Ross Monaghan of Zeon Solutions explains what algorithm changes Google has made in the past few years. Why they made them and how you can deal with it.
Menachem rosenbaum long tail link buildingBarry Schwartz
Long tail link building focuses on less competitive keyword combinations and phrases with more than just the target phrase or brand name. These long tail keywords and phrases account for a large portion of search traffic and have lower competition. The document recommends link building tactics for long tail keywords like social bookmarks, press releases, guest blogging, and web 2.0 platforms. It also provides tips for finding long tail anchor text and emphasizes building links with long tail anchors to quality pages to improve search rankings.
Using natural language processing to support E.A.T - Steve BaileySpike
Google wants to rank content from experts. This session investigates how Natural Language Processing can be used to identify where you should be targeting your content and what happens if you don’t.
This document summarizes a case study about how Google's Panda algorithm update affected the website Review Centre. It discusses how Review Centre saw a significant drop in traffic after Panda, the actions they took to improve their site quality by redesigning pages, removing duplicate content, and limiting ads, and how they saw no recovery from Panda penalties over several months despite their efforts. It also examines different theories about what triggers Panda penalties and resources for sites affected by Panda.
The Keyword Research Process You Never Knew AboutSandeep Kumar
It all begins with the Keyword Research Process. If you find the Right Keywords your traffic will skyrocket through the Roof. Find out the right process inside.
The document discusses the introduction of Google's Panda algorithm update in 2011. It was created by Google engineer Navneet Panda to reduce low-quality spam sites and improve search results by focusing on high-quality, original content. Panda analyzed on-site factors like duplicate content, excessive ads, and poor usability to determine quality. The update significantly impacted search rankings, helping some sites while penalizing others with low-quality or copied content. The document provides advice on improving content quality, user experience, and web presence to comply with Panda's guidelines.
Google PageRank is a measure of the importance of a web page, ranging from 0 to 10. It is determined individually for each page based on the number and quality of inbound backlinks to that page from other relevant websites. It can take 2-3 months for a new page to be assigned a PageRank by Google. Outbound links do not help improve PageRank, and adding more page content does not directly impact PageRank - only inbound backlinks are considered in its calculation.
The document discusses Google's Panda algorithm update, which targets low-quality content. It provides a history of Panda updates since 2011, ways to identify if a site was affected by Panda using tools like SEMrush, and case studies of sites that lost traffic after being hit by Panda updates. It also offers Google's guidance on building high-quality content to help sites recover from Panda penalties.
Menachem rosenbaum long tail link buildingBarry Schwartz
Long tail link building focuses on less competitive keyword combinations and phrases with more than just the target phrase or brand name. These long tail keywords and phrases account for a large portion of search traffic and have lower competition. The document recommends link building tactics for long tail keywords like social bookmarks, press releases, guest blogging, and web 2.0 platforms. It also provides tips for finding long tail anchor text and emphasizes building links with long tail anchors to quality pages to improve search rankings.
Using natural language processing to support E.A.T - Steve BaileySpike
Google wants to rank content from experts. This session investigates how Natural Language Processing can be used to identify where you should be targeting your content and what happens if you don’t.
This document summarizes a case study about how Google's Panda algorithm update affected the website Review Centre. It discusses how Review Centre saw a significant drop in traffic after Panda, the actions they took to improve their site quality by redesigning pages, removing duplicate content, and limiting ads, and how they saw no recovery from Panda penalties over several months despite their efforts. It also examines different theories about what triggers Panda penalties and resources for sites affected by Panda.
The Keyword Research Process You Never Knew AboutSandeep Kumar
It all begins with the Keyword Research Process. If you find the Right Keywords your traffic will skyrocket through the Roof. Find out the right process inside.
The document discusses the introduction of Google's Panda algorithm update in 2011. It was created by Google engineer Navneet Panda to reduce low-quality spam sites and improve search results by focusing on high-quality, original content. Panda analyzed on-site factors like duplicate content, excessive ads, and poor usability to determine quality. The update significantly impacted search rankings, helping some sites while penalizing others with low-quality or copied content. The document provides advice on improving content quality, user experience, and web presence to comply with Panda's guidelines.
