The document discusses the importance of social media in marketing tourism, particularly in relation to Amsterdam. It highlights how sharing travel experiences on platforms like Facebook can influence others to visit the same destinations. Key strategies include encouraging sharing, engaging with influencers, and creating remarkable experiences that stimulate conversations.

1. Vancouver | Detroit | Amsterdam | Sydney
ISABEL MOSK
@ISABELMOSK

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Tourism brand
•The sum of stories people hear
•The sum of experiences people have

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2/3
share their
travel plans
on Facebook

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>70%
update their
status on
Facebook while
they are on
holiday

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52% of
Facebookers said
“that seeing friends’
holiday pictures had
Inspired them to
book a holiday
to the same place”

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TRIPADVISOR

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Building the tourism brand
Getting people talking and they will
do the marketing for you!

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STAND OUT FROM THE ORDINARY

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ENCOURAGE PEOPLE TO SHARE

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MAKE IT ACCESSIBLE

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BE REMARKABLE

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ACTIVATE YOUR BIGGEST FANS

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WORK WITH INFLUENCERS

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SOCIAL AT THE CORE OF MARKETING

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Bedankt!
@isabelmosk
isabel@thinksocialmedia.com
www.vivelevoyage.nl