Presentatie van Sabine van Velsen bij Online Marketing Amersfoort OM033. Sabine gaat in hoe je met klantgericht denken online je winkelend publiek kan bereiken.
Mobile Consumer Trends (SqueezeMobillionaire)Squeeze Mobi
Mobile web browsing is almost on par with mobile app usage (7.3 hours per week vs 8 hours per week).
More than half the mobile audience visit sites on their phones and make return visits to confirm or validate product research
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
mobile future presentatie op Mobile Strategy Event 18 decemberOrangeValley
Hoe krijgen we de juiste boodschap aan de juiste persoon op het juiste moment op het juiste device. De mogelijkheden om gericht online te adverteren worden toegelicht zoals bijvoorbeeld TrueView In-stream Ads en Image Banners. Tevens staan zij stil bij mobile biedstrategien en rijken ze in hun presentatie een aantal KPI's aan voor een succesvolle strategie.
Belezuca is a local shopping guide that rewards consumers with cool and fun interactions, while stimulating visits to physical retailers.
Moreover, it is a powerful relationship tool for the local shops, informing exclusive news and offers, increasing chances of a new sale.
Mobile Consumer Trends (SqueezeMobillionaire)Squeeze Mobi
Mobile web browsing is almost on par with mobile app usage (7.3 hours per week vs 8 hours per week).
More than half the mobile audience visit sites on their phones and make return visits to confirm or validate product research
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
mobile future presentatie op Mobile Strategy Event 18 decemberOrangeValley
Hoe krijgen we de juiste boodschap aan de juiste persoon op het juiste moment op het juiste device. De mogelijkheden om gericht online te adverteren worden toegelicht zoals bijvoorbeeld TrueView In-stream Ads en Image Banners. Tevens staan zij stil bij mobile biedstrategien en rijken ze in hun presentatie een aantal KPI's aan voor een succesvolle strategie.
Belezuca is a local shopping guide that rewards consumers with cool and fun interactions, while stimulating visits to physical retailers.
Moreover, it is a powerful relationship tool for the local shops, informing exclusive news and offers, increasing chances of a new sale.
Mobile marketing: why you can no longer do without itmob.is.it
Top reasons and ideas for convincing your customers they need a mobile strategy and your mobile marketing services. Free and white-label presentation you can use as you want and where you want it.
5 Things about the Future of Programmatic - Digiday EU Publisher Summit 2014Matt O'Neill
20 minute session looking at the risks and opportunities of programmatic advertising. Looks in detail at threats and area of growth including mobile, data, and native advertising.
We use technology as a tool to create great brand experiences. Whatever your brand objective, we have six major services which we use as building blocks to achieve them. With a dynamic combination of insights, lateral ideas and technology, we help to reach and engage with consumers in game changing ways. Having the depth and maturity of technological platforms, we at gamechanger help brands achieve spectacular results by ideating and executing with unique lateral ideas that orchestrate and integrate the varied building blocks of communication in innovative ways.
gamechanger is an initiative of netCORE, a leader in the digital communication space.
Performance Marketing in a Constantly Connected WorldCopernica BV
During the Copernica Summit 2013 on September 17th, Tamar van de Paal spoke about the developments and impact of performance marketing on our everyday lives. The multi-screen world has enabled consumers to seamlessly transition between screens to complete their everyday activities. This, and other technological advancements, have opened up opportunities for marketers to continuously meet their goals by being always there, always relevant and always optimized. During his session, Tamar showed several new trends in consumer behaviour and shared Google’s recommendations for performance marketing with the audience.
Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their ads in front of the right people, at the right time, in the right place.
In this exclusive webinar with Google, Erin and Cindy will take a look at the current state of mobile, before telling you exactly what you need to do to crush your competition and improve the ROI of your mobile campaigns.
As Premier Google Partners, Google representatives visited 1SEO.com Digital Agency for a Partners Connect Event. Speaking on micro-moments, attendees learned about how to effectively market in today's mobile world.
As SVP, Strategic Insights, prepared and presented this thought leadership to clients and at an Experian Marketing Summit. Thanks to all the great work by Alex Rosten, Katie Rosman, and the rest of the Demand Insights team.
Mobile marketing: why you can no longer do without itmob.is.it
Top reasons and ideas for convincing your customers they need a mobile strategy and your mobile marketing services. Free and white-label presentation you can use as you want and where you want it.