Google PageRank is a measure of the importance of a web page, ranging from 0 to 10. It is determined individually for each page based on the number and quality of inbound backlinks to that page from other relevant websites. It can take 2-3 months for a new page to be assigned a PageRank by Google. Outbound links do not help improve PageRank, and adding more page content does not directly impact PageRank - only inbound backlinks are considered in its calculation.
The document discusses Google's Panda algorithm update, which targets low-quality content. It provides a history of Panda updates since 2011, ways to identify if a site was affected by Panda using tools like SEMrush, and case studies of sites that lost traffic after being hit by Panda updates. It also offers Google's guidance on building high-quality content to help sites recover from Panda penalties.
Panda is a Google algorithm update from 2011 that aims to improve search quality by favoring websites with high-quality, original content over low-quality sites. It analyzes factors like design, trustworthiness, speed and content quality. Sites can be impacted if they have low-quality pages like tag pages, duplicate content, or pages created just for keywords rather than user intent. The document provides advice on how sites can improve by identifying and removing low-quality pages, adding fresh original content, and building more internal and external links to strong pages. It warns that sites still risk future Panda updates if they do not proactively address quality issues.
What startups need to know about seo by barry schwartz news editor at search ...Search Engine Land
This document provides a summary of key search engine optimization (SEO) factors and best practices. It discusses both on-page and off-page optimization factors such as content, links, site speed, and more. It also summarizes major Google algorithm updates like Panda and Penguin, and how to avoid being negatively impacted by them through high-quality content and natural links. The document concludes with recommendations for mobile SEO, including using responsive design, dynamic serving, or separate mobile URLs to properly serve both desktop and mobile users.
The document discusses Google's Panda algorithm updates, which target low-quality content on websites. It was introduced in 2011 and has been updated numerous times. The goal is to improve search results by removing content that is poorly written, duplicated, scraped, aggregated, or provides a poor user experience. The document then provides examples of websites that were negatively impacted and the types of low-quality content issues they had that likely triggered the Panda updates.
This document discusses an SEO boost strategy to help clients improve their organic search results in the face of ongoing Google algorithm updates. It presents case studies of clients who saw significant increases in organic traffic and rankings after implementing content marketing and guest blogging secured through guaranteed placements on high-authority sites. The strategy focuses on creating helpful how-to articles and ensuring links are from relevant, trusted domains to meet Google's quality guidelines for organic search. A 4-month package is available to generate 5 pieces of content per month and handle outreach, link building and social syndication.
SEO Fundamentals, PubCon Las Vegas 2015Bill Hartzer
SEOs, both new and seasoned, need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates we all need to understand.
SEO Fundamentals - PubCon Las Vegas 2014Bill Hartzer
SEOs both new and seasoned need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates you need to understand.
An Intro To SEO, SEM & Internet MarketingDave Davies
This document outlines the schedule for an internet marketing conference. It includes sessions on SEO, SEM, increasing conversions and rankings, getting the most from AdWords accounts, online advertising readiness, and a Q&A with all speakers. There will also be coffee breaks and a provided lunch. The first session is an intro to SEO, SEM and internet marketing with Dave Davies, followed by various topic deep dives from other speakers throughout the day.
This webinar discusses how to recover from a Google Panda penalty. It covers what caused the penalty including duplicate content, thin content, excessive ads/affiliates, slow page speeds, and poor link profiles. The webinar provides strategies on fixing each of these issues such as removing duplicate content across domains and on-site, adding more substantial content, adjusting the ad to content ratio and splash pages, improving page speed, and cleaning up the link profile. Attendees are encouraged to ask questions.
This slide share in provides detail about how to recover your website from google panda 4.0. If your website is penalize from google panda update it is very helpful not only in panda 4.0, It is helpful in all panda update.
This presentation was done by Raaj Paatkar at Mumbai SEO & SMM Meetup on March 30, 2014. It covers SEO strategies to rank in Google in face of punishing Google updates like Panda, Penguin and Hummingbird.
Google Algorithm Chaos: Panda, Penguin, and Other Google UpdatesBill Hartzer
Frustrated at the world of algorithm updates? Has a Google penalty wiped you out? Do you have an algo-proofed website? Can your online marketing platform sustain the test of time? Obtain answers to these questions as well as solutions for long-term SEO success from this session.<p>The second part of "algo choas" is to be proactive and stop penalties and algo problems before they happen. Don’t waste time trying to fix Google penalties chasing unauthorized content usage with Google Alerts, Copyscape, GWTs, disavowing junk links and other services. Better yet, avoid the hassle of using DMCAs making it your last resort, not the first.
