A deep dive into popular marketing strategies that could be hurting your account performance.
The world of online advertising changes everyday - meaning techniques that once were gospel may now be outdated and inefficient.
Are you clinging to best practices that are actually hurting your account?
Join our live webinar to find out:
-The serious side-effects of Single Keyword Ad Groups
-Why Automated Bidding Strategies aren't automatically awesome
-How Mobile Landing Pages may be landing you in trouble
Convert web-browsing window shoppers into YOUR satisfied customers.
Join our experts, as they walk you through the PPC Playbook to converting prospects with 11 effective techniques.
You'll learn:
- How to determine the appropriate offer for each stage of the funnel
- How to seamlessly integrate paid social with paid search to achieve success
- Why remarketing is the perfect complement to any nurture effort
Messaging is everything as you build your strategies in the arena of online advertising - are your campaigns set-up for success?
WordStream and BuzzSumo have teamed up to tell you everything you need to know to ensure you're writing your way to conversions in each and every one of your advertising efforts.
You'll learn:
- Which power words to use to engage by network and industry
- The importance of communicating content topic, type and format
- How to write headlines that gain shares
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
Tis' the season to take a look back at your annual AdWords' performance and figure out where you can build profit for 2018.
Our resident paid search data scientist will be highlighting Google's 7 biggest updates from the year past, and provide insight into how you can use these updates moving forward.
You'll walk away knowing everything there is to know about:
- New ad formats and ad extensions
- New targeting features that go beyond keyword research
- Strategies to make managing your holiday campaigns quick & easy
How To Use Excel To Unlock AdWords Secretsbrainlabs
Discover how to create campaigns, formulate budgets, model bid adjustments, and track competitors - all with the wonders of Excel!
This talk was originally given at HeroConf London 2015.
Convert web-browsing window shoppers into YOUR satisfied customers.
Join our experts, as they walk you through the PPC Playbook to converting prospects with 11 effective techniques.
You'll learn:
- How to determine the appropriate offer for each stage of the funnel
- How to seamlessly integrate paid social with paid search to achieve success
- Why remarketing is the perfect complement to any nurture effort
Messaging is everything as you build your strategies in the arena of online advertising - are your campaigns set-up for success?
WordStream and BuzzSumo have teamed up to tell you everything you need to know to ensure you're writing your way to conversions in each and every one of your advertising efforts.
You'll learn:
- Which power words to use to engage by network and industry
- The importance of communicating content topic, type and format
- How to write headlines that gain shares
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
Tis' the season to take a look back at your annual AdWords' performance and figure out where you can build profit for 2018.
Our resident paid search data scientist will be highlighting Google's 7 biggest updates from the year past, and provide insight into how you can use these updates moving forward.
You'll walk away knowing everything there is to know about:
- New ad formats and ad extensions
- New targeting features that go beyond keyword research
- Strategies to make managing your holiday campaigns quick & easy
How To Use Excel To Unlock AdWords Secretsbrainlabs
Discover how to create campaigns, formulate budgets, model bid adjustments, and track competitors - all with the wonders of Excel!
This talk was originally given at HeroConf London 2015.
2017 has arrived - the time has never been better to give your marketing campaigns a face-lift.
Join WordStream founder, Larry Kim, as he reveals 7 Must-try Marketing Strategies for 2017.
This live webinar will cover:
- How to get better placement with lower cost per click on Google AdWords
- How and why to build engagement ads
- How to target your competition's target audiences
The PPC Audit report is a sample of what our clients can expect at the start of any PPC Management campaign effort. We will identify all weak areas of the campaign and we provide a summary of detailed recommendations about what we intend to do to solve these challenges and improve the campaign. Once these recommendations are approved we move quickly to implement them. If you would like a campaign audit conducted by proven PPC experts
Contact us today at (800) 419-8575 or visit our website at
www.mobileseopros.com/ppc-management-services/
Are you seeing as much profit as you'd like to from your paid search campaigns? If not, we have some tricks up our sleeve that will help you achieve the success you're after.
We've partnered up with our friends at Unbounce, to provide you with a step-by-step process to boost your PPC profits through effective messaging efforts.
