Entrepreneurship Empowerment Symposium, Session 03: Opening Up Digital Frontiers by Wael Fakharany, the Regional Manager of Egypt and North Africa, Google
Verizon Media - 2019 Sponsor Breakfast PresentationMediaPost
Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 08:15 AM: Transforming the Customer Experience79% of consumers worldwide say experiences are as important as a company’s products and services.* Marketers have an opportunity to capture scaled consumer hearts and wallets by delivering a seamless experience. Successful brands deliver innovative solutions that are useful in the moment and provide value along all phases of the path to purchase. Learn how Verizon Media has evolved in the converging world of media to offer native advertising solutions that yield personalization, innovation, and premium ad experiences for users.(Source: Salesforce connected consumer study 2018)Presenter: GiuseppeLa Rocca, Director ofNative Advertising Sales and Strategy,Verizon MediaGiuseppe La Rocca is Director of Native Advertising Sales and Strategy at Verizon Media. He manages the fast growing US Native sales organization, promoting strategic advertising solutions across Verizon Media’s premium, innovative, and commerce focused native ad products.Previously, Giuseppe was a leading Account Director at Verizon, working across the fastest growing retail book of business. Giuseppe built his book of business to record revenue growth, capitalizing on ROI driving performance advertising solutions and a client-first mindset. Before working in sales, Giuseppe ran client services and operation strategy for search advertising across Yahoo and Bing Ads.Prior to Verizon Media, Giuseppe spent time focused on client services across verticals at leading global search advertising agency, iProspect, where he generated record revenue for his book of business.Originally from Gloucester, Massachusetts, Giuseppe now resides in New York and spends his free time mainly eating and traveling.
This document discusses the rise of mobile devices and how marketers can target consumers through mobile direct marketing campaigns. It notes that smartphone and tablet shipments now exceed PC shipments. Most mobile time is spent in apps, with games being the top category. The document provides tips on mobile targeting such as location, device type, and first-party and third-party data. It also discusses optimizing campaigns, converting mobile visitors, and scaling mobile campaigns.
Paid Search Marketing Presentation Slide ShareRoar Media
Pay per click marketing is regularly cited as one of the most effective forms of advertising by senior-level marketing executives. Pay per click advertising enables marketers to efficiently reach consumers at all points in their purchasing and consideration cycle. Paid search is a pull marketing vehicle whereby consumers actively prequalify themselves. This often results in higher conversion rates and better return on advertising investment than other advertising channels. Roar Media recognizes the extraordinary opportunity of paid search when programs are structured and optimized successfully within the overall marketing objectives of the client’s goals.
Social Media & Digital PR Playbook> Miami & NY PR Firm> Roar MediaRoar Media
This presentation details our social media strategies and services. Roar Media is a digital PR and social media consultancy specializing in maximizing our client's visibility and presence in digital communication channels. Roar Media has its headquarters in Miami with offices in New York City.
How Consumers Use Mobile and What You Can Do About ItDeb Evans, CFE
1) Mobile marketing is an increasingly important area as consumers use mobile devices more.
2) Brands need to ensure their websites are mobile-friendly and develop mobile search, email, advertising, and loyalty strategies.
3) Location-based apps and services like Foursquare provide opportunities to build communities and engage customers through promotions, coupons, and mobile apps.
This document provides an introduction to mobile social marketing. It discusses key mobile marketing statistics and trends, including the large percentage of the US population that uses mobile devices and projections that mobile will surpass PCs as the preferred method for internet access. The document outlines methods for social activation via mobile, such as sharing, communication, and entertainment. It also discusses technologies relevant to mobile marketing like location-based services, apps, mobile video/display ads, and QR codes. The document provides case studies of companies using mobile marketing, such as Get Glue and Days Inn's use of location-based services. It raises questions about optimizing content for mobile and assessing competitor mobile programs.
Verizon Media - 2019 Sponsor Breakfast PresentationMediaPost
Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 08:15 AM: Transforming the Customer Experience79% of consumers worldwide say experiences are as important as a company’s products and services.* Marketers have an opportunity to capture scaled consumer hearts and wallets by delivering a seamless experience. Successful brands deliver innovative solutions that are useful in the moment and provide value along all phases of the path to purchase. Learn how Verizon Media has evolved in the converging world of media to offer native advertising solutions that yield personalization, innovation, and premium ad experiences for users.(Source: Salesforce connected consumer study 2018)Presenter: GiuseppeLa Rocca, Director ofNative Advertising Sales and Strategy,Verizon MediaGiuseppe La Rocca is Director of Native Advertising Sales and Strategy at Verizon Media. He manages the fast growing US Native sales organization, promoting strategic advertising solutions across Verizon Media’s premium, innovative, and commerce focused native ad products.Previously, Giuseppe was a leading Account Director at Verizon, working across the fastest growing retail book of business. Giuseppe built his book of business to record revenue growth, capitalizing on ROI driving performance advertising solutions and a client-first mindset. Before working in sales, Giuseppe ran client services and operation strategy for search advertising across Yahoo and Bing Ads.Prior to Verizon Media, Giuseppe spent time focused on client services across verticals at leading global search advertising agency, iProspect, where he generated record revenue for his book of business.Originally from Gloucester, Massachusetts, Giuseppe now resides in New York and spends his free time mainly eating and traveling.
