courtesy of the team at Life Media UK.
We’ve heard it all before: “Right User. Right Time. Right Message.”
In a world of automation in the PPC landscape, it seems that marketers can lose control of their ad messaging if they’re not careful. Learn how to navigate ad formats such as RSAs and other responsive formats, create winning ad copy that resonates and “test” ads in today’s world.
As automation opportunities expand and creative needs grow, this is sure to be one presentation you don’t want to miss! So join us on Wednesday, September 25th, at Rocket55 in Northeast Minneapolis to hear Brooke Osmundson of NordicClick Interactive give the skinny on all the above!
The 8 Commandments of App Marketing (App Promotion Summit Berlin 2013)Diego Meller
So you have a great app? Congrats! Now you have to promote it. The presentation gives a number of guidelines/tips to maximise the effectiveness of your app marketing process. Everything from marketing attribution tips to creatives and how to buy.
Survey of Advertisers and Agencies
Search Engine Marketing Professional Organization (SEMPO)
February, 2009
http://www.sempo.org/learning_center/research/2008_execsummary.pdf
These are the slides from the Breakout Session at Digital Gaggle in May 2021.
You'll learn how to attract, nurture and convert leads with video courtesy of the team at Life Media UK.
We’ve heard it all before: “Right User. Right Time. Right Message.”
In a world of automation in the PPC landscape, it seems that marketers can lose control of their ad messaging if they’re not careful. Learn how to navigate ad formats such as RSAs and other responsive formats, create winning ad copy that resonates and “test” ads in today’s world.
As automation opportunities expand and creative needs grow, this is sure to be one presentation you don’t want to miss! So join us on Wednesday, September 25th, at Rocket55 in Northeast Minneapolis to hear Brooke Osmundson of NordicClick Interactive give the skinny on all the above!
The 8 Commandments of App Marketing (App Promotion Summit Berlin 2013)Diego Meller
So you have a great app? Congrats! Now you have to promote it. The presentation gives a number of guidelines/tips to maximise the effectiveness of your app marketing process. Everything from marketing attribution tips to creatives and how to buy.
Survey of Advertisers and Agencies
Search Engine Marketing Professional Organization (SEMPO)
February, 2009
http://www.sempo.org/learning_center/research/2008_execsummary.pdf
Quick Reach Media presents a comprehensive explanation of the 4 primary features of the TruView Advertising Program available from YouTube. A TruView Video Advertising Campaign is extremely affordable and MORE EFFECTIVE than local or regional TV!
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Webloft Concepts is a Technology and Digital Marketing company. We help brands connect with consumers by building interactive experiences through the use of Content, Design, Technology (Mobile Apps & Website Development), online performance marketing(PPC & display campaigns).we are constantly evolving to enable us meet our clients needs.
In this course, we will cover the following points:
本次課程,我們會講解以下內容:
1. Mobile trend worldwide/世界走勢
2. How to improve your website to be mobile friendly/ 如何製作優秀的移動網站
3. What kind of marketing strategy you can adopt/市場營銷如何配合移動網站做得更好
4. How AdWords can benefit you with the mobile trend/AdWords 可以為您帶來多少收益
Quick Reach Media presents a comprehensive explanation of the 4 primary features of the TruView Advertising Program available from YouTube. A TruView Video Advertising Campaign is extremely affordable and MORE EFFECTIVE than local or regional TV!
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Webloft Concepts is a Technology and Digital Marketing company. We help brands connect with consumers by building interactive experiences through the use of Content, Design, Technology (Mobile Apps & Website Development), online performance marketing(PPC & display campaigns).we are constantly evolving to enable us meet our clients needs.
In this course, we will cover the following points:
本次課程,我們會講解以下內容:
1. Mobile trend worldwide/世界走勢
2. How to improve your website to be mobile friendly/ 如何製作優秀的移動網站
3. What kind of marketing strategy you can adopt/市場營銷如何配合移動網站做得更好
4. How AdWords can benefit you with the mobile trend/AdWords 可以為您帶來多少收益
Nuevas herramientas de Google para Marketing Oscar García
Google Q3 presenta nuevas herramientas de marketing digital para aumentar el posicionamiento SEO de las empresas. Estas diapositivas muestran todos las nuevas posibilidades de posicionamiento web que Google pone al alcance de todos.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
How to improve instore customer interactionAmyRytangle
Almost all visitors to business units carry a smart device, like a phone, a tab or a laptop.
