Auditing, measuring, and bringing transparency to targeted advertising ecosys...I MT
Thèse "Auditing, measuring, and bringing transparency to targeted advertising ecosystems" par Athanasios ANDREOU, lors de la journée Futur & Ruptures du 31 janvier 2019. Une journée scientifique pour présenter l’ensemble des travaux de thèses aboutis portant sur des thématiques prospectives du programme de l’IMT.
Take advantage of Google and Bing’s latest 2013 and 2014 innovations for your...PerformanceIN
Europe’s top two search engines have been going toe to toe with feature updates to their commercial search opportunities at such break-neck speed that it is hard to keep up.
Pierre will be covering the most impressive innovations that Google and Bing have released to date including cross-device tracking, targeting return on ad spend, location targeting options, review extensions, image extensions and rich ads in search.
There will also be time for what he thinks will be the big news in 2014.
Maximize the benefits of digital advertising media by analyzing customers' reaction and quantitatively measuring ad effectiveness, and efficiently deliver advertising messages.
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
Data-driven Reserve Prices for Social Advertising Auctions at LinkedInKun Liu
Online advertising auctions constitute an important source of revenue for search engines such as Google and Bing, as well as social networks such as Facebook, LinkedIn and Twitter. We study the problem of setting the optimal reserve price in a Generalized Second Price auction, guided by auction theory with suitable adaptations to social advertising at LinkedIn. Two types of reserve prices are deployed: one at the user level, which is kept private by the publisher, and the other at the audience segment level, which is made public to advertisers. We demonstrate through field experiments the effectiveness of this reserve price mechanism to promote demand growth, increase ads revenue, and improve advertiser experience.
Reaching the Active Consumer through Experiential Online Media, Alan ColeOnline Marketing Summit
Reaching the Active Consumer through Experiential Online Media
The one-dimensional, non-interactive methods of television, radio, and print advertisements are prosaic approaches that do not inspire interaction, and thereby engagement, with your brand. This presentation will show how leading brands can connect with consumers online through social media, video, low cost incentive programs and messaging that resonates with their lifestyle.
* Alan Cole, Vice President, Active Network, Inc.
Entrepreneurship Empowerment Symposium, Session 03: Opening Up Digital Frontiers by Wael Fakharany, the Regional Manager of Egypt and North Africa, Google
Digital Marketing Strategy - Canvas for Bruxelles formation trainingDavid Hachez
This is the backbone of the workshop given during the 2 half days regarding Digital Marketing Strategy aimed at the e-marketing project management students
Auditing, measuring, and bringing transparency to targeted advertising ecosys...I MT
Thèse "Auditing, measuring, and bringing transparency to targeted advertising ecosystems" par Athanasios ANDREOU, lors de la journée Futur & Ruptures du 31 janvier 2019. Une journée scientifique pour présenter l’ensemble des travaux de thèses aboutis portant sur des thématiques prospectives du programme de l’IMT.
Take advantage of Google and Bing’s latest 2013 and 2014 innovations for your...PerformanceIN
Europe’s top two search engines have been going toe to toe with feature updates to their commercial search opportunities at such break-neck speed that it is hard to keep up.
Pierre will be covering the most impressive innovations that Google and Bing have released to date including cross-device tracking, targeting return on ad spend, location targeting options, review extensions, image extensions and rich ads in search.
There will also be time for what he thinks will be the big news in 2014.
Maximize the benefits of digital advertising media by analyzing customers' reaction and quantitatively measuring ad effectiveness, and efficiently deliver advertising messages.
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
Data-driven Reserve Prices for Social Advertising Auctions at LinkedInKun Liu
Online advertising auctions constitute an important source of revenue for search engines such as Google and Bing, as well as social networks such as Facebook, LinkedIn and Twitter. We study the problem of setting the optimal reserve price in a Generalized Second Price auction, guided by auction theory with suitable adaptations to social advertising at LinkedIn. Two types of reserve prices are deployed: one at the user level, which is kept private by the publisher, and the other at the audience segment level, which is made public to advertisers. We demonstrate through field experiments the effectiveness of this reserve price mechanism to promote demand growth, increase ads revenue, and improve advertiser experience.
