This document provides an overview of social media and technology for marketing purposes. It discusses the large size of social media, with over 800 million Facebook users and 100 million active Twitter users. It reviews important analytics on social media usage. The document also covers considering communities on social media and how to find people with similar interests. It discusses analytic tools to monitor social media and how to listen and learn from social media using hashtags, Google Alerts and Mashable.

1. “Technology and Social Media”
Lisa Qualls, VP of Interactive Strategy at Summit
Marketing and SMCKC Chairwoman of the Board
(@lqualls4444 – Twitter)
Lisa.Qualls@summitmarketing.com
Cheryl Aufdemberge, Marketing Technology
Coordinator at Spencer Fane Britt & Browne
(@cheryl528 – Twitter)
caufdemberge@spencerfane.com

2. Agenda
• Social Media landscape
• How big is it?
• Why do people use it?
• Social considerations
• Understanding the Community
• Know your tools
• Listen and learn

3. Social Media Landscape
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4. Digital by the Numbers
800+ million – Number of users on
Facebook
100 million – Number of active Twitter
users
$50,000 – The amount raised for charity
by the most retweeted tweet
2.4 billion – Social networking accounts

5. Digital by the Numbers
1.2 billion – The number of active
mobile broadband subscriptions
1 trillion – The number of
video playbacks on YouTube
250 million – On average the number
of photos uploaded on FB each day
271.1 million – Internet users in
North America

6. Don’t forget about mobile

7. 7

8. 8

9. 9

10. Social Considerations
• What is the MESSAGE and ACTION?
• Does the foundation exist to COMMUNICATE and
ENABLE?
• Who are the INFLUENCERS and ADVOCATES? Where
do they listen, engage and inspire?
• What content can be created to VISUALLY STIMULATE,
trigger BUZZ and be SHARED easily?
• How is SUCCESS defined and measured?
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11. Diversity Communities
11

12. Where to find people with similar
interests
12

13. Where to find people with similar
interests
13

14. Where to find people with similar
interests
14

15. Where to find people with similar
interests
15

16. Where to find people with similar
interests
16

17. Analytic Tools
Readers, backlinks, other assets, commenting, post
schedule, post content, author publications, etc.

18. Analytics - Alexa
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19. Analytics - Quantcast
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20. QR Codes

21. iCloud
iCloud automatically and securely stores your content so it's
always available to your iPhone, iPad, iPod touch, Mac, or PC. It
gives you access to your music, movies, apps, latest photos, and
more from whichever device you happen to be using. And it
keeps your email, contacts, and calendars up to date across all
your devices. No syncing required.

22. Dropbox

23. Seesmic

24. Listen and Learn
#hashtags on Twitter
http://search.twitter.com
Google Alerts
http://google.com/alerts
Mashable
http://mashable.com/how-to

25. Listening - Hashtags
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26. Listening – Google Alerts
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27. Learning – Mashable
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28. Social Summary
• Understand the space
• Find People & Engage
• Know the tools
• Listen
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