The three goals of inbound marketing are: 1. To convert more website traffic into contacts and leads by generating engagement and cultivating leads. 2. To convert more email leads into phone calls through multiple follow-ups to "hot" leads. 3. To implement ongoing nurturing campaigns that generate repeat business and stimulate referrals through newsletters, promotions, and relationship-building content.

1. Inbound
Marketing

2. Three Goals of Inbound Marketing
1. Convert More Website Traffic Into Contacts and Leads
• Generate more engagement/cultivate more leads
1. Convert More Email Leads Into Phone Calls
• Multiple follow up to “Hot” leads
1. On-going Nurturing Campaigns
• Generate repeat business and stimulate referrals
Strategic Database Email Marketing

3. Goal #1: Stimulate Engagement / Convert
Leads
1. “Low-Commitment” Graphic Calls-to-action
2. Download Premium Content - Consumer Resources
3. Request Form - Instant Data Collection
4. Automated, Strategic Follow-Up Email Campaign
Convert Vistors Into Leads

6. Data Collection

7. Contact Engagement Data

8. Goal #2: Convert More Emails Into Phone
Calls
1. Hot Leads Are Different Than Cold Prospects/Existing
Patient Marketing
2. Strategically-Timed Email Follow-Up Campaign
• Initiated by Contact Us form submissions
• Go beyond 1-time response - Multiple emails
during 3-4 week window
• Focused on hot leads
1. Client Training - Easy Suspend Campaign Form
Hot Leads Email Campaign

9. Goal #3: On-going Nurturing Campaign
Database Email Marketing Campaigns
1. Market To All Leads and Existing Clients/Patients
2. Special Events, Promotions, Campaigns, News, Etc.
3. Newsletter Campaign – Stay Relevant and “Top of
Mind”; News, Relationship-building, and Promotions
Newsletter/Email Promotion Campaigns

10. Inbound Marketing Costs
Inbound Marketing Automation Package
• $1000 set-up fee
• $350 monthly fee
Inbound Marketing Automation Package With Newsletters
• $950 monthly fee (see next slide for more details)
Campaign Costs and Services

11. Newsletters and Email Promotions
• Newsletter Pricing
• $500 set-up fee
• $600 monthly fee ($400 if client provides content)
Campaign Costs and Services