We use technology as a tool to create great brand experiences. Whatever your brand objective, we have six major services which we use as building blocks to achieve them. With a dynamic combination of insights, lateral ideas and technology, we help to reach and engage with consumers in game changing ways. Having the depth and maturity of technological platforms, we at gamechanger help brands achieve spectacular results by ideating and executing with unique lateral ideas that orchestrate and integrate the varied building blocks of communication in innovative ways. gamechanger is an initiative of netCORE, a leader in the digital communication space.

1. gamechanger
Introduction presentation
November 22, 2013

2. What do we do?
1
We first understand the Brand’s challenge
2
We then understand their Consumer Behaviour
3
We stitch a Solution –
based on our Experience & relevant Technology

3. How are Brands currently using Mobile?
1
2
3
Reach
4
Acquire
Communicate / Interact / Engage
Gratify

4. How Consumers use mobile?
Most Effective Medium: Visual
Videos
AR/RM
Social
1
INDIA
2
Most Effective Medium: Interactive
Miss Call
IVR
SMS
USSD
INDIA
3
Most Effective Medium: Passive
Miss Call
Voice Calls
INDIA

5. What we offer on Mobile?
1
AUGMENTING MEDIA - Make any TV/ Print/ OOH Ad interactive to the consumer by adding a Call to Action.
2
PURCHASE LED CRM - Profiling consumers based on Purchase Pattern, Life time Value, Life cycle and much more.
3
BTL INTEGRATION - Digital Data 100% accuracy, opt in under TRAI*, useful for retargeting, process efficiency
4
DIGITAL GRATIFICATION - Instant Digital Gratifications like Top Ups, Ringtones, Wallpapers help engage customers
5
FEEDBACK RESPONSE CAPTURE - Capture responses and feedback in real time.
6
RURAL MARKETING - Use mobile as a medium to reach media dark markets where tradition media is ineffective.

6. 1
AUGMENTING MEDIA
Make any TV/ Print/ OOH Ad interactive to the consumer by adding a Call to Action.

8. 2
PURCHASE LED CRM
Profiling consumers based on Purchase Pattern, Life time Value, Life cycle and much more.
Consumer
Life-cycle
Customer
Lifetime
Value
Purchase
Pattern

9. Talk to my Mum about
Cognitive Skills, Motor Skills,
Diet
Talk to my Mum about
Skincare, Nutrition, Vaccines
Identify and prioritize
Consumer Life Cycle
Life Cycle of the Consumer
Purchase Pattern
Relevant Engagement
Monitor Loyalty
0 year
ABG123
ABG 200
Infant
1 year
ABG 245
2 year
ABG 236
ABG 300
Sales
Toddler
3 year
ABG 320
Not
Bought

10. SMS STAYFREE < SFMOLMR1 > to 9902099020
575758
Consumers buy Stayfree SKU, sends SMS
with the unique code and continues to
cumulate the loyalty program points
STAYFREE < SFMOLMR1 >
STYFRE
Your coupon has been
redeemed. The no of
points added in your
STAYFREE account is 20
Stayfree Points

11. 3
BTL INTEGRATION
Digital Data 100% accuracy, opt in under TRAI*, useful for retargeting, process efficiency
Operational
Efficiency
Consumer
Identification
Please
collect your
free sample
Code :
123456
User gives a Missed Call on the Toll Free
Customer
Database
On giving a Miss Call, a Unique 6 digit code will
be sent to the User, this 6 digit code can be
redeemed with the Promoter for a free sample
at the Sampling booth
DB
Telecom Regulatory Authority India

12. Digital Registrations
To Register SMS:
Venue Code <space> Name
<space> Gender <space>
Age
and send it to 9920099200
On Registering, the User
will receive a Unique Code
which becomes his/her
Digital Identity
Digital data is now
available for
re-engagement,
No paper work!

13. 4
DIGITAL GRATIFICATION
Instant Digital Gratifications like Top Ups, Ringtones, Wallpapers help engage customers

14. 5
FEEDBACK RESPONSE CAPTURE
Capture responses and feedback in real time
Give a miss call to pledge!
IVR Based Feedback Activity
‘Benadryl starts acting in how many minutes’ on cough?
Press 1 for 15 Minutes
Press 2 to for 25 Minutes
Press 3 for 30 Minutes
2.4 Crore miss calls
Where did you read this advertisement?
Press 1 for Magazine
Press 2 for Print
Press 3 for Radio

15. 6
RURAL MARKETING
Use mobile as a medium to reach media dark markets where tradition media is ineffective.
• Impact 3m people
engaged
• 29m times
• Average
engagement 9
times
• High brand salience built: Almost 85% of eligible respondents were able to
recall the brand
• Highly accurate targeting: 55% of the respondents reached by the activation do
not own television. The activity was aimed to reach at least 20% non-television
households
• High brand awareness built/high content relevance: The ‘brand’ & the ‘benefits
of the brand’ were among the key elements recalled from the activity upon
aiding, whereas the Pati-Patni jokes/chutkule were the highlight at both unaided
& aided stages.
• Direct impact on consumer behavior: 24% have started using Wheel most often
now-a-days.

16. Strategic Approach to Mobile –
Create a Long-Term Property
BTL Activations
KKD + Mobile
KKT based on Mobile
Active Wheel on Mobile