This document discusses the rise of mobile devices and how marketers can target consumers through mobile direct marketing campaigns. It notes that smartphone and tablet shipments now exceed PC shipments. Most mobile time is spent in apps, with games being the top category. The document provides tips on mobile targeting such as location, device type, and first-party and third-party data. It also discusses optimizing campaigns, converting mobile visitors, and scaling mobile campaigns.
Paid Search Marketing Presentation Slide ShareRoar Media
Pay per click marketing is regularly cited as one of the most effective forms of advertising by senior-level marketing executives. Pay per click advertising enables marketers to efficiently reach consumers at all points in their purchasing and consideration cycle. Paid search is a pull marketing vehicle whereby consumers actively prequalify themselves. This often results in higher conversion rates and better return on advertising investment than other advertising channels. Roar Media recognizes the extraordinary opportunity of paid search when programs are structured and optimized successfully within the overall marketing objectives of the client’s goals.
Social Media & Digital PR Playbook> Miami & NY PR Firm> Roar MediaRoar Media
This presentation details our social media strategies and services. Roar Media is a digital PR and social media consultancy specializing in maximizing our client's visibility and presence in digital communication channels. Roar Media has its headquarters in Miami with offices in New York City.
How Consumers Use Mobile and What You Can Do About ItDeb Evans, CFE
1) Mobile marketing is an increasingly important area as consumers use mobile devices more.
2) Brands need to ensure their websites are mobile-friendly and develop mobile search, email, advertising, and loyalty strategies.
3) Location-based apps and services like Foursquare provide opportunities to build communities and engage customers through promotions, coupons, and mobile apps.
This document provides an introduction to mobile social marketing. It discusses key mobile marketing statistics and trends, including the large percentage of the US population that uses mobile devices and projections that mobile will surpass PCs as the preferred method for internet access. The document outlines methods for social activation via mobile, such as sharing, communication, and entertainment. It also discusses technologies relevant to mobile marketing like location-based services, apps, mobile video/display ads, and QR codes. The document provides case studies of companies using mobile marketing, such as Get Glue and Days Inn's use of location-based services. It raises questions about optimizing content for mobile and assessing competitor mobile programs.
Search relevancy refers to how well search engine results match the user's search query. As the amount of online content, links between websites, and websites themselves have grown exponentially since 1997, achieving search relevancy has become increasingly challenging for search engines. Additional factors like personalization based on users' online activities on social media and other sites can further influence search results.
Small businesses need a mobile experience to connect with customers. Nearly everyone has smartphones and uses them to search for local businesses and products. Having a mobile-optimized website and app allows small businesses to be accessible anywhere and drive customers to their business. It also improves productivity and avoids losing sales from those frustrated with non-mobile sites. While large companies move slowly on mobile, small businesses can gain an advantage by moving quickly to offer mobile options like apps at affordable prices.
Mobile Strategy in an Omnichannel Messaging WorldSam Ho
UpOut is helping people fall in love with the cities they live in, by providing event discovery services that allow people to get involved in fun activities that are happening around them in real-time. As Chief Product Officer, Sam Ho directs the product, business and marketing initiatives for UpOut. One of this key priorities is providing his customers an exceptional 1:1 personalized experience through their mobile app. Sam will share his vision for the app and how he and his team are leveraging data and technology to create personalized and delightful experiences for their customers.
How Trinity Mobile Apps can increase your businessRaion Seishin
How Trinity Mobile Apps can increase business through effective designing of mobile apps and mobile websites. Trinity Mobile apps is the all in one business solution to drive more traffic via mobile apps and websites.
Marketing Management: Active Learning ProjectZeeshan Ali
This document provides a marketing plan summary for Team Online to increase engagement on social media for Studies. The plan includes researching customer behavior and social media usage, developing a Facebook page and campaign, optimizing the website for SEO, posting on blogs and forums, running Facebook ads, and creating engaging content and contests. The goal is to achieve 5000 Facebook fans and increase course registrations. Regular posting of graphics, quotes and discounts is recommended along with creating tabs for registration, community discussions and events. Moving the website to WordPress is also suggested for security, automatic SEO and easy integration of features.
This document provides tips for using traditional keyword research tools like the Google Keyword Tool, Google Insights for Search, and SEMRush to estimate local search demand, understand organic keyword opportunities, and forecast mobile search opportunities. It outlines four steps to estimate local search volume based on population data and search trends. It also describes a two-step process to identify potential keyword targets in SEMRush and export them to Excel. Finally, it lists ways to demonstrate mobile search opportunity by finding keywords with more mobile than desktop volume and assessing products for a mobile site or app.
