The document discusses search engine optimization and algorithms. It provides definitions and timelines for Google's Panda and Penguin algorithms. Panda targets low-quality content while Penguin targets unnatural inbound links and over-optimization. The document advises checking for algorithm impacts and analyzing content quality rather than direct changes to hacking links or wasting time on non-impacted algorithms. It concludes by advising a focus on useful content and the user experience over direct search engine targeting.
Using natural language processing to support E.A.T - Steve BaileySpike
Google wants to rank content from experts. This session investigates how Natural Language Processing can be used to identify where you should be targeting your content and what happens if you don’t.
The Keyword Research Process You Never Knew AboutSandeep Kumar
It all begins with the Keyword Research Process. If you find the Right Keywords your traffic will skyrocket through the Roof. Find out the right process inside.
Using natural language processing to support E.A.T - Steve BaileySpike
Google wants to rank content from experts. This session investigates how Natural Language Processing can be used to identify where you should be targeting your content and what happens if you don’t.
The Keyword Research Process You Never Knew AboutSandeep Kumar
It all begins with the Keyword Research Process. If you find the Right Keywords your traffic will skyrocket through the Roof. Find out the right process inside.
We are extremely excited to announce a break through, that even surprised us, that is skyrocketing the SEO Results for the test cases. We have aptly named the compilation of tactics producing these extreme results as the 'SEO BOOST Program'.
Case Study #1 Results:
200 visitors to 2000 visitors in approximately 2 months (multiple competitive keywords)
-Client Testimonial available to showcase business impact
Case Study #2 Results:
4500 visitors to 7000+ visitors in approximately 2.5 months (multiple competitive keywords)
-Client Testimonial available to showcase business impact
Your client can be a good prospect for the SEO BOOST Program if you meet the following criteria:
-Sites have dropped in ranking and traffic after the Panda/Penguin Update
-Client wants to see Quick Results in less then 4 months
-Sites that are performing at Status Quo
This program is only for those serious about showing extraordinary SEO results.
We will be discussing much more details about this SEO BOOST Program and how you can be involved.
SEO Fundamentals, PubCon Las Vegas 2015Bill Hartzer
SEOs, both new and seasoned, need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates we all need to understand.
SEO Fundamentals - PubCon Las Vegas 2014Bill Hartzer
SEOs both new and seasoned need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates you need to understand.
An Intro To SEO, SEM & Internet MarketingDave Davies
Dave Davies from Beanstalk Internet Marketing used this slide deck at SEM Summit 2016 in the opening session designed to educate attendees on the basis principles, terms and practices in SEO and SEM to ready them for the rest of the day.
http://www.pointit.com - In this presentation, you'll learn the possible causes of a Google Panda penalty, how to tell if you've been assessed a Panda penalty, and how to recover from a Panda penalty.
This slide share in provides detail about how to recover your website from google panda 4.0. If your website is penalize from google panda update it is very helpful not only in panda 4.0, It is helpful in all panda update.
This presentation was done by Raaj Paatkar at Mumbai SEO & SMM Meetup on March 30, 2014. It covers SEO strategies to rank in Google in face of punishing Google updates like Panda, Penguin and Hummingbird.
Google Algorithm Chaos: Panda, Penguin, and Other Google UpdatesBill Hartzer
Frustrated at the world of algorithm updates? Has a Google penalty wiped you out? Do you have an algo-proofed website? Can your online marketing platform sustain the test of time? Obtain answers to these questions as well as solutions for long-term SEO success from this session.<p>The second part of "algo choas" is to be proactive and stop penalties and algo problems before they happen. Don’t waste time trying to fix Google penalties chasing unauthorized content usage with Google Alerts, Copyscape, GWTs, disavowing junk links and other services. Better yet, avoid the hassle of using DMCAs making it your last resort, not the first.
2014 SEO and Social Media Basics - DBRFF ConferenceBill Hartzer
Bill Hartzer's presentation about SEO basics, Google Panda and Google Penguin, the latest SEO updates, and how Social Media integrates into search engine optimization.
SEO for Developers - Little Rock Tech Fest 2014Bill Hartzer
As web developers, we know that SEO (Search Engine Optimization) is important when building a website. But what parts of SEO is important, and what parts of on-site SEO can be ignored? In this panel, we’ll discuss search engine friendly websites, building sites with ‘responsive design’ and migrating sites from old an older CMS to WordPress.