You'll learn:
- Tricks to crafting copy that will convert
- How to drive qualified traffic to your site
- Strategies to carrying consistent copy throughout the customer experience
Whether you're ready, or not, Google is doing away with standard text ads as ETAs are becoming the way of the future. The big change is right around the corner - so get prepared now!
This live webinar will cover:
- Strategies to handle the migration to ETAs (without losing your mind)
- Best practices for creating ETAs
- How to migrate to Bing ETAs
ICTT 2013 Suresh Babu's Presentation on Understanding Analytics for better ROI. June 9th 2013, The Leela Kovalam,Kerala. My presentation on Analytics in International Conference on Travel Technology Kerala, India
Whether you're ready, or not, Google is doing away with standard text ads as ETAs are becoming the way of the future. The big change is right around the corner - so get prepared now!
This live webinar will cover:
- Strategies to handle the migration to ETAs (without losing your mind)
- Best practices for creating ETAs
- How to migrate to Bing ETAs
Did you already read our latest article on Email Marketing & Automation? In addition to the video and podcast, we also created a presentation illustrating why Email Marketing & Automation is so much more than sending out a monthly newsletter and is a vital piece in increasing your overall conversion rates.... https://catchi.digital/article/strategy-processes/email-marketing-and-automation
Time is money - how much of both are you wasting while managing your PPC account?
WordStream has mastered a PPC management strategy that can optimize your paid search campaigns for increased ROI in just 20 minutes each week!
Tune in to hear our Google AdWords experts explain how you can make a huge difference in a small amount of time.
Join our free webinar to learn:
- A proven weekly routine to help you achieve better PPC results
- How much time you should be dedicating to each task
- How our helpful tools can reduce the time you spend on account maintenance
For HeroConf: 4 Search Query Focused Techniques You Must Be Using in Your Sho...Impression
This session will guide you through advanced applications of search query filtering for Shopping campaigns. Discover 4 advanced ways to proactively use search queries to improve your ROI and explore how considering user intent, analysing product performance and utilizing RLSA audience targeting will open up new possibilities for advertisers to use search queries more effectively. You will learn:
The 4 techniques
Real-life examples of how the techniques have individually improved ROI of already successful Shopping campaigns
How to use the hidden AdWords column which matches product ID and search query data
Liam Wade
IMPRESSION DIGITAL
Using Alpha / Beta … Build-out
campaigns by geo, day parting,
product, budgets, profit margins and
more. Bottom line is “workflow
efficiency”. Do you have the
manpower or not?!
Restructure your account… split,
merge, skag, skam, but do it all with
purpose and attention to detail.
PPC is an art and a skill worth
mastering!
Google adwords is one of the most popular internet marketing platforms in the world. Unfortunately, many people are missing out on potential ROI because there campaigns and ads aren't set up properly.
This slideshare is a beginners guide to setting up adwords campaigns. There is some adwords keyword strategy discussed and some helpful tips on landing page optimization.
The Amazon Seller PPC Presentation (Sept 2016)Danny Mac
PPC or Pay Per Click advertising is the Key to Amazon (on platform visibility) and success.
Key things covered in this presentation.
-Power PPC strategies to drive sales.
-Understanding Keywords and the role they play with PPC.
-How to use PPC to get your advertising to show almost anywhere!
-How to budget, tune and manage your campaigns.
-How to spend less and achieve more.
-We will offer you real products, real campaigns, real results and the differing strategies to employ depending upon the type of product you sell
-Broad Match, Phrase Match, Exact Match demystified, bid+ explained, competing keywords, competing products, click fraud and more tabled and dealt with.
Top Amazon Sponsored Product Mistakes Draining Your Budget & Profits | CPC St...Tinuiti
Are my campaigns performing at their optimal level?
Why aren’t my Sponsored Product ads converting?
My ACoS is cutting into my profit margins—How do I fix this?
Why aren’t my ad placements sending enough traffic to my listings?
We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.
2017 has arrived - the time has never been better to give your marketing campaigns a face-lift.
Join WordStream founder, Larry Kim, as he reveals 7 Must-try Marketing Strategies for 2017.