2014 SEO and Social Media Basics - DBRFF ConferenceBill Hartzer
Bill Hartzer's presentation about SEO basics, Google Panda and Google Penguin, the latest SEO updates, and how Social Media integrates into search engine optimization.
SEO for Developers - Little Rock Tech Fest 2014Bill Hartzer
As web developers, we know that SEO (Search Engine Optimization) is important when building a website. But what parts of SEO is important, and what parts of on-site SEO can be ignored? In this panel, we’ll discuss search engine friendly websites, building sites with ‘responsive design’ and migrating sites from old an older CMS to WordPress.
The focus will be primarily on on-site search engine optimization, and making websites are search engine friendly. We’ll also discuss how to perform a search engine optimization audit of your own website, using several widely available tools. Some of the tools discussed will be website crawlers (you can crawl your own website and check for errors and common SEO problems) and using the data provided in Google Webmaster Tools and Bing Webmaster Tools.
Google launched the Panda algorithm in February 2011 to reduce the rankings of low-quality websites and increase the rankings of high-quality websites. It evaluated websites based on factors like originality, design, trustworthiness, and speed. There were many subsequent updates to Panda over the years that tweaked its methodology. The Penguin algorithm, launched in April 2012, aimed to penalize websites that violated Google's guidelines around unnatural links and spammy content practices like keyword stuffing. Major updates included Hummingbird in 2013, which revamped Google's search engine to better understand conversational queries and emphasize knowledge graph content.
While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct.
This document provides an overview of search engine optimization (SEO) techniques and Google algorithms. It discusses both white hat and black hat SEO. White hat SEO focuses on improving a site through high-quality content, technical optimization, and natural links. Black hat techniques like hidden text, keyword stuffing, and link manipulation are avoided. Major Google algorithms like Panda, Penguin, and Mobilegeddon are explained. The document also covers mobile SEO issues like mobile-first indexing and AMP. The overall message is that SEO success comes through following Google's guidelines rather than trying to game the system.
The presentation is about one of the updates given by Google to rank its low content sites and even hit them.Its also tell us about different ways so that your site should not be hit by Google Panda
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
Mohit Maheshwari presented on conducting SEO audits. He discussed the importance of SEO audits to discover issues, create an action plan, and set priorities. He recommended tools for conducting technical, link profile, content, and competitor audits. Mohit outlined the SEO audit process including checking indexability, accessibility, site performance, search engine penalties, on-page and off-page ranking factors. He provided tips on audit reporting and creating an implementation schedule based on priorities.
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Panda is a Google algorithm update from 2011 that aims to improve search quality by favoring websites with high-quality, original content over low-quality sites. It analyzes factors like design, trustworthiness, speed and content quality. Sites can be impacted if they have low-quality pages like tag pages, duplicate content, or pages created just for keywords rather than user intent. The document provides advice on how sites can improve by identifying and removing low-quality pages, adding fresh original content, and building more internal and external links to strong pages. It warns that sites still risk future Panda updates if they do not proactively address quality issues.
What startups need to know about seo by barry schwartz news editor at search ...Search Engine Land
This document provides a summary of key search engine optimization (SEO) factors and best practices. It discusses both on-page and off-page optimization factors such as content, links, site speed, and more. It also summarizes major Google algorithm updates like Panda and Penguin, and how to avoid being negatively impacted by them through high-quality content and natural links. The document concludes with recommendations for mobile SEO, including using responsive design, dynamic serving, or separate mobile URLs to properly serve both desktop and mobile users.
The document discusses Google's Panda algorithm updates, which target low-quality content on websites. It was introduced in 2011 and has been updated numerous times. The goal is to improve search results by removing content that is poorly written, duplicated, scraped, aggregated, or provides a poor user experience. The document then provides examples of websites that were negatively impacted and the types of low-quality content issues they had that likely triggered the Panda updates.
This document discusses an SEO boost strategy to help clients improve their organic search results in the face of ongoing Google algorithm updates. It presents case studies of clients who saw significant increases in organic traffic and rankings after implementing content marketing and guest blogging secured through guaranteed placements on high-authority sites. The strategy focuses on creating helpful how-to articles and ensuring links are from relevant, trusted domains to meet Google's quality guidelines for organic search. A 4-month package is available to generate 5 pieces of content per month and handle outreach, link building and social syndication.