The focus will be primarily on on-site search engine optimization, and making websites are search engine friendly. We’ll also discuss how to perform a search engine optimization audit of your own website, using several widely available tools. Some of the tools discussed will be website crawlers (you can crawl your own website and check for errors and common SEO problems) and using the data provided in Google Webmaster Tools and Bing Webmaster Tools.
While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct.
The presentation is about one of the updates given by Google to rank its low content sites and even hit them.Its also tell us about different ways so that your site should not be hit by Google Panda
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
This webinar will cover practical steps , tools and process for conducting SEO audit from time to time. SEO audits can be used for a variety of benefits and can yield data which can help other digital marketing initiatives and SEO strategy itself.
Webinar will cover the following
1. Framework and process for SEO audit
2. Tools and their usage in SEO audits
3. How to present your SEO audit reports to various levels of management
4. How to created actionable next steps from SEO audit
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
More Related Content
Similar to Algo's or Mammals? Panda & Penguin Defined
We are extremely excited to announce a break through, that even surprised us, that is skyrocketing the SEO Results for the test cases. We have aptly named the compilation of tactics producing these extreme results as the 'SEO BOOST Program'.
Case Study #1 Results:
200 visitors to 2000 visitors in approximately 2 months (multiple competitive keywords)
-Client Testimonial available to showcase business impact
Case Study #2 Results:
4500 visitors to 7000+ visitors in approximately 2.5 months (multiple competitive keywords)
-Client Testimonial available to showcase business impact
Your client can be a good prospect for the SEO BOOST Program if you meet the following criteria:
-Sites have dropped in ranking and traffic after the Panda/Penguin Update
-Client wants to see Quick Results in less then 4 months
-Sites that are performing at Status Quo
This program is only for those serious about showing extraordinary SEO results.
We will be discussing much more details about this SEO BOOST Program and how you can be involved.
SEO Fundamentals, PubCon Las Vegas 2015Bill Hartzer
SEOs, both new and seasoned, need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates we all need to understand.
SEO Fundamentals - PubCon Las Vegas 2014Bill Hartzer
SEOs both new and seasoned need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates you need to understand.
An Intro To SEO, SEM & Internet MarketingDave Davies
Dave Davies from Beanstalk Internet Marketing used this slide deck at SEM Summit 2016 in the opening session designed to educate attendees on the basis principles, terms and practices in SEO and SEM to ready them for the rest of the day.
http://www.pointit.com - In this presentation, you'll learn the possible causes of a Google Panda penalty, how to tell if you've been assessed a Panda penalty, and how to recover from a Panda penalty.
This slide share in provides detail about how to recover your website from google panda 4.0. If your website is penalize from google panda update it is very helpful not only in panda 4.0, It is helpful in all panda update.
This presentation was done by Raaj Paatkar at Mumbai SEO & SMM Meetup on March 30, 2014. It covers SEO strategies to rank in Google in face of punishing Google updates like Panda, Penguin and Hummingbird.
Google Algorithm Chaos: Panda, Penguin, and Other Google UpdatesBill Hartzer
Frustrated at the world of algorithm updates? Has a Google penalty wiped you out? Do you have an algo-proofed website? Can your online marketing platform sustain the test of time? Obtain answers to these questions as well as solutions for long-term SEO success from this session.<p>The second part of "algo choas" is to be proactive and stop penalties and algo problems before they happen. Don’t waste time trying to fix Google penalties chasing unauthorized content usage with Google Alerts, Copyscape, GWTs, disavowing junk links and other services. Better yet, avoid the hassle of using DMCAs making it your last resort, not the first.
2014 SEO and Social Media Basics - DBRFF ConferenceBill Hartzer
Bill Hartzer's presentation about SEO basics, Google Panda and Google Penguin, the latest SEO updates, and how Social Media integrates into search engine optimization.
SEO for Developers - Little Rock Tech Fest 2014Bill Hartzer
As web developers, we know that SEO (Search Engine Optimization) is important when building a website. But what parts of SEO is important, and what parts of on-site SEO can be ignored? In this panel, we’ll discuss search engine friendly websites, building sites with ‘responsive design’ and migrating sites from old an older CMS to WordPress.
The focus will be primarily on on-site search engine optimization, and making websites are search engine friendly. We’ll also discuss how to perform a search engine optimization audit of your own website, using several widely available tools. Some of the tools discussed will be website crawlers (you can crawl your own website and check for errors and common SEO problems) and using the data provided in Google Webmaster Tools and Bing Webmaster Tools.