This live webinar will cover:
- How to get better placement with lower cost per click on Google AdWords
- How and why to build engagement ads
- How to target your competition's target audiences
The PPC Audit report is a sample of what our clients can expect at the start of any PPC Management campaign effort. We will identify all weak areas of the campaign and we provide a summary of detailed recommendations about what we intend to do to solve these challenges and improve the campaign. Once these recommendations are approved we move quickly to implement them. If you would like a campaign audit conducted by proven PPC experts
Contact us today at (800) 419-8575 or visit our website at
www.mobileseopros.com/ppc-management-services/
Are you seeing as much profit as you'd like to from your paid search campaigns? If not, we have some tricks up our sleeve that will help you achieve the success you're after.
We've partnered up with our friends at Unbounce, to provide you with a step-by-step process to boost your PPC profits through effective messaging efforts.
You'll learn:
- Tricks to crafting copy that will convert
- How to drive qualified traffic to your site
- Strategies to carrying consistent copy throughout the customer experience
Whether you're ready, or not, Google is doing away with standard text ads as ETAs are becoming the way of the future. The big change is right around the corner - so get prepared now!
This live webinar will cover:
- Strategies to handle the migration to ETAs (without losing your mind)
- Best practices for creating ETAs
- How to migrate to Bing ETAs
ICTT 2013 Suresh Babu's Presentation on Understanding Analytics for better ROI. June 9th 2013, The Leela Kovalam,Kerala. My presentation on Analytics in International Conference on Travel Technology Kerala, India
Whether you're ready, or not, Google is doing away with standard text ads as ETAs are becoming the way of the future. The big change is right around the corner - so get prepared now!
This live webinar will cover:
- Strategies to handle the migration to ETAs (without losing your mind)
- Best practices for creating ETAs
- How to migrate to Bing ETAs
Did you already read our latest article on Email Marketing & Automation? In addition to the video and podcast, we also created a presentation illustrating why Email Marketing & Automation is so much more than sending out a monthly newsletter and is a vital piece in increasing your overall conversion rates.... https://catchi.digital/article/strategy-processes/email-marketing-and-automation
Time is money - how much of both are you wasting while managing your PPC account?
WordStream has mastered a PPC management strategy that can optimize your paid search campaigns for increased ROI in just 20 minutes each week!
Tune in to hear our Google AdWords experts explain how you can make a huge difference in a small amount of time.
Join our free webinar to learn:
- A proven weekly routine to help you achieve better PPC results
- How much time you should be dedicating to each task
- How our helpful tools can reduce the time you spend on account maintenance
For HeroConf: 4 Search Query Focused Techniques You Must Be Using in Your Sho...Impression
This session will guide you through advanced applications of search query filtering for Shopping campaigns. Discover 4 advanced ways to proactively use search queries to improve your ROI and explore how considering user intent, analysing product performance and utilizing RLSA audience targeting will open up new possibilities for advertisers to use search queries more effectively. You will learn:
The 4 techniques
Real-life examples of how the techniques have individually improved ROI of already successful Shopping campaigns
How to use the hidden AdWords column which matches product ID and search query data
Liam Wade
IMPRESSION DIGITAL
Using Alpha / Beta … Build-out
campaigns by geo, day parting,
product, budgets, profit margins and
more. Bottom line is “workflow
efficiency”. Do you have the
manpower or not?!
Restructure your account… split,
merge, skag, skam, but do it all with
purpose and attention to detail.
PPC is an art and a skill worth
mastering!
Google adwords is one of the most popular internet marketing platforms in the world. Unfortunately, many people are missing out on potential ROI because there campaigns and ads aren't set up properly.
This slideshare is a beginners guide to setting up adwords campaigns. There is some adwords keyword strategy discussed and some helpful tips on landing page optimization.
The Amazon Seller PPC Presentation (Sept 2016)Danny Mac
PPC or Pay Per Click advertising is the Key to Amazon (on platform visibility) and success.
Key things covered in this presentation.
-Power PPC strategies to drive sales.
-Understanding Keywords and the role they play with PPC.
-How to use PPC to get your advertising to show almost anywhere!
-How to budget, tune and manage your campaigns.
-How to spend less and achieve more.
-We will offer you real products, real campaigns, real results and the differing strategies to employ depending upon the type of product you sell
-Broad Match, Phrase Match, Exact Match demystified, bid+ explained, competing keywords, competing products, click fraud and more tabled and dealt with.