Reaching the Active Consumer through Experiential Online Media, Alan ColeOnline Marketing Summit
Reaching the Active Consumer through Experiential Online Media
The one-dimensional, non-interactive methods of television, radio, and print advertisements are prosaic approaches that do not inspire interaction, and thereby engagement, with your brand. This presentation will show how leading brands can connect with consumers online through social media, video, low cost incentive programs and messaging that resonates with their lifestyle.
* Alan Cole, Vice President, Active Network, Inc.
Entrepreneurship Empowerment Symposium, Session 03: Opening Up Digital Frontiers by Wael Fakharany, the Regional Manager of Egypt and North Africa, Google
Digital Marketing Strategy - Canvas for Bruxelles formation trainingDavid Hachez
This is the backbone of the workshop given during the 2 half days regarding Digital Marketing Strategy aimed at the e-marketing project management students
Introduction to Digital marketing and It's SignificanceShivanshi Singh
This presentation is all about digital marketing, a field full of different ways to reach people online. We'll talk about how to use different online platforms strategically and why it's important to have clear goals. We'll also discuss the challenges we might face in digital marketing and why it's so crucial in today's world. As we start this journey, remember that staying updated, being flexible, and using technology wisely will help us succeed in the fast-paced online world.
For more information, visit:
https://digitalshivanshi.in/
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
tamanna."Unlocking Success: Mastering Digital Marketing Strategies for Maximu...mannakapoor7
Digital marketing is a multifaceted approach to promoting products, services, or brands using digital channels and technologies. It encompasses a wide range of online tactics and strategies aimed at reaching and engaging with target audiences to drive awareness, traffic, leads, and sales. Here's a detailed description of digital marketing:
The Fundraising Summit: Maximizing Online Donations with Google Grants Vivanista
A recent study by Blackbaud found that petitioning donors online can triple the amount of funds organizations receive. One of the most effective ways to reach potential donors online is through advertising platforms like Google AdWords. Fortunately for non-profits, the Google Grants program provides free advertising to qualified organizations.
A New Bing-Microsoft Strikes Back.pptx (Chester Yang)ChesterYang6
In this talk, Chester will talk about the rise of AI in advertising and the return of Microsoft Advertising (The new Bing) in the search landscape. Sharing insights for ad formats and best practices that advertisers should adopt to capitalise on the new technology.
The Digital Marketing Landscape Evolves: Unveiling the State of Search 2023The Unplugged Web
The Unplugged Web, a visionary digital marketing agency, invites you to explore the State of Search 2023 and discover the future of online marketing. Web: https://theunpluggedweb.com/digital-marketing-services/
Content Marketing Strategies That Drive and Protect Organic Leads - NEDMA 2015 Dennis Kelly
Presentation at the NEDMA annual conference held at Bentley University on May 27th 2015.
The explosion of content marketing has created new opportunities for marketers to take back control of their brands and the way that consumers interact with them prior to engagement. This presentation will review new methods by which marketers are using content marketing in conjunction with marketing automation to develop consumer interest and protect consumer engagement from competitive infiltration. Focusing on an in depth analysis of direct mail and email marketing campaigns, marketers will learn marketing best practices that will drive brand awareness and credibility while attracting, engaging, nurturing, and converting more leads, customers, and fans.
Key Takeaways:
1. How the desire of consumers to research online prior to brand engagement has created an opportunity for brands to generate organic leads
2. Best practices for brands to retain consumers in their marketing funnels and not lose them to competitive efforts
3. Actionable strategies and creative tips on how to maximize their brand’s marketing campaigns using powerful cross-‐channel marketing automation tools and effective content marketing
The explosion of content marketing has created new opportunities for marketers to take back control of their brands and the way that consumers interact with them prior to engagement. This presentation will review new methods by which marketers are using content marketing in conjunction with marketing automation to develop consumer interest and protect consumer engagement from competitive infiltration. Focusing on an in depth analysis of direct mail and email marketing campaigns, marketers will learn marketing best practices that will drive brand awareness and credibility while attracting, engaging, nurturing, and converting more leads, customers, and fans.