5 Things about the Future of Programmatic - Digiday EU Publisher Summit 2014Matt O'Neill
20 minute session looking at the risks and opportunities of programmatic advertising. Looks in detail at threats and area of growth including mobile, data, and native advertising.
We use technology as a tool to create great brand experiences. Whatever your brand objective, we have six major services which we use as building blocks to achieve them. With a dynamic combination of insights, lateral ideas and technology, we help to reach and engage with consumers in game changing ways. Having the depth and maturity of technological platforms, we at gamechanger help brands achieve spectacular results by ideating and executing with unique lateral ideas that orchestrate and integrate the varied building blocks of communication in innovative ways.
gamechanger is an initiative of netCORE, a leader in the digital communication space.
Performance Marketing in a Constantly Connected WorldCopernica BV
During the Copernica Summit 2013 on September 17th, Tamar van de Paal spoke about the developments and impact of performance marketing on our everyday lives. The multi-screen world has enabled consumers to seamlessly transition between screens to complete their everyday activities. This, and other technological advancements, have opened up opportunities for marketers to continuously meet their goals by being always there, always relevant and always optimized. During his session, Tamar showed several new trends in consumer behaviour and shared Google’s recommendations for performance marketing with the audience.
Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their ads in front of the right people, at the right time, in the right place.
In this exclusive webinar with Google, Erin and Cindy will take a look at the current state of mobile, before telling you exactly what you need to do to crush your competition and improve the ROI of your mobile campaigns.
As Premier Google Partners, Google representatives visited 1SEO.com Digital Agency for a Partners Connect Event. Speaking on micro-moments, attendees learned about how to effectively market in today's mobile world.
As SVP, Strategic Insights, prepared and presented this thought leadership to clients and at an Experian Marketing Summit. Thanks to all the great work by Alex Rosten, Katie Rosman, and the rest of the Demand Insights team.
Creating Moments That Matter Research Studies | 2013 Google Nielsen ReportRichard Bouchez
Google / Nielsen research March 2013: How Mobile Drives Conversions
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analyzed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive. **This presentation was created by Google/Nielsen and uploaded for sharing purposes. Original file can be found at http://www.google.com/think/research-studies/creating-moments-that-matter.html
Google Research showed that 9 out of 10 internet searches resulted in a follow up action, such as calling or visiting the business. Mobile searches triggered an additional action or conversion 73% of the time; and 28% of mobile searches resulted in a store visit or purchase.
Mobile Search Outlook 2013 - Trends & Mobile MarketingRajesh Kumar
Mobile search is growing at a rapid pace with the evolution of high end smartphones and low cost tablet computers and there is equal opportunity for the businesses and search marketers to early realize its potential and utilize it for the best of their future. Here are some statistics of mobile search and how it can help search marketers
Mobile Search Moments Study : Creating moments-that-matter research-studiesmanish kumar
Mobile Search Moments Study :
via http://www.google.com/think/research-studies/creating-moments-that-matter.html?utm_campaign=Listly&utm_medium=list&utm_source=listly
Mobile Search Moments, understanding how mobile drives conversions FormazioneTurismo
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analysed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive.
A brief visual bio of Ramon de la Fuente, the Google Ads and Analytics specialist that previously worked at Philips, Sonos and Google.
I help companies to increase their return on Ads spent. I work amongst others for Squla, Euromast, Foodelicious, Dita Hockey, Nomad, Dreadshop, Milieu Centraal, Odesi, Foodelicious, Doe Het Zelf Notaris, Dreadshop, Highstreet Mobile, Emolife, KiKa, Allerzorg, Wonen bij September, Compartijn, Atma, Marktplaats, eBay, Maxdoro, Privacy Guru, Natuur en Milieu Federaties, Relatiegeschenken.nl, Atleta.nl, Continental Banden, Muntgebouw, Australian Gold, Arnott Europe.
Main focus is Google Ads (including Bing) and Analytics. More information about my agency at www.ramondelafuente.com
A brief visual bio of Ramon de la Fuente - Online Marketing Professional that worked at Philips, Sonos and Google.
I help companies to increase their online return on investment. I work amongst others for Euromast, Nimbles, Metakids, Dita Hockey, Voicebooking.com, Odesi, Foodelicious, HighstreetApp, Emolife, KiKa, Marktplaats, eBay, Nederlandse Bachvereniging, Relatiegeschenken.nl, Stichting Metakids, Stichting Gelukskoffer, Continental Banden, Slot Zeist, Australian Gold, Centrum Zijnsoriëntatie, Axender (reclamefolder.nl), Arnott Europe.