Top Amazon Sponsored Product Mistakes Draining Your Budget & Profits | CPC St...Tinuiti
Are my campaigns performing at their optimal level?
Why aren’t my Sponsored Product ads converting?
My ACoS is cutting into my profit margins—How do I fix this?
Why aren’t my ad placements sending enough traffic to my listings?
We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.
Have you ever taken over a paid search account and thought, “What were they thinking?” Make sure you don’t make those mistakes! Account structure is an important but often overlooked part of paid search success. At Hero Conf London, Sean Murphy showed us the most impactful changes you can make to your account structure to drive paid search performance.
Matouš Ledvina na PPC Date #3. Používáte smartbidding? A pokud ano, používáte ho správně? Společně se můžeme podívat na to, jak vypadají automatizované kampaně podle standardu roku 2021 nebo třeba proč volná shoda není sprosté slovo.
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
7 Key Paid Search Plays for B2B MarketersDemandWave
71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
A presentation on determining if PPC is right for your company, how to calculate a Cost Per Action and how to improve the ROI of your PPC Campaign.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
Beating the competition at the AdWords bidding game is not an easy task. Many advertisers choose to automate bids using Google AdWords or a dedicated third-party tool, BUT neither option is a perfect fit for everyone. So what's the best bid strategy for you?
In this on demand customer webinar, WordStream's PPC experts will guide you through how they think about bidding, and how you can apply our strategies to your own campaigns. We'll share actionable advice to help you conquer AdWords bidding! You'll learn:
- How to crush your AdWords competition & save money
- Signs & signals used to adjust your bids
- And so much more!
Watch this webinar today and learn a successful bidding strategy that will help you beat your AdWords competition once and for all.
Bing makes up 30% of your pay-per-click portfolio.
Learn to optimize Bing to within an inch of its life.
Monitor budget split on Bing and Google: Drive volume and low-cost conversions across networks.
Maximize yield: Is your campaign reaching its full potential? Share Voice Metrics can give you actionable insight at every level.
Zero-effort optimization: Proactive Bid Recommendation tool identifies keywords "on the cusp of greatness".
Get really advanced: Bing Ads Intelligence changes the way you understand your business and your buyers.
In this deeply technical, hands-on webinar, Trada and Bing will show you how to maximize profitability on Bing Ads, while reaching 53 million unduplicated users.
Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers.
But having a beautiful, easy-to-navigate site isn’t going to gain you more customers if no one can find your site in the first place.
In fact, 61% of marketers say their biggest challenge is generating qualified traffic and leads.
Check out these webinar slides to learn:
• Ways to drive qualified traffic to your site – both free and paid tactics
• The importance of setting goals and measuring website traffic
• Why website traffic is important
Our experts analyzed data from nearly 20,000 search ad campaigns from business of all types and sizes in North America, to bring you real results from 20+ of the top industries.
We’ve removed the complexities, making it so simple for you to see where you stand against your direct competitors in the most critical performance metrics including:
• Average cost per click
• Average click-through rate
• Average cost per lead
• Average conversion rate
Check out these webinar slides to gain access to the exclusive data you will not find anywhere else.
Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge.
So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn:
- How to find the best types of promotions for every industry that maximizes your ROI.
- How to use promotions to convince your prospects to take action.
- How to grow your email and mobile database, social followers, website traffic, and foot traffic.
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
Social media is a game – each site has its own playbook and cheat codes, and you can’t use the platforms aimlessly if you want to win more leads and customers!
Since each site is different, how does your business outmaneuver the competition in a space that seems so familiar?
Check out these webinar slides as we break down the winning elements of each social media network including Facebook, LinkedIn, and Twitter, PLUS a special Snapchat guest to cover it all.
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
So what’s new, what’s tried-and-true, and what’s best for YOU in 2022? Check out these webinar slides to learn:
- The 14 best marketing channels of 2022.
- How to decide which ones are best for your business.
- Practical tips to succeed on each one.
Find out what you need to toss, keep, or add to your marketing mix this year so your business can look, feel, and perform its best.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
Our experts have just finished putting the finishing touches on our highly anticipated 2021 search advertising industry benchmarks, which includes real data from 20 of the top industries.