This presentation is aimed at highlighting what is possible in the Nigerian digital space, and how business can harness them to achieve their marketing objectives
REV Love Comm UDS City Creek Center PresSteve Hasson
This document outlines a proposed 2015 digital advertising campaign for City Creek Center. It identifies the target audiences as hyper-local residents, affluent individuals within a 35 mile radius, and tourists. The campaign objectives are to increase City Creek's appeal, repeat shoppers, position as a premier shopping destination, and establish it as a local focus. The campaign will utilize tactics like digital ads on the Salt Lake Tribune, targeted email marketing, native ads, video ads, search retargeting, and ads targeted to home movers. Utah Digital Services is proposed to execute the campaign based on their experience with other Utah institutions.
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...Aquent
In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on…
· The most effective mobile tools
· How to move consumers from the mobile channel to action
· Mobile Web vs. Mobile applications
· How to effectively engage the consumer in conversation
· User acquisition, retention and monetization
· Consumer concerns and overview of privacy considerations
Digital Trends & Opportunities - Tourism VictoriaMike Hauser
This document summarizes digital trends and opportunities in tourism for Victoria, Australia. It notes that digital usage is growing rapidly worldwide, with over 2 billion internet users and mobile internet expected to surpass desktop usage by 2014. The summary highlights opportunities for tourism organizations to engage with key digital strategies like search optimization, social media, mobile responsive design, and leveraging digital channels from Tourism Victoria. It provides examples of successful digital campaigns from brands like Oreo and event organizers. The document advocates developing an integrated digital strategy that considers emerging trends and focuses on the growing mobile audience.
MarketingSherpa's Real Truth About Social Media & SEODemandWave
This document discusses an upcoming webinar on integrating social media and SEO. The webinar will cover SEO fundamentals, benefits of combining social media and SEO, how to create an integrated strategy, and changes in search and social media. MarketingSherpa research found that combining social media and SEO leads to more inbound traffic, leads, and higher conversions. The webinar will provide tips on how to integrate the two channels through content discovery, building natural inbound links, and optimizing for keywords on social media. Recent developments from Bing and Facebook's partnership on integrating social data into search results will also be discussed.
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital InsightsHavas Media
The Search landscape has evolved over the last ten years and provided us with greater insights into consumers and the ways they interact with Search Engines. Over the last five years Google has evolved into a socially focused Search Engine, aiming to achieve their goal of providing personalized results influenced by a user’s Social Network. The impact of this personalization is altering Search space by changing the way consumers interact in today’s always-on world.
The document discusses Synacor, a technology company that partners with internet service providers to power customized internet portals. It notes that Synacor was ranked in the top 100 digital companies by Silicon Alley Insider in 2010. It then provides details on Synacor's portal business, including its large audience reach and targeting capabilities. Advertisers are said to get high response rates from campaigns on Synacor portals through impactful ad placements and targeting of interested audiences.
Analytics 2.0: Creating Meaningful Insight From Your DataTravel Oregon
From Google Analytics and Facebook Insights, to Smith Travel Research and visitor profiles, we're awash in data. Optimize your marketing campaign and spark visitation by understanding your visitor and gleaning actionable insights from your data.
The document discusses best practices for advertising on Facebook including why Facebook is a good platform for advertisers due to its large user base and demographic data collection, how to set up targeted ads by location, interests, and other user information, and the importance of evaluating ad performance and refining ad targeting and content.
The document discusses the future of search and search engine optimization (SEO). It contains the following key points:
1. The future of search may involve less direct searching and more interaction through communities and social sites, potentially replacing search engines. Success relies on a brand's ability to consistently provide value.
2. Search engines will continue to evolve to provide the best broad mechanism for answering questions globally. Key aspects will include improved relevance, content types, structured data, mobile capabilities, and user data capture and targeting.
3. Visitor behavior data and metrics like clickthrough and retention will increasingly drive search engine rankings, making on-site and off-site optimization necessary but focus on user experience critical.
This document provides information on search engine marketing and optimization services. It discusses key topics such as:
- The objectives of internet marketing and how SEO focuses on brand awareness, customer generation and retention, sales conversion, and competition analysis.
- A case study on the potential of internet marketing in Nigeria, highlighting growing internet and mobile usage statistics that indicate opportunities.
- Definitions of search engines, marketing, and how search engine marketing aims to promote websites in search results.
- An overview of common SEO services including on-site optimization, link building, social media marketing, and analysis reporting.
- The differences between organic search results that are earned and maintained longer-term, versus generic results
The Secret Power of Social Media (Digital and Broker Sherpa) 1 24-2011Network Communications
The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals
Keith Sauro National Sales Director
Digital Sherpa
This is a presentation that did the rounds at many a show and event last year. It found itself in the inbox of a few big brands - now new clients for us. We are going to update this presentation but we thought we would share it with you.
The document discusses the benefits of display advertising and the Google Display Network. It notes that 95% of online time is spent on content where display advertising can reach users. Display advertising can help with brand awareness, reach, conversions, and speeding up the customer purchase cycle. The Google Display Network allows advertisers to reach millions of users across many large and niche publisher sites through different ad formats and targeting options.