Main focus is Adwords (including Bing) and Analytics. More information at www.ramondelafuente.com
* Hoe organiseer je een leuke sponsorloop bij een basisschool?
* Durf te vragen. Krijg goedkeuring in gesprek met de schooldirectie en Ouder Raad.
*Leg zo snel mogelijk de datum en de plaats vast. Overleg met de gemeente indien nodig.
* Vorm een team om je heen die mee wil helpen met organiseren.
* Maak de kinderen super enthousiast.
* Maak een communicatieplan en draaiboek.
* Vrijwilligers werven voor de dag zelf.
* En klaar! Maak het een mooi KiKa feestje.
Tips om de sponsorloop tot een spetterend evenement te maken
* Doe met alle deelnemers een gezamenlijke warming-up, bijvoorbeeld met een bekende sporter uit de buurt.
* Laat de burgemeester, oprichter of ambassadeur van het goede doel het startschot geven van de sponsorloop.
* Breng extra stemming in de brouwerij met een muziekinstallatie bij de start en/of finish van het evenement.
* Beloon de deelnemer die de snelste tijd neerzet of de meeste rondjes heeft gelopen met een leuke prijs.
Tijntje Louwers van Squla presenteerde op Online Marketing Amersfoort. Tijntje Louwers is 3 jaar betrokken bij het nog jonge bedrijf Squla. In haar huidige rol als CCO houdt ze zich bezig met het creëren en uitbouwen van nieuwe en bestaande markten voor het leukste online leerplatform voor kinderen op de basisschool.
Online Marketing Amersfoort introductie - Online & Education bij BeeckestijnRamon de la Fuente
Online Marketing Amersfoort (#OM033) organiseerde opnieuw een inspirerend evenement: “Online & Education!” In deze vijfde editie vertelden een drietal enerverende sprekers van Squla, Nimbles en de TU Delft over hun ervaringen met online in de educatie branche. Zij verklapten aan de hand van leuke cases hoe online kan bijdragen aan realisatie van de commerciële doelstellingen. Ook hebben de sprekers hun geleerde punten en verbeteringen openhartig gedeeld.
"Online & Education" vond plaats op een prachtige locatie in de bosrijke omgeving van Amersfoort bij Beeckestijn Business School.
Hans Molenaar - Beeckestijn - presentatie bij Online Marketing Amersfoort 2016Ramon de la Fuente
Introductie door Hans Molenaar van Beeckestijn Business School bij Online Marketing Amersfoort #OM033. Hij gaat in op de laatste online en ecommerce trends. Drs. Hans Molenaar is directeur en docent bij Beeckestijn Business School en tevens voorzitter van het Platform voor Innovatie in Marketing (PIM). Hans was onze gastheer van de avond!
MOOC's - Arno Smets TU Delft - presentatie bij Online Marketing AmersfoortRamon de la Fuente
Presentatie voor Online Marketing Amersfoort #OM033. Arno Smets is hoogleraar Zonne-energie aan de Technische Universiteit Delft. Vanaf de herfst van 2013 doceert hij zijn Massive Open Online Course (MOOC) ‘Solar Energy’ op het edX platform. Met deze online cursus heeft hij meer dan 150.000 studenten over de hele wereld bereikt. Arno Smets zal praten over zijn ervaring met deze vorm van onderwijs: Wat is de impact van online onderwijs op studenten, docenten, on-campus en globaal onderwijs? Wie zijn de MOOC studenten? Hoe werkt de marketing van een MOOC?
Wat is de wervende werking van een MOOC? Wat zijn de beperkingen van een MOOC? Welke nieuwe mogelijkheden biedt deze vorm van online onderwijs?
Leerhotel het Klooster introductie tijdens Online Hospitality!Ramon de la Fuente
De introductie van directeur Bert van Wede over Leerhotel het Klooster tijdens het Online Hospitality! evenement van Online Marketing Amersfoort. Met ook voorbeelden van inzet van sociale media. #OM033
Presentatie van Bas van der Veldt bij Online Marketing Amersfoort OM033. Bas gaat in hoe marketing is veranderd in de laatste jaren voor AFAS en geeft bruikbare, concrete tips.
Moviebites - Anything that can be video, will be videoRamon de la Fuente
Presentatie van Rik de Fluiter bij Online Marketing Amersfoort OM033. Rik is Business Developer bij Moviebites en gaat in op de kansen van YouTube videos voor - retail - organisaties en bedrijven.