What will you learn from this presentation?
- How the desire of consumers to research online prior to brand engagement has created an opportunity for brands to generate organic leads
- Best practices for brands to retain consumers in their marketing funnels and not lose them to competitive efforts
- Actionable strategies and creative tips on how to maximize their brand’s marketing campaigns using powerful cross-‐channel marketing automation tools and effective content marketing
This presentation was given by Dennis Kelly, CEO at Boignet, at NEDMA's 2015 Annual Conference.
Digital marketing encompasses a broad range of online strategies and channels designed to connect businesses with their target audience.It involves leveraging digital technologies, such as the internet, mobile devices, social media, search engines, and other digital platforms, to promote products, services, and brands. The goal is to reach, engage, and convert potential customers in the ever-expanding digital landscape.
Google Display Targeting Methods, a Semetis approachSemetis
Semetis is a Search & Web Analytics agency who likes to share best practices approaches. You will find here a detailed presentation on Google Display Network targeting methods compiled with thanks to Semetis expertise and know-how.
Mastering B2B lead generation is a crucial aspect of growing any
business. From understanding the target audience to leveraging digital marketing channels, a comprehensive approach is necessary to succeed in the competitive landscape.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2. Case Study_01
Client’s Background - Investing
Industry / Financial Investor - Lead
Generation
The Challenge – 1) generate sign-ups
at under $5 immediately with a Google
Adwords account 2) high cost per click,
and the need for a aggressive strategy
3) difficult to reach the target
audience via search targeting as the
ads were more likely to be found by
through contextual targeting
3. Agency Response
The Solution
1) launched a massive content targeted
campaign with a budget of $500/day to
achieve historical data and quick quality
score.2) got in touch with experts and
Google representatives, to implement
content targeting strategies 3) quick to
respond to poor performance, and adapt
based on our learning's at the time.
4) landing pages designed with dynamic keyword
insertion to improve the quality score and user
experience 5) the campaign was extended to
other search engines such as Adsonar and MSN
to get more visitors to sign up at lower costs
4. 01_Result
1) Conversion rates increased to 16% -
From a point of no conversions to 120
a day 2)The client now enjoys sign-ups
at under $2.50 3) The current
challenge is to take the number of
conversion from 120 to 1000, bringing
the cost/conversion down to $2
5. Case Study_02
Client’s Background - Travel (Car
Rentals)
The Challenge – 1) to generate sign-
ups at under GBP30 with a Google
Adwords account 2) some of the
biggest names in the travel industry,
with deep pockets, competing for the
same space with lower rentals
3) focus on higher value sales or else
the client would end up losing a lot of
money in the initial phase
6. Agency Response
The Solution
1) launched a massive search (only)
targeted campaign with a budget of
$300/day historical data and quick
quality score.2) got in touch with
experts and google representatives, to
implement content targeting strategies
3) quick to respond to poor
performance, and adapt based on our
learning's at the time.
4) website redesigned to achieve a better brand
image and sales simultaneously 5) the campaign
was extended to other search engines such as
Yahoo and MSN to get more visitors to sign up at
lower costs
7. 02_Result
1) Conversion rates increased to 4% -
from no sales to 10 sales a day 2) The
client enjoys sales at under GBP 21/
sale, resulting in a +ROI within the
first 3 months 3) The current challenge
is to take the number of conversion
from 10 to 25, bringing the
cost/conversion down to GBP 8
8. e-Media Solutions
1) Online Marketing Strategy 4) Social Media Marketing
A comprehensive plan of action, containing Includes a varied range of services which
a mix of online options best suited to your can effectively market and promote your
requirement company on relevant social media
platforms leading to increase in leads,
traffic and sales
2) Web-Design & Development
A good looking website with easy navigation
5) e-CRM Solutions
that will ensure a great viewer experience
and a long lasting impression Online activities designed to enhance
relationship with your existing customers
and generate new inquiries
3) Search Engine Optimization
Effective SEO that will improvise the
6) Search Engine Marketing
volume and quality of traffic to you web
site from search engines Generate quality leads through search
engine advertising. Target your ads only to
relevant target groups and pay only when
they click your ad