This document summarizes Google's regional manager Wael Fakharany's presentation on Google's services and opportunities in Egypt from November 2010. The presentation discusses Google's mission to organize the world's information; its expansion beyond search into other products and services; and key statistics about Internet, mobile, and Google usage worldwide and in Egypt. It also outlines Google's search and content networks as ways for advertisers to connect with consumers online through search and across third-party websites.
Search relevancy refers to how well search engine results match the user's search query. As the amount of online content, links between websites, and websites themselves have grown exponentially since 1997, achieving search relevancy has become increasingly challenging for search engines. Additional factors like personalization based on users' online activities on social media and other sites can further influence search results.
Small businesses need a mobile experience to connect with customers. Nearly everyone has smartphones and uses them to search for local businesses and products. Having a mobile-optimized website and app allows small businesses to be accessible anywhere and drive customers to their business. It also improves productivity and avoids losing sales from those frustrated with non-mobile sites. While large companies move slowly on mobile, small businesses can gain an advantage by moving quickly to offer mobile options like apps at affordable prices.
Mobile Strategy in an Omnichannel Messaging WorldSam Ho
UpOut is helping people fall in love with the cities they live in, by providing event discovery services that allow people to get involved in fun activities that are happening around them in real-time. As Chief Product Officer, Sam Ho directs the product, business and marketing initiatives for UpOut. One of this key priorities is providing his customers an exceptional 1:1 personalized experience through their mobile app. Sam will share his vision for the app and how he and his team are leveraging data and technology to create personalized and delightful experiences for their customers.
How Trinity Mobile Apps can increase your businessRaion Seishin
How Trinity Mobile Apps can increase business through effective designing of mobile apps and mobile websites. Trinity Mobile apps is the all in one business solution to drive more traffic via mobile apps and websites.
Marketing Management: Active Learning ProjectZeeshan Ali
This document provides a marketing plan summary for Team Online to increase engagement on social media for Studies. The plan includes researching customer behavior and social media usage, developing a Facebook page and campaign, optimizing the website for SEO, posting on blogs and forums, running Facebook ads, and creating engaging content and contests. The goal is to achieve 5000 Facebook fans and increase course registrations. Regular posting of graphics, quotes and discounts is recommended along with creating tabs for registration, community discussions and events. Moving the website to WordPress is also suggested for security, automatic SEO and easy integration of features.
This document provides tips for using traditional keyword research tools like the Google Keyword Tool, Google Insights for Search, and SEMRush to estimate local search demand, understand organic keyword opportunities, and forecast mobile search opportunities. It outlines four steps to estimate local search volume based on population data and search trends. It also describes a two-step process to identify potential keyword targets in SEMRush and export them to Excel. Finally, it lists ways to demonstrate mobile search opportunity by finding keywords with more mobile than desktop volume and assessing products for a mobile site or app.
This presentation is aimed at highlighting what is possible in the Nigerian digital space, and how business can harness them to achieve their marketing objectives
REV Love Comm UDS City Creek Center PresSteve Hasson
This document outlines a proposed 2015 digital advertising campaign for City Creek Center. It identifies the target audiences as hyper-local residents, affluent individuals within a 35 mile radius, and tourists. The campaign objectives are to increase City Creek's appeal, repeat shoppers, position as a premier shopping destination, and establish it as a local focus. The campaign will utilize tactics like digital ads on the Salt Lake Tribune, targeted email marketing, native ads, video ads, search retargeting, and ads targeted to home movers. Utah Digital Services is proposed to execute the campaign based on their experience with other Utah institutions.
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...Aquent
In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on…
· The most effective mobile tools
· How to move consumers from the mobile channel to action
· Mobile Web vs. Mobile applications
· How to effectively engage the consumer in conversation
· User acquisition, retention and monetization
· Consumer concerns and overview of privacy considerations
Digital Trends & Opportunities - Tourism VictoriaMike Hauser
This document summarizes digital trends and opportunities in tourism for Victoria, Australia. It notes that digital usage is growing rapidly worldwide, with over 2 billion internet users and mobile internet expected to surpass desktop usage by 2014. The summary highlights opportunities for tourism organizations to engage with key digital strategies like search optimization, social media, mobile responsive design, and leveraging digital channels from Tourism Victoria. It provides examples of successful digital campaigns from brands like Oreo and event organizers. The document advocates developing an integrated digital strategy that considers emerging trends and focuses on the growing mobile audience.
MarketingSherpa's Real Truth About Social Media & SEODemandWave
This document discusses an upcoming webinar on integrating social media and SEO. The webinar will cover SEO fundamentals, benefits of combining social media and SEO, how to create an integrated strategy, and changes in search and social media. MarketingSherpa research found that combining social media and SEO leads to more inbound traffic, leads, and higher conversions. The webinar will provide tips on how to integrate the two channels through content discovery, building natural inbound links, and optimizing for keywords on social media. Recent developments from Bing and Facebook's partnership on integrating social data into search results will also be discussed.