SEO Fundamentals, PubCon Las Vegas 2015Bill Hartzer
SEOs, both new and seasoned, need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates we all need to understand.
SEO Fundamentals - PubCon Las Vegas 2014Bill Hartzer
SEOs both new and seasoned need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates you need to understand.
An Intro To SEO, SEM & Internet MarketingDave Davies
This document outlines the schedule for an internet marketing conference. It includes sessions on SEO, SEM, increasing conversions and rankings, getting the most from AdWords accounts, online advertising readiness, and a Q&A with all speakers. There will also be coffee breaks and a provided lunch. The first session is an intro to SEO, SEM and internet marketing with Dave Davies, followed by various topic deep dives from other speakers throughout the day.
This webinar discusses how to recover from a Google Panda penalty. It covers what caused the penalty including duplicate content, thin content, excessive ads/affiliates, slow page speeds, and poor link profiles. The webinar provides strategies on fixing each of these issues such as removing duplicate content across domains and on-site, adding more substantial content, adjusting the ad to content ratio and splash pages, improving page speed, and cleaning up the link profile. Attendees are encouraged to ask questions.
This slide share in provides detail about how to recover your website from google panda 4.0. If your website is penalize from google panda update it is very helpful not only in panda 4.0, It is helpful in all panda update.
This presentation was done by Raaj Paatkar at Mumbai SEO & SMM Meetup on March 30, 2014. It covers SEO strategies to rank in Google in face of punishing Google updates like Panda, Penguin and Hummingbird.
Google Algorithm Chaos: Panda, Penguin, and Other Google UpdatesBill Hartzer
Frustrated at the world of algorithm updates? Has a Google penalty wiped you out? Do you have an algo-proofed website? Can your online marketing platform sustain the test of time? Obtain answers to these questions as well as solutions for long-term SEO success from this session.<p>The second part of "algo choas" is to be proactive and stop penalties and algo problems before they happen. Don’t waste time trying to fix Google penalties chasing unauthorized content usage with Google Alerts, Copyscape, GWTs, disavowing junk links and other services. Better yet, avoid the hassle of using DMCAs making it your last resort, not the first.
2014 SEO and Social Media Basics - DBRFF ConferenceBill Hartzer
Bill Hartzer's presentation about SEO basics, Google Panda and Google Penguin, the latest SEO updates, and how Social Media integrates into search engine optimization.
SEO for Developers - Little Rock Tech Fest 2014Bill Hartzer
As web developers, we know that SEO (Search Engine Optimization) is important when building a website. But what parts of SEO is important, and what parts of on-site SEO can be ignored? In this panel, we’ll discuss search engine friendly websites, building sites with ‘responsive design’ and migrating sites from old an older CMS to WordPress.
The focus will be primarily on on-site search engine optimization, and making websites are search engine friendly. We’ll also discuss how to perform a search engine optimization audit of your own website, using several widely available tools. Some of the tools discussed will be website crawlers (you can crawl your own website and check for errors and common SEO problems) and using the data provided in Google Webmaster Tools and Bing Webmaster Tools.
Google launched the Panda algorithm in February 2011 to reduce the rankings of low-quality websites and increase the rankings of high-quality websites. It evaluated websites based on factors like originality, design, trustworthiness, and speed. There were many subsequent updates to Panda over the years that tweaked its methodology. The Penguin algorithm, launched in April 2012, aimed to penalize websites that violated Google's guidelines around unnatural links and spammy content practices like keyword stuffing. Major updates included Hummingbird in 2013, which revamped Google's search engine to better understand conversational queries and emphasize knowledge graph content.
While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct.
This document provides an overview of search engine optimization (SEO) techniques and Google algorithms. It discusses both white hat and black hat SEO. White hat SEO focuses on improving a site through high-quality content, technical optimization, and natural links. Black hat techniques like hidden text, keyword stuffing, and link manipulation are avoided. Major Google algorithms like Panda, Penguin, and Mobilegeddon are explained. The document also covers mobile SEO issues like mobile-first indexing and AMP. The overall message is that SEO success comes through following Google's guidelines rather than trying to game the system.
