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Social Currency and Buy In for Cardiff SEO

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Talk for Cardiff SEO Meet

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Social Currency and Buy In for Cardiff SEO

  1. 1. #NotADesigner
  2. 2. ‘The one with the hats?’ #NotAnSEO
  3. 3. SEO and Social Media Like brows, sisters not twins
  4. 4. Broadcast Engagement Advocacy Progression of Social
  5. 5. Is advocacy getting more difficult?
  6. 6. Is social getting more private?
  7. 7. Echo chamber Free Speech Search changes (?)
  8. 8. Onsite Tracking Social Currency
  9. 9. Why do people talk? How does your content reflect on your audience?
  10. 10. Social Media and Narcisism
  11. 11. Negative Social Currency • Stupid Irritating • Controversial Embarrassing • Stressed-out Corporate Positive Social Currency • Successful Funny • Happy Supportive • Educated Sensitive • Inspired Enlightened
  12. 12. Like and Share
  13. 13. Be audacious
  14. 14. Tap into Communities
  15. 15. Focus on people and emotion
  16. 16. Community building
  17. 17. Retarget (make your comeback)
  18. 18. Watch out for: Slack Instagram Snapchat Facebook for work Webinars Podcasts
  19. 19. @Miranda_Bisho

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