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital InsightsHavas Media
The Search landscape has evolved over the last ten years and provided us with greater insights into consumers and the ways they interact with Search Engines. Over the last five years Google has evolved into a socially focused Search Engine, aiming to achieve their goal of providing personalized results influenced by a user’s Social Network. The impact of this personalization is altering Search space by changing the way consumers interact in today’s always-on world.
The document discusses Synacor, a technology company that partners with internet service providers to power customized internet portals. It notes that Synacor was ranked in the top 100 digital companies by Silicon Alley Insider in 2010. It then provides details on Synacor's portal business, including its large audience reach and targeting capabilities. Advertisers are said to get high response rates from campaigns on Synacor portals through impactful ad placements and targeting of interested audiences.
Analytics 2.0: Creating Meaningful Insight From Your DataTravel Oregon
From Google Analytics and Facebook Insights, to Smith Travel Research and visitor profiles, we're awash in data. Optimize your marketing campaign and spark visitation by understanding your visitor and gleaning actionable insights from your data.
The document discusses best practices for advertising on Facebook including why Facebook is a good platform for advertisers due to its large user base and demographic data collection, how to set up targeted ads by location, interests, and other user information, and the importance of evaluating ad performance and refining ad targeting and content.
The document discusses the future of search and search engine optimization (SEO). It contains the following key points:
1. The future of search may involve less direct searching and more interaction through communities and social sites, potentially replacing search engines. Success relies on a brand's ability to consistently provide value.
2. Search engines will continue to evolve to provide the best broad mechanism for answering questions globally. Key aspects will include improved relevance, content types, structured data, mobile capabilities, and user data capture and targeting.
3. Visitor behavior data and metrics like clickthrough and retention will increasingly drive search engine rankings, making on-site and off-site optimization necessary but focus on user experience critical.
This document provides information on search engine marketing and optimization services. It discusses key topics such as:
- The objectives of internet marketing and how SEO focuses on brand awareness, customer generation and retention, sales conversion, and competition analysis.
- A case study on the potential of internet marketing in Nigeria, highlighting growing internet and mobile usage statistics that indicate opportunities.
- Definitions of search engines, marketing, and how search engine marketing aims to promote websites in search results.
- An overview of common SEO services including on-site optimization, link building, social media marketing, and analysis reporting.
- The differences between organic search results that are earned and maintained longer-term, versus generic results
The Secret Power of Social Media (Digital and Broker Sherpa) 1 24-2011Network Communications
The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals
Keith Sauro National Sales Director
Digital Sherpa
This is a presentation that did the rounds at many a show and event last year. It found itself in the inbox of a few big brands - now new clients for us. We are going to update this presentation but we thought we would share it with you.
The document discusses the benefits of display advertising and the Google Display Network. It notes that 95% of online time is spent on content where display advertising can reach users. Display advertising can help with brand awareness, reach, conversions, and speeding up the customer purchase cycle. The Google Display Network allows advertisers to reach millions of users across many large and niche publisher sites through different ad formats and targeting options.
This document summarizes Google's regional manager Wael Fakharany's presentation on Google's services and opportunities in Egypt from November 2010. The presentation discusses Google's mission to organize the world's information; its expansion beyond search into other products and services; and key statistics about Internet, mobile, and Google usage worldwide and in Egypt. It also outlines Google's search and content networks as ways for advertisers to connect with consumers online through search and across third-party websites.
In this course, we have covered have-to-know knowledge to do a good Display Campaign with AdWords including: 1) Some up-to-date marketing strategy to keep in mind; 2) Understanding General Display Campaign by its structure, format, targeting, bidding and performance evaluation; 3) Understanding Video Campaign by its structure, format, optimization approaches, and other extra ad functions of YouTube; 4) Introduction of Gmail Ads and some several useful tools to plan and optimize your Display AdWords Campaign.
在本次課程中,我們同大家分享了與多媒體展示廣告相關的基礎知識和優化策略,包括:1)如今網絡營銷的最新趨勢;2)從廣告結構、形式、定位以及成效評估等方面了解多媒體廣告;3)從廣告結構、形式、優化方法和額外功能了解如何利用YouTube製作多媒體廣告;4)認識其他可以幫助優化多媒體廣告的有效工具。
The document discusses how programmatic advertising can be used for storytelling across devices. It provides examples of how to segment audiences and target them with personalized messaging based on their behaviors across devices and interactions with a brand. The document also emphasizes that cross-device attribution is important for getting a complete view of how media investments influence conversions by accounting for interactions across desktops, mobiles, and tablets.
Google and 180fusion The Future of Search is Now180Fusion
This document discusses emerging technologies and how to take advantage of them for marketing purposes. It covers the growth of the Internet of Things (IoT), the central role of mobile devices, and the importance of personalization. The key points are: think multi-screen by using different platforms like display and video; think locally by focusing on local mobile searches and business listings; think targeted by using remarketing and customizing ads based on user behavior and context. Partnering with companies like 180Fusion can help optimize digital marketing strategies across Google's various advertising platforms and products.