It is extremely effective if business can interact with in-store customers directly on their smart devices. It'll be a more efficient communication channel, enabling you to serve far more visitors without getting overwhelmed.
Nuevas herramientas de Google | Google Q3Oscar García
Google es el principal buscador del mundo por lo que sus herramientas son las más avanzadas. En esta guía se muestra de forma completa cómo sacarle el máximo rendimiento a Google Adwords, así como todas las plataformas de marketing digital. Todo para lograr un posicionamiento Web mejorado.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
Ad Monetization Design Patterns in Free-to-Play Games | Eric SeufertJessica Tams
Delivered at Casual Connect Tel Aviv 2016. Ad monetization is a strategically important part of the mobile gaming revenue mix, and many developers are implementing ad monetization loops in impressive ways that not only drive significant revenues but increase player retention and IAP conversion. In this session, Eric will discuss the current state of mobile video advertising and then identify and deconstruct several different ad monetization loops from successful mobile games.
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
Useful slide on google ads informative guidelines for entrepreneurs, marketing professionals, Digital marketing students, online marketing experts, digital marketing aspirants. The potential of digital marketing is growing exponentially, so it's very good to study digital marketing. digital marketing course in Trivandrum, digital marketing training in Trivandrum.
https://arevadigital.com/location/digital-marketing-course-in-trivandrum/
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
1. Innovative mobile solutions
Follow us :
WeChat: 谷歌广告
(ID: AdWordsOfficial)
Line: Google AdWords
(ID: @adwordstw)
FB: Google AdWords
(/gcnadwords)
AdWords Greater China
http://www.youtube.
com/c/AdWordsGreaterCh
ina
WeChat:
谷歌廣告學院小助手
3. Confidential & ProprietaryConfidential & Proprietary
Innovative mobile solutions
Google App Dev Team
Mobile sales department - Greater China
email:gc-appdev@google.com
4. Confidential & Proprietary
Be it iOS or Android;
Mainland China domestically or abroad;
We’ve got your covered: users of longevity and
quality right at your fingertips!
5. Confidential & Proprietary
Points of contact
➔ Greater China Mobile Solutions Department
email:gc-appdev@google.com
❏ App name/ App store URL
❏ Date of product launch
❏ Promotional budget
❏ Company name
❏ Contacts (phone / email)
➔ Kindly browse through AdWords help centre
➔ WeChat:谷歌营销充电宝
Zhux@朱筱筱
Gaot@高天时 Wuwendy@ Timothyho@何建钧
Google Beijing
Google Hong Kong
Leiguo@郭蕾 Hexi@何希
Mingliu@劉明維
6. Confidential & Proprietary
M-Search
Search Network: Mobile
App Installs
M-GDN
Display network “Mobile app
installs”——As seen on GDN
websites
In-App
Display Network “Mobile App
Installs” - Displayed within
Admob inventory
YouTube
Trueview App Promo
Google Mobile Solutions
— Penetration is key
8. Confidential & Proprietary
M-Search - Search Network “Mobile App Installs”
Once Click, it wil lead you to GooglePlay or AppStore
iOS Browser Result
Click to download
iOSBrowser Result
App Extension
Android Browser Result
Click to download
Android Browser Result
App Extension
Keywords Keywords Keywords
GooglePlay Store
Search Result
Keywords
Keywords
9. Confidential & Proprietary
User Experience
Google Play ads only appear on Android devices. Other App Install Search ads and other information can be displayed on both iOS and Android devices (Subject to restrictions
on devices).
Users will be redirected to Google Play once they’ve clicked on your advertisement, after
performing a query from Search.
M-Search 搜索网络“移动应用安装”广告
10. Confidential & Proprietary
M-GDN
Display Network “App Install” Ads
——Displays ads within Mobile websites
In-App
Display Network “App Install” Ads
——Ads that display within Mobile apps
13. Confidential & Proprietary
If we put ourselves in users’ shoes, we’ll notice we’re on “the
go”, “on the couch”, or “checking your phone in bed”
Image ads of better quality
Very often, users will not
be fully concentrated and
be looking at every single
detail at image ads.