With data straight from Google and Microsoft, you'll be able to find out where you stand against your direct competitors in the most critical performance metrics including:
- Average cost per click
- Average click-through rate
- Average cost per lead
- Average conversion rate
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
Google's at it once again, unleashing a slew of big changes to its advertising platform in recent months.
This means you'll have some exiting new features to enhance your digital marketing strategy, but you’ve got some learnin’ to do!
Don’t sweat it, we got your back. Check out these webinar slides to learn:
• Big changes happening to Expanded Text Ads.
• What’s the deal with Google’s new “monthly spend limit”
• Insights into new ad policies, and much more!
With consumers spending over 8 hours a day online, a strong online presence is crucial for any business that wants to survive today. But the definition of “strong” may not be what you think!
In these webinar slides, we’ll unpack what a strong online presence really means and show you how to get there. You’ll walk away knowing how to:
- Increase your visibility in search engines, directories, and social media sites.
- Achieve a credible online appearance and reputation.
- Build, engage, and convert your audience into happy customers.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
To scale and grow your digital marketing agency, you need to offer more to your clients. Easy right? Not so fast.
Do you spend more money and time hiring and training staff to support new services, or do you risk quality of work by bringing in independent contractors?
Check out these webinar slides to learn clever, time-saving ways to expand your agency offerings and increase profits. You’ll also learn how to:
• Fill gaps that are hurting your revenue.
• Gain and retain quality clients.
• Use a secret swiss army knife of targeting tools not seen anywhere else.
Google search ads allow you to reach people who are actively looking for your product or service. But what about all the people who aren’t searching? The best way to get in front of this audience at minimal cost is through the Google Display Network (GDN).
Check out these webinar slides to learn:
• A clear picture of Google Display ads and their benefits.
• How to setup a Google Display campaign.
• Ad types, image sizes, costs, and targeting parameters.
• How to target even more audiences outside of the GDN.
With its level of sophistication and complexity, Facebook advertising is already overwhelming. Sprinkle in constant changes and policy updates, and how do you keep up? Over the past few months, there have been several major changes to the Facebook platform that you should know about.
Check out these webinar slides to learn what these changes are and how to make sense of everything.
You’ll learn:
• The 5 major changes, including those related to the Apple iOS 14 update.
• The effects these changes could be having (positive and negative) on your accounts.
• How to adapt your marketing strategy to continue seeing success on Facebook.
Check out these webinar slides learn actionable ways to combat the increase of online viewers against the flatline of Facebook advertising. You’ll learn:
- How to reimagine ad engagement for where your consumers are today.
- How to keep your ads fresh and up to date.
- How to strategically serve your ads at the most relevant times.
- And more!
Every day, people watch 5 BILLION videos on YouTube.
With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platform’s competitive landscape, how do you make your ads “unskippable”?
Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. You’ll also learn:
- How to build a strong affinity for your brand.
- How to create content that spreads brand awareness.
- How to generate more top-of-funnel leads.
Facebook advertising is overwhelming.
That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
- The different Facebook ad types and when to use them.
- How to leverage data to outperform your competitors.
- How to use your ads to expand your reach and increase engagement.
Whether you’re starting your first campaign or looking to improve an existing one, you’ll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.
More from Internet Marketing Software - WordStream (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
6. WordStream had 40+ employees
I was a member of a 6 person CS
team
What’s Fake News?
Things That Were True in
2013
Me & half the whole company in 2013
7. WordStream has 240+ employees
I am a member of a 50 person CS
team (and growing)!
We constantly hear about fake
news
Things That Are True in 2018Our CEO,
Ralph Folz
This picture only
captured ½ the CS
team!
16. 1
2
3
Keyword Stuff Your Ads
Use Single Keyword Ad Groups
Optimize for Short Attention Spans on Mobile
5 Search Marketing Hacks That Are SO #FakeNews
4 Steer Clear of Automated Bidding
5 *Surprise*
27. 1 in 3 advertisers saw declines in CTR
after migrating to Expanded Text Ads.
28. 1
2
3
More keywords in the ad mean higher CTR
More keywords in the ad mean better ad relevance
With better CTRs & ad relevance come better Quality Scores
Why Keyword Stuff?