180fusion and Google - Tech Trends and the Future of Search180Fusion
This document discusses emerging technology trends and how to take advantage of them through Google's products and services. It covers the growth of the Internet of Things (IoT), the central role of mobile, and personalized experiences. Key recommendations include thinking multi-screen by using multiple Google platforms, thinking locally through local search and maps, and targeting ads precisely using personalization features. Partnering with 180Fusion and Google can allegedly help businesses increase performance metrics and profitability by taking a holistic view of their marketing strategy.
Google and 180fusion Webinar - September 2014 - PPC Success180Fusion
The document outlines an agenda for a meeting between 180Fusion and Google discussing digital marketing strategies. The agenda includes introductions of representatives from 180Fusion and Google, a discussion on reaching consumers across any device and in a multi-screen world, insights into succeeding in this environment, and a Q&A session.
This document discusses Google's monetization solutions for websites. It provides advice on developing quality content, implementing an effective monetization strategy, and focusing on mobile as most users now start activities on smartphones. The document also promotes Google AdSense and AdMob as easy ways to monetize websites and mobile apps through ad placements. Specific strategies are suggested for different verticals like ecommerce to target non-buyers and generate revenue from ad impressions and clicks.
Google and 180fusion Webinar September 2014 - Multi-Screen Success180Fusion
The document is an agenda for a meeting between 180Fusion and Google that focuses on digital marketing strategies. The agenda includes introductions of key representatives, a discussion of Google's multi-device capabilities and insights for succeeding in a multi-screen world, and a Q&A session. Key takeaways emphasize the importance of having an integrated multi-screen strategy, being present across all devices, optimizing the customer experience, and measuring all conversions.
En gennemgang af mulighederne der inden længe kommer fra Google, via Mobile og Mobile Search. Vi er igang med at udarbejde en "Guide til Mobile Optimization".
Building A Successful Campaign with Google AdwordsclickTRUE
This document provides an overview of building a successful advertising campaign with Google AdWords. It discusses why search engine marketing is effective, how AdWords works, and features like targeting and reporting. Success stories are shared about companies in Singapore that increased website traffic, leads and sales using AdWords. The document aims to demonstrate how AdWords can help marketers connect with customers and drive business objectives.
Google and 180fusion Present: The Mobile Opportunity180Fusion
When people turn to their mobile device to get answers or take action, it’s a chance for brands to deliver. Are you there?
For More Information Visit; https://www.180fusion.com
webinar@180fusion.com
The document discusses trends in search engine marketing, including:
1) Google remains the dominant search engine and recipient of pay-per-click spending, though the Yahoo/Bing partnership may impact market share.
2) Local search is a growing trend, with over 20% of searches having local intent, and Google Places and Bing Maps providing local business listings.
3) Mobile search is rising rapidly as smartphone ownership increases, comprising 1.3% of web usage, and 33% of mobile searches have local intent.
4) New pay-per-click features include Google remarketing targeting previous site visitors and Bing's cashback ads, while alternative networks like Facebook Ads and Business.
How to use things like search engine marketing (SEM, PPC), search engine optimization (SEO), and social media including LinkedIn, Facebook, YouTube and Twitter for B2B companies.
Google seminar presentation hosted by The Palm Beach Posthluecke
This document discusses how digital technology and the internet have accelerated and transformed nearly every aspect of modern life. It notes that there are now over 2 billion internet users and 35 billion connected devices. The document also emphasizes that consumers are increasingly conducting searches, research, and transactions online via computers and mobile devices. It argues that businesses need to have an online presence and engage customers through search advertising, websites optimized for multiple screens, and video platforms like YouTube to remain relevant and compete in this new digital landscape.
180fusion and Google: Marketing to Today's Online Plastic Surgery Patient180Fusion
The document discusses strategies for cosmetic and aesthetic surgery practices to connect with patients online. It notes that search is indispensable in the patient journey, with search queries growing. It provides recommendations to be a resource, be present across screens including mobile, and be seasonal in marketing. Beyond search, it introduces display and video strategies, noting that most time is spent outside search engines. It emphasizes the importance of being present across the online customer journey.
This document discusses the importance of using a multi-screen strategy to engage consumers. It notes that consumers now interact with media across multiple devices and screens throughout the day. An effective strategy requires being present across all of these touchpoints to provide a consistent brand experience. The document provides tips for developing a multi-screen strategy, such as understanding consumer intentions, creating similar experiences across platforms, using advanced targeting to reach the right audiences based on context and demographics, and paying only to reach consumers who are interested in a brand's products.
Colombia Traffic Network - Times of India GroupZaev Dutt
- Colombia Traffic Network is a native advertising platform established in 1999 as India's first portal and now part of Times Internet, the largest Indian internet network.
- Native advertising is growing significantly and seen as more effective than traditional banners ads, with users 53% more engaged and having higher purchase intent.
- Advertising on the Colombia Traffic Network allows amplification of site traffic through native-style ads, with over 2 billion impressions across 40 premium websites globally each month.
- The platform offers automated optimization of native ad campaigns across desktop and mobile in countries like the US, UK, India and more.