Contrast, Creativity,
certainly caputres’ users’
attention
Quality + Quantity
Display Network - “App Install” ads
15. Confidential & Proprietary
Advertisers will be charged
after 30 seconds / video has
been completed, or if user
clicks on Install button
Directed to App Store
without leaving YouTube
Will only be charged if
user watches up to 30
seconds / finishes video
Banner downloaded
from Store
CTA overlay
YouTube “TrueView” App Promo Ads
16. Confidential & Proprietary
to help you succeed, with high
quality and quantity in users
tricks
Target users at a
fine level?
How do we
17. Confidential & Proprietary
1. Universal App Campaigns
-Display your ads within the Google network with an automated system
Settings to be made:
● Text ads
● Target CPA bids
● Daily budgets
Excellent for advertisers that are less savvy with our interface
18. Confidential & Proprietary
2. M-Search “Keyword tool”
Do not let any opportunities queries slip
We do the work! Get highest monthly queries at ease
Based on Google Play & Search
M-Search Search Network “mobile App Install” ads
19. Confidential & Proprietary
Having ad extensions enabled on Google.com will provide you with the choice of directing
users to either than app store, or your website
3. M-Search ads with ad extensions
附加应用信息不能在 Google Play 上展示。
移动网站 安装页
M-Search Search Network “mobile App Install” ads
20. Confidential & Proprietary
4. CPA bidding from day one
Saves you time and effort, CPA bidding
saves on manual optimization and having
to worry about costs that may not be
affordable.
23. Confidential & Proprietary
7.IAP Targeting
Users who do not have a history of making purchases in app will not
see these ads
适用于
● In-App Purchasers (IAP):
Users that have purchased within an app
● Paid App Purchasers:
Suitable for users that have made
purchases within Google Play / iOS
Display Network - “App Install” ads
24. Confidential & Proprietary
8.New User Targeting
Target new devices within “7, 14, 30, 60, 90 days“!
New Devices=More
likely to install!
25. Confidential & Proprietary
“Tickets to Beijing”...
Have users
directed to
“Tickets to China”
“Movies in Shanghai”...
Direct users to the
movie ticket
reservations page
“New winter outfits”...
Have users directed
to the “Winter
fashion” page
9. “Remarketing“,target with existing users!
Fear no more, target users that have once left your app!
26. Confidential & Proprietary
10. Target users through third party tracking-trace
users with every move they make!
Have they opened your app? For how long? Any purchases made?
28. Google Confidential and Proprietary
In general...
Interstitial Standard Banner Text ads Video
Higher bids for more
traffic
Recommended bids
at 30-50% less than
Interstitial
Picks up traffic at
speed and quantity
Youtube - number 1
video platform
outside of China
CTRs and CVRs are
higher
CTRs, CVRs are
higher than text ads
Use “call to action”
phrases to increase
CTR
In-stream videos
captures attention
like no other format
CTR:1-3% CTR: 0.5-1% CTR: 0.3-0.6% CTR: 8-10%
29. Google Confidential and Proprietary
Latest happenings:
- Social Casino beta
● contact timothyho@google.com for details and
requirements
30. Google Confidential and Proprietary
Latest happenings:
- Trial Run ads
- US only
- English only
- APK required
- whitelisting required
35. Next course 打造行動網站,賬上流量一網打盡
(語言: 國語; 文字:簡體)+線上Q&A
Date 3月18日
Please visit our community page to get more
information. https://goo.gl/af7DUy
36. Confidential & Proprietary
➔ Greater China Mobile Solutions Department(Google Beijing / Hong Kong)
email:gc-appdev@google.com
❏ App name/ App store URL
❏ Date of product launch
❏ Promotional budget
❏ Company name
❏ Contacts (phone / email)
Enquiries
37. Your AdWords Assistance
Following any of these platforms, you can get the latest product
updates, best practices, and ask our AdWords experts questions.
New Google AdWords Community!
https://www.zh.adwords-community.com/
Google AdWords WeChat account:
谷歌广告 (ID: AdWordsOfficial) or scan the QR code on the left!
Google AdWords Line official account:
(ID: @adwordstw) or scan the QR code on the left!
Google AdWords YouTube offical channel
Channel:AdWords Greater China
WeChat: 谷歌广告
(ID: AdWordsOfficial)
Line: Google AdWords
(ID: @adwordstw)
FB: Google AdWords
(/gcnadwords)
AdWords Greater China
http://www.youtube.
com/c/AdWordsGreaterCh
ina