Presentatie van Allard de Boer bij Online Marketing Amersfoort OM033. Allard gaat in hoe je de gebruiker - cross-device - centraal stellen met behulp van Google Analytics.
Digital strategie - Serious Request - FrieslandCampinaRamon de la Fuente
Presentatie van Bart Oldenziel bij Online Marketing Amersfoort OM033. Thema van het evenement was de Kracht van Sociale Media bij FMCG (Fast Moving Consumer Goods).
Presentatie van Joris Veger bij Online Marketing Amersfoort OM033. Thema van het evenement was de Kracht van Sociale Media bij FMCG (Fast Moving Consumer Goods).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Google - Non-line (Theorie en Praktijk)
1. Google Confidential and Proprietary
Non-line:
Theorie & Praktijk!
Sabine van Velsen,
Industry Leader Retail Google NL
18 June 2013 @ Online Marketing Amersfoort
4. First
Moment
of
Truth
Second
Moment
of
Truth
S3mulus
Pre-‐shopping
|
In-‐store
|
In-‐home
At
shelf
In-‐store
Experience
Source:
Google/Shopper
Sciences,
Zero
Moment
of
Macro
Study,
Apr
2011
N
=
5,000
www.thinkwithgoogle.com/insights
Leading to a new buying
M O D E L
5. 5
Source:
Google/Shopper
Sciences,
Zero
Moment
of
Macro
Study,
Apr
2011
N
=
5,000
www.thinkwithgoogle.com/insights
And a new buying
P R O C E S
11. The essential constant
C O M P A N I O N
150Average number of time smartphone users
LOOK AT THEIR PHONES
Image: via Flickr: by beeboh☆ | @Bothaynaa
12. Today’s Consumers are
CONSTANTLY CONNECTING
70%
Smartphone penetration will hit
THIS
YEAR
Source: GfK Trends in Digitale Media’ van Intomart GfK. Telecom Paper October 2012
13.
14. Shift from Desktop to
M O B I L E F I R S T
Image: via Flickr: by Thesilein
16. Consumers expect
I N F O R M A T I O N
Anywhere, anytime
64%prior to making a purchase
R E S E A R C H O N L I N E
Image: via Flickr by TGKW, Source: Consumenten Barometer, 2012
17. 45%conduct research on mobile
I N S T O R E
Image: via Flickr by TGKW, Source: Cisco, January 2012
Consumers expect
I N F O R M A T I O N
Anywhere, anytime
18. 17%after checking with smartphone
C H A N G E D T H E I R M I N D
Consumers expect
I N F O R M A T I O N
Anywhere, anytime
Image: via Flickr by TGKW, Source: Cisco, January 2012
25. Sequential cross-screening is
C O M M O N P L A C E
90%MOVE BETWEEN DEVICES
to complete a task online
Source:
The
New
Mul3-‐screen
World:
Understanding
Cross-‐PlaSorm
Consumer
Behaviour,
Google/Ipsos,
Sept
2012
26. 67%MOVE BETWEEN DEVICES
when shopping online
Consumers now take a
C R O S S – S C R E E N
path to purchase
Source:
The
New
Mul3-‐screen
World:
Understanding
Cross-‐PlaSorm
Consumer
Behaviour,
Google/Ipsos,
Sept
2012
27. Search is the critical
C O N N E C T O R
between screens
37. TuinFlora.com using Google Shopping
About TuinFlora.com
Family owned business in export of flower
bulbs, seeds, and plants. They have been
exporting since 1900 to the US and the
UK. Today almost all of Europe and the
US.
Marketing Goal:
• Increase online sales
• Expand internationally
Solution:
• Launched 5 PLA campaigns (export)
Tactics:
• Launch PLA in NL & export markets
• Optimize campaigns
Results:
• 40% QoQ increase in overall conversions
• 20% QoQ decrease in CPA
• 40% QoQ growth in spend
In our sector images have a higher impact than usual,
therefore we pay our photographer per conversion to keep
getting the best material.
- Melvin Jansen
38. Be
a
customer,
think
about
their
research
and
buying
process,
and
make
it
a
seamless
experience,
on
all
devices
at
all
3mes
39. The essentials
G O O G L E
Image: via Flickr: by beeboh☆ | @Bothaynaa
• www.google.com/trends
• www.thinkwithgoogle.com
• www.consumerbarometer.com
• www.google.com/intl/nl/adwords/
globaladvertiser/marketfinder.html
sabinev@google.com