Similar to Google - Opening Up Digital Frontiers (20)
This workshop presentation discusses the use of social media for entrepreneurs. It provides an overview of major social media platforms like Facebook, YouTube, Twitter and LinkedIn and their usage statistics. The presentation also outlines strategies for developing an effective integrated social media presence and maximizing its benefits for businesses. This includes understanding goals, priority needs, implementing an online presence, engaging customers and the importance of a mobile strategy.
Entrepreneurship Empowerment Symposium - Session 05: Entrepreneurship Education for the Disabled and Minorities by Samy Gameel, the CEO of Asdaa Association.
Entrepreneurship Empowerment Symposium, Session 05: Entrepreneurship Education for the Disabled and Minorities by Nevine ElKadi, Regional Manager, Middle East and Africa, Cisco networking Academy
Entrepreneurship Empowerment Symposium, Session 04: Media Convergence form the Perspective of an Educator by Naila hamdy, Professor, Journalism & Mass Communication, AUC
Entrepreneurship Empowerment Symposium - Session 01: Promoting small medium business development through the strategic use of ICT by Pia Ault the director of strategy and business development at Cisco Systems Inc.
This document discusses the Technology Innovation and Entrepreneurship Center (TIEC) in Egypt. It provides an overview of TIEC, including its mission to stimulate innovation-based economic growth. It outlines TIEC's strategy, which focuses on inspiring, innovating, and impacting through learning, localizing, and leapfrogging. The strategic pillars of TIEC include innovation culture, clusters and optimization, an innovation brand and prize program, intellectual property exchange, and improving the business environment. The document provides examples of initiatives under each pillar, such as a cloud computing technology center, to position Egypt as a leader in ICT innovation.
The document summarizes an entrepreneurship symposium focused on using education technology and innovation to empower entrepreneurship. It discusses the power of social media, noting how President Obama raised $6.5 million for his campaign through social media. It also shows how quickly social media platforms reached 50 million users, with Facebook reaching that number in less than 9 months. Finally, it outlines the vision, mission, and programs of the E-Learning Competence Center in Egypt, which aims to enhance Egypt's economic growth through e-learning and developing entrepreneurship skills like social media marketing.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The ELCC is Egypt's leading e-learning organization that developed a plan to implement green ICT practices. It aims to reduce the environmental impact of ICT through more efficient operations, e-learning courses on green topics, and changing staff behaviors. Key initiatives included optimizing servers and cooling in the data center, enabling remote work and virtual meetings to reduce travel, setting energy saving settings for devices, and training staff on sustainability best practices. Evaluating the results, ELCC found improvements in operational efficiency, cost savings, and reduced power consumption from its green ICT efforts.
ELCC Five-Year Achievement Report portrays past years accomplishments since the center’s inception in 2004. The report reflects the center’s willingness to continue and progress within its mandate extending its experience, lessons learnt and implementation mechanisms for the socioeconomic development of the country.
The presentation demonstrates overview about national delivery network and its establishment phases. It also represents the model of national delivery network and NDN achievements in numbers.
ELCC presentation demonstrates overview about ELCC, mission, vision and its programs such as (Content Development & Localization, Lifelong Learning, National Delivery Network (NDN), Entrepreneurship Education Program and Research & Development (R&D)). It also represents ELCC achievements in number.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
2. Google Confidential and Proprietary
Wael Fakharany
Regional Manager
Google Egypt and North Africa
November 7th 2010
The Digital Frontier
3. 800 exabytes
Internet users worldwide
Mobile Subscribers
Digital information in the world –
videos, photos, music, texts, etc.
2010
2010
2010
1.8 B
4.6 B
4. 800 exabytes
Internet users worldwide
Mobile Subscribers
Digital information in the world –
videos, photos, music, texts, etc.
2010
2020
2010
2020
2010
2020 53 zettabytes
1.8 B
4.6 B
5 B
10 B
5. Google Confidential and Proprietary
online / week by
Western Europeans
49%
1 billion
The Internet today
4 Billion +
Google searches per
day
220 Billion+
Emails and IMs sent
per day
1 Billion+
Video playbacks per
day
25 hours
Video uploads every
minute to YouTube
250,000
Androids Activation
Per Day
6. Google Confidential and Proprietary
6
It’s Also Happening in Egypt
85%of people online
use search
Search is the most
popular online activity after
e-mail
19M Online Users
+43%
20M Google searches per
day
96% Search Market
Share in Egypt
800M Page
Views/Month
In Egypt
7. The Purchase Funnel Has Changed
Awareness
Interest
Consideration
Purchase
Traditional
Analog
New
Digital
8. Google Confidential and Proprietary
7.5
7
6.5
4.5
6
642.25
2.5
5
2
1.5
2
0.5
1
What do
people do
online?