29. Expected clickthrough rate The likelihood that your ad will be
clicked
Ad relevance How closely your ad matches the
intent behind a user’s search
Landing page experience How relevant, transparent and easy-
to-navigate your page is for users
Quality Score Components
30.
31. “The proportion of unique words
in a given corpus (set of textual
data) to all words in the text.”
37. 1
2
3
Improve ad relevance: keyword to ad match
With better keyword to ad matches, CTRs will go up
With better CTRs & ad relevance come better Quality Scores
Why Use Single Keyword Ad Groups?
38. Expected clickthrough rate The likelihood that your ad will be
clicked
Ad relevance How closely your ad matches the
intent behind a user’s search
Landing page experience How relevant, transparent and easy-
to-navigate your page is for users
Quality Score is not Improved by SKAGs
74. Maximize Clicks
Target Search Page Location
Target Outranking Share
Target CPA
Target ROAS
Maximize Conversions
Enhanced CPC
Automated Bid Stratgies Are Not Always Bad
75. Target CPA Automatically finds optimal CPC bids to achieve an average CPA
equal to your target across all ad groups.
Target ROAS Automatically finds optimal CPC bids using the conversion values
you set up to get more revenue at the target return-on-ad-spend
you set up.
Maximize Conversions Automatically finds the optimal CPC bids to pull in the most
conversions within your daily budget.
Enhanced CPC Raises or lowers max CPC bids based on likelihood of conversion
using all signals but you must set up preliminary bids and adjust
device bid modifiers.
Smart Bidding: Conversion Focused Bid Strategies
77. Target CPA Automatically finds optimal CPC bids to achieve an average CPA
equal to your target across all ad groups.
Target ROAS Automatically finds optimal CPC bids using the conversion values
you set up to get more revenue at the target return-on-ad-spend
you set up.
Maximize Conversions Automatically finds the optimal CPC bids to pull in the most
conversions within your daily budget.
Enhanced CPC Raises or lowers max CPC bids based on likelihood of conversion
using all signals but you must set up preliminary bids and adjust
device bid modifiers.
Smart Bidding: Conversion Focused Bid Strategies
79. Target CPA Automatically finds optimal CPC bids to achieve an average CPA
equal to your target across all ad groups.
Target ROAS Automatically finds optimal CPC bids using the conversion values
you set up to get more revenue at the target return-on-ad-spend
you set up.
Maximize Conversions Automatically finds the optimal CPC bids to pull in the most
conversions within your daily budget.
Enhanced CPC Raises or lowers max CPC bids based on likelihood of conversion
using all signals but you must set up preliminary bids and adjust
device bid modifiers.
Smart Bidding: Conversion Focused Bid Strategies
81. Target CPA Automatically finds optimal CPC bids to achieve an average CPA
equal to your target across all ad groups.
Target ROAS Automatically finds optimal CPC bids using the conversion values
you set up to get more revenue at the target return-on-ad-spend
you set up.
Maximize Conversions Automatically finds the optimal CPC bids to pull in the most
conversions within your daily budget.
Enhanced CPC Raises or lowers max CPC bids based on likelihood of conversion
using all signals but you must set up preliminary bids and adjust
device bid modifiers.
Smart Bidding: Conversion Focused Bid Strategies
83. You still maintain some control:
● You set preliminary max CPC
bids
● You can control device bid
modifiers
You benefit from insights from
additional contextual signals
(browser, operating system, network
partner etc.)
You do not have to worry about
combined bid adjustments
Branded campaigns should not use
eCPC
Google doesn’t have a cap on how
much higher or lower they can
adjust your preliminary max CPC
bid*
*WordStream has not observed an
individual bid that has increased
more than 40%...yet :)
Let’s Stay Fair & Balanced
Pros Cons
86. Odd Numbered Lists Make
Me Sad
Brains allegedly can process odd
numbers better than even
numbers but I think this is FAKE
NEWS
I had 4 things to share today, not
3 and didn’t want to deprive you
We shouldn’t put caps on our
creativity
88. 1
2
3
4
5
Takeaways
Do not keyword stuff! Think lexical diversity!
When it comes to ad groups, think single-minded,
not single keywords
Give mobile a little gas & do not optimize for short
attention spans
Try Enhanced CPC, run a test!
Use whatever numbers you like in your titles!