The presentation is about one of the updates given by Google to rank its low content sites and even hit them.Its also tell us about different ways so that your site should not be hit by Google Panda
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
Mohit Maheshwari presented on conducting SEO audits. He discussed the importance of SEO audits to discover issues, create an action plan, and set priorities. He recommended tools for conducting technical, link profile, content, and competitor audits. Mohit outlined the SEO audit process including checking indexability, accessibility, site performance, search engine penalties, on-page and off-page ranking factors. He provided tips on audit reporting and creating an implementation schedule based on priorities.
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
Similar to Algo's or Mammals - Ross Monaghan of Zeon Solution (20)
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
2. About Me
• Director of Search Engine Marketing
• 6+ Years Experience
• Global Optimization Experience
• B2B & B2C Small - Fortune 50-1000 Clients
• Connect via LinkedIn or @rossmonaghan
13. Panda Vulnerabilities
Targets: Content
• Low quality content
• Thin content
• Duplicate Content
• Low engagement rates on page or site (high bounce
rates, low time on site, etc.)
• Lack of original content
• High amount of irrelevant adverts
• High % of boilerplate content
14. Panda Timeline
• Panda Update 1.0, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
• Panda Update 2.0, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
• Panda Update 2.1, May 10, 2011 (no change given; confirmed, not announced)
• Panda Update 2.2, June 16, 2011 (no change given; confirmed, not announced)
• Panda Update 2.3, July 23, 2011 (no change given; confirmed, not announced)
• Panda Update 2.4, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
• Panda Update 2.5, Sept. 28, 2011 (no change given; confirmed, not announced)
• Panda Update 3.0, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
• Panda Update 3.1, Nov. 18, 2011: (less than 1% of queries; announced)
• Panda Update 3.2, Jan. 18, 2012 (no change given; confirmed, not announced)
• Panda Update 3.3, Feb. 27, 2012 (no change given; announced)
• Panda Update 3.4, March 23, 2012 (about 1.6% of queries impacted; announced)
• Panda Update 3.5, April 19, 2012 (no change given; belatedly revealed)
• Panda Update 3.6, April 27, 2012: (no change given; confirmed; first update within days of another)
• Panda Update 3.7, June 9, 2012: (1% of queries; belatedly announced)
• Panda Update 3.8, June 25, 2012: (about 1% of queries; announced)
• Panda Update 3.9, July 24, 2012:(about 1% of queries; announced)
• Panda Update 3.91, Aug. 20, 2012: (about 1% of queries; belatedly announced)
• Panda Update 3.92, Sept. 18, 2012: (less than 0.7% of queries; announced)
15. Have you have been Panda Kicked?
• Check organic traffic on dates of algo changes
• Analyze Webmaster Tools Impression Share
• Analyze Rank Changes for Top KW’s
16. Ok…I was hit…HELP!
• Isolate problem
• Which pages were affected
• Find pages which were not affected and
identify differences
• Analyze content vs. quality high ranking sites
• Remove weak content
• Edit “over-optimized” data to be user rich
18. Penguin Vulnerabilities
Targets: Webspam
• Unnatural inbound links
– Exact same anchor text as on-page optimization
– Irrelevant sources of inbound link
– Paid links using exact match anchor text
• Over Optimization
– Spammy title tags
– Keyword stuffing
• Low-quality article marketing & blog spam
20. Have I been hit by Penguin?
• Check dates associated with algorithm
updates or Matt Cutts tweets
• Significant traffic or ranking changes
• Webmaster Tools direct messages
21.
22. Panda & Penguin
• Updates have been rolled out periodically
• Don’t hack your links
• Don’t waste time changing content
Until…
You have truly identified which algorithm you
have been impacted by…otherwise you are
WASTING your time
23. Final Thoughts…
• Focus on developing content to support a
fantastic user experience that is useful,
sharable, or insightful
• Leverage the entire marketing mix to
support digital efforts
• Target the user and NOT the search engine
24. Thank You
Additional Questions or Need Support:
Ross Monaghan
Director, Search Engine Marketing
Zeon Solutions, Inc.
www.zeonsolutions.com
ross.monaghan@zeonsolutions.com
Twitter: @rossmonaghan
LinkedIn: http://www.linkedin.com/in/rossmonaghans