2003 2007
Hours online / month (EU)
2012
11 16 32
80 hours of leisure
time per month
9. Connect with
Consumers
When They
Search Online
with Google’s
Search Solutions
Connections Powered By Google
1. Google’s Search Network
• #1 Search Engine in Egypt
• Over 20 Million queries per day
• Google Egypt reaches millions of unique
users with 96% Search Market Share
11. Connect with
Consumers
When They
Research and
Pursue Passions
with Google’s
Content Network
Connections Powered By Google
2. Google’s Content Network
• Over 600,000 3rd party sites
• 1# advertising network in Egypt by market
share
• 96% Market Share in Egypt on Search &
Content
• 73% Reach of Internet users worldwide
• 908M unique visitors per month worldwide
• 765 Billion page views / month worldwide
• 800 Million page views / month in Egypt
12. The Google Content Network is the largest network available,
enabling advertising connections across the Web.
From Head to Tail, Thousands of Sites
Mass Media Niche Media
13. Google Confidential and Proprietary 13
Your Message
The most robust targeting of any network
Add Demographic, Geographic, Time Exclude sites, keywords, categories
Contextual Targeting
By Keywords | By Categories
Interest-Category
Matching
Placement Targeting Re-Marketing
Where They Are Where They Have Been
Choose Your Targeting
Google Confidential and Proprietary
14. Google Confidential and Proprietary
Mom
Health
Info
Seekers
Green
Consumers
Business
Over 100 audience channels comprised of high-indexing sites by affinity,
demographic, or content topics to target your message to the right people
Reach your Target Audience
Google Confidential and Proprietary
15. Google Confidential and Proprietary 15
Your Message
The most robust targeting of any network
Contextual Targeting
By Keywords | By Categories
Interest-Category
Matching
Placement Targeting Re-Marketing
Where They Are Where They Have Been
Choose Your Targeting
Google Confidential and Proprietary
Add Demographic, Geographic, Time Exclude sites, keywords, categories
16. Google Confidential and Proprietary
Through linguistics processing, we know that this page is
about coffee, not programming or a vacation spot
Appear on Contextually Relevant Pages
This is when you let the Google system automatically match your Ads with relevant web pages
17. Google Confidential and Proprietary
46% willing to
read contextual
search ads on
relevant sites
40% willing to
click these ads
Brand Egypt on Global Sites
18. Google Confidential and Proprietary 18
Your Message
The most robust targeting of any network
Contextual Targeting
By Keywords | By Categories
Interest-Category
Matching
Placement Targeting Re-Marketing
Where They Are Where They Have Been
Choose Your Targeting
Google Confidential and Proprietary
Add Demographic, Geographic, Time Exclude sites, keywords, categories
19. 30
Top
Level
Categori
es
600+
Sub-
categori
es
This new Google
Technology will enable you
to show your banner or text
ad to users who are
interested in Specific
categories (e.g. Business
Solutions / IT industry, etc ).
For example, ITIDA ads will be shown on sites where the
majority of users are regular visitors of IT business websites.
Reach people
based on their
Interests:
Google Confidential and Proprietary
Internet Based Marketing
20. 20
Your Message
The most robust targeting of any network
Contextual Targeting
By Keywords | By Categories
Interest-Category
Matching
Placement Targeting Re-Marketing
Where They Are Where They Have Been
Choose Your Targeting
Google Confidential and Proprietary
Add Demographic, Geographic, Time Exclude sites, keywords, categories
21. User visits ITIDA site
looking for more info
about Egypt call
centres
Call Centre
Services
Details
Google Confidential and Proprietary
Remarketing
22. 2. User is recognized across GDN, on Any
website and is shown your display or text
ads
1. Google saves user info on
user list.
Call Centre
Services
Details
When they browse a GCN site, they see your ads that talk about Call
Centres and direct them to Call Center landing pages of ITIDA.
Google Confidential and Proprietary
Remarketing
23. Google Confidential and Proprietary
Global searches for IT
Related Services
=
640,345,986 queries
per month
Global Search Potential
2 1 3
Highest Searches
are driven by USA,
India & UK
24. Google Confidential and Proprietary 24
Search Demand for Egypt vs Competition
Keyword Queries
India Outsourcing 110,000
China Outsourcing 22,200
Philippines Outsourcing 9,900
Indonesia Outsourcing 2,000
Brazil Outsourcing 1,000
Egypt Outsourcing 800
Columbia Outsourcing 400
Global
Monthly
Search
May 2010
25. Google Confidential and Proprietary
Search Demand for Egypt vs Competition
Keyword Queries
bpo India 60,500
bpo china 1,600
bpo Philippines 720
bpo Egypt 590
bpo Indonesia 550
bpo Brazil 390
bpo Columbia 28
Global
Monthly
Search
May 2010
26. Google Confidential and Proprietary
Search Demand for Egypt vs Competition
Keyword Queries
IT Investment India 40,324
IT Investment china 20,300
IT Investment Indonesia 680
IT Investment Egypt 270
IT Investment brazil 200
IT Investment Philippines 12
IT Investment columbia 9
Global
Monthly
Search
May 2010
27. Google Confidential and Proprietary
Jump In
27
Be Present
Be in Video
Be in the Cloud
Be Mobile