While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct.
The presentation is about one of the updates given by Google to rank its low content sites and even hit them.Its also tell us about different ways so that your site should not be hit by Google Panda
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
This webinar will cover practical steps , tools and process for conducting SEO audit from time to time. SEO audits can be used for a variety of benefits and can yield data which can help other digital marketing initiatives and SEO strategy itself.
Webinar will cover the following
1. Framework and process for SEO audit
2. Tools and their usage in SEO audits
3. How to present your SEO audit reports to various levels of management
4. How to created actionable next steps from SEO audit
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
Similar to Algo's or Mammals? Panda & Penguin Defined (20)
2. About Me
• Director of Search Engine Marketing
• 6+ Years Experience
• Global Optimization Experience
• B2B & B2C Small - Fortune 50-1000 Clients
• Connect via LinkedIn or @rossmonaghan
13. Panda Vulnerabilities
Targets: Content
• Low quality content
• Thin content
• Duplicate Content
• Low engagement rates on page or site (high bounce
rates, low time on site, etc.)
• Lack of original content
• High amount of irrelevant adverts
• High % of boilerplate content
14. Panda Timeline
• Panda Update 1.0, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
• Panda Update 2.0, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
• Panda Update 2.1, May 10, 2011 (no change given; confirmed, not announced)
• Panda Update 2.2, June 16, 2011 (no change given; confirmed, not announced)
• Panda Update 2.3, July 23, 2011 (no change given; confirmed, not announced)
• Panda Update 2.4, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
• Panda Update 2.5, Sept. 28, 2011 (no change given; confirmed, not announced)
• Panda Update 3.0, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
• Panda Update 3.1, Nov. 18, 2011: (less than 1% of queries; announced)
• Panda Update 3.2, Jan. 18, 2012 (no change given; confirmed, not announced)
• Panda Update 3.3, Feb. 27, 2012 (no change given; announced)
• Panda Update 3.4, March 23, 2012 (about 1.6% of queries impacted; announced)
• Panda Update 3.5, April 19, 2012 (no change given; belatedly revealed)
• Panda Update 3.6, April 27, 2012: (no change given; confirmed; first update within days of another)
• Panda Update 3.7, June 9, 2012: (1% of queries; belatedly announced)
• Panda Update 3.8, June 25, 2012: (about 1% of queries; announced)
• Panda Update 3.9, July 24, 2012:(about 1% of queries; announced)
• Panda Update 3.91, Aug. 20, 2012: (about 1% of queries; belatedly announced)
• Panda Update 3.92, Sept. 18, 2012: (less than 0.7% of queries; announced)
15. Have you have been Panda Kicked?
• Check organic traffic on dates of algo changes
• Analyze Webmaster Tools Impression Share
• Analyze Rank Changes for Top KW’s
16. Ok…I was hit…HELP!
• Isolate problem
• Which pages were affected
• Find pages which were not affected and
identify differences
• Analyze content vs. quality high ranking sites
• Remove weak content
• Edit “over-optimized” data to be user rich
18. Penguin Vulnerabilities
Targets: Webspam
• Unnatural inbound links
– Exact same anchor text as on-page optimization
– Irrelevant sources of inbound link
– Paid links using exact match anchor text
• Over Optimization
– Spammy title tags
– Keyword stuffing
• Low-quality article marketing & blog spam
20. Have I been hit by Penguin?
• Check dates associated with algorithm
updates or Matt Cutts tweets
• Significant traffic or ranking changes
• Webmaster Tools direct messages
21.
22. Panda & Penguin
• Updates have been rolled out periodically
• Don’t hack your links
• Don’t waste time changing content
Until…
You have truly identified which algorithm you
have been impacted by…otherwise you are
WASTING your time
23. Final Thoughts…
• Focus on developing content to support a
fantastic user experience that is useful,
sharable, or insightful
• Leverage the entire marketing mix to
support digital efforts
• Target the user and NOT the search engine
24. Thank You
Additional Questions or Need Support:
Ross Monaghan
Director, Search Engine Marketing
Zeon Solutions, Inc.
www.zeonsolutions.com
ross.monaghan@zeonsolutions.com
Twitter: @rossmonaghan
LinkedIn: http://www.linkedin.com/in/rossmonaghans